There has been a massive shift in tech and internet businesses globally in recent years. With the emergence of innovative companies, we have also seen a rise in digital and marketing agencies divided into growth, design, development, and more. To help you find the best partner for your business, we have researched this list of some of the best marketing agencies globally that can help you reach success.
This blog will introduce you to some award-winning marketing agencies across the globe that specialize in growth marketing, digital marketing, SEO, paid media, branding, social media marketing, and influencer marketing.
What is a global marketing agency?
Global advertising agencies are large-scale marketing companies offering a wide range of services to help businesses promote their products or services globally. These agencies specialize in various aspects of the advertising industry, including digital marketing, social media marketing, direct marketing, online marketing, design services, and more. They are known for their ability to create innovative marketing strategies and provide comprehensive advertising services to clients.
Global advertising agencies excel in developing and executing effective international marketing strategies, considering each foreign market’s specific requirements and cultural nuances.
Here is our list of the best 22 global marketing agencies in 2024:
- NoGood
- Mars Spiders
- Viral Nation
- TUYA Digital SEO & Digital Marketing
- AKQA
- 84. Paris
- Jung von Matt
- Keplar Agency
- Codedesign
- Mother
- Immersive Garden
- Vytvir
- Mando
- UNRVLD
- Loop
- Sharobella
- La Teva Web
- Cue Blocks
- Earnest
- Velocity Partners
- Delante
- Netpeak
1.NoGood
Description: With years of experience in global markets, NoGood has established itself as a trusted partner, enabling numerous companies to achieve breakthrough success. As an agency, we possess a deep understanding of the global customer base, allowing us to create compelling marketing campaigns and messaging that resonate with this audience.
At NoGood, our relentless pursuit of growth has fueled the expansion of our client base in international markets. We have honed our expertise across multiple verticals, including growth marketing and go-to-market strategies, among others. This diverse range of experience has provided us with valuable insights and knowledge that we leverage to drive exceptional results for our clients.
Through our strategic approach, data-driven insights, and a deep understanding of international markets, NoGood continues to deliver impactful solutions that propel businesses forward. Our dedication to staying ahead of industry trends and our unwavering commitment to client success sets us apart as a leading agency in the international market.
Office Location: New York, NY (Headquarters)
Year founded: 2017
Team Size: 50 – 100 employees
Key Services: Podcast Ads, SMM, SEO, CRO, SEM, Social Ads, Content Marketing, Email, Video, and SMS Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto
Case Studies: View all case studies.
2. Mars Spiders
Description: Mars Spiders is a young company located in London, UK, with a collective of digital programmers, app developers, and digital marketing specialists. They specialize in custom mobile app and website development and design. Mars Spider has already been awarded 5 times.
Office Location: London, England
Year founded: 2013
Team Size: 11 – 50 employees
Key Services: App Development, App Design, Web Development, Video Production, Website Design
Industries Served: Food, Education, Financial Services
Case Studies: View all case studies.
3. Viral Nation
Description: Viral Nation offers a full range of marketing services. Their ability to dig deep and make the connection between audiences and brands makes them a smart B2B agency to work with. It has offices in UK and Copenhagen for European clients. Viral Nation also offers a strong performance-based and analytical approach to digital marketing that any B2B brand that takes ROI seriously will appreciate.
Office Location: Toronto, Ontario
Year founded: 2014
Team Size: 200 – 500 employees
Key Services: Influencer Marketing, Influencer Talent Management, Content Creation, Social Media Marketing, Influencer Marketing Campaigns
Industries Served: Tech, Gaming
Case Studies: View all case studies.
4. TUYA Digital SEO & Digital Marketing
Description: TUYA Digital provides various digital marketing services – from webpage design to content creation and social media campaigns, from e-mail marketing and SEO to growth hack strategies for increasing sales. When you work with the SEO and digital marketing specialists at TUYA Digital, you are working with an agency that is recognized in the digital marketing industry for its efficiency and hacking skills. In addition, their digital expertise has been appreciated and rewarded with many prizes in digital marketing competitions such as Webstock or E-Travel Conference. Her goal is to get her clients more leads with the help of her SEO and digital marketing expertise.
