Sydney isn’t just Australia’s most iconic city, it’s a powerhouse for digital innovation and marketing mastery. From Bondi startups to global enterprises, brands here need agencies that don’t just follow trends, but set them.
We’re spotlighting the top marketing agencies in Sydney that are redefining what success looks like. And each of these teams brings something unique to the table, from creative storytelling and AI-fueled growth to full-funnel strategies that turn browsers into loyal customers. If you’re ready to take your brand to the next level, these are the agencies that can make it happen.
1. NoGood
We’re not just another marketing agency; we liken ourselves to growth accelerators for ambitious brands. And while we may be headquartered in NYC, we’ve built a growing presence around the world. We don’t believe in “set and forget” campaigns. Instead, our approach is rooted in constant experimentation through every step of a project, including A/B testing, creative iterations, message optimization, and audience testing.
As an agency, we’re also always looking ahead. We don’t believe in stagnancy and we’re always chasing new ways to help our clients get ahead. That’s why we’re pioneers in the answer engine optimization space, boosting client visibility in LLMs as they change the way users search.
From awareness to retention, we map and optimize the entire customer journey, combining SEO and content to boost discovery, marrying paid social and search for acquisition, CRO and UX for conversion, and lifecycle marketing for retention to harness sustainable, profitable growth for our clients.
Headquarters: New York City, New York
Year Founded: 2016
Team Size: 50+ employees
Industries Served: SaaS, Healthcare, Fintech, B2B, eCommerce, AI
Core Services: AEO, SEO, Social Ads, Paid Search, Performance Branding, Content Marketing, Marketing Analytics, CRO, Lifecycle Marketing, Fractional CMO, Video Marketing
Key Strengths
- We assemble bespoke teams of growth leads, creatives, and data scientists tailored to each client’s specific challenges. This customized approach ensures that strategies are aligned with our client’s goals and industry nuances.
- Emphasizing strong data competency, our team builds state-of-the-art analytics stacks to measure every step of the growth journey. Our methodical experimentation focuses on strategic acquisition and retention goals, leading to measurable results.
- As an AI marketing agency, we integrate advanced AI tools and methodologies into our marketing services, providing data-driven insights and automating processes to create highly personalized campaigns.
- With a client retention rate of 84%, we’ve demonstrated success in driving significant growth for our clients. Our work has led to substantial increases in revenue and customer engagement for various brands.
Case Studies: Inflection AI, Invisibly, Intuit Accelerate, JVN Hair Care
2. Rocket
Rocket agency is a full-service digital marketing agency with a few awards under their belt, like the APAC Search Award for Best Integrated Search Agency in 2024 and Semrush’s Award for Best Social Media Campaign in 2023. Their resource center offers a robust blog, webinars, free guides, and podcasts, demonstrating their expertise in the industry.
Headquarters: Sydney, Australia
Year Founded: 2017
Team Size: 50+ employees
Industries Served: B2B, B2C, eCommerce, Government Agencies, and Non-Profits
Core Services: Search Engine Optimization, Pay-Per-Click Marketing, Paid Social, and a range of Creative Services.
Key Strengths
- Rocket Agency has been recognized with over 30 industry awards, including multiple honors at the APAC Search Awards. Notably, they secured titles like Best Large Integrated Search Agency and Best Large PPC Agency, highlighting their excellence in both SEO and paid advertising campaigns.
- Their “No Jerks” policy and commitment to doing what’s right create a positive working environment. Clients have praised their approach, noting significant improvements in key metrics, such as a 122% revenue increase in a search-optimized category.
- Rocket Agency holds prestigious partnerships, being a Google Premier Partner (top 3% in Australia), Facebook Business Partner, HubSpot Platinum Partner, and Australia’s first Bing Select Partner.
- Recognized as one of Australia’s top-ranked workplaces on the 2023 AFR Boss Best Places to Work list, Rocket Agency’s emphasis on a positive work environment translates into dedicated service for clients.
Case Studies: Tell Emu, Attaquer, Pells Sullivan Meynink (PSM), Plus Fitness
3. Team Lewis
With over 26 offices worldwide, this agency clearly prioritizes growth and local expertise. They offer integrated marketing services, blending insights, creativity, innovation, and results. Team Lewis believes in more than just vanity metrics and cool campaigns; they’re all about solving problems and embracing creativity by getting to the root of what brands need.
Headquarters: London, England (with a location in Sydney, Australia)
Year Founded: 1995
Team Size: 500+ employees
Industries Served: B2B, Automotive, Cybersecurity, Technology, Consumer
Core Services: Market Research, Social Media, Content Marketing, Influencer Marketing, Paid Media, SEO, Account-Based Marketing, Branding, and Public Relations
Key Strengths
- Operating across 26 offices worldwide, Team Lewis combines their international scale with local market insights. This enables them to deliver culturally relevant campaigns that resonate with diverse audiences while maintaining consistent global messaging.
