The dynamic evolution of tech and wellness has inevitably impacted healthcare systems, leading to major improvements and pushing healthcare marketing as an integral part of healthcare businesses. Healthcare is a field that is constantly evolving, with a myriad of opportunities that foster imagination and excitement, and only experts in the field can take advantage of them. Healthcare marketing agencies have developed their own approach and offer certain features not found in other industries. This type of marketing is an interdisciplinary field as it involves many principles, approaches, and strategic techniques that are unique to both traditional and social marketing.
In recent years, healthcare has seen a major shift in marketing trends that has fundamentally changed marketing. Healthcare marketing plays a pivotal role in creating and communicating healthcare brands and proving value to their target audience. The process of providing healthcare marketing strategies is done in full compliance with the specific requirements. After thorough research, we have been able to come up with a list of the top 27 healthcare marketing agencies that can unleash the full potential of your business while always staying compliant with the ever-changing healthcare environment and regulations.
The Top 27 Healthcare Marketing Agencies Are:
- NoGood
- McCann Health
- Ogilvy Health
- Area 23
- Response Mine Health
- W2O Group
- Saatchi & Saatchi Wellness
- H4B Chelsea
- Evoke Group
- CDM London
- Digital Silk
- Harrison & Star
- RNO1
- AbelsonTaylor
- ParkerWhite
- Gene
- Wax
- Maricich
- Healthcare Success
- 2e
- REQ
- Publicis Health Media
- Razorfish Health
- Wunderman Thompson Health
- Intouch Solutions
- Merkle Health
- Digitas Health
1. NoGood
Location: New York City, Los Angeles, Miami
Year Founded: 2017
Team Size: 40+ employees
Clients: P&G, Johnson & Johnson, Exparel
Case Studies:
Description: NoGood is one of the rising stars in the growth and performance marketing agencies in the healthcare, pharma and wellness space. Their clients roasters include the likes of P&G, Nike, J&J, Amazon, Microsoft and many more. They have a team of experienced growth marketers, creatives, engineers, and data scientists that comes from fast growing VC backed brands. They bring the fast growing tech startup thinking into the healthcare marketing space. Their expertise lies between digital growth strategy, paid performance marketing, SEO and creative. They have a unique growth squad model that is tailored for each client’s brand which tends to work perfectly for a complex and regulation heavy space like healthcare and pharma.
2. McCann Health
Location: New York, New York
Year Founded: 1996
Team Size: 1,000-5,000 employees
Clients: Nestlé, Pfizer, AstraZeneca
Case Studies:
Description: McCann Health is one of the most well known healthcare agencies in the world. They have offices in 35 locations on six continents and focus on developing life-changing ideas that benefit public health. Their vision is to help their clients’ businesses play a meaningful role in people’s lives. Their business encompasses a variety of global practices, from strategic consulting, professional healthcare marketing, medical communications, consumer health and wellness, global health and specialty practices.
3. Ogilvy Health
Location: New York, New York
Year Founded: 1974
Team Size: 1,000-5,000 employees
Clients: Shire, Almirall, Novartis
Case Studies:
Description: Ogilvy Health is a creative marketing agency focused on the health and wellness industry. They deliver insights, creativity, innovation, and engagement solutions to all healthcare brands, patients, and consumers through consulting, Medical Education, HCP promotion, patient/ Consumer Engagement, and Market Access. They have achieved digital transformation and customer engagement for many renowned brands in an increasingly complex and evolving environment through continuous optimization and innovative thinking.
4. Area 23
Location: New York, New York
Year Founded: 2007
Team Size: 501-1,000 employees
Clients: Acasti Pharma (ACST), Allergan, Beiersdorf
Case Studies:
Description: Area 23 is a full-service healthcare agency that has achieved sustained growth for some of the world’s leading healthcare companies. Their “what if” mentality provides a realistic framework for developing creative campaigns. Their services include professional communications, strategy and planning, and scientific services. With more than 600 employees, Area 23 has consistently received top awards and honors from the advertising industry, most recently being named “Agency of the Year” for the fourth time, “Most Admired Agency” for the fifth consecutive year, and “Most Creative” Agency at the 2020 Med Ad News Manny Awards.