Office Location: Bucuresti, Romania
Year founded: 2010
Team Size: 2 – 10 employees
Key Services: SEO Services, Digital Marketing
Industries Served: Recruitment, Tech
Case Studies: View all case studies.
5. AKQA
Description: AKQA is a design and communications company that employs 2,200 professionals in 29 studios across five continents, including London. Awarded two Cannes Lion Grand Prix in 2019, and recently named by Gartner and Forrester as one of the world’s leading experience design and innovation agencies.
Office Location: San Francisco, California
Year founded: 2001
Team Size: 1000 – 5000 employees
Key Services: Brand and Customer Experience, eCommerce Optimization, Influencer and Customer Engagement, Media Planning, Artificial Intelligence
Industries Served: Fitness, Automotive, Beverage
Case Studies: View all case studies.
6. 84. Paris
Description: 84. Paris is a creative agency. They help brands to connect with new generations and deliver creative, strategic, and innovative solutions to help brands with new challenges, managing every touchpoint.
Office Location: Paris
Year founded: 2013
Team Size: 11 – 50 employees
Key Services: Digital Advertising, Marketing
Industries Served: Environmental, Fitness, Art Direction
Case Studies: View all case studies.
7. Jung von Matt
Description: Jung von Matt is – in terms of awards for both creativity and efficiency – the most successful advertising agency group in German-speaking countries. The agency offers its clients creative and efficient marketing communication across all channels and disciplines. Jung von Matt was founded in Hamburg in 1991 and today, 32 years later, acts as a non-listed corporation with agencies in Germany, Austria, Switzerland, Sweden, Poland, the Czech Republic, and China.
Office Location: Hamburg
Year founded: 1991
Team Size: 500 – 1000 employees
Key Services: Data Analytics, Development, Performance Marketing, Community Management, Service Design
Industries Served: Automotive, Restaurant, Fitness
Case Studies: View all case studies.
8. Keplar Agency
Description: Keplar takes an interdisciplinary approach – blending function, design, and technology – to create modern interactive systems. Keplar’s team is comprised of strategists, creatives, storytellers, designers, technologists, and inventors, all working together, combining customer insight, skill, and knowledge to make digital magic happen. They choose to focus on what they do best: creating visual digital media products, and specializing in developing, managing, and creating new media concepts based on visual communication.
Office Location: Amsterdam, North Holland
Year founded: 2012
Team Size: 11 – 50 employees
Key Services: App Development, Web Development, Software Development, Graphic Design, Animation Design, Gaming Production
Industries Served: Alcoholic Beverages, Fitness, Tech
Case Studies: View all case studies.
9. Codedesign
Description: Codedesign is a team of data-obsessives and creative thinkers. We define ourselves as problem solvers. From custom web development to 360° online marketing, we focus on building perfect online customer journeys for our clients. All their digital marketing strategies are as unique as the clients they serve and are fully backed by data- no guesswork. In the 4 years since their company’s conception, they’ve helped create digital success stories for clients all over the world, including the US, UK, Switzerland, France, Denmark, and Portugal.
Office Location: Lisbon, London
Year founded: 2015
Team Size: 11 – 50 employees
Key Services: Search Engine Optimization, Pay Per Click Advertising, Content Marketing, Social Media Advertising, Digital PR
Industries Served: Fitness, Health, eCommerce
Case Studies: View all case studies.
10. Mother
Mother is one of the world’s most respected independent creative companies. It has offices in London, New York, Los Angeles, and Shanghai. From fast-moving retailers and brands with global scale to local jewels with local needs; they create ideas that are embraced by popular culture and deliver more powerfully as a result.
Office Location: London
Year founded: 1996
Team Size: 500 – 1000 employees
Key Services: Advertising, Brand Strategy, Creativity, Production, Digital Transformation, PR
Industries Served: Restaurant, On-Demand Food Delivery
Case Studies: View all case studies.
