9 Influencer Marketing Campaign Successes of 2025
Check out our article on the rise of influencer marketing and the most prominent examples that proved to be successful.
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Featured paid social growth bites
Humor as Part of Your Brand Social Strategy: Make ‘Em Laugh Without Making a Mess
If your brand’s social media feels about as exciting as a Monday morning meeting, it’s time to shake things up. Using humor in your social media strategy is like adding...
Jun 27, 2025
4 min read
When to Invest in Brand Awareness Campaigns
This guide explores key strategies, real-world examples, and actionable tips to enhance your brand’s presence and recognition.
Mar 11, 2025
11 min read
Ultimate Guide to Creative Testing for Paid Social Campaigns
What’s the number one most important lever we have to drive success on paid social campaigns? Based on the title of this blog you probably guessed it – creative. To...
Jan 14, 2025
6 min read
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Social Media Ads 101: Choosing the Right Platform for Your Business
Paid social strategies are not a one size fits all process with many steps. The first step is understanding each platform.
Dec 19, 2024
11 min read
Creative Media Matrix for Effective and Measurable Advertising
What is a Creative Media Matrix? The Creative Media Matrix is a structure that helps visualize or navigate creative assets across key dimensions. The matrix rows represent creative assets (e.g.,...
Aug 29, 2024
13 min read
How to Optimize Facebook Ads Campaigns for Lower Customer Acquisition Costs
Facebook Ads and Customer Acquisition Costs: two completely different concepts, both incredibly nuanced and useful. Despite being completely different, they are used hand in hand, especially amongst marketers like yourself...
Apr 26, 2024
8 min read
How to Properly Use Facebook Lookalike Audiences: A Complete Guide
For over 10 years, Facebook has been no stranger to wild advertising capabilities. Despite the ongoing restrictions on how much user data advertisers can access, Facebook remains one of the...
Feb 29, 2024
7 min read
Are They Really Gone? LinkedIn Lookalike Audiences Are “No More”
LinkedIn’s removal of lookalike audiences has some advertisers worried. Rest assured, fellow marketers. There are two super-similar alternatives ready to go. Here’s what we’ll cover: Does LinkedIn do Lookalike Audiences?...
Feb 28, 2024
7 min read
From Clicks to Conversions: Building an Effective eCommerce Sales Strategy with Paid Social
In the fast-paced and competitive world of online sales, having a solid eCommerce sales strategy is crucial to achieving success and reaching your goals. What is an eCommerce sales strategy...
Aug 15, 2023
7 min read
Five Core Elements of Paid Social Ad Copywriting
A key aspect of every successful paid social media ad is strong copy. Why? The ad copy works in tandem with the creative to make a meaningful connection to the...
Aug 14, 2023
7 min read
TikTok Shopping Ads: How to Execute a Successful Campaign
TikTok is more than just one of the most popular social media platforms, with over 1 billion active users worldwide. TikTok, as a video-sharing platform, has revolutionized the way users...
Jul 10, 2023
4 min read
Leveraging Generative AI to Supercharge your Paid Performance
When it comes to AI in general, there are levers paid search marketers and digital marketers in general have control over that other automation can help with.
Mar 10, 2023
10 min read