Jessi Hibbetts

Jessica Hibbetts is a digital marketing specialist with 6+ years experience in integrated campaigns, PPC media planning and buying, and data-driven media strategy.

Cover image for an article about Google PMax and when to add it to your strategy.

All About PMax: When to Add on to Your Search Strategy

Performance Max explained: learn when to use PMax alongside Search, key setup tips, and how to scale conversions without wasting budget.

May 4, 2026 8 min read

Jessi
Hibbetts

Abercrombie & Fitch’s Marketing and Well-Deserved Rebrand

Discover how Abercrombie marketing rebranded to embrace inclusivity and leverage influencers, reconnecting with Millennials and Gen Z.

Apr 22, 2026 6 min read

Malika
Burieva

Jessi
Hibbetts

Cover image for an article about Google's evolving keyword matching.

The Death of Exact Match: Adapting to Google’s Evolving Keyword Matching & Intent-Based Targeting

Google Ads keyword matching has shifted. Learn how to use broad, phrase, and exact match and protect spend while scaling performance.

Feb 16, 2026 6 min read

Jessi
Hibbetts

Jessi Hibbetts

All About PMax: When to Add on to Your Search Strategy

The Death of Exact Match: Adapting to Google’s Evolving Keyword Matching & Intent-Based Targeting

New York City

Miami

Dubai

New York City

Miami

Dubai

Jessi Hibbetts

All About PMax: When to Add on to Your Search Strategy

Abercrombie & Fitch’s Marketing and Well-Deserved Rebrand

The Death of Exact Match: Adapting to Google’s Evolving Keyword Matching & Intent-Based Targeting

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New York City

Miami

Dubai