In 2025, marketers are increasingly turning to artificial intelligence (AI) to enhance their strategies and stay competitive. AI agents — sophisticated software programs capable of automating tasks, analyzing data, and personalizing customer interactions — have become indispensable tools in the marketer’s toolkit. These agents not only streamline operations but also provide actionable insights, enabling marketing teams to focus on creative and strategic initiatives.
In this blog post, we’ll explore some of the top AI agents transforming the marketing industry, examining their key features and how they can be leveraged to drive success in your marketing efforts.
The 11 Best AI Agents for Marketers
- Agentforce by Salesforce
- Opal by Optimizely
- Chatsonic by Writesonic
- ZBrain AI Agents
- Relevance AI Agents
- Botpress
- Taskade AI Agents
- Growf
- Lyzr AI Agents
- Akira AI
- Breeze by HubSpot
1. Agentforce by Salesforce
Best For: Customer Service & eCommerce Personalization
Agentforce by Salesforce is an AI-powered platform designed to create and manage autonomous agents that enhance various business operations, including marketing. These agents operate 24/7, providing proactive support to both employees and customers by executing tasks autonomously within predefined parameters.
The platform emphasizes customization, including a low-code agent builder where marketers can quickly configure new agents or update existing ones using Salesforce tools and capabilities to create tailored solutions for particular tasks or business needs.
Agentforce now also integrates with Slack (also owned by Salesforce), allowing for seamless collaboration between marketers and their AI agents as they learn from and incorporate conversational data.
Key Features and Functionalities
- End-to-End Campaign Management: Agentforce assists marketers in building comprehensive campaigns by generating briefs, targeting audience segments, creating content, and constructing customer journeys.
- Continuous Performance Analysis: The agents monitor campaign performance against key performance indicators (KPIs) and proactively recommend improvements to enhance effectiveness.
- Personal Shopper Functionality: Agentforce can engage customers as personal stylists, offering personalized product recommendations and assisting with search queries directly on commerce sites or through preferred messaging apps like WhatsApp.
- Seamless Data Access: Agents have access to trusted business data, including CRM information, ensuring that responses and actions are grounded in accurate and relevant information.
- Defined Guardrails: Users can set natural-language instructions to establish what agents can and cannot do, including guidelines for escalating tasks to human employees when necessary.
- Slack Integration: Agents can handle busy work, answer questions, and deliver instant expertise, allowing teams to focus on high-impact tasks.
Pricing
2. Opal by Optimizely
Best For: Content Generation & Project Management
Opal by Optimizely is an AI-powered assistant embedded within the Optimizely One platform, designed to enhance marketing workflows through intelligent automation and data-driven insights. Leveraging advanced AI models, Opal assists marketers in various tasks, from content creation to project management, ensuring efficiency and brand consistency.
As an AI agent, Opal can process and understand complex information to understand what to do next or provide recommendations that are personalized to you and/or your business. Marketers can provide Opal with custom instructions, brand information, and any other user-specific preferences that it can learn from to perform better.
Opal can be used for a variety of specific use cases, and Optimizely has also partnered with Microsoft and Google to continue working on AI development that will further improve the digital experience.
Key Features and Functionalities
- Campaign Brief Ideation: Opal references past performance data to suggest topics and define objectives, aiding in the creation of effective campaign briefs.
- Branded Content Creation: Opal generates content that aligns with your brand’s voice, ensuring consistency across all materials.
- Auto-Task Generation: Opal can anticipate tasks for campaigns and projects, streamlining project management by organizing and assigning tasks to team members.
- Task Tracking: It monitors deadlines and priorities, ensuring that projects stay on schedule and team members are informed of upcoming responsibilities.
- Suggested Audience Segments: Opal recommends and generates audience segments to enhance the precision of targeted campaigns.
Pricing
Pricing per plan available upon request.
3. Chatsonic by Writesonic
Best For: Content Generation & Advanced Integration Needs
Chatsonic by Writesonic is an AI-powered marketing assistant designed to streamline and enhance various aspects of marketing workflows. By integrating advanced AI models with essential marketing tools, Chatsonic assists marketers in research, content creation, optimization, and publication, ensuring efficiency and brand consistency.
