21 LinkedIn Ad Examples That’ll Inspire You in 2020

21 LinkedIn Ad Examples That’ll Inspire You in 2020

LinkedIn has grown from a networking site for professionals to one of the top social media networks, with about 700 million active users in 2020. By now, most of us...

LinkedIn has grown from a networking site for professionals to one of the top social media networks, with about 700 million active users in 2020. By now, most of us have used LinkedIn to promote our brands, post industry thought leadership, or search for our dream jobs. LinkedIn advertisements are not often the go-to options of most businesses for pay-per-click advertising since many of them are using Google Ads or Facebook Ads instead. While these channels have massive audiences and appeal, LinkedIn ads can have exceptional advantages for the ones that want to achieve specific business goals and reach more professional audiences.

The benefits of LinkedIn Ads are summarized below:

  • Reach a more professional audience since users on LinkedIn are usually older, more educated, with a higher income than most of those in the other platforms.
  • Access and target a wide audience that has provided accurate demographics and skills. You can extremely narrow your targeting through industry-specific variables such as job, titles, locations, industry, level of education, and more.
  • Create a variety of unique advertising types, from video to images and text. You have the opportunity to use several different ad formats, such as carousel ads, email advertisements, and more. 
  • Leverage lead-nurturing opportunities through LinkedIn’s lead accelerator feature that allows you to track your most high-value prospects and offer more targeted ads towards them.

LinkedIn ads have many more advantages, but these are just the most significant ones. Sometimes, it can be difficult to work on a blank canvas when first designing an advertisement. That’s why we have put together for you the 21 most inspiring LinkedIn Ads examples from 2020 to ignite your imagination and inspire you for new ad creatives and LinkedIn strategies.

1. WeWork


WeWork is an American commercial real estate company that provides flexible workspaces and business services for companies that do not have office space. They design and develop physical and virtual sharing spaces and office facilities.

This Ad Stands Out Because…
In an era of short attention spans, brevity and simplicity are important. This ad succeeds in familiarizing prospective clients with the convenience, architecture, and community of WeWork office spaces by highlighting the various areas of the office space. The clear messages, e.g. “Enjoy the privacy of your own office”, in conjunction with the office space photos are straight to the point and achieve to engage the user. If you have a product or service, you can break the images in a carousel to visualize your offering and achieve your goal.

2. Asana


Asana is a software-as-a-service designed to promote collaboration between team members. The software helps teams to organize, track, and manage their projects and tasks all in one tool. Teams can create projects, assign tasks to teammates, specify deadlines, and communicate directly through Asana.

This Ad Stands Out Because…
Simple colors, style, and messaging are the perfect combination to catch the eye. Asana uses a lot of graphics to represent its product and unique selling proposition. In this example, Asana presents a simple dashboard with graphs, showcasing to users how simple their team can get organized with the different projects and tasks, and track performance. The call to action (CTA) that they use, “Sign Up”, is attention-grabbing and makes it easy for the user to click on it. Generally, technological companies rely a lot on graphics to portray their product, and as always the simplest advertisements with the strongest CTA, catch the eye and make advertisements successful and effective. 

3. IBM


International Business Machines (IBM) is a multinational technology company providing hardware, software, cloud-based services, and cognitive computing. Cognitive Enterprise is a visionary platform that helps clients embrace innovation and transform their industry through digital reinvention. This framework helps your business create new markets, enable human-machine partnerships, and deliver breakthrough experiences.

This Ad Stands Out Because…
This carousel ad leads to a downloadable report when you reach the last image. Using carousel ads, you can tell an interactive story that promotes the user to click on the next slide and finally get to the CTA. A swipeable set of images in a single ad with eye-catching visuals can tell a better and deeper story, encourage engagement on both desktop and mobile, highlight many offers and attributes of the product or service, and provide the audience with insights.

4. Amazon Web Services (AWS)


Amazon Web Services (AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and the government on a pay-as-you-go basis.

This Ad Stands Out Because…
This advertisement checks all the marks of a good creative.

