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A.I.
Digital

How To Build Persona Psychographics Using AI

With “data-driven or bust” as the marketing standard, digital marketers tend to favor quantitative metrics that can concretely ladder up to demographics. However, knowing a person’s age, income level, education,...

Lex Willis

Mar 23, 2020 7 min read

A.I.
Growth

Data and AI Algorithm Bias in Growth Marketing

Data bias in growth marketing is a well-documented and researched problem among data and machine learning scientists. We’ve seen it across the various applications of machine learning but the loudest examples...

Mostafa ElBermawy

Jan 7, 2020 6 min read

A.I.

Visual Search Marketing: How Brands Can Adapt in 2020

About one out of every four searches across the entire internet are for images. If you’re reading this blog right now, I can nearly guarantee you’ve searched for one before...

Mark Arpaia

Nov 5, 2019 7 min read

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A.I.
Design

Design in the Era of AI

AI is the latest tool that designers are harnessing to iterate faster, cut down on work, and focus more on creating for the individual.

Yizhen Gu

Aug 26, 2022 5 min read

Social Media is Dead: From Connection to Consumption

Consumption is the future metric by which all content will be measured, it should surprise no one that content consumed social.

Mostafa ElBermawy

Jul 27, 2022 5 min read

A.I.
Growth

Data Science in Marketing: A Comprehensive Guide (With Examples)

Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.

Mostafa ElBermawy Priya Kavina

May 26, 2022 11 min read

Chatbot Marketing: The 24/7 Marketing Strategy in 2022

Chatbot marketing is a way to promote products and services using a chatbot, engaging in conversations with users according to a predetermined scenario or with the help of AI.

Theano Dimitrakis

Dec 10, 2021 6 min read

10 Best AI Copywriting Tools in 2023: Pros, Cons, & Costs

Save time, costs and effort by streamlining your copywriting workflow through effective AI copywriting tools. Here’s our expert guidance on which tools to use.

Ruby Zheng Nicole Li

Oct 28, 2021 8 min read

Braze customer engagement Marketing Strategy

Braze’s Marketing Strategy: Why Customer Engagement Matters to Your Bottom Line

Engagement marketing is a buzzword that’s constantly thrown around in the marketing community. Though it’s a simple concept to grasp, many companies miss the mark and struggle to achieve real, sustainable results as they grow and scale.

Isabel Bellino

Jul 23, 2021 6 min read

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Featured A.I bites 🍪

How To Build Persona Psychographics Using AI

Data and AI Algorithm Bias in Growth Marketing

Visual Search Marketing: How Brands Can Adapt in 2020

Recent articles

The Ultimate AI-Enabled Marketer Guide

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Design in the Era of AI

Social Media is Dead: From Connection to Consumption

Data Science in Marketing: A Comprehensive Guide (With Examples)

Chatbot Marketing: The 24/7 Marketing Strategy in 2022

10 Best AI Copywriting Tools in 2023: Pros, Cons, & Costs

Braze’s Marketing Strategy: Why Customer Engagement Matters to Your Bottom Line

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