New York City is home to some of the industry’s most creative and innovative advertising agencies. As ad space continues to become more competitive, it’s even more important for businesses to partner with an agency that can create effective campaigns that connect with their target audience.
The best advertising agencies in New York City combine strategic thinking with cutting-edge creativity to deliver measurable results for their clients. And in 2024, they’re constantly stepping up their game to stay on top.
In this article, we’ll take a look at some of the top advertising agencies in New York City in 2024 to see what sets them apart from the rest.
What are the top advertising agencies in NYC?
1. NoGood
At NoGood, we’re an agency of experienced growth engineers, data scientists, creatives, and performance marketers. Harnessing the power of the latest growth strategies to build and execute the most efficient and cost-effective paid performance campaigns, we have a proven track record of success. We’ve built a diverse portfolio of clients from startup to enterprise across a variety of verticals like healthcare, pharma, fintech, SaaS, and much more.
We act as a seamless extension of your team, working closely with you to develop innovative solutions that are customized to your business and customers. We offer a unique squad model that allows our team to be flexible and offer top-notch support you can count on.
Noteworthy traits:
- Specialize in marketing for long-term growth
- Have helped companies like Lark Suite, ByteDance’s collaboration software company, break into the US market
- Work in tailored growth squads, ready to help you achieve rapid, consistent growth
- Take a rapid experimentation approach that educates customers and builds trust in your brand
Awards:
- “Brilliant Use of Search,” The Drum Awards for Marketing Americas 2023
- 16th Annual Shorty Awards: The Personality Hires: Building a Brand through Employee-Centric Content
- 16th Annual Shorty Awards: Holy Humor: How Upward Used Humor to Drive Virality & Community Engagement
- 16th Annual Shorty Awards: The First-Party Data Advantage: Putting the “Game” in Game-Changing Revenue Growth
- 15th Annual Shorty Awards: Building Community & Establishing Authority with the NoGood Brand
- 15th Annual Shorty Awards: Spearheading JVN Hair’s Largest Product Launch Ever
Office Location: New York, NY
Year Founded: 2016 New York, NY
Team Size: 50+ employees
Key Services: Growth marketing framework, idea validation, rapid experimentation, landing page building, competitor & market analysis, performance branding, customer persona research, Search Engine Optimization (SEO), content marketing, performance marketing, social and paid ads, Conversion Rate Optimization (CRO), lifecycle marketing, video marketing, analytics
Industries Served: B2B, consumer, fintech, SaaS, retail, healthcare, AI
Case studies: NoGood has worked with companies and brands like JVN, Steelseries, and more. Check out their success stories.
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2. Fluent, Inc.
Fluent, Inc. is a performance marketing agency that delivers customer acquisition solutions through their digital media portfolios and global partnerships combined with proprietary data and marketing technology.
They’re committed to providing value to their customers, consumers, and team members, so they emphasize outcome-based programs and frameworks. They tout a collaborative workspace with transparency at its core, and they’re not afraid to roll up their sleeves to find solutions and strive for perfection. You’ll feel that Fluent is a real part of your team.
Noteworthy Traits:
- Their platform expertise allows you to connect with highly qualified audiences that are already focused on buying with the power of industry experience and AI.
- With a focus on post-transaction, Fluent helps you get in front of your customers when they are the most engaged, driving more conversions.
- Fluent identifies untapped markets and unlocks new revenue streams you may not have previously explored.
Office Location: New York, NY
Year Founded: 2001
Team Size: 250
Key Services: Advertising offers, post-transaction advertisements, sponsored content, influencer marketing, performance advertising, audience targeting, customer acquisition, site monetization
Industries Served: Entertainment, retail, DTC, app and game development, streaming services
Case studies: See how clients from ticketing platforms to meal delivery services have benefited from working with Fluent by exploring their case studies.
3. BBDO
BBDO is an award-winning advertising agency, renowned for its branding capabilities, advertising efforts, and digital marketing expertise. They’ve built their highly respected reputation on their ability to combine data and creativity for effective campaigns. Businesses across various industries seek to work with BBDO for these campaigns that resonate with segmented audiences and achieve measurable results.
BBDO relies on their deep understanding of consumer behavior and trends, then marries that with creativity and innovation to impress clients and drive results.
Noteworthy traits:
- BBDO has received numerous awards, including Most Effective Network in the World, Network of the Decade, and Most Strategic Network in the World.
- They develop a well-rounded understanding of the client’s business goals, target audience, and competitive landscape before developing a campaign, ensuring effective and measurable results.
