Partnering with a paid media agency in 2024 can significantly boost a business’s digital marketing efforts. These agencies specialize in optimizing advertising campaigns for maximum reach and ROI. By tapping into their expertise, businesses can outperform competitors and achieve their marketing goals more efficiently.
As marketing grows in popularity, many new paid media agencies are emerging, making it harder to choose the right one for your business. This is why we’ve researched and compiled this list of the top paid media agencies. This article highlights each agency’s strengths and what sets them apart.
Here’s what we’ll cover:
The 8 Best Paid Media Agencies in 2024
1. NoGood
Description: NoGood is a results-driven paid media agency with a tailored growth squad of proven experts for each client, ensuring a deep understanding of the business and a commitment to rapid growth. Built on the belief that connecting the right people and ideas can achieve remarkable outcomes, NoGood operates with a no-fluff, high-impact philosophy, maximizing revenue without wasting a penny.
Leveraging insights from thousands of experiments with successful brands and startups, NoGood refines a bespoke growth playbook for each client. Their adaptable squad model ensures the team remains focused on each business’s unique growth needs. With an 88% retention rate and 65% of clients doubling their revenue within the first six months, NoGood stands out as a top agency committed to delivering exceptional results.
What Clients Are Saying: “The squad feels like a true extension of my own marketing team” – Laura Vestal, Head of Marketing, Invisibly
Office Location: New York City, NY
Year Founded: 2016
Team Size: 50 – 100 employees
Key Services: SEM/PPC Management, Social Ads, Conversion Rate Optimization, SEO, Content Marketing, Lead Generation, Google Ads Management, Display Ads, International Campaign Strategy, Google AdWords
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI
Noteworthy Results:
- SteelSeries: Increased overall net sales in Q3 of 2023 by 35% through paid channels.
- Unspun: Increased revenue YoY by 55%.
- Fratelli Carli: Increase online revenue by 350% with a 6X ROAS.
2. Disruptive Advertising
Description: On a mission to reduce the 76% of ad spend that often goes down the drain, Disruptive Advertising prioritizes the partnership between brand and agency, looking to create a “unique and authentic marketing strategy” based on the equal interest of both parties in the goal(s). Driven by growth and exploration, they aim to deliver whatever the client is after with exceptional results. Communication remains at the heart of Disruptive Advertising’s operations, where unrealistic promises and ego are checked at the door.
What Clients Are Saying: “Disruptive is very transparent. We have seen an increase in lead generation since the beginning of our project. They have always been very upfront with what they can and cannot deliver.” – Erin Tellor-Chronister, MalpracticeBrokers.com
Office Location: Pleasant Grove, UT
Year Founded: 2011
Team Size: 50+ employees
Key Services: Google Ads Management, Social Media Advertising, Amazon Advertising, Facebook Ads Management, Google Shopping, Landing Page Optimization, Search Ads
Industries Served: Insurance, Healthcare, B2B, Legal, Education, Ecommerce, Home Services, Finance
Case Studies: View all case studies.
3. Radd Interactive
Description: Uniquely tech-driven, Radd Interactive deploys RaddBOT to compare data for optimization purposes, which works like a search engine. As a Google Partner with their own Google Team, Radd Interactive can provide a deep dive into problem-solving and reassess strategies that aren’t performing to push out new tactics. Radd also makes it a habit to check in with their clients monthly over the phone for a deep dive into updated data.
What Clients Are Saying: “We had a big problem when we first opened with not having enough customers coming through the door… it was very important that we showed up in search results… Radd Interactive did achieve those business goals for us.” – Speed Circuit“
Office Location: San Diego, CA
Year Founded: 2012
Team Size: 50+ employees
Key Services: Search Campaigns, Amazon Marketing, Social Media Strategies, Video Production, Digital Marketing Strategy, Web Development, PPC Management, Display Ads, Social Campaigns
Industries Served: Tech, Healthcare, Finance, Manufacturing
Noteworthy Results:
- Madterra: 220% increase in ad traffic.
- The Honey Pot: 483% increase in new users.
