Substack has revolutionized how we consume content by connecting readers directly with industry experts and thought leaders.
By focusing on discoverability, Substack has provided a space for top industry professionals to share their marketing insights and expertise with their audience.
The platform hosts some of the most innovative voices in marketing that you can subscribe to for free, gaining an inside perspective from some of the top voices in the industry.
We’ve hand-picked some of the best marketing newsletters on Substack to keep you informed about the latest industry trends.
TL:DR: Best Marketing Newsletters to Follow on Substack
1. NoGood News
3. MKT1
6. AI Marketing
1. NoGood News
Author: NoGood Squad
Publishing frequency: Bi-weekly
Best for: Growth marketers, scaleups, and brands
NoGood is the growth squad behind some of the world’s most successful brands. From Fortune 500 companies to venture-backed startups, our NG team has experience driving scalable growth that moves the needle.
Drawing from growth marketing expertise in Organic Social, Paid Search, Lifecycle, SEO, CRO, Paid Social, Design, AI, Performance Branding, and Marketing Analytics, we share direct insights from our growth experts. We turn tactics into actionable frameworks and insights that drive rapid growth and maximize revenue potential.
In our bi-weekly newsletter, NoGood News, we share our takes on industry news, brand analysis, growth tactics, and a Q&A with a NoGood Growth Expert to keep you up-to-date with the latest and greatest in growth marketing.
2. Lenny’s Newsletter
Author: Lenny Rachitsky
Publishing frequency: Weekly
Best for: Product managers, startup founders, tech professionals looking to advance their careers
Lenny is a software engineer and product builder who got his start in the newsletter space by writing seven things he learned about business building from Airbnb, who hired him after he sold a product to them.
Lenny thought he had some valuable knowledge to share– and it turns out he did, as his first post was a major success.
Today, Lenny writes to an audience of 700k+ subscribers. His newsletter combines deep product expertise with actionable tips for project managers, startup founders, and tech professionals looking to advance their careers.
Each week, he features a popular “Ask Lenny” advice column in which loyal subscribers can get his take on product development industry news, challenges in the tech industry, and career advancement.
Here’s what Hamish McKenzie, cofounder of Substack, says about Lenny’s Newsletter:
“It’s both specific enough to be immediately put into action and also universal enough to matter to anyone thinking about their careers or hiring or pricing or generally how to do better in their professional lives.”
3. MKT1
Author: Emily Kramer
Publishing Frequency: Bi-weekly
Best For: B2B marketers, SaaS and startup founders, tech growth marketers
Emily Kramer has over 15 years of experience leading B2B marketing teams at some of the fastest-growing startups like Asana and Carta. She’s an angel investor and advisor to growth-stage B2B marketing leaders and startups. Her expertise lies in building, scaling, and marketing B2B startups from the ground up.
In her wildly successful newsletter, Emily shares B2B product marketing tactics, content and branding tips, growth marketing strategies, and templates to help you scale your marketing operations.She has built a strong sense of community with a loyal subscriber list of 45k digital marketers who value her business insights and marketing advice.
As a MKT1 subscriber you’ll get access to operational frameworks (Krameworks as she calls it), and scaling tactics.
Here’s what Lenny Rachitsky, founder of Lenny’s Newsletter, says about MKT1
“My number 1 favorite marketing newsletter.”
4. Growth Unhinged
Author: Kyle Poyar
Publishing Frequency: Weekly
Best For: Startup founders, performance and growth marketers
Kyle Poyar is an operating partner at OpenView, an expansion-stage VC where he helps portfolio companies scale their operations and become market leaders. He specializes in growth marketing, user acquisition, and retention strategies.
Kyle’s approach to growth is unconventional. He utilizes aggressive growth strategies to
fuel rapid growth for the companies he works with and will teach you how to do the same.
Each week, Kyle takes a deep dive into product-led growth pricing and go-to-market strategy, breaking down winning strategies straight from the playbooks of the fastest-growing startups.
5. Full Funnel B2B Marketing
Author: Andrei Zinkevich
Publishing Frequency: Weekly
Best For: B2B marketers, demand generation specialists, sales professionals
Andrei Zinkevich is a B2B marketer and founder of fullfunnel.io, a B2B marketing consultancy specializing in account-based marketing. He has 18 years of experience helping grow B2B companies with high ACV, long sales cycles, and complex sales.
