Oftentimes, it’s not worth it to sit around and wait for organic traffic to show results. Sometimes, you need to get results fast. As you’ve landed on this page, I’m guessing this is the case.
In the spirit of getting results fast, you don’t have to pick and choose from thousands of PPC marketing agencies in the UK, thanks to this list of the best PPC agencies in London.
While combing through these agencies, be sure to check out their case studies and industries served to ensure you get the best possible partner to help you achieve your goals!
The 11 Best London PPC Agencies in 2024
1. NoGood
Description: We are a digital marketing agency known for delivering exceptional pay-per-click (PPC) advertising results. With over $100M in spending learnings brought to each client, we have established ourselves as a trusted partner. Our annual retention rate of 88% speaks volumes about our effectiveness in helping clients achieve their marketing goals.
We specialize in hyper-targeted PPC campaigns to drive an influx of high-quality leads for our clients. By crafting tailored campaigns, we drive volume and improve the quality of leads. Our expertise lies in targeting the right keywords and audiences specific to each brand, maximising the impact of every advertising dollar spent.
What sets NoGood apart is our dedication to rapid experimentation. We leverage data-driven insights and knowledge of market trends to optimize PPC campaigns ensuring no advertising spend is wasted. We understand that PPC traffic is never fully cold; it’s all about capturing top-funnel traffic and seamlessly guiding it toward bottom-funnel conversions.
“The NoGood squad was dedicated to unlocking success since day 1 of our partnership and quickly ensured a high volume of sales.”
– Teresa Lo (VP of growth marketing, Amyris)
Office Location: London, New York, Los Angeles, Miami
Year Founded: 2017
Team Size: 50 – 100 employees
Key Services: Google Ads, Keyword Research, Bid Strategies, Lead Generation, Conversion Tracking, Ad Copy Optimization, International Campaign Strategy, Rapid Experimentation, Audience Research, Keyword Strategy
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI
Case Studies: View all case studies.
2. The Good Marketer
Description: The Good Marketer excels at getting businesses seen by the right audience at the right time. Specialising in PPC management for SMBs, they prioritise providing excellent value for money. Their experienced team of marketers crafts compelling campaigns tailored to each business’ target market.
Their approach involves targeting conversion funnel stages and matching audience personas with adaptive messaging and creative ads to drive performance. By focusing on maximising the value of every budget, they ensure no ad spend goes to waste. From paid ads to dynamic remarketing, they help businesses expand their reach and reintroduce customers to the sales cycle, ensuring sustained growth and success.
Office Location: London, England
Year Founded: 2017
Team Size: 11-50 employees
Key Services: Social Media Marketing Services, PPC Services, Search Engine Optimisation, Custom Web Development Experts, Content Marketing, Email Marketing, Digital Strategy
Industries Served: Manufacturing, Healthcare
Case Studies: View all case studies.
3. The Social Shepherd
Description: The Social Shepherd distinguishes themselves by understanding the creative and performance aspects of digital marketing. From growing social communities to executing performance-driven paid media campaigns, they tailor their approach to fit each brand’s identity and goals. Their strategies are data-backed, ensuring effectiveness across various platforms.
Their status as Google Premier Partners and Meta Partners grants them exclusive access to features and insights, making them a go-to choice for brands looking to scale rapidly or optimise their current spending. With a client base spending between £20k and £ 1,000,000+ monthly, The Social Shepherd’s international online presence and dedication to performance ensure that businesses can expand their reach and achieve their objectives efficiently.
Office Location: Bath, England
Year Founded: 2018
Team Size: 51-200 employees
Key Services: Social Media Marketing Firm, Paid Social, Social Campaigns, PPC Marketing, Digital Marketing Strategy
Industries Served: Health, Skincare, Jewellery
Case Studies: View all case studies.
