Imagine sitting down to sew a teddy bear by hand. Yes, it’s doable, but it may take a very long time to finish the project, and the final outcome might be underwhelming compared to the inspiration. That’s how a lot of brands can feel taking on their own social media campaigns – it’s tedious, painstaking, and resource-consuming to get the basics down, let alone finding how to make the campaign pop and show desired results.
Now imagine making the toy at Build-A-Bear. You can get specific with what the exact desired outcome will look like, customize its appearance, and receive expert help and troubleshooting from the skilled employees present. At the end of the process, you’ve saved yourself time and a headache, and gotten the bear you wanted. PPC management acts in the same way Build-A-Bear does – answering the brand’s specific questions to achieve specific goals, craft and launch a cross-channel campaign around them, and monitor the outcome to continue optimizing the campaign.
Who’s leading the digital marketing charge? You have heard of the Big 6 advertising agencies: WPP, Omnicom Group, Publicis Groupe, Dentsu, Interpublic and Havas. These are the biggest names in paid media right now, spearheading the paid social media campaigns behind household names like Apple, Disney, the NFL, Spotify, United Airlines, and more. They hold their titles for good reason – the Big 6 are experts at paid social media strategies, and utilize their skills to drive traffic to your website, lower ad spend, craft google ads, and increase brand awareness.
However, when it comes to efficiency and expertise in the latest industry changes and how to leverage them for sustainable growth, there are specialized and highly effective partners to work with to optimize your marketing strategy. Boutique studios and consultancies with the best expert talent out there are the name of the game now for long-term partnerships and rapid growth. Enter the 7 best paid media agencies of 2023:
1. NoGood
Diffrentiators: No surprise here – you get the best of the best with us. Every squad member at NoGood has at least 5 years of experience that span across various clients and industries. We identify the key levers for your business’s growth, put you center stage on primary search engines, help the right target audience find you, and optimize your paid media campaigns to create sustainable growth for your brand.
Office Location: New York City, NY
Year Founded: 2016
Team Size: 10-49
Key Services: SEM/PPC, Social Ads, CRO, SEO, Content Marketing, Performance Branding, Email Marketing, Video Marketing, SMS Marketing, Content Creation, Rapid Experimentation
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto
2. Disruptive Advertising
Description: Disruptive Advertising prioritizes the partnership between brand and agency, looking to create a “unique and authentic marketing strategy” based on the equal interest of both parties in the goal(s).
Office Location: Pleasant Grove, UT
Year Founded: 2011
Team Size: 50-249
Key Services: Paid Search, Paid Social, Lead Nurture Marketing, Email Marketing, Video and Motion Ads, Landing Page Design, Creative Strategy, Creative Services, Website Optimization, SEO
Industries Served: Insurance, Healthcare, B2B, Legal, Education, Ecommerce, Home Services, Finance
Case Studies: View all case studies.
3. Radd Interactive
Description: Radd Interactive deploys RaddBOT to compare data for optimization purposes, which works much in the same way a search engine does.
Office Location: San Diego, CA
Year Founded: 2012
Team Size: 50-249
Key Services: SEO, Paid Media, Link Acquisition, Amazon Marketing, Social Media Marketing, Video Production, Content Marketing and PR, Web Design and Development, Digital Marketing Recruiting
Industries Served: Tech, Healthcare, Finance, Manufacturing
Case studies: Medterra, The Honey Pot
4. Power Digital
Description: Power Digital prioritizes consistency over “one hit wonders,” opting instead to provide brands with sustainable means of growth.
Office Location: San Diego, CA
Year Founded: 2012
Team Size: 250-999
Key Services: PR, PPC, Non-Brand Search, Social Media and Content Marketing, Brand Search, CRO, Email Marketing, Marketing Operations, Ad Creative, Web Development
Industries Served: Travel, Foodservice, Haircare, Fashion, Manufacturing, Tech, Fitness
Case studies: Mielle, Victrola
5. Netpeak
Description: Netpeak is also a Google Premier Partner that specializes in “efficient digital marketing. Nothing else.” They push for transparency, shown through their unique client dashboard to maintain relationships between agent and client.
Office Location: Odessa, Ukraine
Year Founded: 2006
Team Size: 250-999
Key Services: SEO, SERM, Web Analytics and Business Intelligence, Social Media and Email Marketing, Mobile App Promotion
Industries Served: Fashion, Photography, Cosmetics, Tech, Communications, Foodservice
Case studies: N/A
6. PPC Geeks
Description: PPC Geeks is founded by – you guessed it – extremely passionate specialists driven by their values, including communication, honesty, excellence, evolving, and respect.
Office Location: Knutsford, United Kingdom
Year Founded: 2017
Team Size: 2-9
Key Services: Social Media Marketing, Google and Bing Ads, Landing Page Creation, Amazon Ads, Ad Spend Reduction and Reallocation, PPC Strategy
Industries Served: Architecture, Literature, Security, Cleaning Services, Construction, Wellness
Case studies: KLC School of Design, Webinar Vet
7. Open Moves
Description: Open Moves is an advocate for adaptation – which, as the oldest agency on our list, is a necessity to keep them growing in an ever-changing industry.
Office Location: Huntington, NY
Year Founded: 2000
Team Size: 10-49
Key Services: Paid Search and Social, Lead Generation, Ecommerce, Amazon Ads, Display and Programmatic, SEO, Content Optimization, Creative Performance Overview, Ad Portfolio, Landing Page Services, Email Marketing
Industries Served: Arts, Healthcare, Higher Education, Foodservice, Fashion, Tech, Real Estate
Case studies: Justworks, Allied Health Education
Whatever you’re looking to address in your marketing strategy, there’s a top paid media agency ready to help – including us! If you’d like to learn more about how we can be part of your paid media strategy and grow your brand, click here.
