The 10 Best B2B Marketing Agencies in the UK in 2024

The 10 Best B2B Marketing Agencies in the UK in 2024

Finding the right B2B marketing agency can be a game-changer for your business. In this article, we explore the top B2B marketing agencies in the UK for 2024, known for...

May 24, 2024

Finding the right B2B marketing agency can be a game-changer for your business. In this article, we explore the top B2B marketing agencies in the UK for 2024, known for their award-winning strategies and proven results. From lead generation to brand development, these agencies offer a range of services to help businesses thrive.

Here’s what we’ll cover:

The 10 Best Award-Winning B2B Agencies in the UK

1. NoGood

NoGood

Description: NoGood is a leading marketing agency specializing in driving and nurturing leads at every funnel stage, optimizing the CAC-to-LTV ratio through data-driven growth and performance marketing strategies. The agency helps businesses secure the building blocks for sustainable and measurable growth.

With expertise in SEM, PPC, and content marketing, NoGood creates data-driven paid strategies to identify and commit to campaigns that drive high-value accounts to the sales funnel. The agency educates buyers at every sales funnel step to remove bottlenecks and ensure a smooth journey from awareness to conversion. Using hyper-segmentation, NoGood targets high-intent buyers to attract high-LTV accounts while keeping the CAC low. The agency’s customized B2B marketing strategies and demand generation expertise increase inbound sales and drive rapid growth across various sectors, remaining flexible to adjust to customers’ unique needs.

We’ve found the NoGood team to be a passionate partner that really understands the digital funnel from top to bottom. The US market has been a major challenge for us, but our acquisition and retention numbers are continuing to improve every month.

– Carlo Carli, General Manager

Office Location: London, New York, Los Angeles

Year Founded: 2017

Team Size: 50 – 100 employees

Key Services: Landing Page Building, Growth Marketing Framework, Search Engine Optimisation, Content Marketing, Performance Branding, Social Ads, CRO, Fractional CMO, SEM

Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI

Case Studies: View all case studies.

2. Digital Litmus

Digital Litmus

Description: Digital Litmus is a UK-based Growth and RevOps agency and a Platinum HubSpot Solutions partner, specializing in strategic B2B marketing that delivers exceptional sales results. Digital Litmus helps B2B SMEs grow faster by generating more leads, boosting sales, and leveraging technology for efficiency.

Digital Litmus uses B2B marketing expertise to drive growth, building scalable systems and processes. They offer profound insights into target audience pain points, needs, and wants, optimizing MarTech stacks and introducing new tools to streamline processes. They enhance conversion rates and generate revenue by delivering authentic, engaging content and building data-driven, personalized campaigns. Their approach also increases automation to bridge the gap between sales and marketing teams, ensuring seamless and effective operations.

Office Location: London, Greater London

Year Founded: 2015

Team Size: 11-50 employees

Key Services: Business Strategy, HubSpot Implementation, Content Strategy, Inbound Marketing, Graphic Design, B2B Design, Sales Enablement Services

Industries Served: Hospitality, Software

Case Studies: View all case studies.

3. Gravity Global

Gravity Global

Description: Gravity Global excels in decoding the complex to uncover untapped opportunities, solving complicated challenges to deliver exceptional growth programs and release potential for brands. They eliminate the need to juggle multiple specialist agencies by offering expertise across multiple specialisms. Their end-to-end capability ensures clients outperform competitors and accelerate growth through complete brand-to-demand programs.

Serving diverse industries such as aerospace, automotive, financial services, and technology, Gravity Global shares a common goal with its clients: the pursuit of transformational growth through detailed analysis. By embracing the complexity of modern markets, Gravity Global identifies real points of difference, uncovering competitive advantages that drive significant growth.

Office Location: London, London

Year Founded: N/A

Team Size: 501-1,000 employees

Key Services: Digital Strategy, Paid Search, Content Generation, Creative Production, Public Relations, Search Engine Optimisation, Performance Marketing Agency, Social Marketing

Industries Served: Aerospace, Financial Services

Case Studies: View all case studies.

4. Fabrik Brands

fabrik

Description: Fabrik Brands is a London-based branding agency serving organizations worldwide, specializing in creating new brands and revitalizing existing ones. Focused on branding, strategy, and brand naming, Fabrik ensures these fundamental disciplines are at the heart of brand-building and development. Their expertise turns complex brand strategies into compelling visual identities, logos, and messaging that resonate with target audiences.

