9 Best SEO Automation Tools to Drive Organic Traffic

9 Best SEO Automation Tools to Drive Organic Traffic

A comprehensive SEO strategy involves an extensive list of tasks such as reporting, monitoring, researching, analyzing, link building, and creating content. Many of these tasks are very tedious and time-consuming....

A comprehensive SEO strategy involves an extensive list of tasks such as reporting, monitoring, researching, analyzing, link building, and creating content. Many of these tasks are very tedious and time-consuming. SEO Automation tools can reduce the workload of time-consuming tasks, allowing you to dedicate more time to creative and strategic tasks like developing content and optimizing your site. 

In our comprehensive guide, we’ll cover: 

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What Tasks Can Be Automated with SEO AI Software? 

There are many SEO tasks that can be automated. Most are related to technical or off-page aspects of SEO. 

Here are some key SEO automation tasks: 

  • Tracking page rankings 
  • Identifying link-building opportunities 
  • Keyword research 
  • SEO content planning 
  • Site audits 
  • Competitor analysis 
  • Monitoring organic traffic 
  • Backlink reports 

9 Best SEO Automation Tools

1. Ahrefs

Ahrefs is an excellent tool for automating technical SEO tasks like site audits and backlink analysis.


Ahrefs allows you to automate site audits by scheduling them on a preset schedule. The tool crawls your entire site, checking each page for 140 different technical and on-page SEO issues. The site audit report detects issues like broken links, slow page speed, and redirect loops. 

You can use Page Explorer for more specific data in your crawl. This tool provides an in-depth analysis of each page on your site. You can filter out pages based on specific criteria such as page content, organic traffic, and the number of links. 

Reports reveal valuable insight about your website. For example, the Site structure report reveals competitors’ site structure in a tree format with SEO metrics. This tool categorizes the website into subfolders and tells you the percentage of traffic to each category to help you plan your content strategy. 

You can automate reports for site structure, backlinks, and competitor analysis. Ahrefs will provide detailed reports and step-by-step actions to correct any issues.  

Another great tool is the Organic Keywords Report, which gives you a list of all the keywords that any site ranks for, along with the estimated search traffic for each keyword. This tool allows you to filter for low-hanging fruit keywords and find featured snippet opportunities. You can also uncover your competitor’s top-ranking pages to find individual topics performing well in your niche. 

Best For:  Monitoring your website and building site audits and backlink reports 

Pricing: Plans start at $99/month 

2. SEMrush

SEMrush is an SEO automation tool for keyword research, planning and competitor analysis.

SEMrush has great competitor analysis features, such as the organic keywords report. This tool gives insights into the keywords and estimated search traffic that any site ranks for. You can use this to determine keywords and backlinks that you should be targeting to be competitive in your niche. 

This is a great platform for content planning. The SEO Content Template helps you plan content for your website by providing a list of what you should include to be competitive for your chosen keyword. This tool gives you a great outline of what your content should look like. 

SEMrush has many great features and works great as a comprehensive SEO suite of tools. If you pick just one tool, this is a great all-in-one option.

Best For: Keyword research, content planning, monitoring site performance, and competitor analysis  

Pricing: Basic plan starts at $129.99/month

3. SEO Powersuite

SEO Powersuite is a great tool for automating technical SEO tasks like site audits, backlink reports, and position monitoring. The platform lets you schedule tasks at any time and frequency of your choice. 

SEO powersuite

The website auditor feature extensively monitors and creates reports for all aspects of your website. The reports provide an in-depth analysis of your site structure, page speed,  and content. If SEO Powersuite detects any issues, they will provide you with detailed reports on how to fix them. 

SEO Powersuite is a great starter tool because they have an option to download the software for free so you can try it out before purchasing a plan 

Best For: SEO professionals and marketers who need technical automation tools 

Pricing: Plans start at $299/year

4. SE Ranking

SE Ranking is a great tool for content planning, and monitoring site performance and rankings. 

