5 Best Advertising Agencies NYC 2023

5 Best Advertising Agencies NYC 2023

As the epicenter of the advertising world, here are the most creative and innovative advertising agencies that call NYC home.
Top Advertising Agencies in NYC

As the epicenter of the advertising world, New York City is home to some of the most creative and innovative advertising agencies in the industry. With the rise of digital marketing and the ever-evolving landscape of advertising, it’s more important than ever for businesses to partner with an agency that can create effective campaigns that connect with their target audience. In 2023, the competition is fierce, and the best advertising agencies NYC are those that combine strategic thinking with cutting-edge creativity to deliver measurable results for their clients. In this article, we’ll take a closer look at some of the top advertising agencies in New York City in 2023, and explore what sets them apart from the rest.

How Much Does it Cost to Work With an Advertising Agency?

The cost of working with an advertising agency can vary greatly depending on several factors, including the agency’s size, reputation, location, and the scope and complexity of the project. Some agencies charge a flat fee for their services, while others may charge hourly rates or a percentage of the total ad spend. Additionally, the cost may vary depending on the specific services required, such as market research, creative development, media planning and buying, and campaign management. It’s important to discuss pricing and fees with the agency upfront to avoid any surprises and ensure that the project remains within budget. Working with advertising agencies offers many benefits to your marketing strategy, so it’s best to find one that understands your business and works with your budget.

How Many Ad Agencies are there in NYC?

It’s difficult to provide an exact number of ad agencies in NYC as the advertising industry in New York City is constantly evolving. New agencies are frequently established, while others merge or go out of business. However, according according to a report by the American Association of Advertising Agencies (4A’s), there were over 1,100 advertising and marketing agencies in the New York City metropolitan area as of 2020. This includes a wide range of agencies, from small boutique firms to large multinational agencies.

What is the Famous Advertising Company in New York City?

There are many famous advertising companies in New York City, as it is home to some of the largest and most successful agencies in the world. Some of the most well-known ones include Grey Advertising, BBDO, Ogilvy, NoGood, and Wieden+Kennedy. Below, we’ll take a look at each of these agencies and go over what makes them stand out among the sea of thousands. 

Criteria for Selection

We evaluated the following agencies based on the following to determine the top performers. Ultimately, the agency best suited for you and your business will depend on your specific needs and goals.

  1. Creativity and Innovation – The agency should have a track record of creating unique and memorable campaigns that stand out in a crowded marketplace. 
  2. Strategic thinking – The agency should be able to develop campaigns that align with the client’s business objectives and effectively reach the target audience.
  3. Results – The agency should be able to demonstrate measurable results for their clients, whether it’s increased sales, brand awareness, or engagement,
  4. Reputation and Awards – The agency should have a strong reputation in the industry and have won awards for their work.
  5. Industry Experience – The agency should have experience working with clients in a specific industry or niche, and be knowledgeable about the latest trends and best practices. 
  6. Client Satisfaction – The agency should have a high level of client satisfaction, as evidenced by testimonials, reviews, and long-term relationships with clients. 

1. NoGood

NoGood logo

NoGood is a renowned marketing agency that focuses on sustainable growth. We have gained a reputation as a top performer in the industry. Our innovative approach to growth hacking, performance branding, and creative methodology sets us apart from others. We have worked with major brands such as Nike, TikTok, and P&G, as well as startups like Ghostery, Invisibly, and JVN. By blending the art of creativity with the science of performance, we have helped our clients save a significant amount of money while achieving successful outcomes. 

NoGood noteworthy traits:

  • Specialize in marketing for long term growth
  • Have helped companies like Lark Suite, ByteDance’s collaboration software company, break into the US market
  • Work in tailored growth squads to help you achieve rapid, consistent growth
  • Experimentation approach that educates customers and builds trust in your brand

NoGood specialties:

  • Untraditional growth marketing that takes new approaches 
  • Crypto marketing 
  • Loyalty building
  • Customer persona research

Here’s what Laura Vestal, Head of Marketing and Invisibly, had to say about her experience working with NoGood:

The squad feels like a true extension of my own marketing team.”

