The Best PPC Agencies in London (UK) in 2024

The Best PPC Agencies in London (UK) in 2024

Finding the right PPC agency in London can be a game-changer for your business. This article explores the top 10 PPC agencies in London for 2024, known for their expertise,...

May 24, 2024

Finding the right PPC agency in London can be a game-changer for your business. This article explores the top 10 PPC agencies in London for 2024, known for their expertise, innovation, and proven results. From hyper-targeted campaigns to data-driven strategies, these agencies offer comprehensive services to help businesses achieve their marketing goals. Let’s dive in and discover which London PPC agency fits your needs perfectly.

Here’s what we’ll cover:

The 10 Best London PPC Agencies in 2024

1. NoGood


Description: NoGood is a digital marketing agency renowned for delivering exceptional pay-per-click (PPC) advertising results. With over $100M in spending learnings brought to each client, NoGood has established themselves as a trusted partner for startups and enterprises. Their annual retention rate of 88% speaks volumes about their effectiveness in helping clients achieve their marketing goals.

Specializing in hyper-targeted PPC campaigns, NoGood ensures that their clients get in front of high-intent customers across various platforms, from Google to Bing. By crafting meticulously tailored campaigns, they drive volume and improve the quality of leads. NoGood’s expertise lies in targeting the right keywords and audiences specific to each brand, maximising the impact of every advertising dollar spent.

What sets NoGood apart is their dedication to rapid experimentation and leveraging intent. They understand that PPC traffic is never fully cold; it’s all about capturing top-funnel traffic and seamlessly guiding it toward bottom-funnel conversions.

“The NoGood squad was dedicated to unlocking success since day 1 of our partnership and quickly ensured a high volume of sales.”

– Teresa Lo (VP of growth marketing, Amyris)

Office Location: London, New York, Los Angeles

Year Founded: 2017

Team Size: 50 – 100 employees

Key Services: Google Ads, Keyword Research, Bid Strategies, Lead Generation, Conversion Tracking, Ad Copy Optimization, International Campaign Strategy, Rapid Experimentation, Audience Research

Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI

Case Studies: View all case studies.

2. The Good Marketer

The Good Marketer

Description: At The Good Marketer, they excel at getting businesses seen by the right audience at the right time. Specialising in PPC management for small and medium businesses, they prioritise providing excellent value for money, regardless of budget size or niche. Their team of dedicated and results-driven marketers crafts compelling campaigns tailored to each business.

Their approach involves targeting key conversion funnel stages and matching audience personas with adaptive messaging and creative ads to drive performance. Focusing on maximising the value of every budget, they ensure no ad spend goes to waste, delivering unbeatable ROI. From paid ads to dynamic remarketing, they help businesses expand their reach and reintroduce customers to the sales cycle, ensuring sustained growth and success.

Office Location: London, England

Year Founded: 2017

Team Size: 11-50 employees

Key Services: Social Media Marketing Services, PPC Services, Search Engine Optimisation, Custom Web Development Experts, Content Marketing, Email Marketing, Digital Strategy

Industries Served: Manufacturing, Healthcare

Case Studies: View all case studies.

3. The Social Shepherd

The Social Shepherd

Description: The Social Shepherd distinguishes themselves by understanding the creative and performance aspects of digital marketing. From growing social communities to executing performance-driven paid media campaigns and crafting influencer strategies, they tailor their approach to fit each brand’s identity and goals. Their strategies are data-backed, ensuring effectiveness across various platforms.

Their status as Google Premier Partners and Meta Partners grants them exclusive access to features and insights, making them a go-to choice for brands looking to scale rapidly or optimise their current spending. With clients spending between £ 20k and £ 1,000,000+ monthly, The Social Shepherd’s international online presence and dedication to performance ensure that businesses can expand their reach and achieve their objectives efficiently.

Office Location: Bath, England

Year Founded: 2018

Team Size: 51-200 employees

Key Services: Social Media Marketing Firm, Paid Social, Social Campaigns, PPC Marketing, Digital Marketing Strategy

Industries Served: Health, Skincare, Jewellery

Case Studies: View all case studies.

4. SEO Works

SEO Works

Description: SEO Works is a leading PPC agency in the UK, serving businesses nationwide with a range of pay-per-click services focused on generating conversions and achieving a high ROI. Their award-winning PPC services cover various sectors, earning them recognition, such as ‘Best PPC Campaign’ at the Northern Digital Awards and ‘PPC Campaign of the Year – B2C’ at the UK Digital Excellence Awards. As a Google Premier Partner, they belong to the top 3% of agencies, achieving consistent client growth and utilising the latest technology for Google advertising.