- They take a cross-disciplinary approach, involving teams of experts in strategy, creative, and technology to ensure each campaign is designed holistically.
Office Location: New York, NY; over 200 locations around the world
Year Founded: 1891
Team Size: 15,000 employees
Key Services: Advertising, brand strategy, customer engagement, digital marketing
Industries Served: Consumer goods, healthcare, financial services, automotive, technology, and more
Case Studies: See how several other clients have benefited from BBDO’s creative services.
4. Ogilvy
Ogilvy is one of the top advertising agencies in NYC, with a strong track record of working with prominent brands across various industries, from technology and healthcare to financial services and automotive.
Their focus on borderless creativity, data-driven insights, and innovation have enabled them to create integrated campaigns that drive measurable results. With their presence in 93 countries, Ogilvy is an excellent choice for businesses looking to expand their advertising efforts.
Noteworthy traits:
- Ogilvy was named #1 network for effectiveness in the 2023 WARC Effective 100 rankings.
- They have 131 offices in 93 countries.
- They rely on emotional campaigns that connect with the audience.
- Ogilvy pioneered information-rich “soft sell” ads.
Office Location: New York, NY; over 100 offices in other countries around the world
Year Founded: 1948
Team Size: 17,500 employees
Key Services: Digital strategy development, brand building, creative agency, digital marketing services, social media marketing, email marketing, display advertising
Industries Served: Retail, technology, healthcare, financial services, automotive, and more
Case Studies: Ogilvy has an impressive list of case studies, including work with Puma, Dove, Netflix, and Burger King. Check out their successful campaigns.
5. Grey
Grey Advertising’s unique ability to blend creative ideas with data-driven insights has made them a preferred growth partner for many leading brands. They’ve won several awards for their work, including Cannes Lions, One Show Pencils, and Clios.
With an advertising approach focused on being “famously effective,” Grey prioritizes creativity, innovative solutions, and digital strategies that produce measurable results. Grey’s commitment to excellence has earned them a reputation as one of the industry’s most successful and respected advertising agencies.
Noteworthy traits:
- Grey recognizes cultural value as a powerful driving force that propels people, brands, and the world forward.
- Proficient in a wide range of areas, Grey offers services in product design, experience design, visual identity, communications strategy, and more.
- Demonstrated success in creating effective campaigns across diverse industries, such as health, financial services, and entertainment.
Headquarters: New York, NY
Year Founded: 1917
Team Size: 2,400 employees
Key Services: Advertising strategies, experience design, digital marketing, digital experience personalization, communication strategies
Industries Served: Automotive, beauty, consumer goods, financial services, healthcare, media and entertainment, retail, technology, and telecommunications
Case Studies: Grey Advertising is responsible for successful campaigns for companies like Pringles, Pantene, Applebees, SoundCloud, and more. Check out their successful work.
6. Wieden+Kennedy
Wieden+Kennedy is considered one of the top advertising agencies in the United States and globally. They’re known for their innovative, memorable, and creative campaigns, and their work has garnered widespread recognition and awards.
In pushing boundaries and taking risks with their creative ideas, Wieden+Kennedy has had a significant impact on the advertising industry as a whole. Their campaigns stand out, catch attention, and influence wider strategies.
Noteworthy traits:
- They create adventurous and entrepreneurial stories.
- They rely on a stable network of clients, sports stars, and ad budget
- With strong, provocative relationships between clients and their customers. Wieden+Kennedy can push boundaries.
Office Location: New York, NY; 7 additional office locations around the world
Year Founded: 1982
Team Size: 1000
Key Services: Advertising campaign development, branding agency, social media marketing, data-driven strategies, experiential marketing
Industries Served: Retail industries, SaaS, commerce
Case Studies: Wieden+Kennedy boasts an impressive portfolio of clients, including Delta, Coca-Cola, Converse, and HP. Check out some of their notable case studies.
7. The Barbarian Group
The Barbarian Group relies on years of digital advertising experience and industry best practices to create innovative solutions and build campaigns that stand out from the pack. Their digital content spans mediums, including video content, social media, and search ads. Focusing on their client’s goals and needs, they seek to solve their unique challenges to drive business forward.
With an emphasis on the intersection of technology and culture, The Barbarian Group approaches advertising from the perspective of what will help drive more connection and interaction with customers.
Noteworthy traits:
- They emphasize experimentation and prototyping, incorporating AI, emerging technologies, and new learnings to drive success.
