As a part-time marketing executive, fractional CMOs provide strategic leadership and expertise to companies on a contract basis.
Here are some of the key responsibilities they typically cover:
Team Leadership and Management:
- Collaborating with sales, product, and customer success teams
- Providing strategic guidance to inexperienced marketing leaders or during leadership transitions
Brand Management and Content Strategy:
- Ensuring cohesive branding across all channels
- Managing content marketing initiatives
- Developing a personalized, engaging content strategy for various funnel stages
- Overseeing growth channels and campaigns
Marketing Performance Optimization:
- Measuring marketing success and tracking KPIs
- Optimizing engagement and conversion rates
- Auditing and improving current marketing plans
- Analyzing and reporting performance metrics to stakeholders