Case Study: NoGood achieved a 2960% WoW increase in app installs, and an 84% increase in organic website traffic for Invisibly. We have also worked with many startups, scaleups, and Fortune 500 brands such as TikTok, Nike, Amazon, Intuit and more. Check out NoGood’s growth stories and successes.

Office Location: New York, NY

Year Founded: 2016 New York, NY

Team Size: 50+ employees

Key Services: Growth marketing framework, idea validation, rapid experimentation, landing page building, competitor & market analysis, performance branding, customer persona research, Search Engine Optimization (SEO), content marketing, performance marketing

Industries Served: B2B, consumer, fintech, SaaS, retail, healthcare, crypto

2. Wieden+Kennedy

Wieden+Kennedy logo

Wieden+Kennedy is widely considered to be one of the top ad agencies in the United States, and globally, for several reasons. They have a long history of creating some of the most memorable and effective advertising campaigns in the industry. In fact, they are known for pushing boundaries and taking risks in their creative approach, resulting in campaigns that stand out and get noticed. 

Noteworthy traits:

  • Adventurous and entrepreneurial stories
  • Stable network of clients, sports stars, and ad budget
  • Strong, provocative relationships between clients and their customers

Wieden+Kennedy created an ad for OkCupid in which they reclaimed a digital dating acronym. 

Here’s what AdWeek had to say about it:
Striking ads that are like little works of art.”

Case Studies: Wieden+Kennedy boasts an impressive portfolio of clients, including Delta, Coca-Cola, Converse, and HP. Check out some of their notable case studies.

Office Location: New York, Portland, London, Amsterdam, Shanghai, Tokyo, Delhi, Sao Paulo

Year Founded: 1982, Portland, OR

Team Size: 1500

Key Services: Advertising campaign development, brand strategy and identity, social media marketing, data analytics and insights, experiential marketing

Industries Served: All

3. BBDO

BBDO logo

BBDO is an award winning, global advertising agency renowned for its expertise in branding, advertising, and digital marketing. The agency’s focus on data driven strategies and innovative creative work has earned it a reputation as one of the industry’s most respected agencies. Businesses across various industries seek to work with BBDO for their ability to deliver effective marketing campaigns that resonate with audiences and achieve measurable results. BBDO combine’s their creativity with a deep understanding of consumer behavior and trends, which allows them to create campaigns that not only look great, but also drive results. 

Noteworthy traits:

  • Recognized with several awards, including Most Effective Network in the World, Network of the Decade, and Most Strategic Network in the World
  • Develop a deep understanding of client’s business goals, target audience, and competitive landscape before developing a campaign, ensuring effective and measurable results
  • Cross-disciplinary approach involving teams of experts in strategy, creative, and technology ensures each campaign is designed with a holistic and integrated approach

Here’s what Liz Fled, President of Autism Speaks, had to say about her experience working with BBDO:

“Our ongoing partnership with the Ad Council and BBDO New York has been highly instrumental in raising awareness.”

Case Studies: See how several other clients have benefited from BBDO’s creative services. 

Office Location: New York, NY; over 200 locations around the world

Year Founded: 1891

Team Size: 15,000 employees

Key Services: Advertising, brand strategy, customer engagement, digital marketing

Industries Served: Consumer goods, healthcare, financial services, automotive, technology, and more

4. Ogilvy

Ogilvy logo

Ogilvy, a full service digital agency headquartered in New York City, has been a leading brand since 1948. With the extensive reach, expertise, and reputation, Ogilvy is among the top advertising agencies in NYC. They have a strong track record of working with prominent brands across various industries, from technology and healthcare to financial services and automotive. Their focus on borderless creativity, data-driven insights and innovation enabled them to create integrated campaigns that drive measurable results. With their presence in 93 countries, Ogilvy is an excellent choice for businesses looking to enhance their advertising efforts. They offer a wide range of services, from strategy development and brand building to creative campaign development and digital marketing. Ogilvy’s commitment to creativity, strategic thinking and the latest technologies and industry trends sets them apart from other ad agencies in NYC. 