4. Power Digital
Description: Power Digital prioritizes consistency over “one-hit wonders,” opting instead to provide brands with sustainable growth. Serving the B2B and Consumer Marketing industries, Power Digital works to increase brand awareness and digital presence and drive revenue growth. They also use Nova, a program that uses machine learning to help with A/B testing and provides data for the Power Digital team to interpret, and DataQ, a first-party data analysis tool to uncover customer insights.
What Clients Are Saying: “The team was highly communicative, and internal stakeholders were particularly impressed with their collaborative ability and quality of deliverables.” – Sara Routhier, Director of Outreach for a lead generation company.“
Office Location: San Diego, CA
Year Founded: 2012
Team Size: 250+ employees
Key Services: Amazon Marketing, Creative Strategy, Influencer Marketing Agency, Social Media Campaigns, Social Media Ads, Data-Driven Approach, Affiliate Marketing, Paid Media, Digital Marketing Agency
Industries Served: Travel, Foodservice, Haircare, Fashion, Manufacturing, Tech, Fitness
Noteworthy Results:
- Pura Vida: 40.63X ROAS from paid media channels over Black Friday.
- Victrola: PPC campaigns that maximized client revenue.
5. Netpeak
Description: Netpeak’s site makes it clear that they exist to win for their clients. Also, as a Google Premier Partner, they specialize in efficient digital marketing. Nothing else. With a growth-forward mindset, their team believes in the 5 pillars of success to meet their goals – from a base objective to help businesses become more profitable to an overarching desire to reach the world without moving locations. Netpeak pushes for transparency, shown through their unique client dashboard, to maintain relationships between agent and client.
What Clients Are Saying: “We want to express our appreciation to Netpeak, who worked and continue working with our internet project for not only getting positions at the top of search results but also for increasing sales of our product and developing our product.” – Morpher, Software protection service
Office Location: Odessa, Ukraine
Year Founded: 2006
Team Size: 250+ employees
Key Services: Social Media Marketing Agency, PPC Management, Paid Search, Online Advertising, Video Production, App Store Optimization, Conversion Rate Optimization, Continuous Optimization
Industries Served: Fashion, Photography, Cosmetics, Tech, Communications, Foodservice
Noteworthy Results:
- Ukrposhta: They reached 85% of the audience for certain campaigns & increased the conversion rate by X128.
6. PPC Geeks
Description: PPC Geeks is founded by extremely passionate specialists driven by their values, including communication, honesty, excellence, evolution, and respect. Offering free audits to ensure a good client-agency fit, PPC Geeks act on a results-oriented basis founded on mutual respect between all parties. Emphasizing brand protection, PPC Geeks clarifies that ad spend doesn’t need to be wasted through their services, prioritizing community and sustainability through growth.
What Clients Are Saying: “We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending.” – Abdul Thadha, Managing Director, Books2Door
Office Location: Knutsford, United Kingdom
Year Founded: 2017
Team Size: 2-9 employees
Key Services: Facebook Ads, Google Ads, Google Shopping, PPC Strategy, Social Media Advertising Skills, Lead Generation, PPC Management, Digital Marketing Services, Data-Driven Strategies, Integrated Approach, Strategic Insights
Industries Served: Architecture, Literature, Security, Cleaning Services, Construction, Wellness
Noteworthy Results:
7. Open Moves
Description: Open Moves advocates for adaptation – which, as the oldest digital agency on our list, is necessary to keep them growing in an ever-changing industry. Transparency and a welcoming attitude to change are highly prioritized with Open Moves, both beneficial to see effective results. Customization comes with their consultations and remains present in every strategy created for each brand, so it’s no wonder that their average client retention lasts up to nearly 4 years.