11. Immersive Garden
Description: Immersive Garden’s focus on details allows them to bring high-end experiences that merge innovation in design and in technology to offer a powerful digital presence to brands. Their experience and dedication have brought us to collaborate with international brands: they reach out to us from all parts of the globe, leading the team to have 75% of our collaborations with companies abroad.
Office Location: Paris
Year founded: 2014
Team Size: 11 – 50 employees
Key Services: Creative Strategy, Digital Production, Art Production, Motion Design, UI Design
Industries Served: Alcoholic Beverages, Travel
Case Studies: View all case studies.
12. Vytvir
Description: Vytvir is a full-cycle marketing agency in Ukraine, specializing in branding & creative, eCommerce, and analytics. They combine creative hearts and technical minds to create value for your business.
Office Location: Kyiv
Year founded: 2021
Team Size: 2 – 10 employees
Key Services: Branding, Packaging Design, UX Design, Website Design, Brand Identity
Industries Served: N/A
Case Studies: N/A
13. Mando
Description: Mando creates intelligent solutions for large Utilities, Manufacturing, Financial Services & Telecoms organizations that need to offer their customers simple and efficient digital experiences. Customers include United Utilities, Electricity North West, Norican Group, TSB, Together, Talk Talk Business, and Bentley Motors.
Office Location: Liverpool
Year founded: 1997
Team Size: 51 – 200 employees
Key Services: Digital Strategy, Website Design, Customer Experience Platforms, AI Interfaces, Design Consultancy
Industries Served: Higher Education, Humanitarian Innovation
Case Studies: View all case studies.
14. UNRVLD
Description: Unrvld pioneers digital excellence with leading brands for transformative business growth. They serve customers with incredible experiences that make their lives easier and deliver unrivaled solutions so you can anticipate change, adapt at pace, and deliver at scale, using their core pillars of Experience, Technology, and Performance. They are famous for their work with The Open, Southampton FC, Roquette, Biffa, and Welsh Water. With offices across the UK and in Europe, Unrvld is an agency without borders, delivering digital solutions worldwide.
Office Location: London
Year founded: 2000
Team Size: 200 – 500 employees
Key Services: Experience Design, Conversion Rate Optimization, Full Stack Web Development, Mobile App Development, Cloud Hosting
Industries Served: Financial Services, Retail, Higher Education
Case Studies: View all case studies.
15. Loop
Description: LOOP is an award-winning interactive agency based in Salzburg/AT with satellite offices in Copenhagen/DK and Sydney/AU: with a team of 230 great talents, Loop works on remarkable websites and online campaigns for leading brands on all five continents. Within the last several years their brilliant team has done outstanding digital campaigns for brands and clients like Durex, Clearasil, Wilkinson, Veet, Air Wick, Punica, Finish, and many others.
Office Location: Salzburg, AT
Year founded: 2001
Team Size: 200 – 500 employees
Key Services: iPhone and iPad Applications, Mobile Brand Strategy, Community Management, Social Media Strategy, UI/UX, Digital Branding
Industries Served: Fitness, Luxury Goods, Alcoholic Beverages
Case Studies: View all case studies.
16. Sharobella
Description: Sharobella is a boutique agency that specializes in full-cycle projects from the planning phase to promotion and scaling. Offering an in-house team of experts for content generation, web design, web development & digital marketing.
Office Location: Vienna, Wen
Year founded: 2017
Team Size: 11 – 50 employees
Key Services: Content Generation, Web Design, Development Marketing, Digital Marketing, Reputation Management
Industries Served: eCommerce
Case Studies: View all case studies.
17. La Teva Web
Description: They are a web design and online marketing company in Barcelona. They develop online marketing strategies for companies, focusing efforts on SEO and pay-per-click or SEM advertising campaigns, and work on advertising and communication on social networks.
Office Location: Barcelona
Year founded: 2002
Team Size: 11 – 50 employees
Key Services: Digital Marketing, Web Design, Custom Web Development, SEO Strategy, Web Analytics
Industries Served: Beauty, Real Estate, Health
Case Studies: View all case studies.
