Consumer and retail marketing agencies play a crucial role in helping businesses develop and execute effective marketing strategies. The importance of these agencies lies in their ability to provide specialized expertise and resources that help businesses achieve their marketing goals and reach their target audience effectively.
In this article:
- What is a retail marketing agency?
- What does retail marketing entail?
- Top consumer and retail marketing agencies
- Case studies
What Is a Retail Marketing Agency?
A retail marketing agency is a type of marketing agency that specializes in developing and executing marketing campaigns for businesses in the retail industry. These agencies help retail businesses promote their products or services, build their brand, and attract customers. Retail marketing agencies offer a range of services, including market research, brand strategy, creative design, media planning and buying, and social media marketing.
Retail marketing agencies work with a variety of retail businesses, including brick-and-mortar stores, e-commerce businesses, and direct-to-consumer brands. They help businesses understand their target audience, identify their unique value proposition, and develop a marketing strategy that resonates with their customers.
What Do You Do in Retail Marketing?
In retail marketing, the goal is to attract and retain customers for a retail business, ultimately driving sales and revenue. Retail marketing agencies work with businesses in the retail industry to develop marketing strategies that help them achieve this goal.
Retail marketing involves a wide range of activities, including:
- Market research: Conduct market research to understand the target audience for a retail business, including their demographics, behavior, and preferences. This information is used to create marketing campaigns that are tailored to the needs and interests of the target audience.
- Brand strategy: Help retail businesses develop a strong brand identity that resonates with their target audience. This may involve creating a brand name, logo, and messaging that accurately represents the values and personality of the brand.
- Creative design: Create visual and creative assets that are used in marketing campaigns, such as advertisements, social media posts, and email marketing campaigns. These assets are designed to be visually appealing and engaging, capturing the attention of the target audience and encouraging them to take action.
- Media planning and buying: Plan and buy media placements for advertising campaigns, including television, radio, print, and digital advertising. They select media channels that are most likely to reach the target audience and negotiate prices to ensure campaigns are cost-effective.
- Social media marketing: Create and manage social media profiles for retail businesses, using these platforms to engage with customers, share content, and promote products or services. Social media marketing can help increase brand awareness and drive sales.
- Email marketing: Retail agencies use email marketing to communicate with customers, share promotional offers, and drive traffic to their website or physical store. Retail agencies may use email marketing to build customer loyalty, promote new products or services, announce sales or promotions, and provide customers with valuable information about the business or industry. Additionally, retail agencies may use email marketing to collect customer feedback, conduct surveys, and gather other data that can be used to improve their marketing strategies and customer experience.
What Is an Example of Retail Marketing?
Let’s take a look at an example of retail marketing:
XYZ Clothing wants to promote its new line of spring dresses. They choose to hire a retail marketing agency to help with their campaign. The retail marketing agency may then create a digital marketing strategy like the one below:
- Social media advertising: Utilize XYZ Clothing’s social media platforms like Facebook and Instagram to target users interested in fashion and promote its new line of dresses.
- Influencer marketing: Partner with popular fashion bloggers or influencers with a large following in the target audience. The influencers will share photos of themselves wearing XYZ Clothing’s new spring dresses and share links to the brand’s website, driving new, high quality leads.
- Email marketing: Send targeted emails to existing customers, promoting the new line of dresses and offering a special promotion or discount for a limited time. The emails will include high quality images of the dresses and persuasive copy to encourage customers to make a purchase.
- In-store promotions: Host an event in physical XYZ Clothing stores to showcase the new line of dresses and offer discounts.
This example of retail marketing demonstrates how a brand can use a range of marketing tactics to promote its products and reach its target audience. By using a combination of digital and in-person marketing techniques, the brand can create a cohesive and engaging campaign that builds awareness and drives sales.
What Are the 5 Different Ad Agencies?
There are many different types of advertising agencies, but here are the five common types:
- Full-service advertising agency: A full-service agency offers a complete range of advertising services, from market research and strategy development to creative design, media planning and buying, and campaign execution. Full-service agencies handle all aspects of a client’s advertising needs and typically have large teams of professionals with a diverse range of expertise.
