SEO Trends for 2025: Top 7 Predictions
Search engine optimization (SEO) will remain a critical component of any successful marketing strategy in 2025, but it’s time for businesses and marketers alike to find ways to adapt to...
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Customer-Focused SEO & AEO Strategy: Adapting Your Search Strategy for Success
Organic search is a powerful marketing channel to drive retention rates. AI and answer engines are advancing daily, making it easier than ever for customers to find you in search–...
Nov 20, 2024
8 min read
9 Best SEO Automation Tools to Drive Organic Traffic
A comprehensive SEO strategy involves an extensive list of tasks such as reporting, monitoring, researching, analyzing, link building, and creating content. Many of these tasks are very tedious and time-consuming....
Apr 23, 2024
6 min read
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Bing SEO Guide: Outrank Competitors & Dominate Organic Search
Bing, developed by Microsoft, is the second-largest search engine globally, commanding a significant share of the search market. While it may not match Google in terms of overall traffic, Bing...
Nov 20, 2024
8 min read
How to Optimize Your E-commerce Site for Voice Search
With more people using voice assistants than ever before, it’s no wonder voice search e-commerce transactions surged over 400% from 2021 to 2023, reaching 19.4 billion. Voice search requires a...
Nov 8, 2024
8 min read
What is Answer Engine Optimization? A Guide to AEO-Powered Growth
Master Answer Engine Optimization to enhance your content's visibility in voice search and virtual assistants.
Nov 5, 2024
7 min read
How to Rank on Perplexity AI: Embracing the Power of Answer Engines
AI answer engines are here and they are changing the way users search the internet. Companies like Perplexity are testing brands and marketers to keep up with changing technology. We...
Nov 1, 2024
6 min read
How to Rank on Gemini: 6 Actionable Steps to Improve AI Brand Visibility
The field of AI is constantly changing, and Google’s Gemini is a prime example of this change. Gemini was introduced in early 2024 as Gemini 1.0, and just a few...
Nov 1, 2024
7 min read
Managing Crawl Depth for Better Page Ranking
Imagine your website as a library, with your homepage as the entrance. Crawl depth measures how many “aisles” or clicks a visitor (or search engine bot) has to navigate from...
Nov 1, 2024
5 min read
The Fragmentation of Search: Why Search and Discovery Just Isn’t the Same Anymore
Let’s face it — search has evolved, and brands can’t just rely on Google anymore. Today, users are finding what they need across platforms that aren’t traditionally thought of as...
Oct 25, 2024
9 min read
How to Understand, Plan, and Write Content for AI Overviews using AEO Logic
How to Optimize Content for AI Overviews To optimize content for AI overviews, use clear headings, concise bullet points, and rich media like images or videos. Implement schema markup (FAQ...
Oct 24, 2024
11 min read
Schema For Voice Search: Structured Data for Voice SEO
Voice search has been on a steady incline for a number of years but with the introduction of AI summary search it has never been more important. Voice search goes...
Oct 15, 2024
6 min read