Chatsonic utilizes and allows users to switch between multiple AI models, including GPT-4, Claude, and Gemini, enabling marketers to use the tool that may be best suited to their needs at any given time.
This AI agent can also be connected to platforms like Ahrefs, Google Search Console, and WordPress to further facilitate the data gathering and content production process.
Although set up as a chat interface, Chatsonic goes beyond a basic chatbot. Marketers can use the platform for the vast majority of tasks throughout a variety of workflows, including researching, writing, creating reports, and coding. Chatsonic can process specific brand voice and style guidelines to ensure generated content is in alignment and consistent across channels.
Key Features and Functionalities
- Marketing Tool and Platform Integration: Chatsonic connects with platforms like Ahrefs, WordPress, Hubspot, and Google Analytics so you can get real-time data without leaving the chat interface.
- Customizable Brand Voice and Style: Marketers can define and maintain their brand’s unique tone and messaging across all content types, ensuring consistency in every interaction.
- Enhanced Collaboration Tools: Features like Canvas and Artifacts facilitate collaborative writing and coding projects, allowing teams to work together seamlessly beyond simple AI chat interactions.
- Up-to-Date Information Gathering: Chatsonic provides real-time web search capabilities, ensuring that content and strategies are aligned with the latest industry trends and data.
- Custom AI-Powered Processes: Marketers can create custom workflows for content creation, SEO optimization, and campaign management, streamlining processes from ideation to publication.
Pricing
4. ZBrain AI Agents
Best For: Highly Specialized Tasks
ZBrain offers a suite of AI agents designed to enhance marketing operations by automating tasks, providing data-driven insights, and streamlining workflows. These agents assist in various marketing functions, enabling teams to focus on strategic initiatives and improve overall efficiency.
With ZBrain, you can coordinate multiple different AI agents at a time to support tasks across business functions. ZBrain’s agents integrate with many existing tools and platforms to ease collaboration. They can also learn from human feedback, improving their execution on marketing tasks from end to end, and communicate amongst themselves to coordinate task completion.
Key Features and Functionalities
- Blog Topic Generation Agent: Suggests trending and audience-relevant topics to inspire engaging content creation.
- Content Development Agent: Automates the creation of SEO-optimized content, including blogs, articles, social media posts, and product copywriting.
- Backlink Analysis Agent: Evaluates backlink quality and provides strategies for acquiring high-quality links, enhancing SEO rankings to improve online visibility.
- Off-Page SEO Agent: Suggests and monitors high-quality backlinks to boost visibility.
- Email Campaign Personalization Agent: Crafts personalized email campaigns tailored to segmented audience groups to drive engagement and conversions.
- Market Research Summarization Agent: Summarizes complex market data into actionable insights to guide strategic decisions.
- Competitor News Aggregation Agent: Aggregates and summarizes competitor news to enhance competitive intelligence and strategic insights.
- Social Media Content Generator Agent: Generates engaging social media content to boost online presence and drive higher engagement.
- Social Media Trend Monitoring Agent: Tracks and analyzes social media to spot emerging consumer trends, aiding marketing teams in adapting strategies effectively.
- Customer Feedback Sentiment Analysis Agent: Analyzes customer feedback across channels to identify sentiment, helping enhance products and customer experiences.
- Press Release Drafting Agent: Automates and streamlines press release drafting for timely delivery and efficient media relations.
Pricing
Contact ZBrain for demo and pricing.
5. Relevance AI Agents
Best For: Building Custom Agents from a Manageable Template Library
Relevance AI provides a platform for building and deploying AI agents tailored to enhance and automate marketing operations. Based on the AI agent(s) you build, they can assist in research to help you better understand your customers, content creation, and personalized lead nurture development.
Relevance AI works on a no-code builder, so you can create and refine your AI agents through simple, structured LLM prompts. The agents also integrate easily with common marketing platforms like HubSpot and Salesforce, so they can easily become a part of and start improving your existing workflows.
