Nicole Li
Nicole is a growth and content analyst with experience in branding, strategic copywriting, and social media planning for DTC brands and venture-funded startups.
What is Content Marketing? Formulas of the Content Economy
In the content economy, content has become a currency that brands exchange with audiences for time and attention while building communities.
Our Place: How To Create Successful Branded Content
With so many cookware brands in the market, how did Our Place stand out against its competitors? The answer lies in its successful branded content strategy.