Best 15 AI Tools For Agencies In 2024 (Free & Paid)

Staying ahead of the competition and delivering compelling marketing content throughout the customer journey is paramount in the fast-paced digital marketing landscape. As marketing professionals navigate this dynamic terrain, the integration of advanced AI tools has emerged as a transformative force.

These tools, designed for marketing agencies, not only automate decisions but also elevate the efficiency and effectiveness of marketing automation. The synergy between marketing content and AI-driven solutions offers a powerful means to engage potential customers, enhance customer interactions, and generate valuable insights.

This article explores the realm of artificial intelligence tools, focusing on advanced AI tools tailored to the unique needs of marketing agencies. From streamlining content creation processes to optimizing marketing automation, these tools redefine how agencies navigate the complex customer journey, empowering them to make informed, automated decisions that drive results.

What are AI tools?

AI tools are software applications that leverage artificial intelligence algorithms to execute specific tasks and resolve various challenges. These tools find applications across diverse industries.

AI tools employ machine learning algorithms to scrutinize data and formulate decisions grounded on identified patterns and trends within that data. This mechanism enables them to work efficiently and make predictions based on the information at hand.

The adoption of AI tools offers numerous benefits in different domains:

1. Increased efficiency: AI-powered tools automate repetitive tasks, saving business time and resources.
2. Enhanced accuracy: AI tools can make informed decisions by analyzing data patterns, reducing errors, and improving outcomes.
3. Data analysis: AI tools can process vast amounts of data quickly, providing valuable insights for marketing strategies, content strategies, and customer engagement.
4. Personalization: In marketing, AI tools can tailor content and recommendations to individual customers, improving customer experiences and conversion rates.
5. Automation of marketing tasks: AI tools assist marketing teams by streamlining tasks like email campaigns, content creation, and social media posts. They can optimize subject lines, suggest content, and even automate email marketing campaigns.
6. Competitive analysis: AI tools enable competitive intelligence by monitoring competitor activities, top-ranking pages, and keywords. This aids in refining marketing strategies.
7. SEO optimization: AI can help in keyword research, analyzing keyword density, and creating SEO-optimized content for search engines. It aids in improving a website’s visibility on search engine result pages.
8. Content creation: AI-powered content marketing tools assist in generating creative content and personalized campaigns. They help create high-quality videos, product descriptions, and other marketing materials.
9. Customer insights: AI tools analyze customer behavior and journeys, providing actionable insights for marketing campaigns and strategies.
10. Virtual assistants: Some AI tools act as virtual assistants for marketing teams, offering notable features like content suggestions, competitor analysis, and even automating decisions to reduce human intervention.

AI tools are invaluable in modern marketing and business operations. They empower marketing teams, business owners, and digital marketers to make informed decisions, create high-quality content, and deliver personalized experiences to potential customers.

These tools are instrumental in enhancing efficiency, increasing customer engagement, and achieving better results in the highly competitive world of digital marketing.

The 15 best AI tools for agencies

Best free AI tools for agencies

1. ChatGPT

AI Tool Type: Chatbot

Best For: Answering questions and solving problems

Pricing: Free (with paid options)

How your agency can benefit from ChatGPT

ChatGPT is a versatile and user-friendly chatbot that can benefit your agency in several ways:

• Cost-Efficiency: The free entry point allows your agency to access powerful AI capabilities without incurring initial costs, making it budget-friendly.
• Quick Responses: ChatGPT is adept at answering questions and solving problems, which can improve customer interactions and support services.
• Enhanced User Experience: The exceptional user interface of ChatGPT ensures a seamless experience for both your agency and its clients.
• Scalability: As a large language model (LLM) with natural language processing (NLP), ChatGPT can adapt to an unlimited range of topics, making it a versatile tool for various agency needs.
• Continuous Improvement: ChatGPT’s machine learning capabilities mean it becomes smarter as more people use it. This ensures that the responses it provides become more accurate and valuable over time.
• Professional Interaction: Your agency can engage with ChatGPT like a pro by using prompt engineering techniques to elicit the best responses tailored to your specific requirements.
• SEO Enhancement: For agencies focused on digital marketing, ChatGPT can be used in conjunction with SEO strategies. There are even dedicated ChatGPT cheat sheets designed to optimize SEO efforts.