What Clients Are Saying: “Not only has OpenMoves boosted the client’s online presence and brand awareness, but they also provide top-notch support and guidance to help the client make better business decisions. The reliable team’s responsiveness and holistic approach to digital marketing make for a long-term partnership.” – Svetlana Kaplan, Marketing Manager, City College
Office Location: Huntington, NY
Year Founded: 2000
Team Size: 10+ employees
Key Services: Google Ads Management, Landing Page Optimization, Paid Search, Amazon Ads, Paid Social, Well-Known Paid Media Agency, Ongoing Campaign Optimization, Email Marketing, Content Marketing
Industries Served: Arts, Healthcare, Higher Education, Foodservice, Fashion, Tech, Real Estate
Noteworthy Results:
- Vosges Haut-Chocolat: 40% growth in PPC revenue.
- Art College: 200% YoY performance improvement.
8. inBeat
Description: inBeat is a paid media agency that leverages micro-influencers to create top-performing ads. Their services maximize the benefits of working with influencers, focusing on those with 4,000 to 20,000 followers with hyper-engaged audiences. This approach is particularly effective for increasing conversions. With a vast network of micro-influencers across various social media platforms, inBeat connects businesses with the right influencers to drive growth.
What Clients Are Saying: “I have been working with the InBeat Agency team for quite some time now & I can confidently say that I absolutely love working with them!” – Jason F., Influencer
Office Location: Montreal
Year Founded: 2018
Team Size: 51-200 employees
Key Services: Influencer Marketing Agency, UGC Marketing, TikTok Marketing, Paid Advertising, Panel Recruitment, Meta Advertising, Snapchat Advertising, Data-Driven Insights, Facebook Ads, Campaign Management
Industries Served: Consumer, D2C, Healthcare
Noteworthy Results:
- Hopper: Hopper needed to scale UGC ads on TikTok to drive down CPAs.
- Hurom: Reducing CPA by 65% by leveraging performance-optimized UGC creatives.
Frequently Asked Questions
What Is a Paid Media Agency?
A paid media agency specializes in creating and managing advertising campaigns across various digital platforms. They use ongoing strategies like search engine marketing, social media ads, and display advertising to reach relevant audiences and drive engagement. These advertising agencies maximize marketing ROI by optimizing ad spend and performance. Businesses can effectively boost their visibility and achieve their marketing goals by leveraging their expertise.
Why Should You Use a Paid Media Agency?
Using a paid media agency can significantly enhance your digital advertising efforts by leveraging their expertise in creating and managing effective campaigns. They help maximize your ROI by optimizing ad spend and performance across various digital platforms. Their specialized knowledge and resources also save you time and effort, allowing you to focus on other core business activities. Partnering with a paid media agency ensures your marketing strategies are data-driven and results-oriented.
How Do Paid Media Agencies Track the Success of Their Campaigns?
Paid media agencies track the success of their campaigns by:
- Setting Clear KPIs: Establishing key performance indicators (KPIs) such as CTR (click-through rate), conversion rate, and ROI (return on investment).
- Using Analytics Tools: Utilizing tools like Google Analytics, Facebook Ads Manager, and other platform-specific dashboards to monitor performance.
- A/B Testing: Conducting A/B tests to compare different ad variations and optimize for the best performance.
- Monitoring Engagement Metrics: Tracking metrics like impressions, clicks, shares, and comments to gauge target audience interaction.
- Evaluating Conversion Data: Analyzing data on lead generation, sales, and other conversions to measure the effectiveness of the ads.
- Regular Reporting: Providing detailed and regular reports to clients, highlighting campaign performance and insights for improvement.
How to Pick the Right Paid Media Agency for Your Business
To pick the right paid media agency for your business:
- Identify Your Business Goals: Define what you want to achieve with your paid media campaigns, such as increasing brand awareness, driving traffic, or boosting sales.
- Evaluate Experience and Expertise: Look for agencies with a proven track record in your industry and expertise in the digital channels you intend to use.
- Check Case Studies and References: Review their past work and client testimonials to gauge their success and client satisfaction.
- Assess Communication and Reporting: Ensure the agency provides clear communication and regular, detailed performance reports.
- Consider Budget and Pricing: Make sure their services align with your budget and provide good value for the investment.
- Meet the Team: Get to know the team members working on your account to ensure they understand your business objectives and fit your company culture well.
