How AI Is Changing Marketing Analytics
Marketing analytics isn’t what it used to be. I remember when diving into campaign data meant manually pulling reports, squinting at spreadsheets, and spending hours trying to spot trends. Today,...
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Featured marketing analytics growth bites
Social Listening Strategy & the 5 Best Tools to Use
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question is a classic thought experiment, but may be...
Aug 4, 2025
7 min read
How Data-Driven Design Transforms Creative Processes
It might feel unnatural to connect data to design, but data is a critical component of the designer’s role. From interiors to graphic design, marketing, experiential design, and beyond, designers...
Jun 4, 2025
7 min read
Performance Metrics: Understanding Them and How to Use Them
Data-driven decision-making is paramount to running an effective media strategy and a successful business. Performance metrics are metrics and KPIs to measure in order to determine success. There are countless...
Mar 20, 2025
9 min read
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Mastering Creative Multivariate Testing at Scale
Unlock the potential of multivariate testing to drive impactful decisions and significantly improve your website's performance.
Sep 28, 2023
9 min read
SaaS Product Analytics: Your Key to Understanding User Behavior
Analyzing user behavior is a critical aspect of understanding how people interact with a product or service. By studying users’ actions, preferences, and reactions, companies can gain valuable insights to...
Jul 5, 2023
10 min read
Zero Party Data Strategy: Optimizing Your Acquisition Funnel
A guide on capturing and utilizing zero-party data to optimize your acquisition efforts.
Jan 5, 2023
14 min read
How to Use Tableau: 10 Benefits of Using Data Visualizations
Leverage Tableau more effectively with these tips designed to help marketers unlock insights and drive data-driven decisions.
Sep 2, 2022
7 min read
Data Visualization Tools For Marketers in 2022
Data visualization allows for learners to quickly grasp information, while also contextualizing facts that are provided verbally or in writing.
Jun 9, 2022
10 min read
Data Science in Marketing: A Comprehensive Guide (With Examples)
Harness the power of data science in marketing. Explore our guide for strategies to analyze data and drive decision-making.
May 26, 2022
11 min read
Top Data Science Tools for Marketers in 2021
Performing data analysis using only spreadsheets can be a very repetitive and time-consuming task, but it doesn’t have to be that way anymore. Although spreadsheets are still useful, the majority...
Aug 10, 2021
8 min read
18 Best Marketing Dashboard Software in 2024
In the era of digital consumer behavior datafication, the quest is not merely about obtaining information but finding meaningful applications for it. Starting your data analytics journey in marketing requires...
Apr 23, 2021
29 min read
Marketing Attribution for eCommerce Brands
Master marketing attribution for eCommerce. Learn best practices to implement and measure for successful company growth.
Jan 5, 2021
10 min read
