Following the right voices is essential to keeping ahead of industry shifts and refining your strategies with relevant, data-backed insights. LinkedIn has become a hub for top-tier marketers sharing practical knowledge, proven frameworks, and data-backed strategies that drive results. But with so much information out there, where do you start? We’ve curated a list of LinkedIn’s most influential marketers and thought leaders whose expertise is shaping the field in 2024 and beyond — here are the ones to watch.
- Ryan Pearson
- Ali Kaltman
- Eugene Healy
- Dave Gerdhardt
- Katelyn Bourgoin
- Lenny Rachitsky
- Brian Balfour
- Joanna Wiebe
- Alex Lieberman
- NoGood
What is a LinkedIn influencer?
A LinkedIn influencer in marketing is a recognized expert who uses LinkedIn to share high-value insights, data-backed strategies, and emerging trends specifically tailored to the marketing field. These influencers stand out for their ability to break down complex marketing concepts—such as growth strategies, digital advertising, SEO trends, and customer acquisition—into actionable advice that resonates with both seasoned marketers and newcomers alike.
Marketing influencers on LinkedIn often include CMOs, agency leaders, growth strategists, and industry consultants who have a proven track record in driving results. They post a range of content, from case studies and how-to guides to commentary on the latest industry shifts. By consistently providing unique perspectives and sharing real-world examples, they have built dedicated followings of marketers looking to refine their skills and stay ahead in a rapidly changing field. Following these marketing-focused LinkedIn influencers is an effective way to access leading strategies and insights from top professionals driving the industry forward.
Top LinkedIn Influencers You Need to Follow
1. Ryan Pearson
Known for his innovative growth strategies, Ryan Pearson shares insights on scaling businesses with a data-driven approach, focusing heavily on digital and performance marketing tactics.
Experience: Tubi, Cash App, and BlackRock, Toyota, Coca-Cola, Canon, Oscar Mayer, HBO, Stella Artois, Absolut
Expertise: Digital transformation, brand strategy, strategic thinking
Followers: 11K+
Why you should follow: Pearson posts a “10 things I’m paying attention to today” roundup every single morning to help you stay updated on the top happenings in the digital media and marketing space.
2. Ali Kaltman
Ali Kaltman is an organic social marketing specialist who emphasizes the power of authentic brand-building and community engagement without heavy reliance on paid ads.
Experience: Anheuser-Busch, Grüns, The Branded Moment
Expertise: Marketing strategy, brand building, brand marketing, personal branding, social media
Followers: 6K+
Why you should follow: Ali provides insights on how to build brand loyalty and drive organic growth, making her ideal for those seeking to boost engagement without relying on paid media.
3. Eugene Healy
Known for his innovative growth strategies, Ryan Pearson shares insights on scaling businesses with a data-driven approach, focusing heavily on digital and performance marketing tactics.
Experience: Lecturer at Melbourne Business School
Expertise: Brand strategy, trend forecasting, branding
Followers: 5K+
Why you should follow: Eugene’s thought-provoking insights into the dynamics of brand and consumer desire will inspire you to rethink your marketing strategies and help you create brands that resonate on a deeper level.
4. Dave Gerdhardt
Known for his growth-focused approach to brand building, Dave Gerhardt shares valuable strategies on demand generation and creating impactful organic marketing campaigns.
Experience: 12+ years in growth marketing, former CMO at Drift, and founder of multiple marketing communities
Expertise: Demand generation, B2B growth strategies, brand visibility, and organic growth
Followers: 172K+
Why you should follow: Dave Gerhardt shares proven strategies for B2B growth and brand visibility, offering practical insights that help marketers drive demand and engage their audiences effectively.
5. Katelyn Bourgoin
Katelyn Bourgoin is a customer insight specialist who shares expertise on using customer psychology and data to drive meaningful marketing and growth.
Experience: 10+ years as a growth strategist and customer insight consultant for high-growth companies
Expertise: Customer psychology, audience insights, data-driven growth strategies
Followers: 74K+
Why you should follow: Katelyn provides actionable insights on understanding customer behavior, ideal for marketers looking to deepen audience connections
6. Lenny Rachitsky
Lenny Rachitsky is a former product lead at Airbnb and a trusted voice in the startup community, sharing insights on growth strategies, product management, and scaling businesses effectively.
Experience: Product lead at Airbnb
Expertise: Growth strategy, product-market fit, customer acquisition
Followers: 216K+
Why you should follow: Lenny provides practical advice on navigating the startup landscape and effectively driving growth, making his insights essential for aspiring entrepreneurs and marketers.
7. Brian Balfour
Brian Balfour is the CEO of Reforge and a former VP of Growth at HubSpot, specializing in growth strategy and user acquisition. He shares in-depth analyses of growth frameworks and strategic marketing insights.
Experience: Reforge, Hubspot, Long Journey Ventures
Expertise: Growth, customer acquisition, marketing, product management, social networking, social gaming, game mechanics, online communities, startups, entrepreneurship,
Followers: 52K+
Why you should follow: Brian provides detailed insights into effective growth tactics and frameworks, making his content invaluable for marketers focused on sustainable growth.
8. Joanna Wiebe
Joanna Wiebe is the founder of Copyhackers and a leading expert in conversion copywriting and growth marketing. She shares strategies for crafting compelling marketing messages that drive conversions.
Experience: Intuit, Copyhackers
Expertise: Copywriting, conversion rate optimization, growth marketing
Followers: 26k
Why you should follow: Joanna’s insights into effective copywriting and conversion strategies are essential for marketers looking to enhance their messaging and drive better results.
9. Alex Lieberman
Alex Lieberman is the co-founder and CEO of Morning Brew, a media company that provides business news and insights to a millennial audience, and a thought leader in growth marketing.
Experience: Alex has scaled Morning Brew to reach millions of subscribers and has become a leading voice in the marketing community
Expertise: Growth marketing, audience engagement, and content strategy.
Followers: 168K+
Why you should follow: Alex shares invaluable insights on building a brand and growing an audience in the digital age, making him a go-to resource for marketers looking to innovate and drive engagement.
10. NoGood
NoGood is a growth marketing agency that partners with brands to leverage data-driven strategies and innovative marketing tactics to achieve scalable growth. Through rapid experimentation, industry-leading partnerships, and data-backed strategies from our team of growth experts, we turn tactics into actionable frameworks and insights that drive rapid growth and maximize revenue potential.
Experience: Nike, TikTok, Intuit, MongoDB, Inflection, Oura, Amazon, Spring Health, P&G, Match Group
Expertise: Performance marketing, organic social, AI, SEO, SEM, paid social, lifecycle marketing
Followers: 53K+
Why you should follow: Follow NoGood for direct insights from our growth experts and access to essential industry news and thought leadership that will enhance your marketing strategies and drive measurable results.
What is the value of following LinkedIn influencers?
Following LinkedIn influencers in the marketing space offers a direct line to the latest strategies, insights, and trends from top professionals shaping the field. These influencers often share first-hand knowledge of what’s working in real-time, from campaign innovations to shifts in consumer behavior, making them invaluable resources for staying competitive and informed. Their content often includes actionable tips, case studies, and expert analyses that can help you adapt your own strategies with proven approaches.
Moreover, LinkedIn influencers frequently engage with their audience, creating an interactive environment where you can discuss current trends, ask questions, and gain fresh perspectives on the challenges you’re facing. Following them can also expand your network, connecting you with like-minded marketers, industry leaders, and potential mentors. Whether you’re aiming to sharpen your skills, stay updated on the latest tools, or connect with others in your field, following LinkedIn influencers can provide unique professional growth opportunities.