5. Response Mine Digital
Location: Atlanta, Georgia
Year Founded: 2001
Team Size: 51-200 employees
Clients: Back Pain Centers of America, Liberty Medical, Healthtronics, INC
Case Studies:
Description: Since 2001, Response Mine Health has worked with clients in the retail, health, wellness, fitness, and medical industries. They are an award-winning direct response digital marketing agency that is 100% HIPAA compliant. They prioritize the company’s initiatives to find patients and customers through digital marketing, including SEO, SEM, display advertising, content marketing, and social media.
6. W2O Group
Location: San Francisco, California
Year Founded: 2001
Team Size: 1,000-5,000 employees
Clients: Cedar, Lupin Pharmaceutical, Horizon
Case Studies:
Description: W2O Group is an analytics-driven creative marketing and communications agency with 1,600 healthcare professionals and hundreds of clients and partners in pharma, biotech, and digital health. Founded by Jim Weiss in 2001, W2O focuses on its mission to create connections that matter to health by leveraging rich data and innovation. Their services include branding, content marketing, and data analytics while being named “Startup Guru” by Medical, Marketing, and Media magazine in 2019.
7. Saatchi & Saatchi Wellness
Location: New York, New York
Year Founded: 2013
Team Size: 201-500 employees
Clients: Allegra, Nasacort, Oral-B
Case Studies:
Description: SSW is a creative health and wellness agency that builds brands by motivating consumers to improve their overall wellness in smart and innovative ways. They are a diverse group of scientists and medical storytelling experts focused on digital marketing and analytics. They have created successful campaigns for some of the biggest global brands including Galderma, P&G, and Xyzal.
8. H4B Chelsea
Location: New York, New York
Year Founded: 2004
Team Size: 201-500 employees
Clients: Merck, Novartis, Regeneron
Case Studies:
Description: H4B Chelsea is a healthcare communications agency that puts a unique, unified, and digital model at the heart of everything they do. Their services include advertising, marketing strategy and innovation, branding and design, brand activation, and public relations. To them, advertising is more than just creating a print ad or a website, as it can change behaviors, hearts, and minds. They strive to always be fearless and approach each day with a willingness to step out of their comfort zone and help brands flourish through their unique approach to marketing.
9. Evoke Group
Location: New York, New York
Year Founded: 2006
Team Size: 501-1,000 employees
Clients: Celgene, Amgen, Boehringer Ingelheim
Case Studies:
- N/A
Description:
With 10 offices around the world, Evoke Group was founded to make health more human. Evoke Group hires experts to help clients navigate the complexities of the health and wellness industry. Through digital and data-driven marketing, their full-service offering has positioned them ideally to work with many of the world’s leading health and wellness clients to develop successful and sustainable brands in competitive markets.
10. CDM London
Location: London, UK
Year Founded: N/A
Team Size: 51-200 employees
Clients: Shire, Novartis, Grunenthal
Case Studies:
Description: CDM London is built on 4 core values: substance, style, conviction, and grace. Their mission is to grow healthy brands through trusted partnerships with marketing-moving innovative thinking. The agency was awarded Cannes Health Agency Network of the Year in 20015 and has continued to win awards at every major show, including Best of Show at the PM Society Awards in January 2017. Their services include scientific affairs, where a group of MDs, PhDs, and PharmDs ensure scientific relevance and integrity, marketing analytics, brand strategy, and digital strategy. Each of their services is designed to uncover the scientific, human, behavioral, and experiential insights that inspire stories and make brands successful.
11. Digital Silk
Location: Miami, Florida
Year Founded: 2019
Team Size: 51-200 employees
Clients: Xerox, HP, IBM
Case Studies:
Description: Digital Silk is a creative digital marketing agency that provides high-quality digital solutions, from specialized digital marketing services to website, application, and software design and development. They have experience working with many established companies such as SONY, Amazon, the NFL, and NASA. The agency is headquartered in Miami, with offices in New York and Milan, Italy.
12. Harrison & Star
Location: New York, New York
Year Founded: 1986
Team Size: 201-500 employees
Clients: Jazz Pharmaceuticals, Takeda, Biogen
Case Studies:
Description: Harrison & Star speaks pharmacy as a second language. It is a full-service global healthcare marketing agency that combines eye-catching creativity with deep scientific expertise. Their services include healthcare professional and consumer promotion, social media, digital advertising, and analytics. Their clients range from global pharmaceutical and biotech companies to cutting-edge startups, so each of their clients has a unique approach.
