As marketers, we’re always looking to gain new knowledge and stay up to date on the latest marketing trends and strategies. There are multiple ways we go about gathering this new knowledge, skills, and information. Perhaps, we’ll buy the latest marketing books, search Google for the latest blogs, or download and listen to the latest podcasts. But in the age of online marketers, of all these practical ways to gain these skills and learn something new, the majority of marketers love watching the best marketing and growth hacking YouTube channels.
What are the 4 Major Types of Marketing Channels?
There are many different kinds of marketing channels. Some focus more on the backend SEO and algorithmic aspects, while others center around branding.
And for those who are visual learners, there is no better way to learn some of the latest marketing tactics and strategies than through video content. As reported by Statista “there are more than 500 hours of video content uploaded to YouTube every minute.”
That is a lot of content, and lucky for marketers, this means there are numerous creators making YouTube videos covering topics that will help you flesh out your marketing plan. So we gathered together the top marketing YouTube channels and put it into this list.
Who is the Best YouTuber for Digital Marketing?
Check out and follow the best marketing and growth-hacking YouTube channels in 2023:
- Gary Vanyerchuk
- Pat Flynn
- Brian Dean
- Google Search Central
- NoGood
- Jason Whaling
- Ahrefs
- Miles Beckler
- Leveling Up with Eric Siu
- Hubspot
- Moz
- Unbounce
- SEMrush
- Adam Erhart
- Ignite Invisibility
- Neil Patel
- Wes McDowell
- DigitalMarketer
1. Gary Vanyerchuk
Channel Started: October 2007
Topics Covered: Entrepreneurship, Financial Success
Total Subscribers: 4.17 million
Top Videos:
How to Get Your Business the Most Attention Possible
50 Minutes of Marketing Strategy You Can Start to Use Today
If you want to start a business, look no further than Gary Vanyerchuk’s catalog of entrepreneurial and branding-centric content. Gary Vee is a leading influencer within marketing, and has hundreds of videos that detail the in’s and out’s of creating a successful business and becoming financially independent.
2. Patt Flynn
Channel Started: September 2009
Topics Covered: Podcasts, Online Business
Total Subscribers: 412k
Top Videos:
How to Start a Podcast (Complete Tutorial)
How to Earn Passive Income Online
The internet facilitates many different avenues for income. If you want to learn more about those avenues, Patt Flynn is your guy! His channel focuses on creating businesses that generate passive income, whilst also diving heavily into the in’s and out’s of creating & sustaining podcasts – which can be a great contributor to your business’ content bucket.
3. Brian Dean
Channel Started: January 2013
Topics Covered: Content Creation, SEO Optimization
Total Subscribers: 524k
Top Videos:
Video SEO – Rank Your Videos #1 in YouTube (Fast!)
How to Get More YouTube Subscribers (FAST)
As the owner of Backlinko, Brian Dean is a well-known marketing professional in the community. He provides some of the best and most actionable information through his blog and of course his YouTube channel. Brian primarily focuses on SEO tactics in his videos, but his high-quality content makes his videos a must-watch for every marketer.
4. Google Search Central
Channel Started: January 2009
Topics Covered: Search Engine, SEO
Total Subscribers: 566k
Top Videos:
Intro to Google Search Console – Search Console Training
If you want to improve your site in Google search, there is probably no better way than learning how through Google. This YouTube channel provides you everything you need to know about search from the experts themselves. No matter your level of expertise, this channel has video content that will help you improve your skill level.
5. NoGood
Channel Started: November 2018
Topics Covered: Growth Marketing, Growth Hacking, Data Analytics
Total Subscribers: 1.7k
Top Videos:
Neuromarketing: Hacking Into Consumers’ Minds
AI in Marketing: Key Examples, Applications and Trends in 2020
NoGood is a TechCrunch verified growth marketing agency in NYC and has helped some of the biggest brands and early-stage start-ups reach exponential growth. Now through their YouTube channel, they share some of the latest and greatest growth marketing strategies to the world. Their videos cover a range of topics from growth hacking and data analytics to brand strategies and neuro-marketing.
Need help with content strategy? We’re here to support your growth and collaborate in growing your business!
6. Jason Whaling
Channel Started: August 2015
Topics Covered: SEM, Google Tag Manager, Google Analytics
Total Subscribers: 123k
Top Videos:
How To Create A Free Landing Page (Converts On Autopilot)
Accelerate Channel Growth with $5 a Day YouTube Ads
This YouTube channel covers a range of different marketing topics. Host Jason Whaling is an entrepreneur and he wants to help people turn their passion and skills into businesses. His video content is engaging and he loves sharing all the latest digital marketing strategies and insights you need to grow your business or audience.
7. Ahrefs
Channel Started: August 2015
Topics Covered: SEO Topics, Content Marketing
Total Subscribers: 419k
Top Videos:
SEO Mistakes: Why 91% of Content Gets No Organic Traffic
Digital Marketing for Beginners: 7 Strategies That Work
If you’re an experienced marketer, you’re most certainly aware of the powerful SEO platform Ahrefs. Now this company has taken it a step further by providing actionable SEO tutorials through this YouTube channel. They cover all tutorials on SEO, including keyword research, link building, content marketing, technical, and more.
8. Miles Beckler
Channel Started: October 2018
Topics Covered: Facebook Ads, Content Marketing, Sales Funnels
Total Subscribers: 206k
Top Videos:
100% Free Keyword Research! How To Research Keyword Search Volume & Competition, Free.
