Listen, listen, listen…
It goes without saying, listening to podcasts (or digital audio) has become an everyday habit for individuals. There are over 500,000 digital audio shows currently active across platforms such as iTunes, Spotify and Google Play. With so much content across many verticals and subject matters, it’s often hard to find the ones that will be most beneficial to you.
So here at NoGood, we decided to create a list of the best podcasts on our favorite topics: Growth Hacking and Start-ups!
Why Podcasts Are Important in Marketing
As many marketers can relate, we’re constantly looking for new stories, tactics, and strategies that can help us become the best at what we do. Podcasts can be a great resource to garner these. But most often, we come across advice and listen to podcasts that offer you the standard, cookie-cutter advice and don’t provide much substance. This can be the case for a lot of podcasts on other subjects as well.
What is a Marketing Podcast?
Marketing podcasts can carry troves of useful tidbits & tips for your marketing efforts. The growth hacking podcasts we’ve chosen for this list, excuse my language, cut through all the BS, and provide applicable, real-world guidance for marketers! However, this list is not just for marketers. If you love business, growth, entrepreneurship, and technology, a lot of these digital marketing podcasts can be a great listen for you as well on your path to becoming a marketing expert!
Here is our exclusive list of the best growth hacking and marketing podcasts for 2024:
- Growth by Drift
- The Colin and Samir Show
- Online Marketing Made Easy
- Social Media Examiner
- Growth Marketing Toolbox
- Today in Digital Marketing
- Growth Experts
- People of Marketing
- The Growth TL;DR
- Perpetual Traffic
- Marketing Trends
- Leveling Up (Growth Everywhere)
- The Growth Hacking Podcast
- Growth Show by Hubspot
- Marketing School
- Shopify Masters
- Experts on The Wire
- The Science of Social Media
- Everybody hates Marketers
- Marketing over Coffee
- Entrepreneurs on Fire
- Duct Tape Marketing
- Marketing Scoop Podcast
- The Marketing Book Podcast
If you are curious about everything related to growth, this is the perfect podcast for you. Part of the Seeking Wisdom family of podcasts, Growth covers a range of topics from a growth mindset, tactics, experiments, etc. The podcast also features exclusive interviews with some of the top growth leaders in the space. We also like Matt’s storytelling style. There are new episodes every Wednesday.
Host: Matt Bilotti
Focus: growth mindset, growth tactics, ideal metrics, funnel mapping,
Ideal For: growth marketers, marketing managers, product managers
Ep. # 4- How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Weighs In On Must-Have Tools.
Ep. #10- How We Think About Product Testing At Drift
If you have ever wanted to foster a social media presence, but were unsure of where to start, look no further than the countless interviews our second entry has done with social media influencers! The Colin and Samir Show has done interviews featuring content creator success stories, the likes of MrBeast (Jimmy Donaldson), MKBHD (Marques Brownlee), Mark Rober and more. New episodes are released almost every week featuring a different creator or case study.
Host(s): Colin Rosenblum & Samir Chaudry
Focus: social media, youtube, content creation, social media growth
Ideal For: content creators, youtubers, social media managers
Ep. #2 The Full Story of MrBeast
Ep. #5 The Full Story of Mark Rober
As the name suggests, this is your one-stop-shop for everything online marketing. From email marketing to boosting your sales and business execution… Amy Porterfield covers it in her podcast. Spanning over 500 episodes, this podcast is a treasure trove of information.
Host: Amy Porterfield
Focus: online marketing, marketing strategy, case studies
Ideal For: online business owners, entrepreneurs
This entry is a 3-for-1 special spearheaded by some of the leading industry experts! The Social Media Marketing Podcast is the flagship show hosted by Michael Stelzner, releasing weekly and helping you hone in on your content marketing strategy. You then have the Social Media Marketing Talk Show, a live podcast hosted by Jerry Potter that delves into a variety of topics. And lastly, you have the Marketing Agency Show hosted by Brooke B. Sellas.