- Creative advertising agency: Creative agencies specialize in developing unique and memorable advertising campaigns designed to capture the attention of the target audience. These agencies typically have a team of creative professionals, including copywriters, designers, and art directors who work together to create compelling and effective ads.
- Media buying agency: Media buying agencies specialize in purchasing advertising space and time across various channels, including television, radio, print, and digital media. These agencies have extensive knowledge of the media landscape and help clients identify the most effective channels and placements for their advertising campaigns.
- Digital advertising agency: Digital agencies focus on creating and executing advertising campaigns across digital channels, such as social media, search engines, email, and mobile apps. These agencies have expertise in areas such as search engine optimization (SEO), pay per click (PPC) advertising, social media marketing, and content marketing.
- Public relations (PR) agency: PR agencies specialize in managing a company’s reputation and relationships with the public and the media. They use various tactics, such as media relations, crisis management, and influencer outreach, to promote positive brand awareness and protect the client’s reputation. While PR agencies are not typically thought of as advertising agencies, they do play an important role in shaping a company’s overall marketing strategy.
Top Consumer and Retail Marketing Agencies
In today’s competitive market, having a strong marketing strategy is crucial for businesses to succeed. The top retail marketing agencies offer a wide range of services to help businesses increase their visibility, connect with their target audience, and drive sales.
NoGood is a top-performing retail marketing agency that has made a name for itself in the industry. With a pioneering approach to growth hacking, performance branding and creative methodology, they provide innovative solutions that blend the art of creative and the science of performance. NoGood has worked with a wide range of clients, including major brands like TikTok, Nike, and P&G, as well as startups like Ghostery, Invisibly, JVN, and Aimi, and has proven to be highly effective in saving their clients significant amounts of money.
NoGood noteworthy traits:
- Work in tailored growth squads that feel like an extension of your own team
- Expertise lay in long-term marketing strategies that promote sustainable growth
- Have helped companies like Lark Suite, ByteDance’s collaboration software company, break into the US market
- Experimentation approach not only builds trust in your brand but also educates the client, leading to steady and rapid growth
- Rapid experimentation
- PPC landing page optimizations
- International campaign strategy
- Untraditional growth marketing that takes new approaches
Headquarters: New York, NY
Year Founded: 2016 New York, NY
Team Size: 50+ employees
Key Services: Growth hacking, digital marketing, growth marketing, e-commerce, SEO, performance PR, content marketing, PPC, video advertising, social media, social ads, email marketing, SMS marketing, podcast advertising, marketing automation, conversion rate optimization, graphic design, branding, performance marketing, data science
Industries Served: B2B, consumer, fintech, SaaS, retail, healthcare, crypto
Why Choose NoGood
- Proven growth marketing expertise: NoGood’s growth approach has been praised as innovative and effective, and they have a proven track record of achieving outstanding results for their clients.
- Strategic and data driven approach: NoGood is driven by data, and their team of data scientists use advanced analytics to create customized marketing solutions that are tailored to each client’s unique needs.
- Impressive client roster: NoGood’s success in working with some of the biggest names in the industry is a testament to their expertise and effectiveness of their approach.
- Focus on ROI: NoGood is focused on delivering measurable results and optimizing campaigns for maximum ROI. They work closely with clients to understand their goals and objectives, and use advanced analytics to track and analyze campaign performance in real-time. This allows them to make data driven decisions and continuously improve their campaigns to deliver the best possible results.
NoGood has helped numerous companies achieve success. Browse through their success stories on their results page.
McCann Worldgroup has a global presence with employees in over 100 countries. They offer a range of services in various industries, including retail. The agency has a proven track record of developing innovative and effective marketing campaigns that drive sales and build brand awareness, including multiple awards. Additionally, McCann Worldgroup is committed to diversity and inclusion in their workforce and in the work that they produce for their clients. They have received recognition for their efforts in this area, including being named one of the Best Places to Work for LGBTQ+ Equality by the Human Rights Campaign Foundation.
