AI SEO tools can be a game-changer for your organic strategy as these AI-powered resources are fundamentally altering the way we approach digital marketing. With so many different options now popping up on the market, finding the most useful tools for the best SEO strategy can be difficult.
Staying ahead of the curve means constantly adapting to new technologies, and AI SEO tools can help simplify nearly every aspect of building an SEO strategy, from keyword and SERP research to content creation and optimization.
Each tool offers unique features and capabilities, making it essential to understand their strengths and how they can be best utilized to meet specific goals. Whether you’re a seasoned SEO or a digital marketing expert, these tools will empower you to boost your SEO game and succeed in a competitive marketplace.
1. SEMRush
Semrush does SEO, content marketing, market research, advertising, agency solutions, and social media marketing – all in one platform. Trusted by the world’s leading brands, Semrush provides users with data and insights from over 25 billion keywords for 130 countries and conducts in-depth website audits based on 130 or more checks.
Track PPC campaigns and social content, plus receive recommendations to improve your content to increase search rankings. You can even track and analyze competitor websites and strategies.
Here’s more of what users can expect:
Pricing
Key Features & Differentiators
- Technical SEO audits
- SERP positions tracked daily
- Competitor analysis
- Advertising spending optimized
- Used by 10 million marketing professionals
- Received 21 international awards
- 25 billion keywords
- 808 million domain profiles
- 43 trillion backlinks
- 140 geo databases
Pros
- Immediate customer service on landing page
- On-page SEO
- Robust SEO research and tools
- Track daily rankings
Cons
- Not user-friendly
- Paid plans can get expensive
2. Goodie
SEO is changing, and “search” isn’t just limited to traditional search engines anymore. It’s expanded to social platforms and, more critically, answer engines like ChatGPT and Perplexity. Goodie is an answer engine optimization platform that helps you ensure your brand has visibility on this new frontier of search.
The platform provides insights into how your brand is performing on some of the most popular LLMs currently on the market, including ChatGPT, Claude, Gemini, Perplexity, and Meta. By understanding where you’re the most visible – and where you might not be – you can get a good grasp on how your audience perceives your brand and where there’s additional room for improvement and optimization. Goodie’s dashboards also provide data on audience sentiment surrounding your brand, as communicated by AI-generated responses.
In addition to its live dashboards, Goodie also has a content writing feature that incorporates your brand identity and even a personal “Author Stamp.” This specific tool can be used to create optimized, high-quality content efficiently.
Pricing
Contact Goodie for a personalized estimate.
Key Features & Differentiators
- Brand-specific identity questions and understanding
- Intuitive dashboards
- Insights into brand visibility
- Insights into audience sentiment
- Scores and data updated daily
- Competitor insights
- Customizable based on the features and differentiators most important to your brand
- Content writing tool that incorporates personalizations for the brand and writer
- Provides data from multiple LLMs, including ChatGPT, Claude, Gemini, Perplexity, and Meta
Pros
- Combines both content writing and AI visibility tools
- Highly customizable for your brand standards
- Intuitive and easy to use
Cons
- Currently in closed beta
3. Surfer
Surfer gives you an SEO workflow that you can use as a foundation to boost organic traffic, increase SERP visibility, and improve your rankings. This workflow consists of researching, planning, writing, ranking, verifying, publishing, refreshing, and repeating.
Surfer’s Content Score can also give you real-time feedback on your overall on-page optimization. Content can be written in any language with multiple contributors and a content editor. Articles can be generated and ready to rank in minutes.
Your content creation process can be streamlined with Surfer AI, covering every step from researching and writing to optimizing. You just review the final product and publish it. When help is needed, Surfer has a built-in helping hand named Surfy, an AI writing assistant that edits, rephrases, and refines your content in real-time.
Pricing
Key Features & Differentiators
- Topic Explorer
- Content Editor
- Surfer AI
- Content Audit
- Keyword Surfer Extension
- AI Outline Generator
- AI Detector and Content Humanizer
- Paraphrasing Tool to Rephrase Content
- Trusted by 150,000 content creators, SEOs, agencies, and teams
Pros
- Multilingual writing
- On-page optimization suite
- Auto-Optimize
- Insert Internal Links Automatically
- Humanizer
Cons
- Sometimes irrelevant suggestions
- Expensive AI writer
- Core plans are expensive, with limited usage allowances
4. Jasper
While not inherently SEO-focused, Jasper is an AI content generation platform that can be useful for businesses and creators across use cases, including SEO, content strategy, social media, email marketing, integrated campaigns, blog writing, and copywriting.
Jasper allows users to input company/brand knowledge to assist in the creation of AI-generated content, and the platform also provides analytics and detailed data insights. You can work with the latest AI models, text, and images all in one place, with security and privacy guaranteed and dedicated successful resources.
