Top Web3 and Crypto Marketing Agencies in 2024

NoGood is one of the most reputable marketing and growth agencies in the Web3, crypto, and NFT space. Our growth experts are already working with numerous companies in the crypto space, doing everything from rapid experimentation to channel assessment to market research.

In 2021, NoGood was one of the first in the space to recognize the value of NFTs; we created The Pandemonium, a project to foster a community of our own NoGoodies. As leaders in the industry, working with NoGood ensures you get the latest proven strategies and frameworks in Wweb3, NFT, and crypto marketing.

Here’s what Laura Vestal, Head of Marketing and Invisibly, had to say about her experience working with NoGood:

“The squad feels like a true extension of my own marketing team.”

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Learn how we increased user signups by 230% for Rivet, an open source Ethereum API

Coinbound is a cutting-edge crypto marketing agency that specializes in helping blockchain-based businesses achieve their marketing goals. What sets Coinbound apart from other crypto marketing agencies is their deep understanding of the blockchain industry and their ability to tailor strategies specifically for crypto projects. They have a vast network of crypto influencers, which enables them to create impactful campaigns and reach a targeted audience.

Additionally, Coinbound employs a data-driven approach, utilizing analytics and insights to optimize campaigns and deliver measurable results, ensuring that their clients’ marketing efforts translate into tangible growth and success in the highly competitive crypto landscape.

Here’s what Ty Smith, founder of Coinbound, had to say about the clients they’ve had the pleasure of working with:

“In the few years we’ve been around, we’ve had the pleasure of helping grow some of the most exciting companies in the space. Names like Litecoin, Cosmos, MetaMask, Voyager, eToro, and Shapeshift to name a few.”

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Rehab is a web3 and digital sustainability agency that helps disruptive businesses accelerate innovation and reduce speed to market. They pride themselves on giving their clients the “unfair advantage” through their digital expertise, and continuously keep a pulse on the latest news and insights in the technology and crypto industry.

Rehab works with businesses that have trusted them for over 18 years to produce goods and services that help them reach broader audiences and open up new revenue streams. Rehab specializes in innovation strategy and experience design. Google, Nike, Spotify, and Roche are just a few of Rehab’s clients.

Here’s what David Broad, Spotify’s Marketing & Strategy Director, had to say about their experience working with Rehab and their Triage approach:

“Triage delivers fun, accessible, and intuitive innovation ideas that has helped us drive growth for the Spotify Kids App.”

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Tenten is a full-service CX digital agency, working to simplify complexity through experience design and data-driven digital marketing strategies. They serve a variety of industries across enterprise, NFT marketplace, blockchain, SaaS, and crypto companies.

With a focus on product-led growth, Tenten operates on an agency subscription model for fast-moving brands. They mix knowledge, innovation, data, and technology to assist our clients in achieving growth through incredible user experience (CX).

“Working with Tenten has been extremely helpful to our team as they have provided valuable insight into architecture and direction for our E-Commerce.”

Calvin Chang, BESV

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Serotonin is a breakthrough marketing firm and product studio for transformative technologies. They bring breakthrough technologies to market and build ecosystems around them.

With a team of former executives from ConsenSys, Chainlink, Bridgewater Associates, General Assembly, and more, Serotonin partners with top businesses and entrepreneurs on brand positioning, business partnerships, media relations, product and content marketing and go-to-market strategy. Serotonin develops, incubates, and commercializes Web3 solutions with widespread appeal that address issues for both brands and customers.

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Bemeir is an e-commerce agency specializing in helping brands design, launch, support, maintain, and grow web3 websites and blockchain and cryptocurrency projects. The Bemeir team has been building, customizing, and configuring websites for over 20 years, and is well versed in e-commerce so as to anticipate future problems in web 3.0 that only experience in web 2.0 can teach you.

The Bemeir team has over 20 years of experience designing, constructing, and creating websites. They pride themselves on staying on the cutting edge of technology, and think the rapidly developing blockchain industry has enormous potential to transform every aspect of our economy.

“I would like to say that working with Maier and Bemeir was the highlight of my 5+ years of dealing with Magento.”

Brian Caporlette – CTO, G&G Outfitters

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A Web3 marketing agency specializes in helping brands grow in the crypto and blockchain industries. These agencies typically encompass a suite of services that focus on the digital promotion of blockchain technologies and crypto-based products and services, driven by experts with specific niche experience in the metaverse, NFT, and crypto spaces. These services might include everything from token distribution strategy to crypto community marketing, blockchain marketing and search engine optimization.

A crypto marketing agency also specializes in promoting and marketing businesses, projects, and brands within the cryptocurrency industry. These agencies play a crucial role in helping crypto businesses achieve their marketing goals and gain visibility in the highly competitive crypto landscape. While there is some overlap between crypto marketing agencies and Web3 marketing agencies, there are also subtle differences in their areas of focus.