McCann Noteworthy Traits:
- Focused on adding meaning to campaigns, including in he approach, innovation, and sustainability space
- Developed a global proprietary intelligence unit focused on understanding human attitudes, behaviors, and beliefs, and how these impact brands and marketing
- McCann Worldgroup takes a multidisciplinary approach to marketing, combining advertising, digital, and public relations services to create holistic marketing campaigns that meet their clients’ needs.
- Create engaging and immersive experiences that connect with customers in-store and online
- Offer a range of retail experience services, including visual merchandising, store design, and shopper marketing
- Strong expertise in digital marketing, helping retail companies leverage digital channels to connect with their audiences
- Search engine optimization, pay per click advertising, social media marketing, eCommerce solution
Headquarters: United States; Offices in 120 countries
Year Founded: 1930, New York, NY
Team Size: 14,187 employees
Key Services: Advertising capabilities extend across every business category including: strategy, planning, creative development, integrated production across all media platforms, retail reinvention, content creation, and influencer outreach.
Industries Served: All business categories
Why Choose McCann Worldgroup:
- Global reach: McCann Worldgroup has offices in over 100 countries and a global network of partners, allowing the agency to provide clients with a truly global perspective on marketing strategies and access to diverse markets.
- Integrated services: McCann Worldgroup has a range of integrated marketing services including branding, advertising, media planning and buying, digital marketing services, social media, and public relations.
- Data driven approach: This agency relies on data and analytics to inform marketing strategies, ensuring campaigns are targeted and effective.
- Creative excellence: McCann Worldgroup has won numerous awards for its creative work.
McCann Worldgroup‘s work with ThisAbles, an initiative by Ikea and Milbat, showcased their ability to develop marketing campaigns with a positive social impact. The campaign raised awareness of the ThisAbles line of furniture add-ons and accessories designed to make Ikea products more accessible for people with disabilities. The initiative was widely praised and has positioned Ikea as a socially responsible and inclusive brand.
Wunderman Thompson is a global marketing agency that has a reputation for delivering effective and innovative marketing campaigns across multiple channels. With a focus on customer insights and data driven marketing strategies, they are able to tailor their campaigns to the specific needs and preferences of their target audience. Wunderman Thompson has won numerous awards for their creative work, including Cannes Lions, Effies, and Webby Awards. Their commitment to creativity and innovation ensures they remain at the forefront of retail marketing.
Headquarters: New York, NY; 200 offices
Year Founded: 2018
Team Size: 20,000 employees
Key Services: Commerce strategy, commerce execution, commerce intelligence, customer insights, data analysis, brand strategy development, creative design services, digital and social media marketing, e-commerce and mobile app development, shopper marketing
Industries Served: Apps, B2B, commerce, comms, consulting, CRM, CX, data, health, intelligence, studios, technology, Web3
Wunderman Thompson Noteworthy Traits:
- Part creative agency, part consultancy, and part technology company
- Involved in 90 markets around the world
- Offer deep expertise across the entire customer journey to provide end-to-end solutions
Wunderman Thompson Specialties:
- Experts app creation, B2B marketing, relationship management, and more
- Design with inclusive experiences in mind
- Marketing automation, data analytics, and artificial intelligence (AI)
Why Choose Wunderman Thompson:
- Strong global presence: With offices in over 90 countries, Wunderman Thompson has a vast network of resources and expertise that they leverage to deliver effective marketing campaigns on a global scale.
- Data driven strategies: By using data to understand their target audience and behavior, Wunderman Thompson creates effective and relevant campaigns that drive measurable results.
- Multi-channel campaigns: Whether it’s digital, social, or traditional media, Wunderman Thompson has the expertise and resources to create campaigns that are integrated across multiple channels and provide a consistent brand experience for their clients.
- Proven success: Wunderman Thompson has a strong reputation for delivering effective campaigns that drive measurable results for their clients, including many top brands across a variety of industries.
