TikTok has emerged as an extremely powerful platform garnering users of all ages, but especially the younger audience of Gen Z and even Gen Alpha. Though the platform has become...
Depending on your business goals you may benefit from a content creator or an influencer. However, it's important to note that they are not the same. Here's why!
The difference between content marketing and influencer marketing, how they're similar, and how to effectively use them together to achieve your marketing goals.
Deinfluencing is not the end of the influencer era. Instead, it is a mass representation of the marketing pendulum that is constantly swinging.