Differences & Similarities Between Traditional Search, AI Search & Social Search
You’ve heard it before, and I guarantee you that you’ll hear it again. Search is evolving. To be honest, it has been for a while. At the beginning of the...
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Featured AEO growth bites
AEO vs. SEO: Differences, Overlap & Optimization Strategies
Okay; it’s time to settle this never ending debate and put this conversation to rest. Is AEO just SEO? Semantics aside, I put together an exact breakdown of both AEO...
Jul 28, 2025
7 min read
AI Search Engines Are Being Released by OpenAI & Perplexity: Now What?
Within the past couple of months, both ChatGPT and Perplexity have announced their intention of introducing search engines, furthering the impact of organic AI search and ushering in the era...
Jul 25, 2025
13 min read
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Choosing an AI SEO Agency: Key Considerations + Questions to Ask
Remember when searching online meant poring through a list of ten blue links? That era is over. The internet is now powered by AI, fundamentally changing how we find information....
Oct 6, 2025
10 min read
How to Appear in ChatGPT & Monitor Your Brand’s Performance
Once upon a time, winning on Google was endgame. Now, the internet’s favorite know-it-all, ChatGPT, is deciding which brands get mentioned (and which get ghosted). You can’t bribe this beast...
Sep 30, 2025
9 min read
AI Reputation Management on Google & LLMs
When someone searches your brand name today, they’re not just getting a list of links. They’re getting ✨answers✨. A tidy, confident AI-generated summary, delivered by Google’s AI Overview (AIO), ChatGPT,...
Sep 22, 2025
11 min read
What SEO Metrics Matter in the Era of AI Search?
Move over, Google; large language models (LLMs) are taking over the search landscape, synthesizing vast amounts of data to generate direct, conversational answers. For marketers, this means the goal is...
Sep 19, 2025
7 min read
Schema for Voice Search: Structured Data for Voice SEO
With around 1 in 5 people using voice search worldwide, it’s safe to say this technology is here to stay. However, with the introduction of generative AI technologies, it has...
Sep 9, 2025
8 min read
Multimodal Search Is Here: How to Optimize for Every Input
Search is no longer just a text box. People are now searching with images, voice commands, screenshots, videos, and even gestures; often in combination. Welcome to the era of multimodal...
Sep 8, 2025
15 min read
SEO Reporting in 2025: AI & Zero-Click Results
SEO as we know it is changing. That means your reporting methodology should, too. With AI search taking over, the metrics that mattered before (like clicks and click-through rate) are...
Aug 26, 2025
9 min read
What Is Link Building & Is It Still Relevant in the Era of AI?
Just when we thought we had mastered SEO, AI rewrote the rules. The evolution of search, from direct answers in AI Overviews to conversational chatbots, prompts the question: is link...
Aug 25, 2025
11 min read
How to Push Down Negative Search Results on Google: SEO & AEO Strategies
If someone searches for your company on Google or ChatGPT, what do you want them to see? Achievements, award-winning products and services, and 5-star reviews are probably at the top...
Aug 21, 2025
9 min read