Wunderman Thompson helped Best Buy increase their online sales during the holiday shopping season with a comprehensive digital campaign. This included targeted email marketing, paid search advertising, display advertising, social media posts, and a mobile app. As a result, Best Buy saw a 9% increase in online sales and a 23% increase in website traffic, demonstrating Wunderman Thompson’s ability to deliver integrated and effective campaigns for their retail clients.
Ogilvy, a growing brand since 1948, is a great global marketing and advertising agency for your business. They focus on borderless creativity and have a strong track record of working with top brands in the retail industry to create integrated campaigns that drive measurable results. With experts in 93 countries, and a focus on creativity, data driven insights, and innovation, Ogilvy is a good choice for businesses looking to enhance their retail marketing efforts.
Ogilvy Noteworthy Traits:
- 131 offices in 93 countries
- Strong reliance on emotional campaigns that connect with the audience
- Named #1 network for effectiveness in the 2023 WARC Effective 100 rankings
- Pioneers of information-rich “soft sell” ads
- Advertising, experience, public relations, health, and consulting work
- Experts in corporate, consumer, culture, tech, brand, internal, social, content, and influence backed by a deep pool of strategic and creative talent
Headquarters: New York, NY
Year Founded: 1948, New York
Team Size: 17,500 employees
Key Services: Strategy development, brand building, creative campaign development, digital marketing services, e-commerce solutions, social media marketing, email marketing, display advertising
Industries Served: Retail, technology, healthcare, financial services, automotive, and more
Why Chose Ogilvy:
- Strong reputation and experience: With the reputation of one of the top advertising agencies in the world, Ogilvy has a proven track record of success in retail marketing.
- Innovative and integrated campaigns: Ogilvy is known for their ability to create innovative and integrated campaigns that seamlessly blend multiple channels to reach consumers and drive results.
- Data driven insights and analytics: With a focus on data driven insights and analytics, Ogilvy can help businesses better understand their customers and optimize their marketing efforts to achieve better results.
- Wide range of services: With the rise of e-commerce, web design has become an essential component of retail marketing. Ogilvy offers a wide range of services, from e-commerce solutions and digital marketing, to strategy development and brand building, making them a one-stop-shop for businesses looking to enhance their marketing efforts.
Ogilvy worked with Coca-Cola on a campaign called “Share a Coke” which replaced the Coca-Cola logo on bottles and cans with popular first names, encouraging consumers to share a Coke with someone they know. The campaign generated a lot of buzz and engagement and was hugely successful, driving sales and increasing brand awareness.
DDB Worldwide is a global advertising agency that has extensive experience working with retail companies. With a focus on creating emotional connections between brands and consumers, DDB has helped retail clients create compelling campaigns that drive sales and build brand loyalty. Their innovative approach to retail marketing has not only led to numerous successful campaigns and strong partnerships with top retail brands, but also numerous awards, including Cannes Lions, Effies, and Clios.
DDB Noteworthy Traits:
- Invest in the unexpected, driving traffic through ideas that catch you off guard
- Specializing in advertisements that make the user think and feel
- Have led noteworthy campaigns, such as the landmark campaign that helped popularize the care as the “Beetle” and showed its unconventional design and size as an advantage to the driver
- Creative advertising services that have the power to change conversation
- Strategic combination of data driven and emotional campaigns
- Commitment to diversity in people and thoughts to inspire innovative and novel advertising perspectives
Headquarters: New York
Year Founded: 1949, New York, NY
Team Size: 9,792 employees
Key Services: Brand strategy, creative development, digital and social media marketing, retail design and merchandising, shopper marketing, consumer behavior, retail trends
Industries Served: Automotive, consumer packaged goods, financial services, healthcare, retail, technology, telecommunications
Why Chose DDB Worldwide:
- Proven track record: DDB Worldwide’s extensive experience makes them a trusted partner for developing and executing effective retail marketing strategies.
- Strategic approach: DDB Worldwide takes a strategic approach to retail marketing, leveraging consumer insights and market trends to create targeted and effective campaigns.
- Customized solutions: DDB Worldwide recognizes that every retail client is unique, with their own set of challenges and opportunities. They work closely with each client to develop customized solutions that address their specific needs and goals, leveraging their expertise in brand strategy, creative development, and shopper marketing to create effective campaigns.