13. RNO1
Location: San Francisco, California
Year Founded: 2009
Team Size: 11-50 employees
Clients: Spring Labs, Acorn, Headset
Case Studies:
Description: RNO1 is a West Coast brand and digital experience agency. They are a team of senior-level marketing experts who drive growth for ambitious brands. The brands they support are positioned to be purposeful and powerful, but also fluid and free-form. They embrace change, and when they drive it, they capture the hearts and minds of brands and customers. Their services include branding & identity, UX & UI design, digital marketing, performance marketing, VR platform design & development, and more.
14. AbelsonTaylor
Location: Chicago, Illinois
Year Founded: 1981
Team Size: 201-500
Clients: Allergan, AMAG Pharmaceuticals, AstraZeneca
Case Studies:
- N/A
Description: AbelsonTaylor is an award-winning, full-service health and wellness advertising agency that tells the human story hidden in data. For more than 35 years, they have specialized in telling stories focused on health decisions. They have experience in nearly every therapeutic category there is, and as science and technology advance, their healthcare specialties are expanding as well, as they now focus on rare diseases, oncology, medical devices, and over-the-counter products. They focus on four core business areas: HCP Communications, Patient Communication, Direct-to-Consumer, and Product Launches.
15. ParkerWhite
Location: Cardiff-by-the-Sea, California
Year Founded: 1997
Team Size: 11-50 employees
Clients: Vertiflex, Halyard Health, Ivenix
Case Studies:
Description: ParkerWhite is a full-service San Diego marketing and branding agency with more than 24 years of experience in the healthcare and medical device industries, marketing to Fortune1000 companies to emerging startups. They have extensive expertise in building B2B and B2C brands. From health care and financial wellness to healthy lifestyle consumer products, health is their 100% sweet spot. Whether it’s establishing brand positioning, creating an integrated product launch campaign, or reimagining a brand’s online presence with robust lead generation, they offer their partners unique and innovative approaches to building their brand and business revenue in today’s digital marketing ecosystem. Their expertise ranges from brand strategy and creative, to digital marketing, social media, video, and TV.
16. Gene
Location: Toronto, Ontario
Year Founded: 2017
Team Size: 11-50 employees
Clients: TELUS Health, SE Health, MindBeacon
Case Studies:
Description: Gene is a health-focused creative agency with deep expertise in consumer health and wellness. They combine emerging trends with evidence to give their clients clear insights on how health is influencing the culture. They understand the healthcare industry and their ideas can connect brands with people to support their health and wellness journeys.
17. Wax
Location: Miami, FL
Year Founded: 1987
Team Size: 11-50 employees
Clients: Humana, Mount Sinai South Nassau, Atlantic Health System
Case Studies:
Description: Wax is a full-service integrated marketing and custom publishing company that provides services including market research, strategic planning, traditional and digital advertising, social media, online and mobile marketing, and other content-related solutions. The company represents high-profile healthcare clients such as Humana and Mount Sinai and delivers marketing communications strategies that generate engagement, brand loyalty, and high returns.
18. Maricich
Location: Irvine, California
Year Founded: 1986
Team Size: 11-50 employees
Clients: USCF Health, Tenet Health, UCI Health
Case Studies:
Description: Maricich Health is a branding, advertising, and marketing communications agency helping integrated healthcare organizations build market share. They develop inspiring campaigns that positively influence the way consumers and stakeholders make decisions. By transforming strong marketing strategies into creative ideas that grow organizational goals, they deliver healthy marketing outcomes for leading hospitals, health systems, payers, and any other companies across the healthcare industry.
19. Healthcare Success
Location: Irvine, CA
Year Founded: 2006
Team Size: 11-50 employees
Clients: Pomona Valley Health Centers, Thomson Memory Center, Mountain View Medical Center
Case Studies:
Description: Based in Irvine, California, Healthcare Success is a full-service brand performance marketing agency. It helps hospitals and health systems, practices, pharmaceutical, and biotech companies achieve their business goals and achieve a high return on investment. Their services range from physician referral building and reputation management to employee training and complete marketing management.
20. 2e
Location: St. Louis, Missouri
Year Founded: 1999
Team Size: 51-200 employees
Clients: TEDXGatewayArch, Heron Therapeutics, Alcon
Case Studies:
Description: With offices in Indiana and Missouri, 2e is an agency focused on promoting global healthcare brands. With full-service capabilities and a global reach, they are a launch and growth agency that works with their clients to achieve results together. Their services include drug and product launches, branding and campaign development and activation, and portfolio strategy.