They do provide a library of existing tools and templates to help you get started building your AI agent(s).
Key Features and Functionalities
- Customer Understanding: These AI agents can swiftly summarize insights from various sources, such as industry reports and user interviews, to provide a comprehensive understanding of customers and prospects.
- Unique Content Development: Agents assist in creating content that aligns with a brand’s data, style, research, and guidelines.
- Personalized Nurture Sequences: AI agents develop tailored nurture sequences to engage leads effectively, preventing them from becoming inactive and enhancing conversion rates.
- At-Risk Customer Identification: Agents identify customers who are at risk of disengaging and provide strategies to re-engage them, thereby maximizing the value of marketing campaigns.
- No-Code Customization: Marketers can easily teach, train, and customize AI agents without coding, allowing for seamless integration into existing workflows.
- Tech Stack Integration: Agents can be integrated with various tools and platforms, such as Zapier and Snowflake, facilitating smooth onboarding.
Pricing
6. Botpress
Best For: Platform Integrations & Natural Language Processing
Botpress is a versatile AI platform that enables businesses to create and deploy AI agents tailored for various applications, including marketing. These agents are designed to optimize marketing strategies by supporting testing and optimization of campaigns, accurately segmenting audiences, and identifying optimal content types and timing to enhance customer engagement.
The AI agents from Botpress can help eliminate menial tasks, like data capture, or enhance personalization through tailored emails and messaging. Plus, they can be built in an intuitive visual design studio, making it easy to create an agent that will directly fulfill what you need.
As a comprehensive platform, Botpress also has functionalities that enable you to test the AI agents you’ve built, manage their knowledge and activities, and connect them with critical third-party marketing tools like Google Analytics and HubSpot.
Key Features and Functionalities
- Natural Language Understanding (NLU): Botpress’s NLU capabilities allow AI agents to comprehend and process user inputs effectively to facilitate meaningful interactions.
- Large Language Model (LLM) Integration: The platform integrates with multiple modes of LLMs to enhance the depth and relevance of conversations, ensuring users receive accurate and contextually appropriate responses.
- Language Flexibility: Botpress supports multiple languages, so marketers can reach a diverse global audience.
- Platform Integration: AI agents can be deployed across various channels, including websites, social media platforms, and messaging apps.
- CRM and Analytics Integration: Botpress AI agents seamlessly connect with Customer Relationship Management (CRM) systems and analytics platforms, providing marketers with valuable insights into customer behavior and campaign performance.
- Automated Engagement: AI agents can initiate conversations with website visitors, qualify leads by asking pertinent questions, and schedule meetings, thereby streamlining the lead generation process.
- Dynamic Content Generation: By analyzing user data, AI agents can generate personalized email and messaging campaigns tailored to individual preferences and behaviors, enhancing engagement and conversion rates.
Pricing
7. Taskade AI Agents
Best For: Extensive Library of Pre-Built Agents
Taskade offers a suite of AI-powered agents designed to enhance marketing workflows by automating tasks, generating content, and providing data-driven insights. These agents are customizable to align with specific marketing objectives.
Taskade provides pre-built agents that can do anything from craft an entire content marketing plan to schedule tasks, forecast sales, or post on specific social media apps. The platform also enables users to build additional, custom agents to meet needs not captured by the existing library.
Once you’ve built a custom agent, you train it with personalized knowledge that you choose to shape it for its intended task. If you don’t want to create the AI agent from scratch yourself, you can also use Taskade’s AI Agent Generator, which allows you to describe what you need the AI agent to do, and the generator will finish the task of creating the functioning agent.
Key Features and Functionalities
- Workflow Generation: Use agents to generate projects, instructions documents, mind maps, or task lists.
- Multiple Agent Teams: Create specialized teams of multiple AI agents to interact with several agents simultaneously and pull their separate functionalities together to complete a project.
- Custom Agent Training Knowledge: Have full control over the knowledge – documents, files, web resources, etc. – used to train your custom agents.
- Autonomous AI Agents: With access to GPT 4o, build and train AI agents that can function on their own, completing necessary research and tasks to inform your strategies.