18. Cue Blocks
Description: Cue Blocks is a full-service marketing digital agency from the Czech Republic, offering Search Engine Optimization services and strategies that are search engine friendly. With their effective SEO solutions, you can enhance your online presence and work on improving your conversion rate. They usually begin by carefully chalking out areas of improvement on your website and carefully working out an optimization strategy that best suits your kind of business.
Office Location: Mohali, Punjab
Year founded: 2005
Team Size: 11 – 50 employees
Key Services: Magento Development, Performance Optimization, Pay Per Click, SEO, Email Marketing
Industries Served: eCommerce, Pet
Case Studies: View all case studies.
19. Earnest
Description: This is an award-winning B2B online marketing agency that can help you with almost all aspects of digital marketing. Their clientele includes prominent brands like Vodafone, Samsung, Canon, and Oracle.
Office Location: London
Year founded: 2009
Team Size: 11 – 50 employees
Key Services: Marketing For B2B Companies, Branding, Marketing Strategy, Marketing Campaigns, Content Creation
Industries Served: Tech, Digital Marketing
Case Studies: View all case studies.
20. Velocity Partners
Description: This is a B2B marketing agency that has multiple capabilities but a strong focus on content marketing. You can think of their other services as an add-on to content marketing rather than separate services. They do strategy, positioning, branding, digital marketing, content marketing, B2B SEO, and every other weapon in the B2B marketing arsenal. Their success has been recognized as Content Marketing Agency of the Year 2016 (The Content Marketing Institute).
Office Location: Richmond
Year founded: 2000
Team Size: 51 – 200 employees
Key Services: B2B Content Marketing, B2B SEO, Inbound Marketing, Thought Leadership, B2B Social Media
Industries Served: Retail, Education
Case Studies: View all case studies.
21. Delante
Description: Delante has a team of experts in the area of SEO and performance-based advertising. They help clients leverage Search Engine Optimisation and gain organic traffic to their websites. Moreover, they also run Google Ads campaigns for their clients.
Office Location: Kraków, Woj. Małopolskie
Year founded: 2014
Team Size: 51 – 200 employees
Key Services: SEO, Content Marketing, Analytics
Industries Served: N/A
Case Studies: N/A
22. Netpeak
Description: Netpeak is one of the biggest internet marketing agencies in Eastern Europe. They handle website promotion, online advertising, web design, and brand image promotion, and they are a team of overachievers, constantly pushing the boundaries for their clients. To guarantee development and higher sales for their customers, they introduce modern marketing tools such as social media marketing, search engine optimization, search engine marketing, and website development.
Office Location: London, Fitzrovia
Year founded: 2006
Team Size: 500 – 1000 employees
Key Services: SEO, Online Advertising, Email Marketing, Mobile Performance Marketing, Local SEO
Industries Served: N/A
Case Studies: N/A
How to pick the perfect global marketing agency
Picking the perfect global marketing agency is a crucial decision for any business seeking to thrive in today’s competitive landscape. With countless digital marketing agencies, advertising companies, and independent agencies vying for your attention, it’s paramount to embark on a well-informed journey. Here, we delve into the key aspects to consider when making this vital choice.
Defining your marketing goals and objectives
The foundation of a successful partnership with a global marketing agency begins with a clear understanding of your marketing goals and objectives. These goals should align with your broader business objectives. Whether your aim is to increase brand awareness, drive website traffic, generate leads, or boost sales, articulating these goals in specific, measurable, attainable, relevant, and time-bound (SMART) terms is essential.
For example, a SMART objective might be to increase website traffic by 30% within the next six months. This clarity not only guides your agency search but also serves as a benchmark for measuring the success of your collaboration.
Starting your research
With your objectives in hand, the next step is conducting thorough research to identify the ideal global marketing agency. Begin by seeking agencies with experience in your industry. Familiarity with your target audience and industry-specific challenges can be a game-changer.
Online searches are typically the initial approach. Assess the agency’s online presence, website quality, and search engine ranking. A digital marketing agency that excels in promoting its own services can be a good indicator of its capabilities. Additionally, seek recommendations from other businesses in your industry and attend industry events to interact with potential agencies.
