There are 4.95 billion social media users globally, meaning 61% of the world’s population uses social media. By the end of 2024, it is estimated that social media users will reach 5.17 billion. Influencer marketing, however, is projected to reach $21.1 billion.
For 2024, there is an 82% plan to allocate a budget for influencer marketing, a 122% increase from 2017. Everyone is on social media, and almost anyone can have an audience.
With this growth in mind, social media has evolved from a social tool into a powerful lever for brands to connect with their existing and potential audiences. With a large chunk of the world’s population leading active lives online and consuming content daily, social media presence has become a non-negotiable for brands.
But here’s the caveat: the space is ultra-saturated, and standing out is harder than ever. Moreover, consistently keeping up with high quality and quantity to reach the right audience, with the right content at the right time is no easy feat and requires proper resourcing to maintain. And, of course, there is always the healthy consumer skepticism that brands grapple with on social — the challenge to establish true connections by delivering value, rather than overly promotional messaging that’s alienating.
This has especially been propelled by the rise of short-form videos and platforms favoring this content. TikTok reigns supreme, with 55.5% of brands using it for influencer marketing in 2024. Instagram Reels and YouTube Shorts on TikTok’s heels, user attention spans have decreased even further — and the expectation for high-quality, authentic, and valuable content is higher than ever.
As social media has grown to be the must-have in any brand’s marketing toolkit, it is. Currently, social media services have been created to make the job easier to handle. At NoGood, we will answer your questions on how (and which) social media services can benefit you in 2024.
Here’s what we’ll be covering:
- What is social media servicing?
- Can I hire someone to manage my social media?
- How much is a social media service?
- What services should a social media agency offer?
- Top 10 social media agencies & services to keep in mind
- Closing thoughts
What is social media servicing?
Social media servicing is referred to as managing and maintaining an online presence for a business or individual across different social media platforms. An online presence includes creating and curating content, responding to comments or messages, engaging with followers, analyzing data and metrics, and implementing strategies to grow their audience and enrich brand visibility.
Currently, social media servicing is essential to growing a brand or individual through digital representation while building relationships with an audience and achieving the brand or individual’s personal goal of driving website traffic. Startups or established brands have benefitted and are benefiting from social media servicing, and some benefits to highlight include enhanced online visibility, targeted specific audience niches, expanded customer outreach, diverse marketing opportunities, and heightened profitability.
Can I hire someone to manage my social media?
With social media servicing, it is always an option to hire someone to manage social media. Handling both a business and its social media can be demanding and time-consuming. Social media platforms are varied, and the need to stay active and engaging on each can have many businesses challenged to juggle their responsibilities effectively.
Hiring a well-informed professional in the realm of social media and the responsibilities of understanding the latest trends and algorithms is essential. Professionals can consist of freelancers, contracting social media agencies, or in-house social media managers. As social media manager, they can design customized approaches to enhance brand visibility, drive engagement, and achieve specific business goals.
Nevertheless, the choice can depend on factors such as budget, specific needs, and the level of expertise. A strategic approach to social media management may be necessary to stay relevant yet competitive in today’s digital world.
How much is a social media service?
For those who have the budget to manage their social media professionally, it can cost significantly depending on the social media service. Small businesses or individuals who are willing to start social media services might begin at a few hundred dollars per month. This might include a basic plan of managing one to two platforms.
However, for larger businesses with more expansive needs, such as managing multiple platforms, creating high-quality content, running advertisement campaigns, and providing detailed analytics and reporting, the cost can be several thousand dollars per month or more.
What’s important to understand is that social media management today involves a lot more nuance than in the past. A typical list of mandatory action items and services to manage a successful social presence includes but isn’t limited to:
- Multi-channel strategies (Meta, TikTok, YouTube, LinkedIn, Twitter, Pinterest, Snapchat, etc.)
- Channel-specific content calendar management (ideally each calendar will be in tune with each platform’s demographic and expectations)
- Channel-specific content creation (this includes multiple formats, delivery styles, themes that resonate with the platform’s standards and audience expectations)
- Channel-specific analytics (understanding key metrics for each platform and measuring account performance accordingly).
What services should a social media agency offer?