Pricing
8. Growf
Best For: B2B Marketing Needs
Growf is an AI-powered B2B marketing platform designed to streamline and enhance marketing strategies by automating key processes and providing data-driven insights. It serves as a full-service marketing consultant, enabling businesses to efficiently manage audience research, content creation, SEO optimization, and advertising campaigns.
Growf enables marketers to utilize AI to both set up and execute on their strategies. While it provides functionalities for creating ideal customer profiles, finding potential customers, and communicating key product features, it also can summarize audience research to help identify keywords, craft content, generate campaign ideas, and analyze those campaigns. It’s truly built as a comprehensive and immersive platform.
Key Features and Functionalities
- Ideal Customer Profiles (ICPs): Growf enables marketers to create detailed ICPs swiftly by analyzing existing customer data to facilitate a deeper understanding of target audiences.
- Buyer Persona Development: The platform generates comprehensive buyer personas by analyzing job titles and decision-making roles within target companies.
- Value Proposition Crafting: Growf assists in transforming product features into compelling value propositions tailored to resonate with specific buyer personas, enhancing messaging effectiveness.
- SEO and Keyword Research: The platform automates keyword research by leveraging audience insights to generate targeted keywords.
- SEO-Optimized Content: Growf produces engaging, SEO-friendly content tailored to selected audiences and keywords.
- Campaign Ideation: The platform offers creative campaign ideas aligned with marketing objectives, reducing the time spent on brainstorming and enhancing strategic planning.
- LinkedIn Advertising Management: Growf streamlines the creation, analysis, and optimization of LinkedIn advertising campaigns to enable precise targeting and effective budget utilization.
- Campaign Analysis and Optimization: The platform provides real-time metrics and performance tracking, allowing marketers to test, refine, and optimize their campaigns for better results.
Pricing
9. Lyzr AI Agents
Best For: Deployment Flexibility
Lyzr offers a suite of AI-powered agents designed to enhance marketing operations by automating tasks, generating content, and providing actionable insights. These agents assist marketers in streamlining workflows, improving engagement, and optimizing campaign performance. In addition to their pre-built suite of marketing AI agents, you can also design your own.
While Lyzr provides a platform for both building and using your AI agents, they do offer flexibility in exact deployment methods. You have the option to use your agents through Lyzr’s Agent Studio or through your own infrastructure. With Lyzr’s SaaS platform, agents are set up instantly, any updates happen automatically, and the platform is monitored 24/7. Even if you choose to deploy your agents locally on your own infrastructure, you’ll still have dedicated support from the Lyzr team.
Key Features and Functionalities
- Automated Scheduling and Execution of Campaigns: Manages multi-channel marketing campaigns by automating the scheduling and execution of marketing initiatives.
- Performance Tracking: Monitors campaign metrics in real-time, providing insights to optimize strategies for better results.
- Audience Personalization: Tailors campaigns to specific audience segments for enhanced relevance and engagement.
- SEO-Optimized Content Creation: Generates engaging blogs, newsletters, and ad copies that are optimized for search engines.
- Brand Consistency: Maintains a consistent brand tone across all content types.
- Brand Mention Monitoring: Tracks online mentions of the brand across various platforms to gauge public perception.
- Trend Analysis: Identifies emerging trends related to the brand or industry, providing opportunities for timely engagement.
- Multi-Platform Adaptation: Generates ad content suitable for various platforms.
- Automated Posting: Schedules and publishes posts across multiple social media platforms for a consistent online presence.
- Competitor Strategy Monitoring: Keeps track of competitor marketing strategies in real-time.
Pricing
10. Akira AI
Best For: Workflow Automation & Predictive Reporting
Akira AI is a platform that offers a suite of AI-powered agents designed to enhance marketing operations by automating tasks, providing data-driven insights, and personalizing customer interactions. These agents assist marketers in streamlining workflows, optimizing campaigns, and improving overall marketing effectiveness.