21. REQ
Location: Washington, DC
Year Founded: 2008
Team Size: 51-200 employees
Clients: American Chemical Society, Amazon, PhRMA,
Case Studies:
Description: As an award-winning digital marketing company, REQ, helps bring clarity and metrics to the intersection of digital advertising, search marketing, and performance. Guided by precise analytics, the latest media technologies, design thinking, and brand strategy, they help their clients build resilient brands.
22. Publicis Health Media
Location: Philadelphia, New York City, Chicago, and London
Year Founded: 2012
Team Size: 501-1,000 employees
Clients: N/A
Case Studies: N/A
Description: A market-leading healthcare media agency, Publicis Health Media (PHM) transforms how marketers connect with people by re-imagining media for health and wellness. Guided by their passion to deliver health and wellness solutions to their clients, the agency sits between Publicis Media, the largest media buyer in the country, and Publicis Health, the largest Healthcare Communications network in the world. Public Health Media has one goal and one goal only: to create a world where people are motivated and confident to take control of their health.
23. Razorfish Health
Location: New York City, Los Angeles, Miami
Year Founded: 2010
Team Size: 201-500 employees
Clients: Alnylam Pharmaceuticals, Roche, Astellas
Case Studies: N/A
Description: A full-service agency built for modern medicine, Razorfish Health’s data-driven strategy mixed with its compelling storytelling helps healthcare providers establish successful connections with their audiences. Seeking to create a better and healthier tomorrow, the agency is run by passionate individuals who believe their purpose is to make the world a healthier place and shape how medicine is practiced. Razorfish Health aids its clients in making “better connections for better outcomes.”
24. Wunderman Thompson Health
Location: New York City
Year Founded: 2017
Team Size: 501-1000 employees
Clients: Medidata, GSK, Avon Institute
Case Studies: Unilever, Through Your Eyes
Description: A full-service specialist group within Wunderman Thompson, a leading global marketing communications agency, Wunderman Thompson Health inspires growth for ambitious health and life science brands. The agency believes health inertia is the greatest obstacle to brand growth, and thus breaks it through their data-driven, creative solutions tailored to their clients’ audiences. Wunderman Thompson Health understands the ever-changing healthcare ecosystem and creates ideas for clients ranging from pharma to biotech companies.
25. Intouch Solutions
Location: Overland Park, KS
Year Founded: 1999
Team Size: 1,001-5,000 employees
Clients: Restylane
Case Studies: #OVARYACT, Restylane
Description: A privately held full-service agency network, Intouch Solutions provides data-driven creative and media services to help healthcare brands connect with their customers. Built for the new realities of modern marketing, the agency cares about making an individual’s health more achievable. At Intouch, they get “fired up when people talk about getting ー and staying ー healthy.”
26. Merkle Health
Location: Columbia, MD
Year Founded: 1971
Team Size: 10,001+ employees
Clients: ViiV Healthcare
Case Studies: Mature Pharmaceutical Blockbuster Drug Looks to Optimize Engagement Through Relevant and Sequential Messaging
Description: A leading, data-driven, tech-enabled performance marketing agency, Merkle Health specializes in delivering meaningful experiences that inspire better health outcomes. With more than 25 years of experience in the health industry, the agency optimizes the customer-brand relationship tailored to their clients’ specific goals. Merkle Health serves clients across different markets in the industry, ranging from pharmaceuticals to animal health markets.
27. Digitas Health
Location: Philadelphia, New York City, San Francisco, London, and Tokyo
Year Founded: 1990
Team Size: 501-1000 employees
Clients: N/A
Case Studies: N/A
Description: The Agency of Now, the first global connected-health agency, Digitas Health brings its expertise to the fluid and complex world of healthcare. Through innovative strategies and community engagement efforts, the agency helps health brands develop more relevant connections with their customers. Part of the Publicis Groupe, Digitas Health provides a path to transformative work and proven business growth.
Healthcare marketing is tricky, but if it was easy, everyone would be doing it. To keep revenue consistently flowing into your brand, you need a well-rounded marketing strategy. A strong marketing plan requires a deep understanding of the marketing trends, tools, and tactics of the field. Healthcare marketing is so specific that you need to do your own research to find an agency that is right for your type of business.
Sure helpful list! Came in handy when I was dealing with procurement 🙂 It would be great if you included speciality within healthcare marketing.