Whether it’s personal or professional, we can all agree that social media channels have shifted the landscape of what we perceive daily. Apps like Instagram, TikTok, and Pinterest have been the leading source of content creation – from TV shows to food recipes and beyond.
Social media platforms are a huge source of inspiration, from consumer and user behavior to the ebb and flow of trends. But with all of this information at our fingertips, how can we leverage what we learn to reach our audiences and drive growth?
If you’re ready to get inspired, spruce up your brand and/or social presence, or conduct a deeper dive into your audience persona, we have the top 15 Instagram accounts on marketing and growth that will help your brand stick out during your audience’s never-ending scroll.
What Are the Best Marketing Instagram Accounts to Follow?
- NoGood
- Ad Week
- HubSpot
- Neil Patel
- Grad Girl Marketing
- ClickUp Comedy
- Semrush
- Hootsuite
- The Marketing Millennials
- Sprout Social
- LaterMedia
- Digital Chadvertising
- DTC Newsletter
- Dain Walker
- Ad Age
1. NoGood
As one of the foremost names in the world of growth marketing agencies, NoGood is dedicated to propelling impactful brands toward success. Our approach revolves around harnessing the expertise of top-notch professionals and cutting-edge tools to facilitate growth.
The NoGood Instagram page is a vibrant tapestry of engaging and dynamic content, tailor-made for the sharpest minds in the marketing arena. Alongside its visual consistency, NoGood’s Instagram serves as a testament to our leadership in the field, showcasing our ability to seamlessly blend expertise with a touch of levity through the art of memes.
2. Ad Week
AdWeek’s Instagram account is dedicated to highlighting the most interesting and stand-out ads. It’s a great account to look to for peak inspiration, design trends, and becoming knowledgeable on what ads are turning heads and driving conversions.
The account’s mix of thought-provoking articles, eye-catching visuals, and behind-the-scenes looks at major campaigns makes it a valuable resource for anyone in the advertising and marketing space.
3. HubSpot
HubSpot is an automation and CRM tool that helps companies scale their businesses. Not only does HubSpot’s Instagram deliver clear messaging for its tools, but it also builds its brand awareness through a cohesive feed and visual identity. Their Instagram account is full of marketing strategy gems as well as inspiration for your tech automation aspirations and CRM strategy.
4. Neil Patel
His Instagram bio says it all: Neil is a New York Times bestselling author, Top 10 Forbes marketer, Top 100 Entrepreneur Under 30 by Obama, and much more – and his valuable insight is available on his Instagram page. The best part? Patel’s recommended tools, sage advice, and marketing breakdowns are all presented in bite-sized Reels format, making them an easy watch.
5. Grad Girl Marketing
If the mean girls movie was in marketing, this account would be it. Grad girl marketing specializes in carousels featuring a baby pink aesthetic feed with updates on weekly top campaigns, social updates, and important resources to look at.
Their content is not only eye grabbing, but the community stays ahead of the curve with the hottest marketing strategies and predictions for marketing agencies to be aware of.
6. ClickUp Comedy
ClickUp Comedy’s Instagram account is a masterclass in how to use humor to make productivity tools relatable and memorable. By blending workplace struggles, pop culture references, and sharp wit, ClickUp transforms the often mundane topic of project management into something engaging and sharable. The balance of humor and value positions them as a brand that understands its users on a personal level while staying top-of-mind for anyone looking for a project management solution.
7. Semrush
Semrush is a powerhouse of insights for marketers who want to master SEO, content strategy, and digital marketing. Their posts simplify complex topics like keyword research, backlink strategies, and competitive analysis into easy-to-understand values and tips. Semrush knows its audience – marketers and entrepreneurs who are short on time but eager to stay informed – and delivers quick, actionable advice in a visually appealing format.
8. Hootsuite
Hootsuite strikes the perfect balance between being educational and engaging. What sets their account apart is how they pair practical advice with visuals that are on-brand and attention-grabbing. They’re experts at breaking down complex social media trends into bite-sized, digestible content that feels approachable for marketers at any level to ensure you’re always in the know.
9. The Marketing Millennials
Need a healthy dose of humor? The Marketing Millennials is a must-follow for anyone looking to combine marketing insights with relatability. With a mix of meme, thought-provoking quotes, and bite-sized tips, they tap into the realities of being a modern marketer in a way that feels approachable and fun. Their content often pokes fun at common industry pain points – like client feedback chaos or endless email threads – while still offering valuable takeaways about marketing trends, strategies, and tools.
10. Sprout Social
Inspired by its brand mission, Sprout Social is focused on looking at social media a little bit differently. Their posts dive into everything from social listening tactics to content optimization, providing actionable advice that can be easily applied to everyday marketing efforts. What sets them apart is their ability to make complex analytics feel approachable, all while showcasing the real power of their social media management platform. Their feed has tips and highlights of what leading brands are doing right and how to leverage your social accounts to do the same.