4. SEO Works
Description: SEO Works is a leading PPC agency in the UK, serving businesses nationwide with a range of pay-per-click services focused on generating conversions and achieving a high ROI. Their award-winning PPC services cover various sectors, earning them recognition, such as ‘Best PPC Campaign’ at the Northern Digital Awards and ‘PPC Campaign of the Year – B2C’ at the UK Digital Excellence Awards. As a Google Premier Partner, they belong to the top 3% of agencies, achieving consistent client growth and utilising the latest technology for Google advertising.
From pre-campaign research advising on effective channels to ongoing optimisation, they ensure businesses maximise profits through data-driven campaigns. With expertise in channel effectiveness, online competition analysis, and budget allocation, SEO Works remains a leading PPC agency dedicated to delivering business results across the UK.
Office Location: London, Sheffield, Yorkshire & The Humber
Year Founded: 2008
Team Size: 51-200 employees
Key Services: SEO Agency, PPC Marketing, Paid Social, Google Ads, Content Marketing, Google AdWords, Amazon Ads, Web Design & Development
Industries Served: Automotive, B2B, Education
Case Studies: View all case studies.
5. Bind Media
Description: Bind Media is where paid media growth meets creative design, pushing the boundaries of what’s possible through advanced technology and creative services. Their proprietary tech and tech integrations supercharge paid media campaigns, offering custom bidding models, data science, advanced attribution projects, and platform integrations tailored to each client’s business needs. Bind Media ensures clients get the most out of their paid media investments.
Their creative services seamlessly complement paid traffic strategies, providing compelling ad creative and landing pages designed to convert more customers. Bind Media doesn’t settle for average conversion rates; instead, they emphasise continuous testing, iteration, and improvement to push the conversion needle further. With Bind Media, businesses can maximise the impact of their paid media and marketing spend, achieving better results and higher ROI.
Office Location: Bath
Year Founded: 2018
Team Size: 11-50 employees
Key Services: Paid Media, PPC Advertising, Performance Creative, Conversion Rate Optimisation, Google Analytics, PPC London
Industries Served: Tech, Travel
Case Studies: View all case studies.
6. Eskimoz
Description: Eskimoz is the paid media agency that sends your sales through the roof. Based in London, this agency understands the importance of effective paid media strategies that reach and convert audiences throughout the customer journey. Their expertise lies in crafting compelling advertising strategies that deliver and increase revenue for businesses.
At Eskimoz, the cross-channel media strategy begins with their dedicated team of paid media specialists. They guide clients through every stage of their media strategy, ensuring the message reaches the right audience at the right time on the right platforms. Using a data-driven approach, Eskimoz creates highly targeted strategies and tailored campaigns that optimise every penny of the budget. Selecting the most effective ad spaces and building cross-channel campaigns aligning with business goals help clients maximise performance and drive measurable growth.
Office Location: London
Year Founded: 2015
Team Size: 51-200 employees
Key Services: SEO Agency, PPC Experts, Amazon SEO, Social Media Marketing Firm, Video Marketing, Conversion Tracking, Audit for Clients, Digital PR
Industries Served: Real Estate, Insurance, Healthcare
Case Studies: View all case studies.
7. Impression Digital
Description: Impression Digital, leveraging advanced machine learning, a wide range of contextual signals, and bespoke in-house optimisation software, ensures your ads are placed in front of the right people at the right time. Specialising in eCommerce PPC, they have a proven track record and extensive experience running successful, large-scale global PPC campaigns across various industries.
With Impression Digital managing your eCommerce PPC strategy, your products are guaranteed to be front and centre, reaching those most likely to buy. They excel in placing products in top positions for high-intent, transactional keywords, ensuring maximum visibility to potential customers actively searching for your offerings. By optimising accounts based on data, Impression Digital ensures profitable Search and Shopping campaigns on Google, Bing, and Amazon, empowering you to make informed business decisions with access to detailed data and analysis.