Pricing
Key Features & Differentiators
- SEO Mode
- Dynamic Templates
- Plagiarism Checker
- Trusted by 100,000 leading companies
- Generate keyword-optimized article outlines and first drafts at scale
- Build your preferred workflow using Jasper’s integrations with Zapier, Make, Webflow, Google Sheets, and more
- Analyze your content for rankability and safeguard against plagiarism with SurferSEO and Copyscape add-ons
- Use Jasper Chat to generate schema markup and FAQs
Pros
- Helps with everything, not just SEO
- Simple interface
- Content is considerably accurate
Cons
- Overly technical topics are difficult
- All content costs money
- Must always do additional research
- Plagiarism detector costs more
5. Frase
Frase is a comprehensive platform where you can create high-ranking blog posts, engaging social posts, and practical emails. The built-in tools enable you to analyze search results and generate research-based, AI-powered SEO content.
Frase was made for content creators who put research first. Through a fast and unified SEO content workflow, Frase helps you save time in research, outlining, and writing. Rather than clicking through endless SERP results, users can condense content and analyze the top search results of any query. Frase helps content creators develop a repeatable content creation process that can be managed at scale.
Here are even more ways you can use the tool:
Pricing
Key Features & Differentiators
- Grammar check and correct sentence formatting
- Automatically generates SERP-inspired content
- Templates and SOPs
- Team collaboration and project management
- Trusted by 30,000+ content, SEO, and marketing teams
- Compare your content’s keywords with your top competitors
- Use AI to generate full-length, optimized content briefs
Pros
- Easy-to-use, beginner-friendly, and user-friendly
- Saves hours of content structuring and research
- Naturally generates SEO-optimized content based on top search results
- Concept maps help generate ideas
Cons
- May provide inaccurate results
- Must review content before usage
- Add-ons could increase monthly costs
- Occasional glitches
6. SEOWind
SEOWind is an advanced AI-powered platform designed to streamline the content creation process for SEO professionals. By integrating sophisticated content and keyword research capabilities, SEOWind rapidly generates comprehensive content briefs and outlines, enabling content creators to produce optimized material efficiently. Its suite of AI-driven tools includes an Article Writer, Content Brief Generator, and Internal Links Plugin, all crafted to enhance the relevance and quality of the content while ensuring it’s tailored for search engine performance.
With SEOWind, content creators can effortlessly generate high-quality, SEO-focused, user-friendly articles designed to drive traffic and leads. The platform’s proprietary technology ensures that each piece of content not only meets the latest search engine standards but also engages readers effectively. By automating and optimizing key aspects of content development, SEOWind empowers writers to focus on delivering valuable, impactful material with increased speed and precision.
Here’s what else you can expect:
Pricing
Key Features & Differentiators
- In-depth content research
- Comprehensive outline
- Personalized AI input
- Long-form AI writing
Pros
- Incorporates the latest information about products
- Reflects your company’s tone
- Incorporates the right structure, relevant topics, and keywords
Cons
- Disorganized user interface
- Loading times for developing briefs and AI suggestions
7. Speedybrand
Speedybrand is an AI-powered SEO generator. With Speedybrand’s user-friendly interface, you can create blogs, socials, and ads with a custom ChatGPT for your business. From strategy to analytics, it has everything to create engaging content that ranks and brings your business more organic traffic. Speedy can be used for as many businesses as you like with their subscription plan, offering up to 50% discount for any subsequent businesses added.
Speedy has numerous features, such as social media generation to create engaging Facebook, Instagram, LinkedIn, X (Twitter), Zapier, WordPress, Webflow, and Shopify posts. Google Ads can also be used with Speedybrand, and insights from Google Search Console can also be integrated.
Pricing
Key Features & Differentiators
- Discover topics your audience is looking for
- Competitor analysis for better rankings
- Plagiarism check
- AI image and social media generation
- Backlink recommendations
- Content generation in 49 languages
Pros
- Trends tracking
- Instantly written blogs
- Up-front with pricing
Cons
- Expertise in only select services
8. Scalenut
Scalenut is known as your AI Co-pilot, and it powers the entire SEO content lifecycle. With over 1 million users, Scalenut is an all-in-one content marketing SEO-focused platform for planning, researching, creating, analyzing performance, and optimizing content. Scalenut constructs an outline with suggested talking points and title ideas, then writes articles while ensuring SEO-friendly keywords and links. The app is helpful for both long-form and short-form content creation, with AI writing tools and SEO optimization.