Using natural language prompts, you can guide the creation of automated workflows that are simple to deploy and immediately optimize your operational processes. The AI agent hub also provides access to a collection of pre-built agents that you can start using with just a few clicks. These agents can also be integrated into any of your existing workflows.
Key Features and Functionalities
- Automated Campaign Workflows: Akira AI agents automate the creation, scheduling, and optimization of marketing campaigns across various channels, including email, social media, and pay-per-click (PPC) advertising.
- Advanced Customer Segmentation: Utilizing AI-driven insights, the agents analyze customer data and behaviors to create detailed audience segments. This enables marketers to design hyper-targeted campaigns that resonate with specific customer groups.
- Personalized Content Delivery: Based on user preferences, location, behavior, and interaction history, Akira AI agents dynamically tailor content to provide each customer with a personalized journey.
- Data-Driven Reporting and Analytics: The agents offer real-time insights into campaign performance across multiple channels, highlighting key trends and areas for improvement. Automated reporting provides actionable data, facilitating informed decision-making.
- Predictive Analytics: Employing machine learning, Akira AI agents predict future marketing trends and customer behaviors, allowing teams to anticipate market shifts and adjust their strategies proactively.
Pricing
Contact Akira AI to request a demo and understand pricing.
11. Breeze by HubSpot
Best For: Virtual Assistance & Automated Workflows
Breeze is HubSpot’s comprehensive AI suite designed to enhance marketing efforts by automating tasks, generating insights, and personalizing customer interactions. It integrates seamlessly into HubSpot’s platform, providing marketers with tools to improve efficiency and effectiveness.
Breeze includes both Breeze Copilot and Breeze Agents. Breeze Copilot is an easy-to-use AI assistant that can assist you with any task within HubSpot’s platform. It understands your CRM data and uses generative AI to help you execute your tasks quickly.
Breeze Agents are “experts” in specific tasks and can help you build automated workflows, from planning stages all the way through execution. The Breeze Agents are currently in Beta.
Key Features and Functionalities
- Content Creation: Generates high-quality content like landing pages, podcasts, blogs, and case studies, tailored to the brand’s voice and informed by CRM data.
- Task Automation: Streamlines repetitive tasks such as scheduling posts and managing email campaigns.
- Data Summarization: Provides concise summaries of CRM records and marketing analytics, facilitating quick decision-making.
- Social Media Management: Analyzes the brand’s social presence and creates posts using company details, audience insights, industry trends, and marketing best practices.
- Prospecting: Researches and executes personalized outreach strategies for prospects within HubSpot’s Smart CRM.
- Data Enrichment: Automatically populates contact and company records with up-to-date information, improving segmentation and targeting.
- Buyer Intent Identification: Detects which companies are showing interest in your website, enabling proactive engagement strategies.
Pricing
The Future is Here: Digital Marketing Driven by AI Agents
The integration of AI agents into marketing strategies is no longer a futuristic concept but a present-day necessity. These advanced tools empower marketers to automate repetitive tasks, gain deeper insights into consumer behavior, and deliver personalized experiences at scale.
By leveraging the capabilities of AI agents, businesses can enhance efficiency, optimize campaigns, and achieve superior outcomes in an increasingly competitive marketplace. Embracing AI-driven solutions will be pivotal for marketers aiming to stay ahead of the curve and foster meaningful connections with their audiences.
FAQs
How do AI agents work?
AI agents are autonomous software programs designed to perceive their environment, make decisions, and execute actions to achieve specific goals. They operate by sensing inputs, processing information through algorithms or machine learning models, and performing tasks without human intervention.
- Perceive: AI agents gather data from their environment using sensors or by processing user inputs. This information serves as the foundation for decision-making.
- Reason/Make Decisions: Utilizing predefined rules/goals, algorithms, or machine learning models, agents analyze the collected data to make informed decisions. Advanced agents employ reasoning and learning capabilities to enhance their decision-making processes over time.
- Act/Execute: Based on their decisions, AI agents perform specific actions, which can range from sending notifications and executing commands to interacting with other systems or users.
AI agents can also learn if they receive feedback from users on any of their actions, and they can process this input to improve future decisions.