Committed to delivering brands that thrive today and endure tomorrow, Fabrik provides comprehensive guidelines to help clients implement their new identity across every touchpoint. By breaking down creative barriers, they empower organizations to seamlessly integrate their brand identity throughout the company, ensuring consistent and impactful brand presence.

Office Location: London, England

Year Founded: 1995

Team Size: 2-10 employees

Key Services: B2B Branding, Naming, Digital Marketing Strategy, Digital Campaigns,

Industries Served: Retail, Technology, Gaming

Case Studies: View all case studies.

5. Blend

blend

Description: At Blend, they help businesses grow their pipeline by combining exceptional HubSpot websites with inbound demand generation. Since opening in 2010, Blend has partnered with numerous B2B companies, emphasizing two core beliefs: the role of websites in demand generation success and the necessity for marketing to focus on generating pipeline and revenue.

Observing that leads generated before explicit intent rarely convert, Blend is on a mission to deliver best-in-class websites tailored to the behavior and preferences of today’s buyers. By creating websites that act as powerful demand generation engines, Blend ensures that their clients’ pipelines are consistently fueled for sustained growth.

Office Location: Reading, Berks

Year Founded: 2010

Team Size: 11-50 employees

Key Services: Inbound Marketing, United Kingdom Branding, SEO Agency, Content Marketing Efforts, Social Media Marketing, Marketing Automation,

Industries Served: Financial Services, Tech

Case Studies: View all case studies.

6. Iris

iris

Description: Iris specializes in B2B branding and marketing strategy, addressing the needs of a new generation of business leaders and decision-makers. With dynamics like peer-to-peer influence, social responsibility, accelerated expectations, and limited bandwidth at play, Iris helps businesses stand out by being more disruptive, interesting, and useful than their competitors. Their approach ensures that choosing your business is easy and fosters powerful, emotional connections wherever your brand meets prospects.

Uniquely positioned to blend specialist B2B expertise with deep capabilities in data, technology, and consulting, Iris creates unexpected and powerful solutions for business brands. Their strength in creativity delivers transformational results across Europe, Asia, and North America. Renowned brands such as Samsung, PayPal, Adobe, HPE, and Roche rely on Iris to outsmart the competition and capture a greater share of business decisions.

Office Location: London

Year Founded: 1999

Team Size: 501-1,000 employees

Key Services: B2B Content Marketing Agency, B2B Lead Generation, Influencer Marketing, Performance Marketing, Social Media Marketing, Advertising Agency, Marketing Technology

Industries Served: B2B, Retail, Sports

Case Studies: View all case studies.

7. Velocity Partners

velocity

Description: Velocity Partners specializes in B2B tech marketing, helping ambitious marketers navigate fast-moving markets with clear-eyed strategy, heart-skipping creativity, and revenue-building performance. They are the go-to agency for those looking to build brands, create impactful campaigns, and develop performance marketing programs that accelerate pipelines and boost key metrics.

Velocity Partners believes in the power of crafted, confident, connected marketing, aiming to prove it generates more revenue than generic, uninspired efforts. Their approach makes B2B tech marketing a joyful and engaging endeavor, despite the challenges. They produce valuable content for B2B marketers, offering insights on planning and creating effective marketing that resonates with audiences and impresses stakeholders.

Office Location: London

Year Founded: 2000

Team Size: 51-200 employees

Key Services: B2B Content Marketing Agency, Search Engine Optimisation, B2B Web Design Agency, Social Media Advertising, Marketing Automation, Creative Agency

Industries Served: B2B, Tech

Case Studies: View all case studies.

8. Publicis Pro

publicis pro

Description: Publicis Pro is an integrated B2B marketing agency dedicated to uncovering the extraordinary in every business and sharing it with the world. Through their original platform, Untrended, they provide insightful B2B opinions and thinking. Their comprehensive approach combines strategy, creativity, influence, and commerce to move markets, create remarkable brands, shape decisions, and connect the sales journey.

As the B2B center of excellence for Publicis Groupe, Publicis Pro offers clients global scale with specialized business marketing talent in regional hubs. Their work with blue-chip and fast-growth clients like Smartsheet, Twilio, Sharp, and Rolls Royce showcases their capability. Recognized with multiple industry awards, including the Grand Prix at both the B2B Marketing Awards and The Drum B2B Awards, Publicis Pro is also celebrated as a dynamic and engaging place to start and grow a career in marketing, PR, and advertising.

