For over a decade, the iconic red play button has been a cultural staple. From a business standpoint, the strength and efficacy of video marketing these days are impossible to ignore.
As part of their inbound marketing strategies, businesses are rapidly rushing to adapt to video marketing and enjoy the impressive data-backed benefits of using video on YouTube.
Looking for a YouTube advertising agency?
FAQs about YouTube Advertising Agencies
What Is a YouTube Marketing Agency?
A Youtube Marketing Agency is a company that helps promote and advertise your brand on YouTube. Most YouTube advertising agencies offer a range of services like channel optimization, specific audience targeting, ad placements, video production, and tracking and reporting. A well-versed YouTube agency can help you create a personalized plan that helps you connect directly with highly qualified users who are more likely to convert.
How Much Does a YouTube Ad Agency Cost?
The cost of hiring a YouTube ad agency can vary depending on several factors. When considering price, you should first understand exactly what you need for services. The depth and breadth of services is going to impact costs beyond the small odds and ends that an agency may offer. Other factors that could influence cost are video production, campaign complexity, campaign duration, and the reputation and expertise of the agency. Typically, agencies will bill you a management fee ranging from 15% to 25% of your monthly YouTube Ad Spend.
How much does it cost to promote a video on YouTube?
Promotion costs on YouTube vary depending on your advertising goals, audience, and competition. YouTube offers a lot of different advertising options at various price points. Here’s a breakdown of the common ways to promote videos on YouTube with average costs:
- TrueView In-Stream Ads: These are the skippable video ads that play before or during other videos. You are typically charged on a cost-per-view (CPV) basis, you pay when a viewer watches at least 30 seconds of your ad or interacts with it. The cost can vary, but it’s often in the range of $0.10 to $0.30 per view.
- TrueView Discovery Ads: These ads appear in YouTube search results or as suggested videos on the homepage. You pay when someone clicks to watch your video. The cost can range from a few cents to a few dollars per click.
- Bumper Ads: These are short, non-skippable ads that are typically 6 seconds long. You’re charged based on impressions (cost per 1,000 views), and the cost is usually higher than CPV-based ads.
- Sponsored Cards and Overlay Ads: These are display ads that appear on the right-hand side of a video or as overlay ads at the bottom of the video. You are charged based on the number of clicks or impressions, depending on the ad type.
- Masthead Ads: These are premium ads that appear at the top of the YouTube homepage. The cost is typically based on a cost-per-day or cost-per-impression model. Masthead ads are often used by larger companies with substantial advertising budgets.
- YouTube TV Ads: If you want to reach a broader audience through YouTube TV, the cost can vary based on a cost-per-thousand-impressions (CPM) model. This option is typically more expensive than other YouTube ad formats.
Top 13 YouTube Advertising & Marketing Agencies
1.NoGood
NoGood is a growth marketing agency founded and operated by the most experienced growth marketers, creatives, and data specialists in the game. Their team consists of professionals who have come from established VC-backed startups and brands. They provide realistic expectations for the growth of your business and have the power to cut through the clutter of marketing.
When it comes to YouTube, NoGood understands the power of incorporating video in modern marketing strategies. Their video campaigns to drive conversation and real growth for your business.
To stay ahead of this trend, they have integrated video marketing across all their offerings, including social media, content creation, and PPC (Pay-Per-Click) campaigns. They are always prepared to take your business to the next stage, whether it’s for demand generation, revenue growth, creating new campaigns, or utilizing video to drive conversions.
Office Location: New York, NY (Headquarters)
Year founded: 2017
Team Size: 50 – 100 employees
Key Services: SMM, SEO, CRO, SEM, Social Ads, Content Marketing, Email Marketing,Video Marketing, SMS Marketing, YouTube Ads, YouTube Shorts, YouTube Video Strategy
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI
Case Studies: View all case studies.
2. Vireo Video
Vireo Video is a Google Partner agency that specializes in YouTube Marketing and YouTube Advertising. They provide video content strategy, video optimization, and YouTube advertising, covering both YouTube’s organic and paid sides.
They can design and execute successful YouTube channels and video campaigns and have a proven track record of helping businesses grow their brand, revenue, and ROI with YouTube.
The Vireo team is filled with strategic thinkers, creatives, and YouTube-certified professionals who have brought more than 2+ billion views to the brands they work with by delivering the right content to the right audience at the right time.
Office Location: Vancouver, British Columbia
Year founded: 2016
Team Size: 11 – 50 employees
Key Services: Video Content Strategy, YouTube Marketing, YouTube Channel Management, Video Advertising, YouTube Video Optimization
Industries Served: Tech, Finance, Legal
Case Studies: N/A
3.Digital Marketing Agency [DMA]
Digital Marketing Agency (DMA) is constantly in the pursuit of recruiting the most exceptional talents worldwide and has the awards to back it up. Their team is well-versed in paid advertising on Youtube and can drive growth by connecting you with your targeted audience.