  • A clear call to action
  • A “what you’ll get” ad copy
  • A clever image that stands out
  • A headline that focuses on statistics

Meaningful ads that represent an idea work well for a professional audience, such as in LinkedIn. This image showing the different distances of the cars to the bridge is an excellent example of matching the headline to understand the image’s meaning, “ migrate to maximize cost savings”.

5. Mailchimp


Mailchimp is an interactive, all-in-one marketing platform that lets businesses manage and talk to their customers. It’s a web-based application that lets you create and manage mailing lists, newsletters, automated campaigns, and more.

This Ad Stands Out Because…
Using bright colors that stand out is always a smart idea. This ad shows a graph of how Mailchimp’s proprietary intelligence gives businesses smart recommendations to help them boost their marketing and revenue. A picture is worth a thousand words, but in this case, they also support their point with a clear headline of how this product can benefit the business itself. Sharing novelty is crucial in digital marketing, and creativity is underlined in this ad example as they have achieved to present their product uniquely and innovatively.

6. LinkedIn


What could be better than an example of a LinkedIn ad from LinkedIn? If you are reading this post, you are most likely already acquainted with LinkedIn. LinkedIn is the largest professional network in the world and it is the most suitable social media platform to find the right job or internship, connect and strengthen your professional relationships, and learn the skills needed to excel in your career.

This Ad Stands Out Because…
In a year when jobs’ and businesses’ confidence has taken a hit, LinkedIn recently unveiled a new campaign featuring real community members and their stories. Marketing usually falls flat without a convincing and comprehensive narrative. Hence, there are two main focal points when it comes to storytelling: emotional impact and relatability. You can create a deep connection that is rich with detail through storytelling, making everything you deliver feel vivid and engaging like a battle scene in an adventure movie. The campaign shares real-life stories of real users and explains how their lives have changed leveraging the power of community on LinkedIn to find jobs and hone their skills.

7. SurveyMonkey


Surveys are necessary to gather input, opinions, criticism, and suggestions from the general public and customers. SurveyMonkey is a very popular and well-known application for online surveys, helping businesses build and run professional online surveys to collect the voices and thoughts of an audience.

This Ad Stands Out Because…
This ad example is powerful because of the simple background color and the green details that make them stand out. A great strategy to drive the eye to the material that matters most is to provide high-contrast images. The headline is another solid example to refer to in this ad, as they are making their audience questions which two key traits this report is referring to, making them more curious to download and discover the answer. Another smart tactic to replicate from this ad is to add the CTA button in as many places as possible. In this ad, you can see the download button two times, at the end and inside the ad copy. 

8. Snapchat


Snapchat is a mobile application that lets you talk with friends, view Live Stories from around the world, and explore news. The main concept of this application is that any picture or video that you send – by default – is made available to the recipient only for a brief time before it becomes inaccessible. To facilitate a more natural flow of interaction, this ephemeral feature of Snapchat was developed.

This Ad Stands Out Because…
We handpicked this LinkedIn ad example because of the excellent branding of Snapchat. They use the same branding everywhere and this is amazing for customer loyalty as it increases brand awareness and allows your customers to recognize and think of your brand when looking at such colors. Another great feature that this ad includes and you should always consider using in your creative strategy is to include statistics as they play a vital role in all aspects of advertising, from market research to design and campaign testing. If executed correctly, a powerful statistic can be the central element of a campaign that is convincing and adds credibility.

9. Greenhouse


Greenhouse is an open platform that enables aggregation using an application programming interface (API). It allows businesses to do A/B testing to decide which hob posts are more effective. Greenhouse helps businesses to create a standardized interview process such that applications can be judged based on the same rubric.

This Ad Stands Out Because…
This case study/testimonial is a common advertising mechanism. Testimonials or case studies are an invaluable asset when it comes to establishing proof that your offering is valuable and of good quality.  According to HubSpot’s State of Marketing Report 2020, 13% of marketers name case studies as one of the primary forms of media used within their content strategy. This makes them the fifth most common form of content, outshined only by visual content, blogs, and ebooks.

10. Notion


Notion is an application providing components such as databases, kanban boards, wikis, calendars, and reminders. Users can connect these components to create their systems for knowledge management, note-taking, data management, project management, among others.