- Integrated services: Offering a range of integrated services, DDB Worldwide helps retail clients effectively engage with customers across multiple channels.
DDB Worldwide’s work with the cleaning supplies brand, OxiClean, helped increase the brand’s sales and customer engagement. DDB created a “white carpet challenge” campaign where the product was tested on a white carpet to showcase its cleaning power. The campaign generated over 10,000 new followers on social media and helped increase sales by 15%.
6. Leo Burnett
Leo Burnett is a globally recognized advertising agency with a rich history of delivering effective marketing solutions to its clients. The agency is known for its creative and innovative approach to advertising, with a focus on building strong relationships between brands and consumers.
Leo Burnett Noteworthy Traits:
- Claim to be “warmly and immediately human,” leading to valuable campaigns that connect brands to users
- Helps its clients develop and execute brand strategies that resonate with their target audiences and differentiate them from their competitors. For retailers, this can be especially important in establishing a unique identity that drives customer loyalty and repeat business
- Experience working with a variety of retail clients across different verticals, including fashion, beauty, and consumer goods
Leo Burnett Specialties:
- Deep understanding of the unique challenges and opportunities of the retail space
- Help clients develop marketing strategies that drive foot traffic, sales, and customer loyalty
- Offer a range of integrated marketing services that help clients reach their audiences across multiple touchpoints
Headquarters: Chicago, IL
Year Founded: 1935
Team Size: 9,000+ employees
Key Services: Brand strategy, creative development, shopper marketing, digital marketing, and retail design
Industries Served: Consumer goods, retail, automotive, technology, healthcare, financial services, and more
Why Choose Leo Burnett:
- Deep understanding of consumer behavior: Leo Burnett is known for its ability to deeply understand consumer behavior and create compelling campaigns that resonate with target audiences.
- Creative excellence: The agency has a strong track record of creating award-winning and innovative campaigns that help brands stand out in crowded retail markets.
- Multichannel expertise: With a focus on integrated marketing, Leo Burnett is well-equipped to deliver campaigns across multiple channels, including traditional and digital media.
- Global reach: With a presence in over 80 countries, Leo Burnett has a global perspective and the ability to execute campaigns on a local, regional, and global scale.
Leo Burnett created an innovative campaign for Samsung called “Surf–the Samsung Galaxy Tab S2 Surfboard” to showcase the water-resistant feature of their new tablet. They partnered with pro surfer Gabriel Medina to create a custom surfboard with a built-in tablet holder, allowing him to use the tablet while surfing. The campaign generated significant buzz and media coverage, leading to increased brand awareness and sales for Samsung.
Saatchi & Saatchi is a global advertising agency known for its creative and innovative marketing campaigns. With over 140 offices worldwide, Saatchi & Saatchi has a strong global presence and numerous successful campaigns for top brands. Their expertise in consumer insights, strategy, and creative execution makes them a great choice for companies seeking to make an impact in the retail marketing space.
Saatchi & Saatchi Noteworthy Traits:
- Purpose-driven marketing campaigns that tap into social and cultural trends
- Cut through complexity to humanize data, leading to strategically developed campaigns
- Awarded for their work in the experiential, social, and digital spaces
Saatchi & Saatchi Specialties:
- “Lovemarks” Philosophy: Saatchi & Saatchi’s “Lovemarks” philosophy is a unique approach to branding that emphasizes emotional connections with consumers
- Won several awards for its diversity initiatives and has a track record of creating campaigns that challenge stereotypes and promote inclusion
- Big believers in ro-bno work, they help organizations make a positive impact in the world
Headquarters: London, United Kingdom
Year Founded: 1970
Team Size: 900 employees
Key Services: Brand strategy, advertising and creative campaigns, experiential marketing, digital marketing, shopper marketing, retail design and visual merchandising, social media strategy
Industries Served: Automotive, consumer packaged goods, financial services, healthcare, retail, technology, and telecommunications, and more
Why Choose Saatchi & Saatchi:
- Purpose-driven approach: Saatchi & Saatchi puts a strong emphasis on purpose-driven marketing, which can help retailers connect with consumers on a deeper level beyond just selling products.