With a shared commitment to deliver marketing marvels, they aim to create extraordinary campaigns for their clients that truly impact the bottom line.
Office Location: Chicago, Illinois
Year founded: 2002
Team Size: 51 – 200 employees
Key Services: Google Ads Management, Link Building, Pay Per Click Management, Social Media Marketing, Web Development
Industries Served: Real Estate, Crypto, Construction
Case Studies: N/A
4. Voy Media
Voy Media is a full-service, performance-based agency. They are one of the top YouTube marketing agencies offering dedicated advertising services. They have proven to help businesses raise their sales from 6 to 7 to 8 figures a month.
From data to creative, growth to consultancy, they manage everything. They recognize that YouTube can provide more granular demographic and psychographic input than other social media, making consumer behavior easier to understand. By analyzing these data, they are able to refine their campaigns and scale.
Office Location: New York, USA
Year founded: 2016
Team Size: 11 – 50 employees
Key Services: Facebook Ads, Instagram Ads, Digital Advertising, Mobile App Marketing, Lifecycle Marketing
Industries Served: Automotive, Entertainment, Food Service
Case Studies: View all case studies.
5. Techmagnate
Techmagnate is committed to delivering top-notch YouTube advertising services and solutions. As your trusted partner, they take pride in being a force for their clients’ growth journey.
Techmagnate strives to provide valuable insights and support to help their customers achieve their advertising goals. While many agencies offer YouTube advertising services, they go one step further by incorporating YouTube SEO. You’ll have the confidence that your videos are well-optimized from both an organic and paid perspective.
Techmagnate encourages its employees to think big and be bold, pushing the boundaries to drive innovation and achieve remarkable results.
Office Location: New Delhi, India
Year founded: 2006
Team Size: 200 – 500 employees
Key Services: Local SEO, Video Optimization, Content Marketing, App Store Optimization, PPC Services
Industries Served: Healthcare, Education, E-Commerce
Case Studies: View all case studies.
7.Factor One
Factor One Marketing is a Google Partner agency located in Calgary, Alberta, and provides online advertising solutions for companies with leads and sales goals. Their team is focused on Google Ads Management, YouTube Advertising, and SEO.
They help create effective ads that cater to viewers with different needs and interests. They partner with their clients to improve brand recognition through integrated marketing campaigns and use YouTube remarketing to connect with the business’s website visitors.
Office Location: Calgary, AB
Year founded: 1996
Team Size: 2 – 10 employees
Key Services: YouTube Advertising, Google Display Ads, SEO, Google Shopping, Google Analytics
Industries Served: Financial Services, Marketing
Case Studies: View all case studies.
8.Simply Ads
Simply Ads is a specialized YouTube advertising agency providing market research, video production, and advertising management. They create and manage professional video advertising campaigns and social media that offer a meaningful return on investment.
They’re an agile business with a small core team and have strong ties to some of the world’s best freelance marketers and videographers. They will help you produce an impactful video from start to finish, hit the right target audience, and manage nuanced metrics to help accurately measure your business’s performance.
Office Location: Bury St Edmunds
Year founded: 2016
Team Size: 2 – 10 employees
Key Services: YouTube Advertising, Video Production, Animated Graphics, Digital Marketing
Industries Served: Food, Travel, Fashion
Case Studies: View all case studies.
9.Barracuda
Barracuda Digital is a multilingual digital marketing agency specializing in SEO, PPC management strategy for link building, and social media management. They use social media platforms to generate direct responses and brand awareness, map the social advertising landscape against your objectives and test platforms to generate the highest engagement rate and return on investment.
They will advise you on using your current video assets, developing new ones, and creating the perfect brief for an innovative campaign. Via optimizing your advertising against different performance metrics, they will track your video campaigns and take them to the next level.
Office Location: London, UK
Year founded: 2000
Team Size: 11 – 50 employees
Key Services: Paid Media, SEO, Site Design, Social Media Optimization, PPC
Industries Served: Vintage Goods, Wildlife Conservation
Case Studies: View all case studies.
10.Lyfe Marketing
LYFE Marketing is a leading digital marketing company specializing in social media marketing campaigns. With a strong focus on helping local Atlanta companies thrive online, they are experts in devising and implementing highly effective social media strategies. To them, social media is not just a part of their business – it’s their passion and expertise.
What sets them apart is their commitment to taking content creation to the next level. On their website, they offer detailed pricing so that you can fully understand the services they offer before jumping on a call with them.