From pre-campaign research advising on effective channels to ongoing optimisation, they ensure businesses maximise profits through data-driven campaigns. With expertise in channel effectiveness, online competition analysis, and budget allocation, SEO Works remains a leading PPC agency dedicated to delivering business results across the UK.

Office Location: London, Sheffield, Yorkshire & The Humber

Year Founded: 2008

Team Size: 51-200 employees

Key Services: SEO Agency, PPC Marketing, Paid Social, Content Marketing, Google AdWords, Amazon Ads, Web Design & Development

Industries Served: Automotive, B2B, Education

Case Studies: View all case studies.

5. Bind Media

Bind Media

Description: Bind Media is where paid media growth meets creative design, pushing the boundaries of what’s possible through advanced technology and creative services. Their proprietary tech and tech integrations supercharge paid media campaigns, offering custom bidding models, data science, advanced attribution projects, and platform integrations tailored to each client’s business needs. Bind Media ensures clients get the most out of their paid media investments.

Their creative services seamlessly complement paid traffic strategies, providing compelling ad creative and landing pages designed to convert more customers. Bind Media doesn’t settle for average conversion rates; instead, they emphasise continuous testing, iteration, and improvement to push the conversion needle further. With Bind Media, businesses can maximise the impact of their paid media and marketing spend, achieving better results and higher ROI.

Office Location: Bath

Year Founded: 2018

Team Size: 11-50 employees

Key Services: Paid Media, Performance Creative, Conversion Rate Optimisation, Google Analytics, PPC London

Industries Served: Tech, Travel

Case Studies: View all case studies.

6. Eskimoz


Description: Eskimoz is the paid media agency that sends your sales through the roof. Based in London, this agency understands the importance of effective paid media strategies that reach and convert audiences throughout the customer journey. Their expertise lies in crafting compelling advertising strategies that deliver and increase revenue for businesses.

At Eskimoz, the cross-channel media strategy begins with their team of paid media specialists. They guide clients through every stage of their media strategy, ensuring the message reaches the right audience at the right time on the right platforms. Using a data-driven approach, Eskimoz creates highly targeted strategies and tailored campaigns that optimise every penny of the budget. Selecting the most effective ad spaces and building cross-channel campaigns aligning with business goals help clients maximise performance and drive growth.

Office Location: London

Year Founded: 2015

Team Size: 51-200 employees

Key Services: SEO Agency, PPC Experts, Amazon SEO, Social Media Marketing Firm, Video Marketing, Conversion Tracking, Audit for Clients, Digital PR

Industries Served: Real Estate, Insurance, Healthcare

Case Studies: View all case studies.

7. Impression Digital

Impression Digital

Description: Impression Digital, leveraging advanced machine learning, a wide range of contextual signals, and bespoke in-house optimisation software, ensures your ads are placed in front of the right people at the right time. Specialising in eCommerce PPC, they have a proven track record and extensive experience running successful, large-scale global PPC campaigns across various industries.

With Impression Digital managing your eCommerce PPC strategy, your products are guaranteed to be front and centre, reaching those most likely to buy. They excel in placing products in top positions for high-intent, transactional keywords, ensuring maximum visibility to potential customers actively searching for your offerings. By optimising accounts based on data, Impression Digital ensures profitable Search and Shopping campaigns on Google, Bing, and Amazon, empowering you to make informed business decisions with access to detailed data and analysis.

Office Location: Nottingham

Year Founded: 2012

Team Size: 51-200 employees

Key Services: Digital Marketing Services, Search Campaigns, Content Services, Digital PR, Google PPC, Google Shopping, Conversion Potential Optimisation, Google Analytics

Industries Served: Ecommerce Sales, Fintech, B2B

Case Studies: View all case studies.

8. Hallam


Description: Hallam is one of Europe’s leading experts in Paid Search networks, recognised as a Google Premier Partner Agency. With a track record of award-winning work across paid media, Google acknowledges Hallam as one of the top-performing digital marketing agencies globally, ranking in the top 3% of all UK agencies.

This distinction ensures clients are in the hands of one of the world’s best media agencies. Hallam provides expertise in all areas of Google advertising, including Google Ads, Shopping, Display, YouTube, and more.

Office Location: London

Year Founded: 1999

Team Size: 51-200 employees

Key Services: Data-Driven Strategies, Paid Social, Social Media Marketing Firm, Exceptional Approach to SEO, Award-Winning Digital Marketing Agency, Affiliate Marketing

Industries Served: Ecommerce, Healthcare

Case Studies: View all case studies.