Here’s even more of what users can expect:
Pricing
Key Features & Differentiators
- Keyword Planner
- Content Optimizer
- Traffic Analyzer
- Link Manager
- Automated optimization technology
- 1:1 Onboarding & world-class support
Pros
- Easy to use and set up
- Reliable support
- Additional metrics are included
- Use of Google Search Console
- Plagiarism detection
Cons
- Lack of free trial
- Additional keyword research is required
9. Outranking
Create people-first content with Outranking. Outranking’s data-backed AI solution helps you effortlessly write SEO briefs and first drafts and optimize content for predictable ranking success. Outranking’s optimization works on any website content: blogs, landing pages, product pages, local service pages, or informative guides.
Here’s some additional information:
Pricing
Key Features & Differentiators
- SEO Content Checker and Automatic Optimizer
- SEO Writing Assistant to Generate AI-Written SEO Content
- Keyword Prioritization
- SEO Content Briefs
- Title and Description: Optimizing and Generating
- Outlines: Optimizing and Generating
- Internal Links: Finding and Inserting
- NLP terms: Grouping, Inserting and Optimizing
- Originality Improvement Suggestions
- Plagiarism Removal
- GPT-4 Powered
Pros
- Beginner-friendly
- Great for long-form content
- High-quality tools with different focuses
Cons
- Can have a bit of a learning curve
- Credit system
10. AlliAI
AlliAI is a tool that can help you optimize, automate, deploy and scale your SEO strategy with no coding. It works with any CMS. Code and content changes can be made in minutes in one dashboard while simultaneously managing other SEO initiatives. Use AlliAl after installing Alli’s encrypted code snippet to your site, then all you have to do is to review and approve.
Pricing
Key Features & Differentiators
- 15 Minute Installation
- Customizable Automation
- 1-10,000,000+ Instant Code Changes
- Real-Time Verification “highlight” Tool
- Self-Adjust to Algorithms
- One-Click Optimization Approval
- No coding required
- Works with any CMS
- Used by more than 26,000 companies
Pros
- Clean dashboard
- Easy for beginners
- Clear instructions
Cons
- Slow analysis
- Should have an export feature
11. AIOSEO
AIOSEO offers a robust solution for those looking to enhance their website’s search engine optimization without needing expert intervention. Its smart setup wizard can establish the proper SEO foundations in under 10 minutes by tailoring settings based on your site’s unique profile. With the TruSEO Score feature, users receive a detailed analysis of their optimization efforts and an actionable checklist, making it easier to achieve higher rankings.
AIOSEO also provides seamless integration with popular social media platforms like Facebook, Twitter, and Pinterest, as well as essential tools like Google Search Console and Google AMP. It supports a variety of WordPress plugins, including WooCommerce and MemberPress, ensuring a comprehensive SEO approach.
The Advanced Search Statistics feature allows users to monitor website performance, track keyword rankings, analyze search trends, and receive detailed reports. Additionally, the Automated Link Assistant helps in building internal links efficiently, while local SEO and WooCommerce SEO support ensure all aspects of your site are optimized.
Pricing
Key Features & Differentiators
- TruSEO On-Page Analysis
- Rich Snippets (Schema)
- Local SEO
- Smart XML Sitemaps
- Video SEO Sitemaps
- Social Media Integration
- Link Assistant
- WooCommerce SEO
- SEO Audit Checklist
- Redirection Manager
- Google News Sitemaps
- Robots.txt Editor
- SEO Optimizer
Pros
- Easy-to-use and easy setup
- User-friendly interface
- Intuitive
Cons
- Very costly
- Limited features
- A learning curve
12. SE Ranking
SE Ranking is an SEO tool that has been on the market for years. It provides a comprehensive solution for research, monitoring, site audits, content marketing, local SEO, rank tracking, and more. In its standard SEO toolkit, it offers features such as Keyword Suggestions and Keyword Grouping, Backlink Tracking, SERP Tracking, and Competitor Analysis tools.
Beyond what you may expect from many of the SEO tools out there, SE Ranking has also introduced an entire suite of AI-powered SEO tools that complement their core SEO offerings. The AI Writer, for example, is specifically engineered to generate high-quality content that ranks well and converts. You start by setting your parameters, then the tool will generate topic ideas, outlines, and the copy itself.
SE Ranking also has an AI Overviews Tracker that can help you monitor and understand how your content is or isn’t being featured in Google’s AI Overviews. Its analytics provide insights into AI snippets, keywords, and competitors, so you can better optimize for visibility.