- Team Lewis offers a comprehensive approach to influencer marketing, encompassing planning, identification, activation, and amplification. Their methodology ensures they’re forging authentic partnerships that align with brand values while effectively engaging target audiences across multiple channels.
- Through the Team Lewis foundation, which allows employees to direct charitable contributions, they’re supported over 2,000 community causes since 2021. Their initiative reflects their dedication to corporate social responsibility and community engagement.
- As an independent agency, TEAM LEWIS benefits from operational agility, allowing for swift decision-making and adaptability in dynamic market conditions. This flexibility enhances the agency’s ability to respond to client needs promptly and effectively.
Case Studies: Allen & Overy, Blackberry, Flint Public Art Project
4. Sparro
The self-proclaimed largest digital marketing agency in Australia joined BrainLabs, a global ‘indie’ agency, in 2023. While they continue to operate as an independent agency, they have a team of over 10 marketers, data scientists, and creatives, including the creative agency Jack Nimble. In 2024, they were awarded B&T’s Performance Agency of the Year and AdNews Digital Agency of the Year.
Headquarters: Sydney, Australia
Year Founded: 2013
Team Size: 100+ employees
Industries Served: N/A
Core Services: Marketing Automation, Digital Strategy, Paid Search, Paid Social, SEO, UX & UI, Content Marketing & Creation, Digital PR, Influencer Marketing, Website & Blog Content
Key Strengths
- The Sparro team ensures clients have full ownership of their data and campaigns through real-time dashboards tailored to their needs. They avoid media markups and transparently pass back rebates, fostering trust and collaboration.
- Their holistic approach and comprehensive suite of services ensure cohesive campaigns across channels, aligning with clients’ business objectives and delivering consistent messaging across channels.
- Sparro has an impressive portfolio of clients like Estée Lauder, WebJet, Temple & Webster, and Catch, demonstrating their expertise in driving growth and ROI for prominent brands.
Case Studies: Temple & Webster, Runaway the Label, Little Birdie
5. Shout Digital
Shout knows that digital marketing is evolving, and SEO is simply not enough anymore. This agency rejects stagnancy and instead prioritizes growing with the marketing industry. Its robust blog demonstrates its affinity for the changing industry and employee expertise. While they may not have the largest agency, they work lean and ensure every step of their process counts.
Headquarters: Melbourne, Australia (with an office in Sydney)
Year Founded: 2017
Team Size: 50+ employees
Industries Served: eCommerce, B2B, Retail, Legal Services, Automotive
Core Services: SEO, Paid Search, Social Media, Web Development, Email Marketing, Marketing Automation, Creative Services
Key Strengths
- Shout employs its exclusive X-Chart tool to provide clients with predictive insights into potential growth. This framework enables the agency to design targeted strategies that align with business objectives, ensuring campaigns are focused on delivering tangible outcomes.
- Operating with lean, specialized teams, Shout ensures agility and responsiveness in campaign execution. Their collaborative approach involves clients in the strategic process, facilitating swift adaptations to market changes and client feedback.
- Shout emphasizes building long-term client partnerships by understanding their unique needs and maintaining open communication. Their transparent processes and regular reporting foster trust and collaboration, leading to high client retention rates.
Case Studies: Baby Bunting, 28 By Sam Wood, Windsor Smith, Porsche
6. Luminary
This agency has been around for a while, and they have the awards to prove it. Bagging one or more awards every year since 2009 (and 33 awards in 2024!), they appreciate the awards but find that the biggest rewards are the wins they earn for clients. This agency is also a certified B Corp since 2021 and has planted 6,505 trees to offset its carbon impact.
Headquarters: Melbourne, Australia (with a location in Sydney)
Year Founded: 1999
Team Size: 100+ employees
Industries Served: Education, Tourism & Hospitality, Health, Manufacturing, Government, Charities, eCommerce, Retail, Construction
Core Services: Web Development, Client Services, UX Design, Product Design, SEO,
Key Strengths
- Luminary has experience across various industries, including education, tourism and hospitality, health, government, charities, construction, and more. This diverse expertise enables them to tailor solutions that meet specific industry needs.
- Emphasizing agility, Luminary adopts an agile-focused delivery model, allowing for flexibility, rapid iteration, and responsiveness to client feedback throughout the project lifecycle.
- The agency excels in web development, delivering high-performance websites and web applications. Additionally, their proficiency in search engine optimisation (SEO) ensures enhanced visibility and reach for client projects.
Case Studies: Beyond Blue, Salvation Army’s Discovery Project, HealthyLife
7. Percept
Percept is a branding, design, and Creative agency founded in Sydney, Australia. The headline they boast is “Brave ideas. Bold design,” which they demonstrate within their impressive roster of clients. They liken themselves to brand transformation specialists, priding themselves on strategic branding and delivering creative solutions that earn a competitive advantage for their clients.
