Marketers are always trying to get creative with their campaigns, whether it’s through copy, design, or images. As the internet evolves, campaigns are evolving based on their viewerships and trends...
With “data-driven or bust” as the marketing standard, digital marketers tend to favor quantitative metrics that can concretely ladder up to demographics. However, knowing a person’s age, income level, education,...
Influencers have grown from a nice-to-have, experimental part of brand marketing to a ubiquitous force dominating the social space and a staple in most company budgets. Business Insider predicts that...
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