How To Spy On Facebook Ads – Free Facebook Advertising Tool Just Released!
Miles Beckler is a digital marketing expert and his YouTube channel primarily focuses on content marketing and SEO. However, he does share strong strategies, tactics and tools for sales funnels, Facebook ads and other marketing channels as well. He even has videos covering email marketing! His deep dive tutorials will help you take the next step in your marketing skills.
9. Leveling Up with Eric Siu
Channel Started: September 2013
Topics Covered: Marketing Strategies, Instagram, Content Marketing
Total Subscribers: 74.9k
Top Videos:
Top Careers in Marketing – How to Choose a Specialty
How to Organically Gain 10K Followers Per Week on Instagram (with Chris Do)
On this channel host, Eric Siu features exclusive marketing content and interviews. The channel provides video content on how to grow your business, how to market your products and services, and how to make sure that you are on the right track for business success.
10. Hubspot
Channel Started: April 2007
Topics Covered: Content Marketing, Marketing Interviews
Total Subscribers: 319k
Top Videos:
Finding Your “Who” With Seth Godin
Social Media Marketing Strategy: Get Started With 1:1 Engagement
Hubspot has provided some of the best content in the marketing industry and their youtube channel continues that trend. The channel features a wide variety of tutorials covering all kinds of topics and also provides strong interviews with some of the best professionals in the industry.
11. Moz
Channel Started: May 2012
Topics Covered: SEO, Content Strategies
Total Subscribers: 89.2k
Top Videos:
How to Build a Killer Content → Keyword Map for SEO – Whiteboard Friday
6 Changes We Thought Google Would Make to SEO But They Still Haven’t – Whiteboard Friday
Everyone knows the popular SEO marketing software, Moz. This company provides some great content with their blogs and has continued that trend by providing high-quality content with their youtube channel. The video content provides actionable tactics, exceptional interviews and will help marketers enhance their skills.
12. Unbounce
Channel Started: May 2013
Topics Covered: Landing Pages, CRO, A/B Testing
Total Subscribers: 17k
Top Videos:
PPC Strategies to Increase Your Google AdWords Revenue | Unbounce Call To Action Conference 2018
Landing Page Design Principles – Overlapping
This YouTube channel provides actionable digital marketing tactics, lessons, and strategies. Unbounce is a company that provides landing page software and the video content they produce is heavily focused on this specific space. The content teaches viewers on best practices for landing pages, conversion rate optimization, a/b testing, and much more.
13. SEMrush
Channel Started: April 2014
Topics Covered: Marketing Content Videos, SEO
Total Subscribers: 159k
Top Videos:
Making Better Marketing Videos: Filming Tech and Tips
YouTube SEO in 2020 with Luke Sherran
Once again we see an SEO marketing software company, SEMRush, provide strong video content and tutorials with their YouTube channel. This channel hosts strong webinars and pro marketing tips that can take your marketing skills to the next level.
14. Adam Erhart
Channel Started: August 2015
Topics Covered: Digital Marketing, Instagram, Facebook
Total Subscribers: 312k
Top Videos:
7 Effective Marketing Strategies for 2023
Digital Marketing 101 (A Beginner’s Guide To Marketing)
This channel helps marketers and professionals grow businesses using proven, effective, and modern marketing strategies. The host, Adam Erhart understands marketing at a high level and has studied it for years. His channel has amassed over a million views and is recommended to all marketing professionals
15. Ignite Visibility
Channel Started: October 2011
Topics Covered: SEO, Marketing Strategies, Business
Total Subscribers: 64.9k
Top Videos:
How To Get Your First 10,000 Instagram Followers (Without Buying Them), John Lincoln
Facebook Marketing For Business Tutorial – John Lincoln, Ignite Visibility
John Lincoln from Ignite Visibility offers a lot of great information on this youtube channel. Topics range from SEO to business insights. The channel has been active since 2011 and has gathered over 6 million views. The channel also offers a set of unique playlists. Some favorites include beginning marketing classes playlist and digital marketing playlist.
16. Neil Patel
Channel Started: August 2011
Topics Covered: SEO, Content Marketing
Total Subscribers: 1.17 million
Top Videos:
How to Write a Blog Post From Start to Finish
How to Do SEO For A Tiny Site With No Backlinks
Neil Patel has been a staple in the marketing community. His blogs and marketing advice are well known and with his youtube channel, he continues to have excellent information and engaging videos on all things marketing. He truly is an excellent source for all things marketing.
17. Wes McDowell
Channel Started: Nov 2015
Topics Covered: SEO, Marketing Strategies, Business
Total Subscribers: 231k
Top Videos:
5 Explosive Digital Marketing Strategies for 2023
How To Setup Google My Business For Maximum Results
Wes Mcdowell wants to help people that are serious about building a profitable business. In his youtube channel, Wes shows some of his best approaches and secrets for digital marketing and website strategies. He wants to help you expedite customer growth, turn your website into your best salesperson, attract a steady stream of customers, and help you make more money.
18. DigitalMarketer
Channel Started: October 2013
Topics Covered: Marketing Strategy
Total Subscribers: 62.7k
Top Videos:
5 Types of Facebook Ads EVERY Marketer Should Be Using | Marketing Mastery with Justin Rondeau
How To Drive Conversations On LinkedIn
This channel provides content that breaks down some of the top marketing strategies that are working in the digital space today. The hosts provide information and tactics based on their own experience with expert marketers. They share the strategies and tactics that have both worked and failed for them in the marketing industry.
