As marketers, we’re always looking to gain new knowledge and stay up to date on the latest marketing trends and strategies. There are multiple ways we go about gathering new...
With “data-driven or bust” as the marketing standard, digital marketers tend to favor quantitative metrics that can concretely ladder up to demographics. However, knowing a person’s age, income level, education,...
The fear, uncertainty and social distancing measures caused by the COVID-19 epidemic are taking their toll on our lives and global economy. Businesses of all sizes have or will feel...
Growth and performance marketing have become critical roles that every organization needs. No longer just a buzzword but a true profession filled with forward-thinking and strategic marketers. Many of whom...
Despite the post-COVID boom for online shopping, the eCommerce landscape is more difficult than ever before. Intense competition, both from big players like Amazon or other growing DTC brands, has...
Understand the implications of data bias in AI algorithms on your marketing strategies and how to mitigate its effects.
