Email marketing continues to be a powerhouse in digital marketing, with projections indicating that the industry will generate approximately $18.9 billion in annual revenue by 2028. This growth underscores the importance of effective email strategies, making it essential for businesses to partner with top-rated agencies that can navigate the complexities of this channel.
The competition among email marketing agencies in the UK is heating up, driven by a demand for personalized and engaging customer interactions.
In this article, we’ll explore the top email marketing agencies in the UK for 2025. We’ve hand-selected these agencies based on their innovative strategies and ability to deliver measurable results. Whether you’re a small business looking to enhance your engagement or a large corporation aiming to optimize your campaigns, these agencies are equipped to help you achieve your goals in an increasingly competitive market.
9 Top-Reviewed Email Marketing Companies in the UK
1. NoGood
Description: NoGood is a full-service email marketing agency that leverages customer engagement data to create targeted email campaigns.
By segmenting audiences based on historical user behaviour, we ensure that messaging resonates with different points in the customer journey. Our team of storytellers and copywriting experts crafts hyper-relevant emails that cater to specific audience personas and preferences, driving leads and increasing conversion rates.
Using data-backed automated email flows, we ensure that every story is told to the right person at the right time. We employ rapid experimentation, A/B testing frameworks, and conditional flows to optimise engagement and conversions, achieving high delivery, open, and clickthrough rates.
With expertise across all major email marketing platforms, including Mailchimp, Klaviyo, and HubSpot, we offer a comprehensive range of services from design to strategy building, implementation, and reporting. Our focus on unlocking growth through experimentation helps clients meet and exceed email revenue and client retention goals.
Office Location: London, New York City, Los Angeles, Miami
Year Founded: 2017
Team Size: 50+ employees
Key Services: Email Automation, Email Flow Optimization, Email Marketing Campaigns, Audience Segmentation, SMS Marketing, Marketing Automation, Social Media Marketing, SEM, SEO, Fractional CMO, Video Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI
Case Studies: View all case studies.
2. Enchant Agency
Description: Enchant Agency is a leading email marketing agency in the United Kingdom, offering comprehensive email marketing services to help businesses achieve their potential.
With a team of specialists covering all sectors and geographies, Enchant ensures that your email campaigns skyrocket and your templates are stunning.
They design lifecycle campaigns tailored to your subscribers’ needs, helping you deliver the quality and engagement your audience demands.
Office Location: London, England
Year Founded: 2015
Team Size: 11-50 employees
Key Services: Email Marketing Strategy, Email Design Agency, Marketing Automation, Email Marketing Campaigns, Email Copywriting, Email Marketing Training, Email List Growth
Industries Served: N/A
Case Studies: N/A
3. Pixated
Description: Pixated is your go-to agency for B2B and B2C email marketing campaigns that deliver tangible results.
They handle everything from audience segmentation to automations, allowing you to focus on growing your business services. Pixated goes beyond traditional metrics like open rates and click-through rates, emphasising metrics such as Revenue Per Email, Revenue Per Subscriber, and List Growth Rate to drive real growth for your business.
Their tailored campaigns turn first-time buyers into loyal customers, aligning with your brand story and driving business growth. Pixated ensures that while their proven email strategies drive your email campaigns, they also reflect the values, ideas, and concepts that define your brand, maintaining your unique brand voice.
Office Location: London, England
Year Founded: 2018
Team Size: 11-50 employees
Key Services: Email Marketing Efforts, Facebook Ads, PPC Marketing, Web Design, Video Production, Social Media Management
Industries Served: Sports, Food, News
Case Studies: View all case studies.
4. KAMG
Description: KAMG is a marketing agency that delivers exceptional client results through unmatched service and innovative techniques.
Rather than just talking about their track record and techniques, KAMG promises their clients that they value their time, ensuring prompt responses; they offer flexible contracts, running month-to-month, and prioritize transparency, providing clients with 24/7 access to their dashboards.