Social media agencies must offer a wide range of services to cater to the needs of their customers. This includes:
Multi-channel expertise
Each social media platform works differently with different demographic makeup, features to use, content expectations and standards, and an overall different culture. Social media agencies must effectively leverage these platforms to reach and engage with their clients’ target audiences.
Understanding platform differences and their features is crucial, as the various platforms have their own set of rules, algorithms, and user behaviors. For example, what works on TikTok might not work on Instagram; the same could be said about X (formerly Twitter) and LinkedIn. Agencies need to understand these nuances and tailor their strategies accordingly.
This concerns knowing the optimal posting times, content formats (such as images, videos, or text), hashtag usage, and tone of voice appropriate for each platform.
Different social media platforms attract different demographics. While TikTok is popular among younger audiences spanning Gen Alpha and Gen Z who seek authentic, “delulu” content, LinkedIn is for business-oriented individuals networking with other professionals alike. Social media agencies must be proficient at examining audience demographics on each platform and formulating content that resonates with them — and moreover, choosing the right channel mix for each brand partner based on their North Star goals.
Beyond the technical aspects, agencies need to comprehend the culture of platforms. The culture on TikTok is highly sensitive and timely, with “if you know, you know” jokes and discourse that challenges brands to join in on the conversations by adding value, while Instagram could skew more evergreen and be more forgiving of not following hot topics and trends.
Content creation
Social media agencies need to have a diverse skill set encompassing various content creation styles such as copywriting, design, and video content creation.
Copywriting is an essential building block for content creation. Whether it’s a text-driven or multimedia post, the written message accompanying any kind of post across platforms has the potential to communicate the brand’s message effectively, capture attention, evoke emotions, and encourage action within limited character counts or space.
For example, while a post on LinkedIn or X might be more directly impacted by the quality of copywriting, even image-based and video-based content relies heavily on competent writing since this skill is the cornerstone of the captions, hashtags, and even video scripts that drive the brand message home.
Visual content and/or design content should be offered through highly skilled designers of agencies to create eye-catching graphics, images, and infographics that align with the brand’s identity and resonate with the target audience. Design expertise is vital for platforms such as Instagram, Pinterest, and Facebook, where still, visual content plays a substantial role in attracting and retaining audience engagement.
Video content is most popular on the dynamic social media platforms of TikTok, Instagram, YouTube, and Facebook — the easiest, yet most essential, route for social media presently. Social media agencies should be able to deliver high-quality video content according to the niche of the channel and its audience, including short-form videos, narration videos, tutorials, and more.
While both copywriting and design content come together with video content, filming and editing are the most crucial steps to creating captivating and engaging video content. The agency partners ideally will be able to provide in-house content creator talent as well as creator and influencer sourcing capabilities to help brands leverage the best talent to speak to the niche audience they aim to reach.
Furthermore, social media agencies must possess the ability to adapt their content creation strategies according to the exact needs and attributes of individual social media platforms since each platform has its own unique set of content structures, specifications, and best practices. For instance, X, due to its 280-character limit, demands content that is concise and attention-grabbing.
In contrast, on Instagram, content usually thrives from visually appealing images or videos with immersive captions and relevant hashtags. On the other hand, TikTok and Snapchat prioritize short-form content with creative filters and music.
By customizing content to align with the preferences and behaviors of users on each platform, social media agencies can guarantee that their content resonates effectively with the target audience and achieves the desired goals.
Analytics & reporting
Social media agencies need to offer in-depth data reporting and analysis solutions to effectively survey and evaluate the performance of their client’s social media accounts by tracking key metrics such as reach, engagement rate, click-through rates, impressions, and follower growth. By analyzing this data, agencies can acquire insights into what content resonates with the audience, which methods drive results, and areas for improvement.
Data-driven decision-making is critical for devising sufficient social media strategies. Social media agencies should use data insights to determine trends, comprehend audience behavior, and optimize their clients’ content and campaigns for more satisfactory performance. Agencies can refine their strategies in real-time through the leveraging of data, and allocate resources more effectively.
Diverse social media platforms offer a combination of metrics to calculate performance. Social media agencies must understand which metrics are most suitable for each channel and align them with their client’s objectives. For example, if the brand’s objective is to grow an engaged community, the key metrics to evaluate would range from unique viewers or reach to engagement and follower growth; however, if the objective is website traffic, the metric focus will switch to link clicks and click-through rates.