Office Location: Nottingham
Year Founded: 2012
Team Size: 51-200 employees
Key Services: Digital Marketing Services, Search Campaigns, Content Services, Digital PR, Google PPC, Google Shopping, Conversion Potential Optimisation, Google Analytics
Industries Served: Ecommerce Sales, Fintech, B2B
Case Studies: View all case studies.
8. Hallam
Description: Hallam is one of Europe’s leading experts in Paid Search networks, recognised as a Google Premier Partner Agency. With a track record of award-winning work across paid media, Google acknowledges Hallam as one of the top-performing digital marketing agencies globally, ranking in the top 3% of all UK agencies.
This distinction ensures clients are in the hands of one of the world’s best media agencies. Hallam provides expertise in all areas of Google advertising, including Google Ads, Shopping, Display, YouTube, and more.
Office Location: London
Year Founded: 1999
Team Size: 51-200 employees
Key Services: Data-Driven Strategies, Paid Social, Social Media Marketing Firm, Exceptional Approach to SEO, Award-Winning Digital Marketing Agency, Affiliate Marketing
Industries Served: Ecommerce, Healthcare
Case Studies: View all case studies.
9. Extra Digital
Description: Extra Digital specialises in helping eCommerce businesses drive sales through Google Shopping and Google Ads, particularly for Shopify stores. They understand that in competitive markets, product feed optimisation is crucial for ensuring ads are seen and generating profitable sales. Their PPC Specialists excel in setting up Google Ads accounts, selecting the best keywords, crafting compelling ad copy, optimising shopping feeds, and managing campaigns to increase sales profitably.
As Google Ads certified partners with over 20 years of experience in PPC management, Extra Digital ensures clients get the best results from their advertising efforts. They offer comprehensive Google Ads management services, including Google Shopping, Search, Display Advertising, Smart Campaigns, Retargeting, and advertising on platforms like Bing, Facebook, Twitter, LinkedIn, and Amazon.
Office Location: Sandwich, Kent
Year Founded: 2002
Team Size: 11-50 employees
Key Services: B2B Lead Marketing, London PPC, Google Search Optimisation, Inbound Marketing, Shopping Ads, Social Media Marketing Services
Industries Served: Logistics, Healthcare
Case Studies: View all case studies.
10. The Brains
Description: The Brains Marketing is London’s leading SaaS marketing agency, renowned for its award-winning expertise in accelerating growth, boosting MRR (Monthly Recurring Revenue), and improving CLV (Customer Lifetime Value). Specialising in helping SaaS companies of all sizes, The Brains Marketing focuses on improving lead-to-MQL (Marketing Qualified Lead) rates, reducing customer churn, and maximising ROI.
With a flexible, affordable, and infinitely scalable approach, they offer a dedicated SaaS marketing consultancy brand called SaaSible, catering specifically to SaaS businesses. Having helped numerous SaaS companies worldwide improve velocity metrics, increase MRR, eliminate churn issues, and enhance customer journeys, The Brains Marketing prides themselves on delivering tangible results.
Office Location: London, England
Year Founded: 2015
Team Size: 11-50 employees
Key Services: Search Advertising, Google AdWords, Amazon Ads, Social Media Marketing Services, Content Marketing, Email Marketing, Marketing Automation
Industries Served: SaaS, Mental Healthcare, B2B
Case Studies: View all case studies.
11. PPC Geeks
Description: PPC Geeks is a PPC management agency offering clients a comprehensive suite of services designed to maximize return on ad spend. As a Google Premier Partner, they are recognized among the top 3% of certified companies in the UK, demonstrating their commitment to excellence and expertise in the field. The agency provides a free Google Ads audit for potential clients, showcasing their dedication to transparency and results-driven partnerships.
The skilled team at PPC Geeks is known for its proactive growth strategies that go beyond just clicks and conversions. They focus on creating bespoke campaigns that align with each client’s unique business objectives, ensuring long-term success. With over 100 five-star reviews from satisfied clients, PPC Geeks has built a reputation for delivering exceptional service and achieving remarkable results for their clients.