SE ranking

SE Ranking groups its features into two categories: 

SEO Research: competitive research, keyword research, backlinks, and SERP checker

 SEO monitoring: Rank tracker, Website audit, on-page SEO tracker 

It offers many of the same features as Ahrefs and SEMrush at a lower price. However, SE Ranking’s capabilities are lower and more bare bones. 

Best For: Monitoring site performance and developing SEO-optimized content 

Pricing: Plans start at $44/month

5. Google Search Console

Google Search Console is one of the best resources for tracking your site’s performance in search results. What better tool than one created by the search engine’s developers? 


Search Console provides backlink analysis, keyword rankings, performance metrics, and core web vitals in an easy-to-reach format. 

You can upload your site map and new pages for indexing, run technical audits, and monitor page and site performance, all in one place. 

The best part? Google Search Console is free to use. 

Best For: Anyone who needs to monitor how their site performs in search results 

Pricing: Free 

6. Screaming Frog

Screaming Frog is one of the best tools for automating technical SEO audits.

screaming frog

The software crawls your site and creates extensive reports on critical issues such as broken links, duplicate content, and slow page speed. You can automate your site crawl to occur daily, weekly, or monthly.  

The crawl report ranks issues based on their criticality and provides insights on how to fix them. It allows integration with Google, so you can export your reports and build them further in Google Sheets and Looker Studio. 

Screaming Frog can also create an XML sitemap that you can submit directly to Google. 

Best For: Crawling and indexing your site and creating sitemaps 

Pricing: $215/year

7. Frase

Frase is one of the best tools for content planning and keyword research.


Frase allows you to analyze SERPs, keywords, links, word count, format and images of competitors for a relevant search query and compare them with your content. It is a helpful tool to ensure your content aligns with the top-ranking search results.  

You can create content directly in Frase and the software will automatically highlight keywords to target. Frase will rate your content based on how well it aligns with the keywords and the content in the top results. To increase your content score, add more keywords, links, and images, and hit the recommended word count.

Keywords turn green once Frase detects them in your content. It also gives you a guideline for how often you should use each word. You can click on a keyword in the suggestions panel to see how competitors use it in their content. 

These features take the hassle out of content planning and keyword research because they allow you to perform these tasks as you write your content. 

Best For: Content planning, keyword research, content optimization

Pricing: Basic plan starts at $14.99/ month, and there is also a free option. 

8. Looker Studio

Looker Studio is one of the best tools for building complex SEO reports. It can be integrated with other tools to share data seamlessly. 

Looker studio

You can share data from tools like Google Search Console, Google Analytics, and SEMRush to build visually appealing, easy-to-navigate reports. Looker offers many report templates, so all you have to do is connect the template with your data. 

Looker Studio makes it easy to build SEO reports to share with your team. It also helps you visualize key performance metrics to inform your SEO strategy. 

Best For: Creating SEO Reports 

Pricing: Free

9. Little Warden 

Little Warden is a powerful automation tool for technical SEO tasks.

little warden

It runs checks your site for off-page and technical issues in areas such as the site map, canonical tags, domain names, HTTP status codes, redirects, and core web vitals. It can also run content checks for elements, title tags, and meta descriptions. 

One of their most popular features is Google Search Console integration. Little Warden allows you to sync multiple GSC accounts to monitor your site’s performance continuously. As long as GSC is up to date, Little Warden will perform routine checks across various areas of technical SEO.

Best For: Technical SEO automated tasks 

Pricing: Basic plan starts at $24.99/ month

Is SEO Going to Be Fully Automated in the Future?

SEO automation tools will never be able to replace the human touch. We still need humans to add creativity, innovation, and strategy to content creation. However, SEO automation tools are incredibly useful for reducing time spent on analysis, audits, reports, and research. We can then use these insights to inform our strategy to provide more valuable content for our users. 

Need to refresh your SEO strategy? Connect with one of our SEO experts.


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