Noteworthy traits:

  • Named #1 network for effectiveness in the 2023 WARC Effective 100 rankings 
  • 131 offices in 93 countries 
  • Strong reliance on emotional campaigns that connect with the audience 
  • Pioneers of information-rich “soft sell” ads

Here’s what Devika Bulchandani, Global CEO of Ogilvy, and Liz Taylor, Global Chief Creative Officer had to say about earning a spot on the World’s Most Innovative Companies list:

Our inclusion on Fast Company’s list of the World’s Most Innovative Companies is a testament to Ogilvy’s belief that data, technology, and emerging tools like AI can be the ultimate enablers of modern creativity and drivers of brand impact. This recognition is for all the people around our global network whose innovations and big ideas continue to make a difference for our clients and their businesses.

Case Studies: Ogilvy has an impressive list of case studies, including work with Puma, Dove, Netflix, and Burger King. Check out their successful campaigns

Office Location: New York, NY

Year Founded: 1948, New York

Team Size: 17,500 employees

Key Services: Strategy development, brand building, creative campaign development, digital marketing services, e-commerce solutions, social media marketing, email marketing, display advertising

Industries Served: Retail, technology, healthcare, financial services, automotive, and more

5. Grey

Grey group logo

Grey Advertising is one of the top full-service marketing communications agencies based in New York City, with a global reach across more than 96 countries. With over a century of experience in the industry, Grey Advertising has established a reputation for delivering highly effective and innovative campaigns for clients across diverse sectors. Their unique ability to blend creative ideas with data driven insights has made them a preferred partner for many leading brands, and has also won them several awards for their work, including Cannes Lions, One Show Pencils, and Clios. With an advertising approach focused on being “famously effective,” they prioritize creativity, innovation, and strategies that produce measurable results. Grey’s commitment to excellence has earned them a reputation as one of the most successful and respected advertising agencies in the industry. 

Noteworthy traits:

  • Recognize cultural value as a powerful driving force that propels people, brands, and with world forward
  • Proficient in a range of areas including product design, experience design, visual identity, and communications strategy
  • Demonstrated success in creating effective campaigns across diverse industries, such as medical, health, and wellness

Here’s what critically acclaimed music producer, Porter Robinson, had to say about Grey’s ad for SoundCloud, “Sound Bar of Bullets”

This is one of the most beautiful and eerie uses of the internet that I’ve ever seen.

Case Studies: Grey Advertising is responsible for a wealth of successful campaigns for companies like Pringles, Pantene, Applebees, SoundCloud and more. Check out their successful work

Headquarters: New York, NY

Year Founded: 1917

Team Size: 2,400 employees

Key Services: Strategy, brand positioning, creative design, digital marketing, web design, product marketing, shopper marketing. 

Industries Served: Automotive, beauty, consumer goods, financial services, healthcare, media and entertainment, retail, technology, and telecommunications, and more

Best Advertising Agencies NYC: Final Thoughts

New York City is home to some of the most innovative and top-performing advertising agencies in the world. May it be NoGood’s excellence in growth marketing, or Wieden+Kennedy’s entrepreneurial stories, each agency brings its unique strengths and areas of expertise. Whether you’re a startup in need of event marketing or a well-established brand looking to enhance their digital presence, there’s an agency for everyone. Choosing the right advertising agency can make all the difference in achieving your marketing goals. For guidance on the best agency and services for you, contact us now. Our goal is to build long-lasting partnerships with our clients, assisting them in achieving rapid growth with cost-effective strategies. Let us know your current position and your desired destination, and we’ll work to get you there.

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