Case studies, testimonials, reviews, and ratings on industry-specific platforms and social media should be scrutinized. Transparency is key; if an agency appears to conceal information or lacks client references, it may be best to proceed with caution.
Size and services offered
The size of the global marketing agency you choose is another critical factor. Larger agencies often boast more extensive resources and experience, potentially offering a broader spectrum of services. Conversely, smaller agencies can provide a personalized touch and close attention to detail.
Evaluate the agency’s portfolio to assess its track record in helping businesses like yours achieve similar goals. Inquire about their measurement and reporting methodologies to ensure alignment with your objectives.
Culture and communication
An often-underestimated aspect is the agency’s culture and communication style. A harmonious partnership relies on compatibility, not just in terms of technical expertise but also in chemistry. Can you envision collaborating with them successfully? Open communication channels are imperative, fostering creativity, collaboration, and transparency.
Ask the agency about their client communication practices, including the frequency of meetings, calls, and email updates. This ensures you are kept informed about campaign progress and enables prompt issue resolution.
Budget and costs
In addressing budget and costs, transparency is your ally. While discussing finances can sometimes feel awkward, it is essential to be upfront from the beginning. Different businesses have varying budgets, and most agencies can tailor their packages to suit individual requirements.
Diverse pricing structures exist, such as hourly rates, flat rates, or retainers. Inquire about any potential additional costs, including materials or supplementary services, to avoid surprises down the road.
Geographic considerations
Depending on your target audience and market, you might want to work with an agency that has a strong presence or expertise in specific regions. Local knowledge can be invaluable in tailoring campaigns to local cultures and preferences.
Industry specialization
Beyond general experience, some agencies specialize in certain industries or niches. These agencies may have unique insights and strategies specific to your sector, which can give you a competitive advantage.
Innovation and technology
Given the ever-evolving landscape of digital marketing, look for agencies that embrace innovation and stay updated with the latest marketing technologies and trends. An agency’s ability to adapt and leverage emerging tools can impact the effectiveness of your campaigns.
Creative capabilities
If creativity is paramount for your brand, consider agencies with a strong creative portfolio. Creative marketing agencies can produce compelling content and visuals that resonate with your target audience.
Measuring ROI (Return on Investment)
A full-service digital marketing agency should have a robust system for tracking and measuring the ROI of your campaigns. They should be able to provide clear reports on how your marketing efforts are translating into tangible results like increased revenue or improved brand equity.
Contract terms and duration
Carefully review the contract terms and the duration of the engagement. Flexibility is crucial, as your marketing needs may evolve over time. Be cautious of agencies that lock you into long-term contracts without room for adjustments.
Team expertise
Beyond the agency as a whole, inquire about the expertise and experience of the specific team members who will be working on your account. Ensure that they have the necessary skills and knowledge to execute your campaigns effectively.
Data security and privacy compliance
In today’s environment, data security and privacy compliance are paramount. Make sure the agency follows best practices for safeguarding sensitive customer data and complies with relevant regulations like GDPR (General Data Protection Regulation).
Client references and case studies
Speak directly to past and current clients of the agency to get a sense of their experiences. Case studies and references can provide valuable insights into how the agency has delivered results for others in your industry.
Scalability
Consider how well the agency can adapt to your changing needs. As your business grows, you may require additional services or a larger scope of work. Ensure that the agency can scale up its efforts accordingly.
Cultural fit
Building on the mentioned culture and communication aspect, assess how well the agency’s values align with your own. A cultural fit can lead to a more harmonious and productive working relationship.
Testing and pilots
If you’re unsure about committing to a long-term partnership, consider starting with a smaller project or pilot campaign. This allows you to evaluate the agency’s capabilities without a significant initial investment.
These are some of the best marketing agencies globally today. Trying to navigate the new landscape can be challenging but not impossible if you invest in the right marketing partners. Virtual and hybrid events offer whole new opportunities to bring people together and challenge conventions. Not to mention the opportunity to work with bright and inspiring minds. You can work with these agencies to achieve your marketing goals. Go through the list and take your pick, depending on the needs of your business.
