So much of how we form ideas about different brands happens online through news articles, our social media platforms, or even user-generated content on online forums. It’s nearly impossible to keep track of everything happening in every corner of the web, and now with the advent of generative AI and AI chatbots, there’s an entirely new ecosystem that can be influencing how target audiences and potential customers learn about their options.
AI-powered public relations (PR) software and tools can provide your team with the resources they need to gather information from a wide variety of courses, parse the data, understand how consumers feel about your brand, and craft strategic next steps for sustainable growth. Let’s take a look at some of our favorite AI-powered PR tools that could give you a real competitive advantage when it comes to brand reputation management.
Our Top 11 AI-Powered Public Relations Tools
1. Goodie
Goodie is an answer engine optimization platform that focuses on ensuring your brand has visibility on the new frontier of search – answer engines. Providing data and insight for some of the most popular LLMs out there, including ChatGPT, Claude, Gemini, Perplexity, and Meta, Goodie can help your brand and PR team understand not only how visible your company and products are in AI search but also the best areas of opportunity for optimization.
Goodie’s dashboards help your team see how AI platforms and chatbots understand your brand, whether your brand is a top answer to users queries, and the sentiment around your brand as communicated by AI-generated responses. All of these features live in one, convenient, centralized location. With Goodie, you can start to fill the gaps in your understanding of how audiences – both human and AI – perceive your brand.
Goodie also has an AI content writing feature that can help with the generation of a variety of written materials based on your brand identity. The feature guides you through the process, asking you first to input a general topic for your piece. Then, it curates a selection of references that you can select to help inform the piece. It provides a few additional personalization options, such as adding citations or generating FAQs, and it also enables you to use your personal “Author Stamp,” so your own writing style can inform the final output. Finally, it asks you to select a title and then produces a comprehensive outline for your content.
2. Prowly
Prowly is an automation software built for PR professionals to help companies of all sizes manage their public relations strategies by automating and saving time on routine tasks. They strive to provide their users with necessary PR tools all in one place. Their software includes a press release creator, an online newsroom and media database, dashboards and reports for media monitoring, and a CRM for managing press contacts.
While many of these tools can help PR professionals simplify and automate their tasks, Prowly also offers an AI-powered tool designed to level up the pitching process with new story angles and engaging press release drafts. This tool provides creative support and can even help PR professionals prepare for potential future interviews with journalists by generating likely questions.
3. Muck Rack
Muck Rack is built specifically to be used by brands and agencies. Their platform combines a media database with monitoring and reporting capabilities to support all critical tasks for your PR team. Their AI tools are split into two categories: AI for Media Relations, and AI for Monitoring and Reporting.
Their AI tools for Media Relations include lists of relevant recommended journalists for outreach, topic research, and their proprietary tool called PressPal.ai that can help draft press releases and pitches.
When it comes to Monitoring and Reporting, Muck Rack’s AI technology can provide automated alerts if a certain topic is spiking in media coverage, compute data of your mentions in the media into an easy-to-understand numerical score, and report on specific topics based on trends and keywords.
4. Mynewsdesk
With over 20 years of experience, Mynewsdesk is still striving to innovate the PR industry and stay at the helm of major change in the digital and PR world. Mynewsdesk understands how brand recognition can go beyond awareness and be a critical part of how you and your company add perspective to a certain topic or area of interest.
Their platform includes tools that can support with creating and distributing press releases, managing media contacts, monitoring your brand mentions, and reporting on other critical factors and KPIs. Their proprietary AI tool is called CoPilot, and it provides a range of functions that can help PR teams become more efficient in their everyday tasks. CoPilot can help generate fresh content ideas, connect you with relevant journalist contacts, and keep track of brand mentions.
5. Hypefactors
Hypefactors sees themselves first and foremost as a technology firm, providing tools to help companies manage their reputations and corporate trust. They promote that advanced automation capabilities are a core piece of this process. They offer a comprehensive, all-inclusive platform built on a strong foundation of AI technology that can assist in global media monitoring, social media monitoring, documenting results from media campaigns, and other advanced analytics functionalities.