By focusing on the correct metrics, agencies can accurately evaluate performance and assemble informed decisions to drive success for an individual or brand’s social media.
Creator & influencer marketing
Social media agencies can enhance clients’ online presence and reach through creator and influencer marketing. Creator partnerships that are a strong fit for the brand further build on social media efforts on any brand’s owned channels and give an opportunity for any brand to tap into the engaged communities these creators have cultivated through their content.
Social media agencies can strengthen their clients’ brand messaging and reach by collaborating with relevant creators and influencers. These partnerships provide access to a fresh audience and can significantly boost engagement and brand visibility. By supplementing the content produced for owned social channels with influencer-generated content, agencies can diversify their content strategy and tap into the influencer’s loyal follower base.
Moreover, social media agencies must carefully handpick creators and influencers whose values, audience demographics, and content style align closely with their client’s brand identity and goals. To achieve this level of alignment, detailed information on audience overlaps with the target market, as well as insights into the creator’s channel performance, are crucial. Once partnerships are established, agencies must effectively manage these relationships, guaranteeing clear communication, mutual agreement of expectations, and alignment on campaign ideals.
Top 10 social media agencies & services to keep in mind
1. NoGood
At NoGood, we believe in prioritizing a performance-first approach and data-driven content above all else, guaranteeing that every action we take is geared towards achieving measurable results for channels and clients. Our in-house content creators formulated a model designed to cultivate and expand audiences and communities. Every partner encounters our metrics-driven approach, which is used across all channels.
Key Services: SMM, SEO, CRO, SEM, Social Ads, Content Marketing, Email, Video, and SMS Marketing
Channels: Meta, TikTok, YouTube, LinkedIn, X (formerly Twitter)
Key Features: In-house Content Creators, Omnichannel Strategy, Deep Analytics Expertise, Proprietary Creator Network
2. Sociallyin
“Collaboration and curiosity” is the motto for Sociallyin. Hence, the two C’s on their logo. Sociallyin strongly believes in working together and curiosity for innovation and success. The marketing team at Sociallyin is composed of inspirational creatives who always seek to defeat challenges. Their expertise and relentless pursuit of excellence have earned them global recognition for their innovation and leadership in the industry.
Key Services: Social Media Strategy, Social Media Management, Community Management, Paid Social Advertising, Influencer Marketing Agency, Social Media Communities
Channels: LinkedIn, Meta, X (formerly Twitter), YouTube, TikTok
Key Features: Social Selling, Data Analysis & ROI Modeling, Content Production
3. Disruptive Advertising
Disruptive Advertising is for authentic brands and marketers who align business goals to the right marketing strategy and provide the people, tools, and technology to deliver breakthrough results. Those who work with Disruptive Advertising are given access to exclusive relationships, content, and community.
Key Services: Paid Search Advertising, CRO, Facebook Advertising, Landing Page Design, Google Shopping Campaigns, SEO Services
Channels: Meta, YouTube, TikTok, Pinterest
Key Features: Search Engine Optimization, Paid Social, Amazon Marketing, Creative Services, Email Marketing, Website Optimization
4. Lyfe Marketing
LYFE Marketing are experts in developing and enforcing highly effective social media strategies. They specialize in social media marketing campaigns, prioritizing helping their local Atlanta businesses succeed through a social presence. They leverage high-quality images, incorporate clients’ logos, and design occasional graphics to guarantee that every content fragment is visually appealing and aligned with their client’s brand uniqueness.
Key Services: Social Media Advertising Agency, Social Media Campaign Management, Short Video Management, Social Media Advertising Services, Email Marketing
Channels: Meta, X (formerly Twitter), LinkedIn, Pinterest
Key Features: SEO, PPC, Social Media Marketing, Content Marketing, Website Design and Development
5. Favoured
London-based award-winning company Favoured increases its consumer base and profit margins. Through their expertise in performance marketing, they are results-driven with proactive communication, intelligent marketing approach, and unconventional originality. They continue to bring outstanding performance for their clients no matter what.