- Global network: With a presence in over 70 countries, Saatchi & Saatchi has the ability to create global campaigns that can be tailored to local markets.
- Award-winning creativity: Saatchi & Saatchi has a strong reputation for producing innovative and award-winning creative work that stands out from the competition.
- In-house production capabilities: Saatchi & Saatchi has in-house production capabilities for everything from TV commercials to social media content, which can help retailers save time and money by streamlining the production process.
Saatchi & Saatchi worked with Procter & Gamble’s Pampers to create an innovative in-store campaign called “Forever Faster” to promote its diapers. The campaign utilized a combination of technology and creativity, such as interactive displays that showed babies’ movements and an augmented reality game. The campaign resulted in a 5% increase in sales and won multiple awards, including a Cannes Lions award.
Grey Advertising is a full-service marketing communications agency based in New York, but with a global presence in more than 96 countries. With over 100 years of experience, the agency has built a reputation for creating effective and innovative campaigns for clients across various industries. Their expertise in combining creativity with data driven insights has made them a go-to agency for many top brands.
Grey Advertising Noteworthy Traits:
- Believe that cultural value is the invisible force that moves people, brands, and the world forward, and therefore focuses on these traits in their marketing techniques
- Have created successful campaigns across a variety of industries, including medical, health, and wellness
- Expertise focusing on visual identity, product design, communications strategy and experience design
Grey Advertising Specialties:
- Apply design thinking and creativity to address customer need
- Strong digital and social media teams that create innovative campaigns and strategies
- Social media marketing, content marketing, SEO, PPC, and other digital marketing channels
Headquarters: New York, NY
Year Founded: 1917
Team Size: 2,400 employees
Key Services: Retail strategy, brand positioning, creative design, digital marketing, shopper marketing.
Industries Served: Automotive, beauty, consumer goods, financial services, healthcare, media and entertainment, retail, technology, and telecommunications, and more
Why Choose Grey Advertising:
- “Famously Effective” Approach: Grey Advertising prides itself on its “Famously Effective” approach to advertising, which emphasizes creativity, innovation, and results-driven strategies. This approach has helped Grey Advertising develop successful retail campaigns for numerous clients.
- Innovative Technologies: Grey Advertising is at the forefront of the latest advertising technologies, including data driven insights, virtual reality, and augmented reality. These tools help Grey Advertising create immersive, engaging retail experiences that resonate with consumers.
- Strong Global Network: Grey Advertising has a strong global network with offices in over 90 countries, which allows the agency to deliver retail marketing campaigns across multiple regions and cultures.
- Expertise in Diverse Industries: Grey Advertising has extensive experience working with a variety of industries, from fashion and beauty to automotive and technology. This breadth of experience allows Grey Advertising to provide unique insights and perspectives on the retail industry.
Grey Advertising developed a campaign for Gillette’s ‘My First Shave’ in India that won a Bronze Lion at Cannes 2019. The campaign was aimed at the country’s young adults and their first shaving experience. The initiative helped boost Gillette’s sales and increase its market share in the country.
Havas Worldwide is a global advertising and communications agency that specializes in creating innovative and effective retail marketing campaigns for brands. With a data driven and customer-centric approach, Havas Worldwide is committed to delivering personalized and engaging experiences for consumers across various channels. Their expertise in retail marketing has earned them numerous awards and recognition in the industry.
