SEO Trends for 2025: Top 7 Predictions
Search engine optimization (SEO) will remain a critical component of any successful marketing strategy in 2025, but it’s time for businesses and marketers alike to find ways to adapt to...
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Customer-Focused SEO & AEO Strategy: Adapting Your Search Strategy for Success
Organic search is a powerful marketing channel to drive retention rates. AI and answer engines are advancing daily, making it easier than ever for customers to find you in search–...
Nov 20, 2024
8 min read
9 Best SEO Automation Tools to Drive Organic Traffic
A comprehensive SEO strategy involves an extensive list of tasks such as reporting, monitoring, researching, analyzing, link building, and creating content. Many of these tasks are very tedious and time-consuming....
Apr 23, 2024
6 min read
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How to Rank on Gemini: 6 Actionable Steps to Improve AI Brand Visibility
The field of AI is constantly changing, and Google’s Gemini is a prime example of this change. Gemini was introduced in early 2024 as Gemini 1.0, and just a few...
Nov 1, 2024
7 min read
Managing Crawl Depth for Better Page Ranking
Imagine your website as a library, with your homepage as the entrance. Crawl depth measures how many “aisles” or clicks a visitor (or search engine bot) has to navigate from...
Nov 1, 2024
5 min read
The Fragmentation of Search: Why Search and Discovery Just Isn’t the Same Anymore
Let’s face it — search has evolved, and brands can’t just rely on Google anymore. Today, users are finding what they need across platforms that aren’t traditionally thought of as...
Oct 25, 2024
9 min read
How to Understand, Plan, and Write Content for AI Overviews using AEO Logic
How to Optimize Content for AI Overviews To optimize content for AI overviews, use clear headings, concise bullet points, and rich media like images or videos. Implement schema markup (FAQ...
Oct 24, 2024
11 min read
Schema For Voice Search: Structured Data for Voice SEO
Voice search has been on a steady incline for a number of years but with the introduction of AI summary search it has never been more important. Voice search goes...
Oct 15, 2024
6 min read
Open Graph SEO: A Guide to Maximizing Social Media Engagement
Imagine you’re scrolling on social and you come across a post with a link to an article. Would you be more likely to click a standard blue link? Or would...
Sep 16, 2024
8 min read
14 Best AI SEO Tools in 2025
AI SEO tools can be a game-changer for your organic strategy as these AI-powered resources are fundamentally altering the way we approach digital marketing. With so many different options now...
Sep 11, 2024
11 min read
How To Rank on ChatGPT: 5 Actionable Strategies
The AI search revolution is already in full swing and more and more marketers are wondering, how can I get featured on ChatGPT? The good news is that there is...
Sep 9, 2024
5 min read
How to Push Down Negative Search Results on Google: SEO & AEO Strategies
If someone searches for your company on Google, what do you want them to see? Achievements, award-winning products and services, and 5-star reviews are probably at the top of your...
Sep 9, 2024
7 min read