2. Fireflies

AI Tool Type: AI transcription

Best For: Transcribing meeting notes & automating meeting recordings, transcriptions, and notes

Pricing: Free with paid options starting from $10 per seat/month 

How your agency can benefit from Fireflies

Fireflies is an AI transcription tool designed to streamline meeting management and note-taking processes, benefiting your agency in various ways:

• Efficient Meeting Documentation: Fireflies excels in automating the recording, transcription, and note-taking processes during meetings. This ensures that valuable discussions and insights are accurately captured and can be easily referenced in the future.
• Searchable Meeting Records: The tool makes meeting records searchable for extended periods, allowing your agency to access and retrieve information from past meetings weeks, months, or even years down the line. This feature enhances knowledge retention and decision-making.
• Teamwide Benefits: Fireflies distinguishes itself by providing value to everyone on your agency’s team. Unlike tools that benefit only a single user, Fireflies benefits the entire team by automating documentation tasks, eliminating the need for manual updates of documents like Google Docs.
• AI-Powered Transcription: Fireflies leverages artificial intelligence to transcribe spoken language accurately. This ensures that the transcriptions are highly reliable and saves your agency time and effort.
• Integration Capabilities: Fireflies integrates seamlessly with popular video conferencing platforms like Zoom, Google Meet, and others. This means your team can continue using their preferred meeting software while benefiting from Fireflies’ transcription and documentation capabilities.
• Flexible Pricing: With both free and paid options, Fireflies offers flexibility in pricing, making it accessible to agencies of varying sizes and budgets.

3. Midjourney

AI Tool Type: Image generator

Best For: Generating images in countless styles

Pricing: Free with paid options starting from $10 

How your agency can benefit from Midjourney:

Midjourney is an impressive AI image generation tool that allows your agency to create stunning and diverse images in various styles. Here’s how your agency can benefit from Midjourney:

• Artistic Image Generation: Midjourney stands out for its capability to generate images in countless styles. This allows your agency to create unique and visually captivating artwork, graphics, or visuals for marketing campaigns, presentations, and more.
• Free Option for Stunning Art: The free option of Midjourney produces stunning art, making it accessible for agencies on a budget or those looking to experiment with AI-generated visuals before committing to a paid plan.
• User-Friendly: The tool is user-friendly, requiring only prompt input. After a short wait, it produces surprising and impressive results, even inspiring users to view the prompt submissions as a form of art in themselves.
• Commercial Potential: With generous commercial terms, Midjourney can be utilized for commercial projects, allowing your agency to incorporate AI-generated visuals into your marketing materials, websites, and more.
• Expansive Free Trial: Midjourney offers an expansive free trial version, giving your agency the opportunity to explore its capabilities and creative potential before deciding to upgrade to a paid plan.
• Integration with Discord: It’s important to note that Midjourney requires Discord to function. This integration ensures a seamless experience for users familiar with the platform.

4. Tome

AI Tool Type: Presentation builder

Best For: Creating text, images, and slides for presentations

Pricing: Free with paid options starting from $8/month 

How your agency can benefit from Tome

Tome is a versatile AI storytelling partner that can assist your agency in efficiently creating presentations with text, images, and slides. Here’s how your agency can benefit from Tome:

• Effortless Presentation Creation: Tome simplifies the process of creating presentations by generating content, including text, images, and slides, from a single prompt. This automation speeds up the presentation-building process significantly.
• Exceptional Value: Tome stands out for offering a robust presentation-building service at an exceptionally low price point, making it a valuable asset for agencies looking to optimize their content creation process on a budget.
• Customization Options: The tool allows users to add their own images, edit presentations using a drag-and-drop web editor, and even record narration. This customization flexibility ensures that presentations can be tailored to your agency’s specific needs.
• Broad Applicability: Tome is a versatile tool that can benefit a range of professionals, including teachers, content creators, and small marketing teams. It can be used to quickly create personalized presentations, making it an invaluable asset for various scenarios.

5. BeforeSunset

AI Tool Type: AI-powered task organization

Best For: AI-powered task organization for optimized workflows

Pricing: Start for free with the option to upgrade to $9.99 per month.

How your agency can benefit from BeforeSunset

BeforeSunset is an AI-driven web application that excels in simplifying calendar, task, and to-do list management. Here are some key considerations for your agency:

• Seamless Task Integration: BeforeSunset’s AI engine is adept at seamlessly integrating your to-do list with your calendar. You can create actionable tasks or subtasks, and the AI takes care of organizing them efficiently within your day.
• Time-Tracking Capability: The tool offers a valuable time-tracking feature, allowing you to analyze the time spent on tasks retroactively. This is instrumental in understanding your time management tendencies, whether you tend to overestimate or underestimate task durations.
• Analytics Console: BeforeSunset provides an analytics console that categorizes your time based on task tags. This feature offers actionable insights into where your time is allocated, aiding in more efficient task allocation and prioritization.
• Enhanced Productivity: Whether it’s personal or professional tasks, having an AI assistant handle the planning and scheduling empowers you to focus more on task execution and less on the intricacies of organization.