9. Extra Digital

 Extra Digital

Description: Extra Digital specialises in helping eCommerce businesses drive sales through Google Shopping and Google Ads, particularly for Shopify stores. They understand that in competitive markets, product feed optimisation is crucial for ensuring ads are seen and generating profitable sales. Their PPC Specialists excel in setting up Google Ads accounts, selecting the best keywords, crafting compelling ad copy, optimising shopping feeds, and managing campaigns to increase sales profitably.

As Google Ads certified partners with over 20 years of experience in PPC management, Extra Digital ensures clients get the best results from their advertising efforts. They offer comprehensive Google Ads management services, including Google Shopping, Search, Display Advertising, Smart Campaigns, Retargeting, and advertising on platforms like Bing, Facebook, Twitter, LinkedIn, and Amazon.

Office Location: Sandwich, Kent

Year Founded: 2002

Team Size: 11-50 employees

Key Services: B2B Lead Marketing, London PPC, Google Search Optimisation, Inbound Marketing, Shopping Ads, Social Media Marketing Services

Industries Served: Logistics, Healthcare

Case Studies: View all case studies.

10. The Brains

The Brains

Description: The Brains Marketing is London’s leading SaaS marketing agency, renowned for its award-winning expertise in accelerating growth, boosting MRR (Monthly Recurring Revenue), and improving CLV (Customer Lifetime Value). Specialising in helping SaaS companies of all sizes, The Brains Marketing focuses on improving lead-to-MQL (Marketing Qualified Lead) rates, reducing customer churn, and maximising ROI.

With a flexible, affordable, and infinitely scalable approach, they offer a dedicated SaaS marketing consultancy brand called SaaSible, catering specifically to SaaS businesses. Having helped numerous SaaS companies worldwide improve velocity metrics, increase MRR, eliminate churn issues, and enhance customer journeys, The Brains Marketing prides themselves on delivering tangible results.

Office Location: London, England

Year Founded: 2015

Team Size: 11-50 employees

Key Services: Search Advertising, Google AdWords, Amazon Ads, Social Media Marketing Services, Content Marketing, Email Marketing, Marketing Automation

Industries Served: SaaS, Mental Healthcare, B2B

Case Studies: View all case studies.

Frequently Asked Questions

What Is a PPC Agency?

A PPC agency is a company that specialises in managing PPC advertising campaigns for businesses. They help clients create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media. They aim to drive qualified traffic to the client’s website and maximize return on investment through paid advertising strategies.

How Much Do PPC Agencies Charge in the UK?

PPC agency pricing in the UK varies widely based on factors such as the agency’s reputation, experience, and the scope of services offered. On average, small to medium-sized businesses expect to pay between £500 and £5,000 per month for PPC management services. Larger enterprises with more complex campaigns may pay upwards of £10,000 or more monthly. It’s essential to request quotes from multiple search marketing agencies and consider the value they provide in relation to their pricing.

How Do I Choose a Good PPC Agency?
  • Reviews and Testimonials: Scrutinize client reviews and testimonials to gauge satisfaction levels and the agency’s reputation for delivering results.
  • Services Offered: Ensure the agency provides comprehensive services tailored to your needs, including campaign setup, keyword research, ad copywriting, landing page optimisation, and regular performance reporting.
  • Transparency in Pricing: Look for transparent agencies about their pricing structures, including any additional fees or charges.
  • Specialisation: Consider agencies specialising in your industry. They may offer valuable insights and strategies tailored to your specific niche.
  • Client Retention Rate: Inquire about the agency’s client retention rate, as this can indicate client satisfaction and the agency’s ability to maintain long-term relationships.
  • Personalised Strategy: Opt for agencies that develop personalised strategies based on your business goals, target audience, and budget constraints.
  • ROI Focus: Prioritize agencies that emphasise return on investment (ROI) and are focused on delivering measurable results and maximising your advertising budget.

Accessibility: Ensure the agency is easily accessible and responsive to your queries and concerns, fostering a collaborative working relationship.

Is PPC Cheaper Than SEO?

PPC advertising typically offers more immediate results but can be more costly in the long run than SEO. While PPC requires ongoing payments for ad placements, SEO focuses on organic search traffic and involves upfront costs for optimisation but generally has lower ongoing costs. The choice between PPC and SEO depends on factors such as budget, goals, and market competitiveness.

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