Crypto marketing strategy: Crypto marketing agencies develop comprehensive marketing strategies tailored to the specific needs and goals of their clients. These strategies encompass various aspects, including market research, target audience identification, and competitive analysis.

Crypto marketing services: They offer a wide range of services to crypto businesses, such as social media management, content creation, email marketing, influencer marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. These services are designed to increase brand visibility and engagement.

Blockchain communities: Crypto marketing agencies help build and nurture blockchain communities around their clients’ projects. This involves engaging with the crypto community, managing online forums and social media groups, and fostering a positive reputation within the crypto space.

Crypto influencer marketing: They leverage influencers within the cryptocurrency industry to promote their clients’ projects. This can involve collaborating with prominent crypto YouTubers, bloggers, and social media influencers to reach a broader audience.

Video marketing: Video content is prevalent in crypto marketing. Agencies create engaging video content to explain complex concepts, showcase product features, and share insights with the crypto audience.

Advertising campaigns: Crypto marketing agencies design and execute crypto advertising campaigns across various platforms, including social media, cryptocurrency-related websites, and industry-specific publications. These campaigns aim to drive traffic, conversions, and community engagement.

Blockchain PR: Public relations play a crucial role in crypto marketing. Agencies manage media relations, press releases, and communication with crypto-focused news outlets to ensure positive coverage and maintain a strong online presence.

Reputation management: Reputation management is vital in the highly competitive and often volatile crypto market. Crypto marketing agencies work to maintain and enhance their client’s online reputation, addressing concerns and mitigating negative feedback when necessary.

Blockchain development collaboration: Some crypto marketing agencies work closely with blockchain development teams to ensure that marketing efforts align with the project’s technical developments. This close collaboration is crucial for conveying accurate information to the community.

Conversion Rate Optimization (CRO): They constantly monitor and optimize marketing campaigns to improve conversion rates, whether it’s attracting new users to a cryptocurrency platform or increasing participation in an ICO.

While crypto marketing agencies primarily focus on the cryptocurrency industry, Web3 marketing agencies may have a broader scope that includes marketing projects built on decentralized technologies and blockchain platforms. The distinction lies in the specific area of expertise and focus, but both types of agencies share an unwavering commitment to helping their clients achieve their crypto business goals, navigate the competitive market, and build a strong brand presence within the cryptocurrency and blockchain platforms.

1. Expert guidance

The most important reason to partner with a Web3 marketing agency as a growing brand in the crypto space is the ability to leverage the expert guidance of professionals who specialize in Web3 strategies. Web 3.0 gives creators even more autonomy to participate in open protocols and decentralized community-run networks and opens up the internet’s infrastructure to replace the centralized, corporate platforms that defined the Web 2.0 age.

Due to the drastic differences between web 2.0 and web 3.0, having a partner that is able to provide expert guidance on the specific opportunities in the new Web3 space is crucial for a brand’s continued growth and success.

2. Experience in niche industry

Having a solid foundation of experience within a niche industry is equally as important as having the expertise to execute certain Web3 specialized strategies. Partnering with a Web3 marketing agency means that the services and strategies that you receive as a brand are implicitly built upon data-backed learnings that come from historical experience in the industry. Experience is particularly important in niche industries such as blockchain and cryptocurrency, as it is more important than ever for brands to have partnerships with agencies that are able to be on top of all the latest trends and updates in the Web3 marketing space.

3. Access to specialized tools

On a more practical level, partnering with a Web3 marketing agency also has the benefit of providing access to specialized tools specifically optimized for the NFT, crypto, and blockchain spaces. These are tools that would be backed by experience in the industry and verified by the experts that use them, hence providing the key ingredient for success in an increasingly competitive space.

Choosing the right Web3 marketing agency is a lofty task; this is a choice that will likely determine the course of your brand’s growth trajectory in the Web3 space. To help you make that decision, here are three main factors to consider when choosing your Web3 marketing agency partner.

Specialization

Specialization may seem like an obvious factor to consider when choosing a Web3 agency, but it’s important to note that just because an agency offers Web3 marketing services does not necessarily mean that they specialize in the industry. Look into the agency’s past and current clients as well as the information they present on their services page to determine whether or not they actually have the specialized expertise and experienced individuals to help you reach your growth goals.

Case studies

Evidence is everything. Choose a Web3 agency with detailed case studies and results to show the work that they’ve done with other clients in the crypto and blockchain spaces. While every partnership always involves a level of risk, choose to minimize that risk and identify the partner that can help your brand achieve the highest level of success by looking at the growth stories that they have in their repertoire.

Pricing and fit

At the end of the day, choosing an agency partner is always also about pricing and fit. Consider the size, budget, and growth stage of your business and find an agency that matches that. Does the agency typically work with early-stage startups or legacy brands? Are they a team of 100+ people or are they a lean squad of 20 experts? These are key pieces of information that should be available on an agency’s website that you should consider in tandem with the stage of your business and the immediate goals that you want to achieve.