This Ad Stands Out Because…
This is another perfect example of an inbound marketing advertisement that drives traffic to an event. The idea here is to give their current or prospective customers a lot of value by educating them about their brand and giving them insights. This is an excellent example if you are running a webinar/event ad: great branding and subject matter. It’s all that people need to determine whether or not they are interested.

11. Wix.com


Wix is a free, user-friendly platform for creating a website. They help their users create incredible, professional-looking websites that can be easily updated and edited. It is a classic template website and an AI platform rolled into one. You can pick from over 500 industry-specific templates and use their amazing drag-and-drop editor or use the Wix Artificial Design Intelligence (ADI) and let Wix design a website for you.

This Ad Stands Out Because…
Wix uses a powerful and direct, straight-to-the-point, ad copy. We know from experience that simple copy in advertising works. We get it, it’s not easy to convince someone with a simple ad copy to click on your ad, but it’s definitely worth it as people nowadays scroll fast and if your message is long and confusing, they will most definitely pass.

12. Bynder


Bynder is the easiest way to professionally manage digital files. For real-time collaborative edits and approvals, fast sharing and storage of files, auto-formatting for different platforms and file types it offers one central hub for all business materials and communications.

This Ad Stands Out Because…
Using questions in your ad copy is a great way to make people stop scrolling and become curious about your service or product. It’s easier to read and most powerful than using a long ad copy. To attract the attention of its audience, the design of this ad is easy and straightforward, and they also know that using a CTA more than once, makes it easier for the user to click. 

13. Databricks


Databricks is a web-based platform for working with Spark, offering automated cluster management and IPython-style notebooks. It combines data engineering, science, and analytics on a unified platform so that data teams can collaborate and innovate faster.

This Ad Stands Out Because…
Having a great offer for your users is one of the most important elements in your ads. As you can see, Databricks offers a free trial when you sign up and in this way, it gets the right people to sign up and get the whole experience of the product without committing to it. A good creative and ad copy can make your ad work, but what’s most important is to provide an incentive to get people interested even more.

14. Waze


Waze is a GPS navigation software app and a subsidiary of Google, working with smartphones and tablet computers that have GPS support. It provides turn-by-turn navigation information and user-submitted travel times and route details while downloading location-dependent information over a mobile network. They describe their app as a community-driven GPS navigation app that is free to download and use.

This Ad Stands Out Because…
Through this advertisement, Waze is trying to get businesses to put their brand “in the driver’s seat” and sign up to advertise on their platform. They are using community-based marketing, an organic system that works through word-of-mouth, and are empowering their customers, making them feel like an integrated part of their businesses’ community.

15. Corporate Finance Institute for Business (CFI)


The Corporate Finance Institute for Business (CFI) is a leading global provider of online financial modeling and valuation courses. CFI’s services and certifications have been provided to more than 700,000 people at top universities, investment banks, and other big institutions around the globe.

This Ad Stands Out Because…
Making a strong promise is an exceptional way to attract the interest of people when everything else looks the same. In design, the ad is minimalist, but at the same time, the design and colors blend seamlessly together. The ad copy and design are clear and straightforward to cater to the right audience.

16. Bluetree Network


Bluetree Network is an Epic consulting and strategy firm helping healthcare providers maximize return on their Epic EHR investment with an integrated approach that is customized to fit each organization’s needs. They help providers engage their patient population and reduce burnout, making data a competitive advantage in every corner of the organization, and making more money. 

This Ad Stands Out Because…
This ad is the perfect example of getting potential leads through LinkedIn. As the world’s largest professional network with nearly 740 million members in more than 200 countries and territories worldwide, LinkedIn is the best platform to advertise for B2B businesses. The headline on the top of the ad emphasizes what the problem of the company that Bluetree Network helped was. The description of the ad creates an urgency for the user reading it to see how the company helped their client solve their problem. Also, the two CTAs used, make it clear to the user what their next action should be, “READ IT NOW”, and “Download” buttons. Moreover, this ad is excellent since it not only showcases how they helped their client, but it also captures the user’s information after they land on their website, and in this way, they can retarget the user later.