Key Services: App Marketing, Performance Marketing, Lead Generation, Blockchain Marketing, Outdoor Advertising, Social Media Advertising, Search Engine Marketing
Channels: Meta, Google, TikTok, LinkedIn
Key Features: Advertising, Influencer and Organic Social, Email and Push Automation, Growth Hacking, CRO & ASO, Design, Motion, Graphics, Video
6. Firebelly Marketing
Firebelly Marketing is a top-rated, highly regarded, and award-winning social media marketing firm that is very social media oriented 100% of the time. They are all social or nothing. Their goal is to increase the likeability of brands. The firm represents core matters (focus, integrity, innovation, reliability, and excellence) that navigate its operations and illustrate its business guidelines.
Key Services: Visual Content Development, Social Media Management Services, Influencer Marketing Services, Social Media Ads, Social Listening
Channels: Meta, LinkedIn, X (formerly Twitter), Youtube, TikTok, Pinterest, Spotify
Key Features: User-Generated Content Marketing, Audience Identification and Targeting, Creative Development, Budget Optimization
7. Neuelane
An advertising form run by senior-level creative problem solvers, Neuelane creates irresistible advertising. Whether the target audience is niche or large, their expertise allows them to encounter success, enabling the engagement and conquering of a brand’s audience. Through strategizing, brands can have connections and foster engagement. Success is upon brands through their marketing journey with Neuelane.
Key Services: Social Media Campaigns, Social Media Advertising Campaigns, Brand Development, Website Development, Video Production
Channels: Meta, TikTok, LinkedIn
Key Features: Media Buying, Creative Development, Campaign Execution
8. One 10 Media
One 10 Media is an eCommerce growing company that operates other considerable eCommerce businesses and employs several agencies. These specialists assist brands in conversational marketing and comprehending the standpoint from the consumer end versus the other way around. They truly understand how to efficiently connect with their clients.
Key Services: Paid Social, Email Marketing, SMS Marketing, Facebook Ads, Google Ads, Sales Funnels
Channels: Meta, Google, Email & SMS
Key Features: Email and SMS Campaigns, Grow Acquisition Channels, Increase AOV and LTV
9. ATTN Agency
ATTN Agency is a full-funnel performance and marketing agency that quickly grows companies that work with them through data-driven analysis, skillful advertising buying, and creative services like no other. With a proven track record, they have a dedicated team of digital marketers who are devoted to helping their clients above and beyond.
Key Services: Social Media Marketing Solutions, Search Engine Marketing, Social Media Marketing Strategy, Digital Marketing Services, Email Marketing, YouTube Advertising Services, Google Ads, Creative Design Services
Channels: Meta, TikTok, Google, Bing, YouTube
Key Features: Tactical and Agile Media Buying, Build Brand Loyalty and Recognition, Aquire New and Retain Existing Customers
10. Socialistics
Socialistics can retell a story compellingly and fascinatingly to a brand’s audience. Meticulously dissecting written words, motions, and images of clients, they can capture a true feel to share a story on social media platforms with a specific touch.
Key Services: Content Marketing, Social Media Platforms, Blogging, Facebook Advertising, Social Media Ads
Channels: Meta, X (formerly Twitter), YouTube, LinkedIn, TikTok
Key Features: Creative Development, Copywriting, Reporting
Closing thoughts
Whether a small business, individual, or larger business, it’s essential for brands of all sizes to invest in building out a strong social media presence — and as the resource needs for such projects increase, professional servicing may be needed to achieve significant results.
In 2024, social media servicing will be seen more often in a vibrant and dynamic sense, reflecting the ever-evolving essence of digital communication and brand engagement. Individuals or brands can showcase their talents to their audience by backing up a social media service.
Through strategic partnerships with creators and influencers, detailed data analysis, and adept content creation, social media agencies help brands cut through the noise and develop meaningful connections with their target audiences. By staying up-to-date on the latest trends and platform nuances, agencies ensure their clients remain ahead of the game in an ever-changing digital landscape.
As brands continue to recognize the tendencies of social media in their marketing strategies, the market for effective social media servicing is only expected to grow. Whether through in-house management or reaching specialized agencies, investing in social media management is no longer a luxury but a need for brands looking to flourish in the digital age. By harnessing the power of social media servicing, brands can unlock new avenues for growth, engagement, and success in 2024 and beyond.