The agency prides itself on its motto: “We don’t do boring” – delivering creative, results-driven marketing solutions that help businesses thrive.
Office Location: London, England
Year Founded: 2018
Team Size: 11-50 employees
Key Services: Email Marketing Consultants, eCommerce Agency, Email Newsletter Services, Search Engine Optimisation, Google Ads
Industries Served: Food & Beverage
Case Studies: View all case studies.
5. Rozee Digital
Description: Rozee Digital specialises in eCommerce email and SMS campaigns, leveraging Klaviyo’s extensive features to transform customer data into powerful marketing strategies.
They offer full-service campaign management, from setup to optimisation, including creative design, copywriting, and segmentation strategies that drive sales.
Rozee Digital stands out for their independence, focusing solely on earning clients’ business without being part of a media conglomerate. As marketers, not just technicians, they organise strategies around clients’ customers and goals rather than siloing by channel or tactic. They prioritise innovation, annually investing in marketing to develop new strategies and tactics for success.
Office Location: Woking, England
Year Founded: 2019
Team Size: 2-10 employees
Key Services: Social Media Marketing, Advertising & Marketing, PPC Ads, Search Engine Ranking Optimisation, Fashion Marketing, TikTok UGC, eCommerce Marketing Agency
Industries Served: Retail, Fashion, Beauty, Tech
Case Studies: View all case studies.
6. Soap Media
Description: Soap Media is an award-winning digital marketing agency based in Manchester and Preston, renowned for their high-performance track record with leading UK brands.
They provide clients with an integrated approach to digital strategy, offering a full spectrum of services beyond just website design and development. Soap Media’s services cover everything from digital strategy and website development to multi-channel digital marketing, including email, search, social media, mobile, video, paid media, and digital PR campaigns.
One of Soap Media’s key strengths lies in their exceptional customer service; they’re an extension of their clients’ in-house teams, ensuring transparency throughout the project management process.
Their approach combines creativity, marketing, and technology seamlessly, allowing them to understand clients’ businesses, audiences, and objectives thoroughly. With Soap Media, clients can expect a holistic digital strategy tailored to their needs and delivered with enthusiasm and expertise.
Office Location: Preston, England
Year Founded: 2005
Team Size: 11-50 employees
Key Services: Email Marketing, SEO Agency, Content Marketing Strategy, High-Quality Lead Generation, Social Media Marketing, Programmatic Display Ads
Industries Served: B2B, Medical, Recruitment, Financial Services, Education
Case Studies: View all case studies.
7. Favoured
Description: Favoured is a data-driven full-funnel marketing agency that excels at combining advanced performance techniques with top-notch creative production to achieve tangible results.
They understand that business growth is driven by analysing the customer journey, not just the initial interaction. Favoured takes responsibility for the entire funnel, from making a great first impression to creating brand advocates.
Their promises include delivering fantastic and reliable performance, maintaining excellent communication, following through on commitments, proactive planning, and providing best-in-class reporting. Favoured’s holistic approach to marketing ensures accountability, transparency, and effectiveness, allowing businesses to thrive in today’s competitive landscape.
Office Location: London, England
Year Founded: 2018
Team Size: 11-50 employees
Key Services: Email Content, Advertising & Marketing, Influencer Marketing, Search Engine Optimisation, Content Strategy, Design Agency, Writing Valuable Content
Industries Served: Fitness, Health, Recruitment
Case Studies: View all case studies.
8. Superco
Description: Superco is a team of commerce specialists dedicated to delivering exceptional customer experiences.
They support merchants in launching and growing their businesses by defining, designing, and building on Shopify Plus. With expertise in CRO and testing, CRM marketing, data and analysis, roadmap strategy, and email marketing, Superco ensures brands feel confident in investing in their growth.
Superco partners with industry leaders to ensure clients stay ahead of the latest Shopify Plus developments. Their approach involves a meticulous process that identifies and prioritises growth opportunities, ensuring they deliver only impactful work.
