Top 17 Search Engine Marketing Agencies in 2024

An SEM or Search Engine Marketing agency focused on refining brands’ online visibility through Search Engine Optimization (SEO), pay-per-click ads (PPC), and content marketing efforts.

These agencies navigate platforms like Google Ads, and create search campaigns to improve qualified traffic leading back to your website. All good search marketing agencies are fueled by data-driven insights from tools like Google Analytics, Search Engine Marketing agencies to optimize click-through rates and campaign performance.

Hiring a Search Engine Marketing agency is a great option for businesses looking to enhance online visibility and drive targeted traffic. Search Engine Marketing agencies offer efficient resource allocation, reducing wasted ad spend while ensuring optimal campaign results.

Search engine marketing requires specific knowledge, especially in new markets or with new products. Working with an agency with a diverse background of clients will only benefit you when you’re faced with a marketing challenge. Agencies are frequently tasked with creating solutions to unique problems in saturated marketers where it might be hard to break through the noise.

An example of SEM marketing is when we, the NoGood team, increased Invisibly’s app installs by 103% month over month. The adopted approach focused on cohesively aligning Invisibly’s brand identity across various channels, enhancing brand authority within the target audience.

A data-driven marketing decision-making process was established by setting up a robust product and growth analytics stack. Rapid experimentation was employed across platforms like Facebook Ads, Pinterest, Bing, and Google Search to validate product/market fit and accelerate user base expansion.

These SEM tactics were combined with a retention strategy to amplify product-led growth by impacting metrics like retention rate, engagement, and user sharing. This multifaceted approach contributed to Invisibly’s overall growth and market positioning.

Here are some results for this SEM campaign:

• 65% MoM decrease in CAC
• 2960% WoW increase in app installs from Google UAC
• 84% increase in organic traffic

The pricing structure for SEM agencies varies, influenced by the range of services provided and the scale of your campaigns. Costs and pricing can come in many forms, such as a percentage of ad spend, an hourly rate, or a performance-based fee.

The size and complexity of your campaigns also impact pricing. Comprehensive campaigns targeting a wide audience or across multiple platforms might involve higher costs due to increased workloads and strategic intricacies. On the other hand, smaller campaigns with more focused objectives could incur lower charges.

NoGood is an expert at uncovering and transforming your unique growth patterns into reality, using systems and tactics that drive rapid expansion and boost revenue opportunities.

When you partner with NoGood, you get a custom growth team made up of experienced professionals who understand your business and are committed to achieving rapid progress, tapping into all your potential. Their team is built on the belief that the possibilities are endless when the right people and ideas come together.

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Technology giants rely on Directive Consulting’s international experts to actualize the outcomes of their performance-driven marketing campaigns. Through Directive’s established Customer Generation approach, clients have witnessed revenue surpassing $1 billion over the past decade.

This achievement results from seamlessly integrating top-tier campaigns across Paid Media, SEO, Design, Strategy, RevOps, and Video. Their team is strategically positioned across the Americas, EMEA, and APAC, ready to provide exceptional services.

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SmartSites excels at helping businesses of all sizes achieve their goals. Whether you aim to increase organic traffic, acquire new customers, or enhance sales, SmartSites has the expertise to drive your success. Their services are tailored to fit the needs of businesses, regardless of their scale.

Notably, SmartSites holds the esteemed status of being both a Google Premier Partner and a Facebook Marketing Partner. SmartSites has been honored with dozens of website design awards. They have shown impressive growth by being on the Inc5000 list for seven consecutive years, from 2017 to 2023. They are recognized as one of the fastest-growing search marketing companies.

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Disruptive Advertising is known for top-tier marketing talents. Their expertise drives transformative strategies, allow their clients to achieve goals, make a positive impact, and establish an innovative edge within their respective industries.

They are committed to building enduring partnerships by consciously limiting their client count. This approach ensures that they dedicate their efforts solely to collaborating with exceptional companies to get exceptional results.

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Rocket Clicks is an innovative advertising agency driven by a dedication to provide a positive return on investment for each and every client. They are known for unwavering transparency, individualized communication, and an ardor for triumph.

They provide transparent 90-day roadmaps that lay out a clear plan and trajectory toward your goals. They aren’t just a service provider, they pride themselves on having 90% client retention with an average partnership far beyond the industry norm.

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HawkSEM emerges as a performance-oriented digital marketing agency, boasting an extensive history in paid search spanning over a decade. The founders, located in Los Angeles, guide a dynamic team of over 70 marketing professionals across 30+ states nationwide.