Office Location: Atlanta, Georgia
Year founded: 2011
Team Size: 51 – 200 employees
Key Services: Social Media Management, Social Media Ads, Google Ads, SEO, E-Commerce
Industries Served: Pool Service, Travel, Health
Case Studies: View all case studies.
11.Sparx IT Solutions
Sparx IT Solutions aims to deliver the best possible services and maximize your brand’s overall development while maintaining the lowest prices in a cut-throat market. What pushes them vociferously in the global market is a strong foothold in creative innovations, seasoned expertise, and the ability to deliver maximum excellence.
Their YouTube marketing campaigns have earned the hearts of 300+ individual companies who have approached them to promote their services and products.
Their online marketing services have gained prominence by supporting 600 companies digitally in 70+ countries. Their adroit online marketing team will work to build a YouTube marketing strategy that will make you appear more prominent in organic search results. They will help you create a customized YouTube channel, content, audience targeting, SEO for YouTube videos, text transcription of the video, and effective video syndication.
Office Location: Noida, Uttar Pradesh
Year founded: 2007
Team Size: 201 – 500 employees
Key Services: Web Development, Mobile App Development, SaaS Development, AI Development
Industries Served: FinTech, Healthcare, Logistics
Case Studies: N/A
12.Disruptive Advertising
At Disruptive Advertising, they are trying to change the world “one-click-at-a-time.” They create a clear and compelling message that blends the right keywords, ad targeting, and web experience to produce sales to get the most out of each of your campaigns.
Every element of your campaign is checked, evaluated, and rigorously optimized from click to close. Their secret to success is the clear combination of management, optimization, and analytics.
Office Location: Pleasant Grove, UT
Year founded: 2012
Team Size: 51 – 200 employees
Key Services: Paid Search, SEO, Paid Social, Lifecycle Marketing, Creative
Industries Served: Healthcare, Construction, Hospitality
Case Studies: View all case studies.
13.JEMSU
JEMSU is a team of passionate digital marketing experts who drive excellent results by collaborating with their clients to apply the best YouTube SEO tactics and digital marketing strategies.
They understand the various digital platforms and how to better exploit each channel’s power to fulfill each client’s marketing goals. They firmly believe that marketing and sales are the lifeblood of a business, and they are committed to applying their extensive experience to the best data-driven methods to reach each client’s digital marketing goals.
Office Location: Denver, Colorado
Year founded: 2010
Team Size: 11 – 50 employees
Key Services: SEO, Digital Advertising, Review Management, CRO, Website Design
Industries Served: Food and Beverage
Case Studies: View all case studies.
Is YouTube Marketing Worth It?
In short, the main advantages of YouTube are the following:
- Capture Attention – According to Alexa, YouTube is the 2nd most visited site, hence the potential for exposure is extraordinary.
- Generate High Traffic Volume – There are 2+ billion users on YouTube, nearly one-third of the internet. People watch over a billion hours of video every day and create billions of views, which means your video content would have a great opportunity to reach these viewers.
- Boost Search Engine Rankings – To remain dominant in the field of search, Google bought YouTube in 2006 for $1.65 billion in stock. The fact that YouTube videos are always ranked high on Google’s search pages indicates that it can deliver substantial SEO results to strategically develop your video marketing strategy around this platform.
- Reach Global Audiences – YouTube is an international platform, reaching countries all over the world. It is the top app on Android and iOs based on peak time spent in a month, average monthly time spent, and peak monthly active users in a month.
- Integrate With Your Social Media Marketing – Consumers of social media generally prefer sharing video content over any other content format. According to WordStream, social video produces 1,200% more shares than text and images combined.
YouTube marketing offers numerous benefits and can be highly effective for businesses seeking to reach a wide audience and engage with their target market. YouTube is the second-largest search engine globally and has billions of active users. This vast user base presents a significant opportunity for businesses to increase brand visibility, generate leads, and drive conversions. With its video-centric nature, YouTube lets you showcase your products or services visually, compellingly, and engagingly.
In order to showcase how important video content is in the digital world, we have compiled a list of the latest social media video marketing statistics around the web.
- By 2022, over 82% of all consumer internet traffic will be made up of online videos – 15 times higher than it was in 2017. (Cisco)
- Every week, 78% of individuals watch online videos, and 55% view online videos every day. (Hubspot)
- 85% of businesses use video as a marketing tool. (Hubspot)
- Social video generates 12 times more shares than text and images combined. (Wordstream)
As the above statistics prove, users are more than happy to be marketed using a video. It is no secret that humans are visual creatures. High-speed internet connections have enabled us to do this better than ever before. What was once a nice add-on in the past is now a core part of any well-developed marketing strategy, and we know that video is here to stay. It is important to understand the power of video marketing in today’s world so that you can elevate your business’s marketing efforts and stay ahead of the competition.
