Content is more than just words and pictures, it's a full-funnel tool for generating leads, building authority, and creating advocates.
Creating a narrative for your content can be a difficult task. We've broken down the seven types you need to know and how to use them.
Hootsuite's rebrand has been well received, though the brand identity is something more of a multiple-personality.
Content marketing is all about connections and discoverability. Dive deep into the types, their purposes, and maybe even start a strategy of your own.