Havas Worldwide Noteworthy Traits:
- Offers a comprehensive range of integrated services, including advertising, media planning and buying, digital and social media, branding and identity, experiential marketing, and public relations
- Commitment to sustainability, including a sustainability team that works with clients to develop environmentally responsible campaigns and initiatives
- Has invested in a social responsibility initiative to operate in an ethical and sustainable manner
Havas Worldwide Specialties:
- Has experience working with retail clients and understands the unique challenges and opportunities in the industry
- Their global content production and outsourcing network incorporates the full-range of content production and management needs, including live-action, editorial, audio, design, animation, digital production, and transcreation
- Committed to improving industry standards by promoting transparency, diversity, and inclusion through the campaigns they produce
Headquarters: New York, NY
Year Founded: 1991
Team Size: 11,000 employees
Key Services: Brand strategy, creative advertising, social media marketing, content creation, experiential marketing, data analytics
Industries Served: Automotive, healthcare, technology, financial services, telecommunications, retail, and more
Why Choose Havas Worldwide:
- Purpose-driven branding: Havas Worldwide has a strong focus on sustainability and purpose-driven branding, allowing them to create compelling campaigns that resonate with conscious consumers in the retail industry.
- In-house expertise: They have a diverse range of in-house expertise, including data analytics, creative strategy, and media planning, which allows them to deliver integrated campaigns that drive measurable results for their retail clients.
- Global network: Havas Worldwide has a global network of offices and teams that are well-versed in the nuances of regional retail markets, enabling them to tailor their campaigns to the specific needs and preferences of local consumers.
- Collaboration: They prioritize collaboration and co-creation with their clients, working closely with them to develop insights and ideas that lead to innovative and effective retail marketing strategies.
Havas Worldwide’s campaign for Air Wick, titled “Home Is In The Air,” helped the brand increase sales by 17.1%. The campaign leveraged emotional storytelling to position Air Wick as a solution for creating a more enjoyable home environment. Havas used a mix of traditional and digital media to reach consumers across various channels and drive sales for the brand.
BBDO is a global advertising agency that specializes in creating and executing effective marketing campaigns. With a focus on data driven strategies and innovative creative work, BBDO has established a reputation as one of the industry’s top agencies. Their expertise in branding, advertising, and digital marketing makes them a popular choice for businesses across various industries.
BBDO Noteworthy traits:
- Experienced in working with retail clients and has expertise in shopper marketing, point-of-sale marketing, and other retail-specific strategies
- Has been awarded a number of awards, including Most Effective Network in the World, Network of the Decade, an Most Strategic Network in the World
- Takes a strategic approach to marketing, meaning the agency works to understand the client’s business goals, target audience, and competitive landscape before developing a campaign
- Has experience developing shopper marketing campaigns that help clients reach consumers at the point of purchase and drive sales
- Helps clients activate their brand through experiential marketing, events, and other strategies that engage consumers and create a strong brand presence
- Known for its creative excellence and develops innovative campaigns that grab consumers’ attention and drive results
Headquarters: New York, NY; over 200 locations around the world
Year Founded: 1891
Team Size: 15,000 employees
Key Services: Advertising, brand strategy, customer engagement, digital marketing
Industries Served: Consumer goods, healthcare, financial services, automotive, technology, and more
Why Choose BBDO:
- Global expertise: BBDO has a strong global presence and a deep understanding of diverse markets, making them well-equipped to handle retail campaigns across different regions.
- Integrated approach: BBDO offers a fully integrated approach to retail marketing, combining creative, strategic, and digital services to create comprehensive campaigns.
- Innovative solutions: BBDO is known for its innovative approach to marketing, constantly pushing boundaries and exploring new ideas to keep campaigns fresh and engaging.
- Measurable results: BBDO has a track record of delivering measurable results for their clients, leveraging data and insights to ensure campaigns are effective and impactful.
BBDO worked with Foot Locker to create a series of commercials that emphasized the power of the brand in the sneaker industry. The ads featured celebrities like Draymond Green and Chris Rock, who highlighted the unique style and cultural significance of Foot Locker’s products. The campaign was a success, leading to increased sales and brand awareness for Foot Locker.
The world of consumer and retail marketing is constantly evolving, and it can be challenging to keep up with the latest trends and strategies. That’s where these top marketing agencies come in. Each digital marketing agency brings unique expertise, experience, and creativity to the table, allowing businesses to effectively reach their target audiences and drive sales. Whether it’s through innovative digital campaigns, immersive in-store experiences, or compelling brand messaging, these agencies are at the forefront of the industry, helping to shape the future of retail marketing in 2024 and beyond.