11. LaterMedia
LaterMedia offers a new twist on how to optimize content for Instagram. Their page primarily focuses on whimsical colors, bold fonts, and content that makes your head turn. The purpose of their feed is to highlight how their visual identity is also a tool for growing their business. If you’re looking for great use of color and inspiration for content that will make social media users stop scrolling, they’re the account to check out.
12. Digital Chadvertising
If you worked in the agency space, you will likely love this account as much as we do. Chadvertising buckles down on all things comedy with corny memes that you can probably relate to. It’s sort of, if you know you know.
Not only is it entertaining but inspiring for other marketing agencies who find points of relatability within their content. Perhaps you could take notes from this account and pull inspiration for potential content ideas surrounding the idea of different personality roles in the office.
13. DTC Newsletter
Looking for a condensed way to get the latest tips and marketing news? DTC Newsletter highlights their favorite content mixed with memes and podcasts to give a multimedia newsletter experience. Forget just reading articles; DTC ensures their users are engaged and engrossed. You can expect to find the answers to all your marketing concerns while being informed about the latest updates in the marketing space.
14. Dain Walker
Dain is a brand strategist who teaches business and branding strategies via his visually engaging feed. His secret? He lets you in on all the juicy details from a consumer perspective.
He doesn’t fail to give good tips on how to strengthen your brand strategy, Dain breaks down all the concepts for you through detailed and engaging podcast videos to ensure you’re understanding his breakdowns. After all, his Instagram bio does say “Brand Daddy.”
15. Ad Age
Want to be the first to comment on the most recent collaborations, ads, and marketing news? Ad Age keeps its followers in the know about major news updates in the marketing world, allowing you to voice your thoughts as a brand before the space becomes oversaturated.
How to Do Digital Marketing on Instagram
After exploring the 15 best Instagram marketing accounts to follow this year, we’ve compiled a list of tips for digital marketing on Instagram gathered from these reputable sources.
1. Optimize Your Instagram Profile
Ensure your Instagram profile is complete with contact information, a keyword-optimized description, and an easily recognizable profile picture. Utilize a hashtag strategy on posts to build a community and enhance visibility. Incorporate clickable profile links to strategically direct traffic to your website, product deals, or other important platforms.
2. Create a Compelling Content Strategy
Understand your audience’s preferences and diversify your post types, including promotional posts, motivational quotes, product photos, DIY content, and user-generated content. Embrace authenticity and experiment with various post formats, focusing on visual appeal and engaging captions.
3. Leverage Instagram Stories
Utilize carousels to tell a story, share in-depth content, or highlight multiple aspects of a topic or product in a single post. Share tips, tutorials, or interesting insights across the slides, ensuring each one builds on the one before it.
4. Utilize Instagram Hashtags
Incorporate a mix of relevant hashtags, including branded, contest, general appeal, niche-specific, timely, and entertaining hashtags. Use popular hashtags strategically to expand your reach and engage with a wider audience.
5. Stay on Top of Trends
Experiment with popular challenges, trending audio, or new Instagram features to keep your content fresh. Translating trends into your brand voice shows relatability and relevance to your audience.
6. Harness the Power of Instagram Reels
Take advantage of Instagram Reels to share short, engaging videos that showcase product how-tos, staff/leadership interviews, behind-the-scenes moments, and more. Utilize Reels to connect with new audiences and inject creativity into your marketing strategy.
7. Craft Long-Term Partnerships with Instagram Influencers
Long-term collaborations with influencers go beyond one-off promotions to build deeper connections and sustain brand credibility. View the partnership as a two-way relationship – support the influencer’s goals while leveraging their platform to grow your brand.
8. Utilize Instagram Ads
Leverage Instagram ads to tap into its vast user base and drive direct sales. Utilize shoppable ads that allow users to make purchases within the app. Set up scalable, targeted ad campaigns to reach your desired audience effectively.
9. Monitor and Optimize with Instagram Analytics
Regularly track your performance using Instagram Insights, focusing on metrics like engagement, reach, and impressions. Utilize analytics to refine your content strategy, identify trends, and make data-driven decisions.
10. Engage Actively With Your Audience
Respond to comments and DMs quickly. Practicing social listening builds relationships with your followers, boosts engagement, and prompts potential video ideas that your audience would want to see.
By following these tips, you can effectively utilize Instagram as a powerful digital marketing platform to connect with your audience, showcase your brand, and drive meaningful results.
Keep Exploring Fresh Ideas on Instagram
Overall, as we see the social media landscape transform and continue to be one of the leading sources in audience engagement, we discover new – and often unexpected – strategies to keep our marketing fresh. We know the importance of staying ahead of the curve and up to speed on tips, tricks, resources, and trends within the space. If you’re looking for inspiration or new tools to experiment with, this list is a great starting point for your search process.