Office Location: London, England

Year Founded: 2001

Team Size: 51-200 employees

Key Services: B2B Content Performance, Qualified Lead Increase, Social Media Management, Digital Services, Creative Campaigns, Strategic Planning

Industries Served: Financial Services, Travel

Case Studies: View all case studies.

9. CCG

CCG

Description: CCGroup is an award-winning international B2B technology PR, Industry Analyst Relations, and marketing consultancy, recognized as PRovoke’s 2023 EMEA Technology Consultancy of the Year and PRmoment’s Technology Agency of the Year for four consecutive years. Specializing in mobile and telecoms, fintech, enterprise technology, deep tech, and cybersecurity, CCGroup offers world-class communications services across media, industry analysts, and digital channels.

Their channel-agnostic, audience-centric approach focuses on addressing client challenges, achieving objectives, and delivering transformative outcomes through integrated marketing. Headquartered in London with operations across North America, CCGroup is a lead partner in the GlobalCom PR agency network, enabling them to provide support through 100 agencies in 70 countries. This integration of PR, analyst relations, and marketing best practices is essential for technology businesses to connect, communicate, and grow.

Office Location: London, London

Year Founded: 1984

Team Size: 11-50 employees

Key Services: Demand Generation, Community Management, Social Media Management, Digital Marketing Agency, Business Development, B2B Brands, Digital Marketing Campaigns

Industries Served: Fintech, Cybersecurity, Tech

Case Studies: View all case studies.

10. Digital Radish

digital radish

Description: Digital Radish, named after the world’s fastest-growing vegetable, excels at accelerating clients’ growth plans. As an insight-led marketing agency and creative business partner, they are the second fastest-growing marketing agency in the UK, with accolades from the 2020 B2B Marketing Awards and The Drum B2B Awards.

Specializing in helping technology and media businesses launch new products and enter new markets, Digital Radish combines strategic focus with creative and digital expertise to help clients achieve their goals. Founded by former client-side marketers, Digital Radish understands the client’s perspective, shaping their strategic, results-driven approach. They offer various services, from strategy to creative campaigns, events, and content, helping clients raise their profile, generate leads, and drive revenue.

Office Location: London, England

Year Founded: 2013

Team Size: 11-50 employees

Key Services: Account-Based Marketing, Creative Design, Full-Service Digital Marketing Agency, Video Production, Content Marketing Efforts, United Kingdom Branding, Influencer Marketing

Industries Served: Legal, Travel

Case Studies: View all case studies.

Frequently Asked Questions

What Is a B2B Marketing Agency?

A B2B marketing agency provides digital marketing services tailored specifically to business-to-business (B2B) companies. These agencies help B2B businesses reach their target audience, generate leads, and increase sales through various marketing strategies and tactics designed for the B2B market.

The Cost of a B2B Marketing Agency in the UK

The cost of a B2B marketing agency in the UK varies depending on several factors, including the agency’s reputation, experience, and the scope of services required. On average, B2B marketing agencies in the UK may charge anywhere from £1,000 to £10,000 per month for ongoing services. Project-based fees can range from a few thousand pounds for smaller projects to tens of thousands for larger, more complex campaigns.

Do You Need a B2B Marketing Agency?

If you’re struggling to generate leads, establish a solid online presence, or develop a cohesive marketing strategy, hiring a B2B marketing agency can be invaluable. These agencies specialize in strategies tailored to B2B businesses, helping you reach your target audience effectively. Outsourcing your marketing needs to experts saves time and resources while gaining access to industry insights and cutting-edge techniques. A B2B marketing agency can boost your brand visibility, lead generation, and your bottom line.

Choosing a B2B Marketing Agency: Key Considerations

When choosing a full-service B2B marketing agency, consider the following key factors:

  • Experienced Professionals: Look for agencies with experience in your specific industry.
  • Track Record: Check for client testimonials and case studies to gauge the agency’s success.
  • Services Offered: Ensure the agency offers the services you need, such as SEO, content marketing, or lead generation.
  • Communication: Clear and timely communication is crucial for a successful partnership.
  • Budget: Determine if the agency’s pricing aligns with your budget and expected ROI.

Cultural Fit: Choose an agency partner whose values and culture align with yours for smoother collaboration.

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