HawkSEM goes beyond just setting and meeting goals, “Once a goal is met, another is set”. They aim to provide predictable revenue and sustainable growth with measurable results at every stage.

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OpenMoves is a team of passionate digital marketers committed to nurturing the growth of small-to-mid-size businesses at both local and international scales. Their philosophy centers around focusing on a select set of successful strategies. Each model requires meticulous strategy, tools, rigorous testing, and precise tracking.

Above all, they believe in delivering tangible bottom-line results driven by experience. They operate as a completely remote team allowing them to build a group of talented marketers from around the country.

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Funnel Boost Media is a comprehensive digital marketing firm headquartered in San Antonio, Texas. With a wide-ranging scope, FBM excels in every facet, from crafting your marketing materials and websites to executing online advertising campaigns.

They have a real passion for helping local companies reach and exceed their goals. They’re primarily focused on home improvement, home remodeling, law firms, treatment centers, financial services, and healthcare industries.

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Online Marketing Gurus (OMG) is a trusted and globally recognized digital agency celebrated for excellence. OMG is committed to data-backed strategies and outcome-oriented methods, so you never have to guess about what to expect from your investment.

Online Marketing Gurus was created by Andrew Raso and Mez Homayunfard in 2012, aiming to address a critical need for integrity in an industry clouded by shady practices. Their founding vision is to deliver a reliable service in the face of rampant black-hat tactics prevalent in digital marketing.

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Loud Mouth Media is a multi-award-winning performance marketing agency, with a widespread presence with offices in Belfast, Glasgow, London, and Dublin. A testament to their prowess, Google recognized their excellence in 2022 and 2023, placing them among the Top 3% Agencies in the UK and renewing their esteemed Google Premier Partner status.

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KlientBoost is a full-service digital marketing agency with the distinction of having the highest number of published successes (comprising case studies, reviews, and video testimonials) of any agency worldwide.

This may seem astonishing, but research confirms its validity. Their capacity to maximize ROI from your marketing channels results from their ongoing commitment to pioneering better methodologies. KlientBoost consistently explores novel approaches to optimize outcomes.

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WebFX has delivered cutting-edge digital marketing solutions since 1996, empowering clients to boost revenue. With a team of over 500 digital marketing experts, they curate tailored strategies for mid to large-scale enterprises worldwide.

As industry leaders in search engine marketing they focus on generating qualified traffic, transforming visitors into ideal customers, and continuously gauging effectiveness – all aimed at providing their clients with a resounding return on investment.

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Screaming Frog capitalizes on their extensive experience within the digital marketing domain to operate as a search marketing company. Its global reach allows the agency to extend its search expertise to companies worldwide.

Distinguished by a commitment to delivering outstanding digital service through adept communication, the agency collaborates effortlessly with notable clients, internal teams, and strategic partners. This collaborative approach ensures that businesses thrive and surpass their goals even in the most competitive of arenas.

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Zoek has a content-centric strategy to enhance online visibility that strongly emphasizes diversification and analytics. Zoek’s primary goal is to give clients tangible outcomes with clear reporting showcasing search engine marketing wins, learnings, and adjustments.

Having secured an impressive 14 awards, Zoek is a winner across categories such as local SEO and paid media. Additionally, the agency is a certified Google Partner. Zoek has been recognized as the top-rated agency globally by WiX in 2020, 2021, and 2022 for SEO and Web Design.

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Thrive is a comprehensive online marketing agency that can manage all aspects of your marketing efforts. This spans a spectrum ranging from the creation of bespoke WordPress websites to the adept handling of social media management and the seamless execution of search engine marketing campaigns.

Since its inception in 2005, Thrive has delivered web design and online marketing services. Over the years, Thrive has established a distinguished reputation for delivering exceptional customer service and a proven track record of SEM wins.

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NinjaPromo is a well-known search marketing agency committed to enhancing your brand’s online visibility and stature through comprehensive multi-channel marketing solutions.

What sets NinjaPromo apart is its receptiveness to change and flexibility – a trait that fuels the evolution of their advertising strategies. NinjaPromo provides expert guidance to navigate the challenges of online marketing, resulting in clear achievements for your business over time.

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Intero Digital doesn’t believe in a one-size fits all approach to search engine marketing. They understand that these campaigns and strategies need to be tailored to your business for the best possible return. You’ll never get a “set-it and forget-it” style team when you partner with them. They give each client the attention it deserves to ensure each campaign performs at it’s highest possible velocity.

Inero Digital doesn’t have long-term contracts. While this can be seen as a potential draw-back to your partnership, it forces them to earn your partnership each and every month. This format puts the pressure on their team to perform which is only a benefit to the businesses they work with.

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