Are there different types of AI agents?
There are many different types of AI agents. Four to consider are:
- Reactive Agents: Respond directly to environmental stimuli without maintaining an internal state or history.
- Deliberative Agents: Construct and utilize internal models of the world, allowing them to plan and reason about future actions.
- Learning Agents: Adapt their behavior based on past experiences, improving performance over time.
- Collaborative Agents: Work alongside other agents or humans to achieve shared objectives.
Why are AI agents helpful for marketing?
In marketing, AI agents are employed to automate tasks such as customer segmentation, personalized content delivery, and campaign optimization. By analyzing consumer data, these agents can predict trends, tailor marketing messages, and enhance customer engagement, thereby increasing the efficiency and effectiveness of marketing strategies.
They’re particularly effective for handling complex and iterative tasks where they may have to interact with multiple systems as well as respond to user inputs. This is directly applicable in marketing as we often work with vast amounts of data from multiple sources.
Other ways AI agents can be helpful in marketing include:
- Enhancing Operational Efficiency: By automating repetitive tasks such as data entry, email scheduling, and social media posting, AI agents free up marketers to focus on strategic initiatives, thereby improving overall productivity.
- Personalizing Customer Engagement: AI agents analyze customer data to deliver tailored content and recommendations, fostering deeper connections and increasing customer satisfaction.
- Driving Decision Making with Data: Through advanced analytics, AI agents provide insights into consumer behavior and campaign performance, enabling marketers to make informed decisions and optimize strategies.
- Scalability: AI agents can handle large volumes of tasks and adapt to changing marketing needs, allowing businesses to scale their efforts efficiently.
AI agents can also be particularly effective in environments where they can receive a high volume of interactions and continuous feedback to learn and improve. This makes them a great fit for long-term, evergreen marketing strategies, like engagement or cross-sell strategies. The more input they receive, the more they can learn and improve.
How is an AI agent different from a chatbot?
AI agents and chatbots are both tools designed to facilitate interactions between users and computer systems, but they differ significantly in complexity, functionality, and application.
Chatbots primarily handle simple, predefined tasks such as answering FAQs or providing basic information, while AI agents are designed to perform a wide range of tasks autonomously, which may include complex problem solving and decision making.
Chatbots utilize scripted responses and operate on rule-based logic and a predetermined flow. They usually cannot adapt to new scenarios. AI agents, on the other hand, rely on machine learning and natural language processing to understand context, learn from interactions, and adapt to new information.
What are the top use cases for AI agents in marketing?
Here are some of the top use cases for AI agents in marketing:
- Customer Service and Support: AI agents can handle customer inquiries, order tracking, returns, and account management, providing instant resolutions and improving customer satisfaction.
- Personalized Content Delivery: By analyzing customer data, AI agents deliver tailored content and product recommendations, enhancing user engagement and conversion rates.
- Predictive Analytics: AI agents forecast customer behavior and market trends, enabling marketers to proactively adjust strategies and optimize campaign performance.
- Dynamic Pricing: AI agents analyze market demand, competitor pricing, and customer behavior to adjust pricing strategies in real-time, maximizing revenue and competitiveness.
- Ad Campaign Optimization: Through real-time data analysis, AI agents optimize advertising campaigns by adjusting bids, targeting parameters, and creative elements to improve ROI.
- Lead Generation and Scoring: AI agents identify potential leads by analyzing user behavior and engagement, scoring them based on predefined criteria to prioritize follow-up actions.
- Customer Segmentation: By processing large datasets, AI agents segment customers into distinct groups based on behaviors and preferences, allowing for more targeted marketing efforts.
- Social Media Monitoring: AI agents monitor social media platforms to track brand mentions, sentiment, and emerging trends, providing insights for reputation management and content strategy.
- Email Marketing Optimization: AI agents personalize email content, optimize send times, and segment mailing lists to increase open rates and engagement.
- Churn Prediction and Prevention: By analyzing customer interactions and behaviors, AI agents predict potential churn and trigger retention strategies to maintain customer loyalty.