Operating in two-week sprints, Superco provides monthly progress reports, keeping clients updated on the advancement of their roadmap. With Superco, merchants can expect tailored solutions and tangible results that drive their brand forward.
Office Location: London, England
Year Founded: 2019
Team Size: 11-50 employees
Key Services: Effective Email Marketing Strategies, Conversion Optimization, Graphic Design, Expertise in Content Development, Customer Base Management, Digital Marketing Strategy
Industries Served: Skincare, Pet, Alcoholic Beverages
Case Studies: View all case studies.
9. The Brains
Description: The Brains provides transformative access to training through dedicated growth partnerships, helping businesses achieve their growth goals and future-proof their operations.
Whether clients need hands-on support, consultancy, or on-the-job training, The Brains’ model is tailored to accommodate evolving needs and boost ROI and ROT (Return on Talent). They offer a free initial consultation, data-led projections, and flexible solutions without tie-ins, empowering businesses to start their growth journey confidently.
Clients can expect actionable marketing plans aligned with their goals, data-led insights, and flexible support options to suit their evolving needs. With The Brains, businesses learn to utilise their teams and resources effectively while receiving expert guidance tailored to their goals and budgets.
Office Location: London, England
Year Founded: 2015
Team Size: 11-50 employees
Key Services: Search Engine Optimisation, Amazon Advertising, Social Media Marketing, Email Marketing Consultants, Content Marketing, Marketing Automation
Industries Served: B2B, Tech, SaaS, Luxury B2C
Case Studies: View all case studies.
Frequently Asked Questions
Why is email marketing important?
Email marketing is important because it allows businesses to directly connect with their target audience. It’s a cost-effective way to reach many potential customers, drive website traffic, and increase sales conversions. Email marketing also fosters customer relationships, providing a personalised experience and allowing businesses to tailor their messages to specific audience segments. Finally, it’s a measurable marketing strategy, enabling businesses to track open rates, average click-through rates, and conversion rates to refine their email campaigns for better results.
Is email marketing legal in the UK?
Yes, email marketing is legal in the UK, but specific regulations must be followed. Individuals must consent or opt-in to emails before they can be added to your email list. They also have the right to remove themselves at any time. The main regulation is the GDPR (General Data Protection Regulation), which requires consent from recipients before sending marketing emails. Additionally, the Privacy and Electronic Communications Regulations (PECR) outline further rules regarding email marketing, including requirements for opt-out options and clear identification of the sender. Failure to comply with these regulations can result in hefty fines.
Which site is best for email marketing?
The best site for email marketing depends on your specific needs and preferences. Some popular options include Drip, Mailchimp, Constant Contact, and HubSpot. Mailchimp is user-friendly and offers a free plan for beginners, while Constant Contact provides excellent customer support and customisable templates. HubSpot is known for its comprehensive marketing tools, which are suitable for businesses seeking advanced features. Each platform has its strengths, so it’s essential to consider your requirements before deciding.
How do I choose the right email marketing agency?
- Determine your needs: Clearly outline what you expect from the digital agency and what range of services you require.
- Research extensively: Look for dedicated email marketing agencies with experience in your industry and a track record of successful projects.
- Check credentials: Ensure the agency has relevant certifications, awards, or affiliations.
- Review portfolios: Examine their previous work to see if their style aligns with your brand and goals.
- Consider communication: Choose a digital marketing agency that communicates effectively and provides regular updates.
- Budget wisely: Balance the quality of email marketing service and your budget constraints.
- Seek references: Ask for client references or testimonials to gauge client satisfaction.
- Evaluate expertise: Assess their digital marketing, graphic design, or content creation expertise.
- Assess scalability: Ensure the digital agency can scale its services as your business grows.
- Discuss timelines: Clarify project timelines and deadlines to ensure they match your expectations.
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