Hypefactors has built their tech to assist companies of all sizes – from small and medium-sized companies to international enterprises – with all of their PR tasks from creation and distribution to tracking and measurement. This platform can monitor web publications, print media, online forums like Reddit, and social media platforms like X (formerly known as Twitter) and Instagram, and the dashboards are personalized to your needs so you can see the coverage reports most important to your business.
6. Brand24
Brand24 is an award-winning social listening app that can help you and your team track and engage with people who are talking about your company. Their tools can help you analyze online conversations that mention your brand/company directly, your products, your services, or even your competitors. They have products for agencies and companies, for marketers, and for PR professionals.
Their AI solutions can help provide streamlined insights about your brand awareness and reputation, and it’ll also provide personalized suggestions for further supporting brand growth. Brand24 has also developed an AI brand assistant chatbot that you can ask questions about your own brand or your competitors to get a better understanding of where you stand in the market.
7. Pitchbox
Pitchbox is a PR, content marketing, and influencer outreach platform. Their tools are primarily designed to support the development and execution of a link building strategy, an initiative that bridges the gap between PR and SEO initiatives for many brands. The platform functions to help with blogger outreach, guest posting, reviews, backlink strategies, and more.
They have four main AI tools that can help speed up the process of executing a link building strategy: AI Template Assistant, AI Personalization, AI Reply, and AI Keyword Assistant. AI Template Assistant helps craft engaging email templates, while AI Personalization then personalizes those emails for more effective outreach. AI Reply streamlines your inbox experience with effective responses to incoming messages, and AI Keyword Assistant helps identify the most relevant websites to reach out to.
8. Signal AI
Signal AI boasts expertise in PR and corporate communications, reputation risk management, enterprise risk management, ESG, and other government regulations. All of their tech is AI-driven, and they’ve built their solutions to specifically help C-Suite executives identify trends, patterns, and critical signals to make important decisions, stay on top of their reputation, and get ahead of any potential risk.
Signal AI’s proprietary AIQ engine analyzes millions of news and regulatory documents to create personalized, accurate, real-time insights that provide a comprehensive view of your business and the relevant industry environment. They’ve also produced tools for AI-powered search, advanced analysis on important topics and competitors, and a chatbot for a more conversational interface.
9. Evertise AI PR
Evertise AI PR is primarily a press release creation and distribution solution. Their platform enables world-class brands to distribute their time-sensitive press releases to top-tier news and media outlets to ensure critical media coverage.
Evertise’s Ai-powered press release generator can help any PR professional get started with those important pieces of coverage. The tool can assist in generating company news, updates, announcements, and more.
10. Talkwalker
Talkwalker is powered by Hootsuite and have branded themselves a consumer intelligence and social listening platform. They pull in data from a multitude of sources to create as complete a picture as possible for their users, and they incorporate functionalities that allow you to review brand mentions in visual content (both images and videos) as well.
Several of their solutions are AI-powered or include an AI technology component, but they also offer their Blue Silk AI™ product. This product can help brands predict their future KPIs, identify and analyze brand logos in multimedia content, extract any relevant mentions from audio posts, and decode consumer sentiment.
11. Wizikey
Wizikey pulls data from a range of sources to provide brands and companies with information about their competition and any major changes in the industry. The platform can monitor trends, provides tools for media engagement, and houses dashboards that illustrate your brand’s share of voice in critical channels, industry insights, and traffic analytics.
Wizikey’s two main AI tools include their AI-powered Smart Alerts and their AI Labs. Smart Alerts helps teams avoid sifting through endless news articles and ensures they only see the ones that matter the most. With AI Labs, on the other hand, PR teams can generate coverage reports and review a real-time sentiment analysis of the brand.
AI-Powered PR Software Can Take Your Brand to New Heights
Brand reputation management can be make or break when it comes to building a community of consumers who are loyal to your brand and can help drive growth and success. But to understand what people think of your brand, you need to understand how and where they’re getting that information.
These tools can shed light on areas that might have been completely in the dark before and bring together pieces of data in new ways. Plus, they have all the capabilities of making your day-to-day tasks easier, so your energy can go toward what really matters – brand and revenue growth.