17. Nestlé


Nestlé is the world’s largest food and beverage company. They have more than 2,000 brands ranging from global icons to local favorites and are present in 190 countries worldwide. Some of their most known brands include Cheerios, Fitness, and Haäagen-Dazs. Their mission to improve people’s lives and contribute to a healthier future is highlighted every day by serving with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.

This Ad Stands Out Because…
Nestlé is currently advertising for open job opportunities using various ad placements. This engaging video ad stood out because it relates to professionals trying to find a job at an organization with a purpose and outlines all of Nestlé’s values. The video is short, concise and the offer is clear – Find Your Next Opportunity.

18. Fiverr

Fiverr is revolutionizing the service industry. Through its platform, it connects businesses with on-demand freelancers offering digital services in 300+ categories, across 8 verticals including graphic design, digital marketing, programming, video, and animation.
This Ad Stands Out Because…
In this 22-second video ad, they were able to outline all of Fiverr’s offerings, as well as show prospects, how easy it is to sign up on their platform and get the job done. A white background, light colors, bold text, and audio, all these visual elements are what made this ad stand out. A clear CTA message directs users to “Register” by landing them on the home page of their website.

19. Klarna

Klarna is a Swedish fintech company that has transformed the way that customers shop and pay for products online. The company provides online financial services such as direct payments, pay after delivery options, and installment plans in a smooth one-click purchase experience. From a superior product offering to amazing branding, they have become the leaders in the fintech industry.

This Ad Stands Out Because…
While scrolling on LinkedIn, it’s easy for the user to miss a lot of content. However, this ad is really hard to miss. You can never go wrong with bright colors, fun visual elements, and direct messaging. The women dressed in colorful ponchos can attract the user’s attention instantly. The messaging on this ad is also straight-forward, as it highlights what Klarna offers with big white letters and promotes its value for businesses that want to offer their service. Again, clear CTAs, such as “Offer Klarna”, and “Learn More”, can make the user take an action.

20. Salesforce

Salesforce is a cloud-based software company that provides customer relationship management services and a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. They help your marketing, sales, commerce, service, and IT teams work as a team from anywhere so that you can personalize every experience along the customer journey.

This Ad Stands Out Because…
Salesforce’s ad shares helpful content with its audience. While not directly selling their service, this approach undoubtedly helps showcase the brand as a thought-leader and attracts visitors to the website. Overall, this ad is a perfect example of how to use LinkedIn to share helpful content related to your service that appeals to a wider audience and doesn’t sound like you are trying to sell something.

21. Shopify Plus

Shopify is an e-commerce platform that hosts your online store helping to organize the layout of the store’s appearance through themes. Also, it offers payment processing, allowing your business to accept and receive payment for your products. Shopify Plus is designed for large enterprise businesses and can handle much more than the regular Shopify plan. For example, Shopify Plus can handle more than 10k transactions per minute.

This Ad Stands Out Because…
This ad is presenting the problem (47% of online shoppers expect web pages to load in two seconds or less) and the solution (Improve site performance to 2x Conversions). As explained above, statistics always make an ad stand out, grabbing the user’s attention. However, when using statics, be sure to do the following:

  • Make sure that your statistics come from a reliable source
  • Accurately describe what you are intending to show
  • Minimize the opportunity for misinterpretation

In conclusion, the promise of digital marketing is very exciting; delivering the right message to the right person at the right time. Creative advertising is more memorable, longer-lasting, and builds a fan community. If you decide to use LinkedIn in your marketing strategy, you have already picked the world’s largest professional network. If you’re looking for a growth partner with extensive LinkedIn Ads experience, we’d love to help your brand grow and achieve your goals. If not we hope that these LinkedIn ad examples have already helped to spark new ideas to test for your next LinkedIn Ads campaign.


Theano Dimitrakis
Theano is a growth marketing analyst with 3 years of experience in digital marketing, marketing analytics, client management, and brand strategy for various startup companies.


2 Comments

Hey Author! I liked the example 11 0f Wix.com. that’s very innovative. thanks for sharing this amazing article with us.

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