• Efficient To-Do List Management: BeforeSunset is a valuable tool for agencies seeking efficient organization of to-do lists and tasks, ensuring that critical activities are optimized and aligned with your calendar.
• Optimized Calendar Usage: The AI-driven task organization extends to calendar optimization, helping agencies make the best use of their time by intelligently scheduling and managing tasks.
• Time Utilization Insights: Through time tracking and the analytics console, agencies can gain valuable insights into how time is spent on various tasks and projects, ultimately leading to improved time management and productivity.

6. Designs.ai

AI Tool Type: AI-powered design

Best For: Designs.ai is a free AI tool that empowers you to create visually appealing and creative designs for a variety of content types, including social media posts, presentations, videos, and more. Here’s what you can expect from Designs.ai:

Pricing: Designs.ai offers both free and paid versions of the platform to accommodate your agency’s needs:

• Free Version: With the free version, you can create up to ten designs per month. It grants access to basic design features and templates, although designs may include watermarks.
• Paid Version: The paid version of Designs.ai provides unlimited design creation capabilities and full access to all advanced features and templates without any watermarks.

How your agency can benefit from Design.ai

• Time and Effort Savings: Designs.ai saves you time and effort by automating the design process. You can swiftly create designs, and the platform’s AI technology ensures they are visually appealing and aligned with your brand.
• Cost-Effective Design: The tool eliminates the need for costly graphic design services or specialized equipment, making design more accessible and cost-effective for your agency.

• Image Recognition: Designs.ai incorporates image recognition, enabling you to generate designs based on images uploaded to the platform. This feature adds a layer of creativity and inspiration to your design process.
• Advanced Editing Tools: The platform provides advanced editing tools for tasks such as text formatting and object placement. These tools ensure that the final design aligns precisely with your specifications and creative vision.

7. Grammarly

AI Tool Type: Online grammar checking

Best For: Grammarly is a free online AI tool that serves as a grammar checker, assisting you in identifying and correcting various writing errors, including grammar, spelling, punctuation, and more. It finds applications in various writing scenarios, encompassing academic, business, and personal writing. 

Pricing: Grammarly provides both free and premium versions of its software. 

• Free Version: The free version offers basic grammar, spelling, and punctuation checking. It also provides suggestions for enhancing your writing.
• Premium Version: Starting from $15 per month per member, the premium version elevates your writing experience with advanced features, including a more robust grammar checker, style and tone suggestions, and a plagiarism detector.

How your agency can benefit from Grammarly

• Enhanced Writing Accuracy: Grammarly helps you improve the accuracy and effectiveness of your writing by identifying and correcting mistakes, ensuring that your content is polished and professional.
• Versatile Application: Whether it’s academic documents, business communications, or personal writing, Grammarly is a versatile tool suitable for various writing purposes.

• Advanced AI and Machine Learning: Grammarly employs advanced artificial intelligence and machine learning algorithms to thoroughly analyze text and provide precise corrections. It goes beyond basic spell-checking to address common grammar mistakes like subject-verb agreement, verb tenses, and sentence structure.
• Spelling and Punctuation Checks: The tool not only identifies and corrects spelling and punctuation errors but also addresses issues related to clarity, conciseness, and style, ensuring that your writing is both correct and effective.

8. Descript

AI Tool Type: All-in-one audio and video editing

Best For: It offers a comprehensive set of editing tools for audio and video content, including noise reduction, EQ and compression, and video stabilization. 

Pricing:

Descript offers both free and paid versions of the tool:

• Free Version: The free version allows you to edit up to three projects, with a maximum length of 30 minutes each month.
• Paid Version: Starting from $12 per month (billed annually), the paid version of Descript provides access to more advanced editing features. It includes unlimited project creation and allows you to work with longer recordings, making it suitable for agencies with higher editing demands.

How your agency can benefit from Descript

Descript offers several advantages for your agency:

• Efficient Collaboration: Its collaborative tools and real-time tracking features facilitate effective team collaboration and real-time edits, saving time and increasing productivity.
• Accessibility Enhancement: Descript helps content creators make their content more accessible to a broader audience by offering captioning and subtitle features.

• Comprehensive Editing Tools: Descript provides a wide range of features for editing audio and video content. This includes noise reduction, equalization (EQ), compression, video stabilization, and more.
• Transcription Capabilities: One of Descript’s standout features is its AI-powered transcription capabilities. It can transcribe both audio and video recordings, making it easy to edit the corresponding text and media. You can also directly edit the transcript, simplifying tasks like removing filler words and reordering sentences.
• Caption and Subtitle Integration: The tool offers options for adding captions and subtitles to your videos, enhancing accessibility, and making your content more inclusive.