Every Friday, Andrei shares actionable advice for B2B marketers to advance their GTM strategy, run efficient ABM programs, and fix a broken B2B marketing and sales playbook. His newsletter offers practical tips for marketers looking to align their marketing and sales strategies to get more buy-in and support for marketing and demand-generation programs from stakeholders and sales.
The Full Funnel B2B Marketing newsletter is a great resource for B2B marketers looking for full-funnel B2B strategies, customer journey and conversion rate optimization tactics, and marketing-sales alignment tips.
6. AI Marketing
Author: Gabriel Diaz
Publishing Frequency: Bi-weekly
Best For: Growth marketers, AI nerds, B2B marketers
Gabriel Diaz is a B2B marketer specializing in AI marketing applications. In his bi-weekly newsletter, he bridges the gap between complex AI concepts and real-world marketing applications.
As a subscriber, you’ll receive AI strategies, breakdowns of AI trends and emerging technology, and case studies. You’ll learn how to implement AI into your marketing mix and use it to your advantage.
7. Delight Path
Publishing Frequency: Bi-weekly
Best For: Early-stage startup marketers, solo entrepreneurs, digital marketers
Ramli John is a marketer and content creator with over 15 years of experience working with startups, scale-ups, and enterprise companies. He started his newsletter Delight Path to become a resource for marketers to learn new strategies and advance their skills. He hopes his newsletter can help him create the community of marketers he wished he had earlier in his career.
As a member of the Delight Path community you’ll learn actionable tips on marketing frameworks, techniques, and strategies from world-class marketers. Ramli’s focus is to deliver “powerups”, small changes and quick-win strategies that yield massive results.
8. The Sociology of Business
Author: Ana Andjelic
Publishing Frequency:
Best For: Brand strategists, CMOs, market researchers
Ana Andjelic is a global brand executive and author. She has been named Forbes Top CMO and holds a PhD in Sociology from Columbia University.
In her weekly newsletter, The Sociology of Business, she uses her education and professional experience to teach her community how to use culture to connect a brand and business. Her approach leverages cultural influence to create business growth, market presence and annual sales.
Each week, you will learn strategies top brands use to create cultural products and influence culture by building their stories build their story as a portfolio.
9. Marketing Ideas
Author: Tom Orbach
Publishing Frequency: Weekly
Best For: Creative directors, B2B marketers, content creators
Tom Orbach is a growth marketing leader with over 10 years of experience. He started his newsletter to make sure you never run out of marketing ideas.
Tom focuses on unconventional thinking, creativity, and idea generation to help you keep thinking of innovative marketing strategies.
His weekly newsletter often features interactive exercises and brainstorming techniques to help you practice the skills you learn. By focusing on the ideation phase of marketing, Tom creates frameworks to help you achieve remarkable growth.
Frequently Asked Questions
What Makes a Successful Substack Newsletter?
1. Publishing Consistency
Consistent publishing is crucial for building an audience. Regular updates keep subscribers engaged and looking forward to new content. Successful creators often set a schedule and adhere to it, ensuring that they are delivering fresh content on a regular basis.
Newsletters are meant to be long-winded, they should include short, actionable tips readers can immediately implement to see results.
3. Unique Perspective
Readers want valuable insights they can’t get anywhere else. Generic marketing content doesn’t work here. Newsletters that offer unique ideas attract readers and keep them returning each week.
4. Community Engagement
Many successful newsletters foster a sense of community among readers. Encouraging comments, discussions, and feedback improves engagement and makes subscribers feel more connected to the creator and each other.
Popular marketing newsletter creators, like Lenny Rachitsky and Emily Kramer offer advice columns where they answer questions from readers, allowing them to engage with their audience and provide valuable content.
What Are the Benefits of Subscribing to a Marketing Newsletter on Substack?
Subscribing to a marketing newsletter on Substack offers several benefits that can boost your understanding of the industry and improve your marketing strategies.
Direct Access to Expertise: Substack newsletters often feature insights from experienced marketers, industry leaders, and subject matter experts. As a subscriber, you gain access to valuable knowledge, trends, and best practices to stay informed about the latest developments in marketing.
Flexibility in Topics: Substack has a wide range of marketing newsletters that each specialize in addressing specific niches, pain points, and strategies.
Discoverability: Substack has built in discoverability features, making it easy to find newsletters and creators to subscribe to. The platform allows you to view archives of previous volumes of the newsletter from each creator, allowing you to determine if the content is right for you before subscribing.
