What is a Creative Media Matrix? The Creative Media Matrix is a structure that helps visualize or navigate creative assets across key dimensions. The matrix rows represent creative assets (e.g.,...
LinkedIn’s removal of lookalike audiences has some advertisers worried. Rest assured, fellow marketers. There are two super-similar alternatives ready to go. Here’s what we’ll cover: Does LinkedIn do Lookalike Audiences?...
Excel in LinkedIn advertising with exemplary ad campaigns. Learn from the best practices and creative strategies showcased here.
TikTok was one of the few brands that thrived in 2020 and there are no signs of slowing down in 2021! With marketers beginning to notice how big of a deal TikTok is, many brands often struggle to adapt to the scene.
For over 10 years, Facebook has been no stranger to wild advertising capabilities. Despite the ongoing restrictions on how much user data advertisers can access, Facebook remains one of the...
LinkedIn’s removal of lookalike audiences has some advertisers worried. Rest assured, fellow marketers. There are two super-similar alternatives ready to go. Here’s what we’ll cover: Does LinkedIn do Lookalike Audiences?...
In the fast-paced and competitive world of online sales, having a solid eCommerce sales strategy is crucial to achieving success and reaching your goals. What is an eCommerce sales strategy...
A key aspect of every successful paid social media ad is strong copy. Why? The ad copy works in tandem with the creative to make a meaningful connection to the...
TikTok is more than just one of the most popular social media platforms, with over 1 billion active users worldwide. TikTok, as a video-sharing platform, has revolutionized the way users...
When it comes to AI in general, there are levers paid search marketers and digital marketers in general have control over that other automation can help with.
If you're a B2B business you have to be advertising on LinkedIn. Here's strategies for a successful campaign including; getting started, objectives, targeting, and ad formats.
Unlock the potential of ChatGPT in marketing. Learn how AI can revolutionize content creation, customer service, and more.
Navigating Facebook vs. TikTok marketing? Understand the key differences and how to leverage each platform for brand success.