- Their proprietary open source coding language for programming graphics, audio, video, networking, image processing, and computational geometry won the inaugural Grand Prix for Innovation Lion at Cannes in 2013.
- The Barbarian Group has taken home several other industry awards, including Crain’s New York Best Places to Work, Most Innovative Culture (Digiday Worklife Awards), and several Shorty Awards.
Office Location: New York, NY
Year Founded: 2001
Team Size: 150
Key Services: Digital marketing, social media marketing, creative and content production, web services, design, product marketing
Industries Served: Technology, financial services, retail, web development
Case Studies: Explore The Barbarian Group’s successful campaigns and launches.
8. Busy Seed
BusySeed strives to go beyond traditional metrics, driving real business and revenue growth for their clients. Working with businesses across a range of sizes, from startups to enterprise companies, Busy Seed has used their award-winning growth strategies to dial in on significant revenue growth.
They focus on a unique combination of marketing and sales techniques alongside innovative technology to move the needle and effectively manage clients’ online presence. Their teams work as an extension of their clients’ business, fostering deep collaboration and building working relationships that become the foundation for success.
Noteworthy traits:
- BusySeed has a deep understanding of the digital domain and relies on this expertise to pioneer groundbreaking strategies to meet clients’ needs.
- They take a results-driven approach, customizing strategies to ensure each client sees measurable returns.
- They’ve won notable awards, such as Clutch’s “Top B2B Companies in New York” in 2021.
Office Location: New York, NY
Year Founded: 2013
Team Size: 20+
Key Services: Lead generation, brand awareness, reputation management, customer retention, market research, online sales optimization, content marketing, Search Engine Optimization (SEO)
Industries Served: Financial services, home services, legal, eCommerce, automotive, hospitality, SaaS
Case Studies: Explore BusySeed’s success stories across a wide range of industry verticals.
Best Advertising Agencies NYC: Final Thoughts
New York is the home of countless full-service advertising agencies that are known for their creativity and innovation. They’re at the forefront of the massive changes in digital marketing, and their expertise is vital for the businesses they partner with.
If you’re looking to kick off a partnership with an advertising agency in New York City, do your research to find the best of the best. The right relationship with the right agency will take your advertising strategies to new heights.
FAQs
What is the role of an advertising agency?
A full-service advertising agency assists clients with creating and executing advertising campaigns. The goal is to reach their target audience, promote products or services, and achieve marketing goals.
This involves conducting market research, developing creative concepts, designing advertisements, selecting appropriate social media campaign channels, and measuring the effectiveness of campaigns for clients. Ultimately, the goal is to generate awareness, interest, and demand for the client’s offerings.
What are the benefits of working with an advertising agency?
- Expertise in advertising: Agencies have specialized knowledge and experience in various aspects of advertising and marketing.
- Creative teams: They provide fresh and innovative ideas to effectively communicate with the target audience.
- Efficiency: Full-service agencies streamline the advertising process, saving time and resources for the client.
- Objective perspective: Agencies offer an external viewpoint, bringing insights and digital marketing strategies that may not be apparent internally.
- Measurable results: They utilize analytics and metrics to evaluate the success of advertising campaigns, allowing for data-driven decision-making.
- Scalability: Agencies can adapt to the client’s needs, whether a small-scale local campaign or a large-scale national initiative.
- Focus on core business: Outsourcing advertising tasks allows businesses to focus on their core competencies and strategic objectives.
- Innovative technology: Agencies use top tools and technologies for research, analytics, and campaign management to improve access and effectiveness.
- Building relationships: Long-term partnerships with an agency can help with ongoing collaboration, growth, and consistency in marketing efforts.
How to Choose a Full-Service Ad Agency
We evaluated the full-service digital agencies on this list based on the following to determine the top performers. Ultimately, the agency best suited for you and your business will depend on your needs and goals.
- Innovative approach – The agency should have a track record of creating unique and successful campaigns that stand out in a crowded marketplace.
- Strategic thinking – The agency should be able to develop campaigns that align with the client’s business objectives and effectively reach the target audience.
- Results – The agency should be able to demonstrate measurable results for their clients, whether it’s increased sales, brand awareness, or engagement.
- Good reputation – The agency should be well-known and have won awards for their work.
- Industry experience – The agency should have worked with clients in a specific industry and know about the latest trends and best practices.
- Client satisfaction – The agency should have happy clients, shown through testimonials, reviews, and long-term relationships.