Host(s): Michael Stelzner, Jerry Potter, & Brooke B. Sellas
Focus: content marketing, social media, web3
Ideal For: entrepreneurs, content creators
Growth Marketing Toolbox is created to bring you tips on some of the latest marketing tools you should add to your technology stack and how to develop both tactics and strategies for inbound marketing. These insights are provided through a series of interviews with marketers, founders and product creators.
Host Name: Nicholas Scalice
Focus: marketing tech stacks, inbound marketing
Ideal For: founders, marketing, technologists
Ep. #130- The Marketing Metrics That Matter
Ep. #167- Content Marketing Machines
Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or a brand, this is what you need to know. And nothing more.
Host: Tod Maffin
Focus: news and announcements around the companies and technologies that power digital marketing, social media, technology
Ideal For: marketers, growth hackers, digital marketing managers
Best Episodes: (episodes are about current events and news so they lose relevancy rather quickly)
You’ll get unique tips and insights from this show. The host, Dennis Brown shares his experience as an entrepreneur and interviews a range of people from founders to marketers and digs deep to find out how these individuals capitalized on specific areas like growth hacking.
Host: Dennis Brown
Focus: growth agencies, social media, digital marketing
Ideal For: C-Suite, founders, marketers
Ep.- From $8K to $450K Month in Just 3 Years w/ Brandon Vaughn
Ep.- What is “Customer Experience Optimization” and Why You Should Care w/ Paul Kirch
Have you ever wanted to peek inside the lives of top marketers? Wish granted! People of Marketing Podcast is a 40-minute conversation with inspiring marketers, exploring their career paths, inspiring choices, embarrassing moments & the good and the bad of their everyday lives. Real people, real stories in new episodes every Wednesday. The podcast is powered by Planable, a content collaboration platform for modern marketing teams.
Host: Xenia Muntean
Focus: the life and career stories of inspiring humans in marketing
Ideal For: marketing, comms, and advertising professionals
Ep. #5- Brad Jakeman — on Mentors, Fears, and Serendipity
Ep. #9- Elena Bersadschi — on Career Changes, Work from Home, and Mental Health
This podcast offers some of the best available information on growing a business. Kieran and Scott are great hosts that are determined to make the Growth TLDR podcast engaging and fun. The weekly interviews with industry leaders, founders and growth tacticians provide valuable information and goes beyond generic tips and strategies. The interviewees talk about the real stories behind their success.
Host: Kieran Flanagan and Scott Tousley
Focus: Business growth, growth culture, content marketing
Ideal For: entrepreneurs, growth marketers
Ep. #41: How to Better Onboard and Monetize Free Users
Ep. #54: How Aaron Krall Increased a Products Activation Rate by 400%
Perpetual Traffic is a dedicated show to helping marketers specifically in Paid traffic channels. The podcasts provide a number of strategies for businesses in different media channels such as Facebook, Instagram, YouTube, Twitter, etc. The show also shares real stories from business owners and the hurdles they’ve faced in online marketing.
Host: Ralph Burns and Molly Pitman
Focus: paid traffic, Facebook & Instagram ads
Ideal For: paid search marketers, business owners, digital marketers.
Ep. #33- The Ad Grid: How to Build Campaigns that Convert and Scale
Ep. #86- UPSYD: The 5-Step Framework to Generate More Customers
A show created by Salesforce Pardot, Marketing Trends is labeled as the “podcast for CMOs.” It explores the best practices from industry and marketing leaders who’ve helped build major companies. Topics range from emerging mark tech to best marketing practices. Also, guests share real-world experiences in building and leading high-performance marketing teams.