Office Location: London, Liverpool, Knutsford, Kendal
Year Founded: 2017
Team Size: 2-10
Key Services: Google Ads Management, Shopping Ads Optimisation, Merchant Center Setup and Management, Search Ads with Responsive Search Ads Integration, Remarketing Campaigns, Custom Reporting and Analytics
Industries Served: Ecommerce, Business Services, Consumer Products and Services
Case Studies: View all Case Studies.
Frequently Asked Questions
What Are the Benefits of Working with a PPC Agency?
Working with a PPC agency offers numerous advantages for businesses looking to enhance their online advertising efforts. Here are the key benefits based:
Expertise and Experience: PPC agencies bring specialized knowledge and experience in managing campaigns. Their expertise allows them to navigate complex platforms and avoid common pitfalls, leading to more effective campaigns and higher ROI.
Time Efficiency: Managing PPC campaigns can be time-consuming. Agencies handle everything from setup to monitoring and optimization, freeing up your time to focus on core business activities.
Cost-Effective Advertising: Agencies optimize ad spend, helping you achieve better returns on investment by identifying high-performing keywords and placements, thus reducing wasted budget.
Advanced Analytics and Reporting: PPC agencies use sophisticated analytics tools to track campaign performance, providing detailed reports that inform strategic decisions and highlight areas for improvement.
Continuous Optimization: PPC requires ongoing adjustments to adapt to market changes. Agencies continuously monitor and refine campaigns to ensure optimal ad performance throughout their lifecycle.
Access to Cutting-Edge Technology: Agencies invest in the latest tools and technologies, allowing them to leverage advanced analytics and stay ahead of competitors who may not have similar resources.
Strategic Campaign Planning: A PPC agency develops comprehensive strategies tailored to your business goals, ensuring that every aspect of your campaign aligns with broader marketing objectives.
Improved Ad Copy and Landing Pages: Agencies employ skilled copywriters who create compelling ad copy that resonates with target audiences, as well as optimize landing pages for higher conversion rates.
How Do I Choose a Good PPC Agency?
- Reviews and Testimonials: Scrutinize client reviews and testimonials to gauge satisfaction levels and the agency’s reputation for delivering results.
- Services Offered: Ensure the agency provides comprehensive services tailored to your needs, including campaign setup, keyword research, ad copywriting, landing page optimisation, and regular performance reporting.
- Transparency in Pricing: Look for transparent agencies about their pricing structures, including any additional fees or charges.
- Specialisation: Consider agencies specialising in your industry. They may offer valuable insights and strategies tailored to your specific niche.
- Client Retention Rate: Inquire about the agency’s client retention rate, as this can indicate client satisfaction and the agency’s ability to maintain long-term relationships.
- Personalised Strategy: Opt for agencies that develop personalised strategies based on your business goals, target audience, and budget constraints.
- ROI Focus: Prioritize agencies that emphasise return on investment (ROI) and are focused on delivering measurable results and maximising your advertising budget.
- Accessibility: Ensure the agency is easily accessible and responsive to your queries and concerns, fostering a collaborative working relationship.
What’s the Difference Between PPC and SEM?
Search Engine Marketing (SEM) is a long-term strategy that concentrates on techniques to boost the organic traffic to your website. Pay-Per-Click (PPC) advertising is a short-term strategy that enhances your visibility in search engine results by displaying your website at the top of the sponsored listings. PPC demands a larger financial investment than SEM, as you must pay a fee for each click received from the sponsored results.
Who Should Use a PPC Advertising Agency?
Paid search requires a higher monthly investment than other types of search engine marketing so it’s important to ensure you’re using it effectively so you can maintain a high ROI on your marketing budget.
Best use cases for paid search:
- Special offers like a promotion or sale
- Promoting a new product or service
- Looking to drive traffic fast
- Targeting a specific audience
