Types of Agencies and How to Choose the Best Fit for Your Business Goals

Types of Agencies and How to Choose the Best Fit for Your Business Goals

Working with an agency can provide you with a team of experts in your product or industry who can help you find, grow, and acquire your target audience. Depending on...

Jun 30, 2021

Working with an agency can provide you with a team of experts in your product or industry who can help you find, grow, and acquire your target audience. Depending on your marketing performance goals there are specific agencies that can help you develop and execute each stage of your strategy. These are the 9 different types of agencies and how they can help you achieve your objectives and key results (OKRs).

7 Types of Agencies

  1. Performance Marketing
  2. Growth Marketing
  3. Digital Marketing
  4. Creative Marketing
  5. Social Media Marketing
  6. Advertising Marketing
  7. Personal Reputation Marketing

1. Performance Marketing Agency

Performance marketing agencies combine data, creativity, and innovation to drive performance and increase return on investment (ROI). They are focused on driving scalable, measurable, predictable, and sustainable growth.

Here at NoGood, we are a performance marketing agency. We combine rapid experimentation and data from thousands of experiments with successful brands and startups to develop a custom marketing playbook specifically for your brand.

Partner with a performance marketing agency that has been a trusted growth partner for many startups, scaleups, and Fortune 500 brands.

2.Growth Marketing Agency

Growth marketing agencies focus on the acquisition of users in the shortest amount of time for the lowest cost per acquisition (CPA). Additionally, growth agencies can help develop strategies to scale in periods of rapid growth. Growth agencies are a great fit for early-stage companies looking to find product-market fit and develop a scaleable marketing strategy.

If you’re a mid-level startup with stable growth, a growth agency can help you find and grow new acquisition channels. Lastly, if you are a well-established company that has already identified key markets and channels, a growth agency can help with innovation and tapping into new markets.

3. Digital Marketing Agency

With a digital marketing agency, the team takes care of all your online marketing needs, including pay-per-click ads, search engine optimization (SEO), content creation, lead generation strategies, and other related tasks to create an online presence.

This type of agency will focus on growing your overall brand presence. A digital marketing agency is ideal for brands looking to establish themselves as a leader in their industry or acquire new leads.

4. Creative Marketing Agency

Creative marketing agencies focus on performance branding. This can include content creation, website design, graphic design, and general branding strategies.

This type of agency is ideal for new brands that are just getting started or companies looking to go through a re-brand. If you’re just looking for content creation that can acquire more leads, then a performance marketing agency may be a better option.

5. Social Media Marketing Agency

Social media agencies focus solely on your social presence. This can be a great option for e-commerce brands looking to work with UGC creators or brands looking to reach highly targeted audiences through content. A social media agency can help you identify the right platforms to capture your target audience. They can also create scroll-stopping platform-specific content

6. Advertising Agency

Advertising agencies focus on paid or print advertisements designed to increase your acquisition. They optimize advertising campaigns to help reduce your cost of acquisition (CAC) and increase your return on ad-spend (ROAS).

7. Personal Reputation Marketing

Reputation marketing is an important tool for improving your company’s public image. PR companies are ideal for well-established companies who need to maintain a professional and positive consumer persona. This type of agency can help with news and media, communications, public engagement, and more.

A performance marketing agency, like NoGood, can create a holistic strategy that leverages each of these unique needs. We’ve helped many start-ups and Fortune 500 companies with series funding, acquisition, and market entry.

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Eric Verduzco
Eric is a Data Science Intern with academic experience in machine learning algorithms, data cleaning and wrangling, and business analytics. In December, he finished his undergraduate program in Data Science at UC Berkeley and is exploring his options for a Master's degree in Machine Learning. As a newcomer to marketing, Eric has been building his domain knowledge through research and mentoring, to bring valuable insights that can make an impact. During his free time, you can find him at the gym or perhaps playing soccer at the park.


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