AI is taking nearly every aspect of digital marketing by storm, including PR and brand management. Don’t let AI chatbots steamroll your brand. Use these tools to your advantage instead.
FAQs
What are the benefits of using AI-powered public relations software?
AI-powered public relations software can offer multiple benefits, especially for companies that may not have dedicated PR teams or may not have the resources to work with a PR agency.
First, AI-powered PR software can help streamline workflows. Many of these tools integrate a wide variety of functions into one platform, which can help users and teams avoid switching between multiple tools. This can help save time, and it can also make the brand and PR management process a lot smoother and less complex.
Having all of these different functionalities in one tool could also help facilitate more collaboration among teams. With just the one tool, team members are better able to access shared resources, update statuses of projects, and track and monitor progress or results. These centralized, tech-enabled platforms help ensure that everyone stays on the same page with the most up-to-date information.
These AI-powered tools can also provide teams with detailed and comprehensive analytics. AI technology is adept at piecing together data from multiple sources so your team doesn’t have to – they can just look at the final picture. These unified and cohesive reports can help PR professionals make informed decisions about strategy.
Lastly, many of these AI-powered platforms and tools provide functions that can assist with or take over tasks that many PR professionals are still doing manually. This can help increase speed and efficiency while enabling PR experts to focus more of their energy on the strategic components of campaigns and media coverage.
What are the key features to look for in PR software?
If you’re considering investing in PR software for your team or company, think about the following aspects before making your final decision:
- Core Functionalities: What can the software do? Make sure the software you choose can support all of the necessary tasks that your team performs on a regular basis. Consider functions such as managing and publishing content, media monitoring, and analytics and reporting.
- Media Relations: Building and maintaining relationships with media professionals is an important part of any PR strategy. Consider PR software that can support and even simplify media relation tasks through contact management tools and press release distribution channels.
- Integration: How easily can the new PR software integrate with other tools or platforms that your team uses regularly?
- Usability: Does the software have an easy-to-use interface that any member of your team would be able to manage and navigate?
- Customization: Can you upload or otherwise integrate your existing brand designs and guidelines?
Can AI-powered PR software integrate with other tools?
Many brands and companies are not only running PR software; most have a relatively full suite of different tools or platforms they use to develop strategies and ensure performance stays on track, so it’s important to understand how your new PR software may be able to integrate with those other tools.
When it comes to tool integration, it’s important to understand if the platforms you’re working with integrate directly and comprehensively with other tech solutions, or integrate more indirectly and offer more complementary features. In many cases, PR software may do both.
With CRM systems, for example, some PR software platforms integrate directly and seamlessly with CRM systems, while others integrate indirectly with their own CRM features and tools. Prowly and Muck Rack, for example, function as comprehensive PR CRM systems in their own right, while Mynewsdesk and Talkwalker integrate directly with Salesforce and Signal AI has a proprietary API Suite that allows integration with your preferred business intelligence solution. This can help PR professionals access and update any necessary contact information, track important interactions, and effectively manage media relations.
PR software also often integrates directly or indirectly with social media platforms and other news outlets, given that many of them perform social listening functionalities and monitor these platforms for brand mentions and audience sentiment. A more direct integration would involve being able to make changes or posts to a social media feed through your PR software tool, while an indirect integration would involve more data collection. Even an indirect integration enables teams to review brand mentions, track conversations, and analyze social performance.
A tool like Goodie, for example, can gather and synthesize data from LLMs to look at specific sentiments and visibility measures that matter for your brand. So, while it doesn’t directly integrate with these AI chatbots, it still provides valuable insights into activity on those platforms.
PR software also usually directly integrates with content management systems (CMS) or provides their own tools for content management. This is important for teams that are creating and distributing press releases, news stories, and other content that’s relevant to brand management and growth.
Lastly, as many PR strategies and campaigns rely heavily on the feedback and results from data and analytics, most PR platforms have the capability to integrate with analytics and reporting tools. This allows for data to be pulled in and synthesized from multiple sources for comprehensive insights. Users can then generate detailed reports on campaign performance and media coverage.