Host: Ian Faison
Focus: mark tech, AI, marketing teams
Ideal For: CMOs, VPs, industry leaders
Ep.- Data-Driven Storytelling with Varun Kohli
Ep.- How to Build a 21st Century Brand with Jonathan Mildenhall
As a weekly interview series, host Eric Su talks with best-selling authors to entrepreneurs. Topics are short and to the point making this a digestible show for listeners. Discussions with guests include subjects like how to grow your business, building personal brands and how to pitch yourself to clientele.
Host: Eric Su
Focus: business growth, branding
Ideal For: entrepreneurs, founders
Ep.- How to Be a Billionaire: Naveen Jain On Taking Moon Shots and Having Audacious Goals
Ep.- How to Build Your Personal Brand in 2020
Growth hacking podcast is for entrepreneurs who want to learn how to grow their start-ups. The host, Laura Moreno, interviews guests from successful start-ups and discovers secrets and unique growth hacking strategies that helped them achieve success.
Host: Laura Moreno
Focus: start-ups, growth hacking strategies
Ideal For: founders, marketers, investors
Ep.- Andrei Marinescu: The man behind Hulu’s 11% Increase in Conversions
Ep.- Maria Sipka – 300% Growth for 3 Years With The Power of Stories at Linqia
Hubspot presents this unique show to inspire those who want to build a business. They focus on uncommon growth stories told by individuals from successful brands such as Classpass, Spartan Race, etc. The show also has a segment that covers topics in the latest tech trends and strategies.
Host: Meghan Keaney Anderson
Focus: tech trends, growth strategies
Ideal For: founders, business owners
Ep.- How Spartan is Growing a 100 Million Warrior Movement
Ep.- Payal Kadakia on Building ClassPass and Stepping Down as CEO
This show provides some of the best tips for all marketers. At just 10 min an episode, Marketing School gives small, actionable digital marketing advice that makes a real impact. It covers the latest SEO, content marketing, social media, email marketing, conversion optimization, and other online marketing tactics.
Host: Neil Patel and Eric Su
Focus: digital marketing tips, tools, strategies
Ideal For: digital marketing managers, SEO specialists, business owners
Ep. #667- What Marketing Channel is Really Causing your Sales?
Ep. #1053- Do Meta Tags Even Matter in 2019?
Brought to you by Shopify, Shopify Masters is the perfect podcast for those with an online business. Every week a seasoned entrepreneur shares their expertise in e-commerce and tactics they’ve used to grow their online business. They cover topics including virality, outsourcing, pop-up shop, optimization and a lot more.
Host: Felix Thea
Focus: eCommerce, content marketing, social media
Ideal For: eCommerce managers, business owners
Ep. #205- Using Free Digital Products to Grow Your Business
Ep. #227- Why Pivoting Your Business is Vital
Simply put, Experts on the Wire podcast is all things SEO. It dissects SEO from all segments including technical, growth, link-building, mobile, content and much more. Guests on the show give valuable information and get candid on mistakes often made when trying to implement good SEO.
Host: Dan Shure
Ideal For: SEO managers, digital marketers
Ep. #107- A Masterclass In Modern Day Link Building w/Garrett French
Ep. #102- Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu
As a short-form podcast, Copyblogger is focused on providing the best and most valuable information in content marketing, email marketing, social media marketing and copywriting. The host and guests on the show provide practical insight and get rid of a lot of the fluff found in many marketing podcasts.
Host: Sonia Simon
Focus: content marketing, email marketing, conversion optimization
Ideal For: digital marketers, content marketing managers, email marketers
Ep.- Why the Future Is Still Email
Ep.- Choose the Right Frame to Boost the Power of Your Content
The Science of Social Media shares the latest social media marketing strategies and tools across many verticals and industries. Influencers and social media pros share some of the best tactics in digital advertising including Facebook and Reddit.
Host: Dave Mae & Heather Mae
Focus: social media, digital advertising
Ideal For: growth strategist, marketers, social media manager
Ep.- 8 Unexpected Marketing Lessons from History’s Most Influential Leaders
Ep.- How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)
Rocketship.fm podcast has been featured in Forbes, Huffington Post, and Inc. It dives into many diverse topics including growth, business practices, and product management. Listeners will gain insight and hear exciting stories on how to create, adjust and achieve in many of these areas.