Pricing
Key Features & Differentiators
- AI Content Writer
- SERP-Informed SEO Suggestions
- Real-Time Optimization Scores
- Insights Tool
- Competitor Monitoring
- AI Overviews Tracker
Pros
- All tools work together seamlessly
- Well-suited for both in-house teams and agencies
- Easy to use
Cons
- Less advanced options/functionality
- Some issues with customer service
13. INK
INK is an AI writing tool that’s designed to help you create content at a much larger and faster scale. It has a number of other tools in its arsenal that help support its main function of content generation. INK also has several AI-powered keyword research and clustering tools to help make the process of developing your keyword strategy more streamlined and efficient.
INK also offers AI image generation, an AI assistant trained on 130+ marketing skills, and an AI Content Shield. Their Content Shield product helps you evaluate the content you create for how much it reads like AI so you can make improvements before publishing and avoid any potential penalties from search engines.
Lastly, the platform comes with an SEO Optimization suite that provides you with a numeric score based on your key phrase and offers suggestions for additional improvement so you can be confident in the content you publish.
Pricing
Key Features & Differentiators
- AI Keyword Research Tool
- AI Keyword Clustering Tool
- AI Image Generation
- AI Marketing Assistant
- AI Content Shield & Plagiarism Checker
- SEO Optimization Suite
Pros
- Free courses and videos for continuous learning
- Community support and a robust helpdesk
- Easy to use
Cons
- Can be pricey, depending on how you need to use it
- Can make factual mistakes
14. NeuronWriter
NeuronWriter combines AI content creation, internal linking tools, and competitor analysis capabilities. To generate high-ranking blog posts tailored to specific search intent, it relies on natural language processing, data it pulls from Google’s SERPs, and competitor insights.
NeuronWriter emphasizes search intent, which is becoming more critical as users search more and more naturally. The better you can align your content with search intent, the more relevant your content will be, and your readers will be more engaged.
The platform starts by pulling recommended natural language terms based on what’s found in top-ranking competitor content. You can then draft a piece of content, receive a score on how well the content has been optimized, and make improvements. NeuronWriter also offers topic idea generation capabilities.
Pricing
Key Features & Differentiators
- Natural language term research and generation
- AI writing and content generation
- Content scores for optimization
- Topic idea generation
- Competitor insights
- Content planning, management, and publishing
Pros
- Content creation process is straightforward
- Easy to get started
- Intuitive UI
Cons
- Keyword research needs to be done outside of the platform
- Limited query allowances
Maximize Your Organic Potential with AI SEO Tools
Incorporating AI tools into your SEO strategy can be a game-changer. You can analyze data faster, optimize content better, and stay ahead of changing search engine algorithms. From AI-driven keyword research tools and visibility monitoring to content creation platforms, these tools empower marketers to make informed decisions and drive measurable results.
By leveraging the capabilities of AI, you can free up time for strategic thinking, enhance user experiences, and ultimately achieve a more efficient and effective SEO process. Start experimenting with these tools today and watch how AI can elevate your strategy, delivering better rankings, more traffic, and stronger performance.
Frequently Asked Questions
How can I select the most suitable SEO tool?
Selecting the right SEO tools for your business involves considering your industry and identifying which processes would benefit most from AI assistance. Evaluate the tool’s features, pricing options, client feedback, and reviews to determine if it aligns with your needs.
Consider whether the tool can help you create an organized and repeatable process, and if AI automation can enhance your scalability and efficiency. If the tool enables you to manage more clients, introduce new services, and boost revenues, it’s likely a valuable addition to your business.
What are the most effective methods for utilizing AI SEO tools?
When utilizing AI tools for SEO, it’s essential to adapt your prompts to leverage the strengths and limitations of each system. Understanding the unique capabilities of these tools, such as optimizing for specific keywords, and recognizing their limitations, like the inability to generate visual content, will help you achieve the best results.
It’s also crucial to perform a human review of the AI-generated SEO strategies to ensure they align with your goals and accurately reflect your brand’s voice. While AI can enhance your SEO efforts by providing valuable insights and suggestions, remember that it’s a complement to your expertise, not a replacement. Careful review and refinement of the AI’s output will ensure optimal SEO performance.
How is using AI SEO tools different from ChatGPT?
AI SEO tools are specifically designed to optimize website content for search engines. They provide features like keyword analysis, backlink tracking, site audits, and performance metrics to improve a site’s search engine ranking. Many AI SEO tools, like Goodie, can also help monitor your brand and content’s visibility in LLMs like ChatGPT.
ChatGPT is a versatile language model used primarily for generating human-like text based on given prompts. While ChatGPT can assist with creating SEO-friendly content by incorporating keywords and writing compelling meta descriptions, it doesn’t offer the comprehensive suite of specialized SEO features that dedicated AI SEO tools provide. Given that it learns from interactions with you and picks up certain biases as well, it can’t reliably inform you about your brand or company’s visibility on its own platform or other LLMs.