Headquarters: Sydney, Australia
Year Founded: 1997
Team Size: 10+ employees
Industries Served: Financial Services, Real Estate, Healthcare, Technology, Consumer Goods, Food & Beverage, and Petcare
Core Services: Brand Design, Packaging Design, Communication Design, Graphic Design, Digital Design, Website Design
Key Strengths
- Percept offers a full spectrum of branding services, including brand assessments, market research, brand positioning, naming, logo design, identity development, and digital presence. Their integrated approach ensures cohesive and impactful brand identities across various platforms.
- Percept seamlessly blends strategic insights with creative execution. They prioritize understanding each client’s unique objectives, delivering branding solutions that resonate deeply with target audiences, and drive business success.
- With a diverse portfolio, Percept has demonstrated versatility in handling branding projects across various sectors. This breadth of experience equips them to tackle unique challenges and deliver tailored solutions that meet the needs of different industries.
- Percept’s commitment to design excellence is reflected in their recognition by the Australian Graphic Design Association Awards, where they received a Distinction for Brand Identity in the Design For Good category.
Case Studies: Endeavor Mutual Bank, FRMEFEST, Swoop
8. Pixite
Pixite emphasizes its commitment to its clients across the board. They do away with cookie-cutter strategies and vanity metrics and ensure every campaign is crafted with a client’s business goals and target audience. While Pixite’s team might be small, their capabilities and impact go beyond their size. As certified Google Partners and Meta Business Partners, they bring expertise to all areas of digital marketing.
Headquarters: Sydney, Australia
Year Founded: 2013
Team Size: 10+ employees
Industries Served: eCommerce
Core Services: SEO, Web Design, Google Ads, Facebook & Instagram Ads, Branding, Email Marketing, Printing & Design
Key Strengths
- Some agencies outsource, but Pixite prides itself on handling all of its services internally to ensure consistency, quality, and a personalized experience for clients. The team is known for being responsive, dependable, and fostering strong client relationships built on trust and transparency.
- Pixite is a one-stop shop for all things digital marketing. They provide end-to-end solutions tailored to each client’s needs, embracing a holistic approach across all channels.
- They’ve received various accolades, such as APAC’s best SEO Marketing Agency in 2024 and multiple CSS design awards, reflecting their commitment to delivering top-tier solutions.
Case Studies: DIY Patio Furniture, Orthopedic Footwear, Lift Manufacturer
9. Direct Clicks
With over two decades of experience, this agency is full of experts in making digital marketing simpler without sacrificing profitability. They offer full digital marketing service capabilities and believe in fostering partnerships with clients built on full transparency, accountability, and continuous improvement.
Headquarters: Sydney, Australia
Year Founded: 2006
Team Size: 50+ employees
Industries Served: Retail, eCommerce, Education, Healthcare, Real Estate
Core Services: Search Engine Optimization, Search Engine Marketing, Web Design & Development, Content Marketing, Social Media Marketing, Lead Generation
Key Strengths
- This agency was a pioneer in Australia’s digital marketing landscape. They’re among the first to offer Yahoo and Google AdWords services in the country. Direct Clicks is also a Google Premier Partner, demonstrating their expertise in managing Google Ads campaigns.
- Clients have praised Direct Clicks for their responsiveness and dedication to understanding and achieving specific business goals.
- With over a thousand clients served, Direct Clicks has demonstrated its ability to drive significant improvements in campaign performance. For instance, they achieved a 58% boost in conversions for a property investment client, showcasing their expertise in delivering tangible results.
Case Studies: They haven’t published any case studies yet, but you can check out their blog for employee insights.
And That’s Why Sydney’s on the Map
Choosing the right marketing partner isn’t just a business decision, it’s a growth decision. The agencies on this list don’t just run campaigns; they craft game-changing strategies, push creative boundaries, and obsess over results.
Whether you’re a startup looking for traction or an established brand ready to scale, these Sydney-based marketing agencies offer the skills, vision, and firepower to take you there. Your next big move starts with the right team, and now, you know exactly where to find them.
Ready to outsmart the competition? Let’s build a strategy that actually delivers.
Marketing Agencies in Sydney: FAQs
Do I need a full-service agency or a specialist?
It depends on your needs. Full-service agencies handle everything from strategy to execution across multiple channels. If you have a specific focus, like SEO or branding, a specialist agency can deliver better results. However, agencies typically allow you to tailor the services you enroll in to fit your business’s needs.
What should I expect in an initial agency consultation?
Most agencies offer a discovery session to understand your business goals, challenges, and current efforts. They may review your existing marketing and provide high-level recommendations or a roadmap for next steps.
Can agencies work with international or remote clients?
Yes. Many agencies, including NoGood and Percept, work with national and international clients. When working with international clients, agencies typically offer remote collaboration tools and regular reporting to keep you in the loop, wherever you are.