Host: Michael Sacca and Mike Belsito
Focus: start-ups, business growth, product management
Ideal For: entrepreneurs, product managers, marketers
Ep.- Creating Loyal Customers with Dheerja Kaur of theSkimm
Ep.- A Job To Be Done: Building Products People Want
Everyone Hates Marketers is an actionable marketing podcast that cuts through the noise and is perfect for those who are tired of cliche marketing advice. The podcasts consist of interviews with some of the best marketers and the conversations cover details in many different topics including how to get more leads, customer personas, profit and more.
Host: Louis Grenier
Focus: increase email open rates, influencer programs, sales conversion funnel
Ideal For: marketers, growth hackers, digital marketing managers
Ep. #100- An In-Depth Guide to Content Marketing for Long-Term Growth
Ep. #112- Growth Loops: The End of Traditional Funnels?
This is a great podcast for tips on many different marketing topics including SEO, search marketing, copywriting, etc. At an average of 20 minutes per episode, it is insightful for anyone with a small business or wants to build a brand. The hosts keep the podcast very conversational and concise which makes it easy for anyone to follow along.
Host Name: John Wall and Christopher Penn
Focus: small businesses, brands
Ideal For: business owners, marketers
Ep.- Jocelyn Brown on Branding and Return on Intent
Ep.- Seth Godin-This Is Marketing
This award-winning podcast takes a different twist from most growth podcasts because it focuses on financial independence. The interviews are with up-and-coming entrepreneurs, who’ve built, or on the verge of building, highly profitable businesses. You learn from some of the best on how to achieve business success and financial freedom.
Host Name: John Lee Dumas
Focus: financial independence, business management
Ideal For: entrepreneurs
Ep.- Creative Cash Flow Strategies for Bootstrapped Entrepreneurs with Christina Stembel
Ep.- How to Successfully Develop and Scale Your Product with Jared Haw
The host of this podcast is a former veteran marketing consultant and showcases his passion for marketing with some insightful interviews. The conversations are a blend of actionable marketing tips, strategies, and trends provided by industry authors, experts and leaders.
Host Name: John Jantsch
Focus: marketing, business management
Ideal For: small business owners
Ep.- How to Discover and Nurture Your Creativity
Ep.- 5 Ways to Get More SEO Bang for Your Buck
This podcast is presented by SEMrush and it uncovers some of the latest marketing trends. Conversations range from best practices and strategies to SEO and content marketing. It teaches you how to master the science of all these trends and how to combine them to have a more strategic approach to marketing for your business and beyond.
Host Name: David Bain and Judith Lewis
Focus: marketing trends, SEO, content marketing
Ideal For: digital marketers, copywriters, content creators
Ep.#2.13- What are the SEO Tests That You Should Be Conducting in 2019?
Ep.#2.29- What can SEO learn from CRO?
This weekly podcast helps you discover fresh ideas in the ever-changing marketing industry. The host, Douglas Burdett, interviews authors who’ve released new books in the marketing industry and discusses the key insights offered in these books. This is a great resource for beginners and seasoned marketers to learn how to be more effective.
Host Name: Douglas Burdett
Focus: marketing books, marketing insights
Ideal For: marketers, growth managers
Ep.#214- Break the Wheel by Jay Acunzo
Ep.#220- Clarity Wins by Steve Woodruff
Do Podcasts Work for Marketing?
As previously mentioned, marketers are always looking for new ways and strategies that can be leveraged to grow their businesses. The podcasts outlined on this list cover a whole host of different marketing bases, and offer up new and innovative ways to approach marketing every episode.
What information is helpful and isn’t will change on a case-by-case basis, but these podcasts still offer some incredible value nonetheless!