As we settle into 2022, we begin to look at what exactly this new year is going to look like. Whether it’s personal or professional, we can all agree that social media has shifted our landscape of what we perceive daily. Apps like Instagram, TikTok, and Pinterest have been the source of content and creation from TV shows to food recipes and beyond. Now, with all of this inspiration at our fingertips, how can we leverage its reach and impact for our audiences, brand inspiration, and growth?
Today, you can also drive inspiration, intent, and trends from those same sources. If you’re ready to get inspired, spruce up your brand or social, or get a deeper dive into your audience persona, we have the top 15 Instagram accounts on Marketing and growth that will help your brand stick out during the endless scroll.
Top Instagram Marketing Accounts:
- Ad Week
- NoGood
- HubSpot
- 2PM Inc
- Marketing Humor
- Digital Marketer
- Design4Growth
- Canva
- Marketing 360
- Sprout Social
- LaterMedia
- Digital Chadvertising
- DTC Newsletter
- Dain Walker
- Unemployed Marketers
1. Ad Week
AdWeek’s Instagram account is dedicated to highlighting the most interesting and standout ads. A great account to look for inspiration, see what’s trending in designs, and get a firsthand look at what ads are turning heads and driving conversions.
2. NoGood
One of the most renowned growth marketing agencies in the space, designed to help impactful brands grow using the best experts and tools. NoGood’s Instagram is filled with fresh and exciting content that is made for the best marketers in the game. In addition to being visually coherent, NoGood’s Instagram demonstrates how they are leading experts who know how to have fun with a meme or two.
3. HubSpot
HubSpot is a great automation and CRM tool that helps companies scale their businesses. Not only does HubSpot’s Instagram deliver clear messaging for their tools, but it also builds their brand awareness through a cohesive feed and visual identity. Their instagram account is full of marketing strategies gems. It also has the right amount of inspo for your MarTech automation or CRM strategy .
4. 2PM Inc
2PM is an industry-leading newsletter that analyzes the intersection of media and commerce and how those principles are applied elsewhere. The curation is designed to appeal to deep generalists and innately curious and their Instagram feed is a beautifully minimal grid of their illustrated article covers.
5. Marketing Humor
Satirical memes that sometimes hit a little too close to home for us as marketers.
6. Digital Marketer
Calling all marketers: this profile has a feed filled with some of the best tools, tips, and techniques to be the best marketer you can be. Keep up with industry trends with some quick insight from marketers and resources to add to your marketing toolkit.
7. Design4Growth
8. Canva
Canva is one of our highly-valued marketing design tools. Canva has been taking the design world by storm with vast amounts of templates, tools, and features to make your design process a breeze. Canva’s Instagram feed is no less impactful and convincing: it highlights product features and demonstrates how easy it is to curate content without other tools.
9. Marketing360
Another great resource for understanding how all-encompassing your marketing needs may be. Marketing360 gives you quick breakdowns and tips to remember when building out your marketing strategy. If you’re looking for some quick advice, you can rely on the insights that Marekting360 provides through its social media touchpoints.
10. Sprout Social
Inspired by their brand mission, Sprout Social is focused on looking at social media a little bit differently. Their feed uses bright colors and soft elements to make their persona unique, aesthetic, and informative, all in the same swoop. Their feed has tips and highlights of what leading brands are doing right and how to leverage your social to do the same.
11. LaterMedia
LaterMedia takes a new twist on how to optimize content for Instagram. Their page primarily focuses on whimsical colors, bold fonts, and content that makes your head turn. The purpose of their feed is to highlight how their visual identity is also a tool for growing their business. If you’re looking for great use of color and inspiration for content that will make social media users stop scrolling, they’re the account to check.
12. Digital Chadvertising
If you worked in the agency space, you will likely love this account as much as we do. Chadvertising’s bio reads “If you work in advertising and don’t even follow me wyd” and we completely agree.
13. DTC Newsletter
Looking for a condensed way to get the latest tips and tricks? DTC Newsletter highlights their favorite content mixed with memes and podcasts to give a multimedia newsletter experience. Forget just reading articles; DTC ensures their users are engaged, engrossed, and expect to find the answers to all their marketing concerns and questions.
14. Dain Walker
Dain is a brand strategist who teaches business and branding strategies via his beautifully designed and colorful feed.
15. Unemployed Marketers
Looking for a good laugh over relatable #marketingstruggles? Unemployed Marketers take a humorous twist on the day-to-day life of marketers. Whether it’s new updates or just content that is trending, they have just the thing to make you laugh. Recently, we’ve seen how memes are transforming the social media space and have emerged as the newest tool for your marketing strategy. Looking to incorporate more memes to refresh your tactics? See how it’s done right.
Overall, as we see the social media landscape transform and continue to be one of the leading sources in audience engagement, we discover new — and often unexpected — strategies and inspiration to keep our marketing fresh. We know the importance of staying ahead of the curve and up to speed on tips, tricks, resources, and trends within the space. If you’re looking for inspiration or new tools to experiment with, this list is a great starting point for your search process.
If you are looking for a partner to take a deeper dive into social strategy tailored to your marketing needs, get in touch with us — let’s talk.