9. AnswerThePublic

AI Tool Type: Keyword research and blog idea generation

Best For: AnswerThePublic simplifies the process of generating content ideas by allowing users to input a keyword or topic, which the tool then uses to provide a list of related keyword ideas. 

Pricing:

AnswerThePublic offers both free and paid versions of its tool:

• Free Version: The free version allows users to conduct a limited number of searches per day.
• Paid Plans: Starting from $5 per user per month (billed annually), the paid plans provide additional features and functionalities, including unlimited searches, more detailed visualizations of data, and the ability to export data for further analysis and use.

How your agency can benefit from AnswerThePublic

AnswerThePublic offers several notable benefits for your agency:

• Fresh and Relevant Content Ideas: The tool assists content creators in generating fresh and relevant ideas for blogs or websites. By identifying questions and phrases that people are searching for related to a specific topic, content creators can address specific questions and needs.
• Enhanced Content Planning: AnswerThePublic’s keyword suggestions help agencies plan their content strategy more effectively. It enables them to create content that aligns with user queries and search intent, improving content relevance and visibility.

• Long-Tail Keyword Ideas: AnswerThePublic generates a wide range of long-tail keyword ideas based on the keyword or topic provided. These keywords are often specific and valuable for content creation.
• Categorized Suggestions: The tool organizes the generated keyword ideas into different categories, making it easy for users to identify the most relevant and valuable keywords. This categorization streamlines the content ideation process.

Best paid AI tools for agencies

10. Motion

AI Tool Type: Productivity

Best For: Automating scheduling tasks & managing to-do lists efficiently

Pricing:

• $19/month (billed annually)
• $34/month (billed monthly) 

How your agency can benefit from Motion

Motion is a powerful productivity tool that automates scheduling and enhances task management. Here’s how your agency can benefit:

• Time Savings: Motion is built to automate the often time-consuming tasks associated with scheduling and managing to-do lists. This can save your agency significant time, potentially up to 14 hours of duplicated work each week.
• Productivity Boost: By automating to-do lists and prioritizing tasks, Motion helps improve productivity for your agency and team members.
• Cost Justification: Motion’s approach to pricing is unique. It calculates the value of the time it saves you. This transparent approach helps justify the cost of the service by highlighting the tangible benefits it provides.
• Versatile Functionality: Motion offers a wide range of features, serving as not just a scheduling tool but also a calendar, task manager, meeting assistant, and project management tool. This versatility makes it a valuable asset for agencies looking to streamline their workflow.
• Integration Capabilities: Motion seamlessly integrates with popular work resources such as Google Calendar, Zoom, Zapier, Gmail, and Outlook. This ensures that it fits seamlessly into your agency’s existing workflow.

11. Murf

AI Tool Type: AI voice generator

Best For: Converting text to speech & generating voices in up to 20 languages

Pricing:

• Starting from $29/month
• $228/year 

How your agency can benefit from Murf

Murf is an AI voice generator that excels in converting text to speech and offers a range of features that can benefit your agency:

• Multilingual Voice Generation: Murf stands out by providing AI-generated voices in up to 20 languages, which is especially valuable for agencies working with diverse clientele or international markets.
• Soundtracks and Music: With its paid plans, Murf.ai includes soundtracks and royalty-free music, enhancing the audio quality of your content. This can be a valuable addition for agencies involved in podcasting, video production, or multimedia content creation.
• Transcription Services: Beyond voice generation, Murf can also be used for transcription purposes, making it a versatile tool for agencies that need accurate text transcripts.
• Content Enhancement: Murf allows quick and easy edits to generated voices, including adjustments to pitch, style, speed, and emphasis. This feature empowers agencies to create highly customized and engaging audio content.
• Visual and Audio Integration: The tool enables the integration of images, videos, and music, enhancing the overall content experience. This is particularly useful for agencies producing multimedia content for various platforms.
• High-Volume Content Creation: Murf.ai is well-suited for agencies and professionals who need to create large volumes of content efficiently. It streamlines the voice generation process, enabling agencies to produce content at scale.
• Limitations and Access: It’s important to note that while Murf offers valuable features, there are limitations on the free trial, which may restrict access for potential users. Agencies should consider their specific needs and budgets when evaluating pricing options.

12. GitHub Copilot

AI Tool Type: AI coder

Best For: Assisting with coding tasks

Pricing: Starting from $10/month 

How your agency can benefit from GitHub Copilot:

GitHub Copilot is a powerful AI coding partner that can significantly benefit your agency by providing assistance with coding tasks. Here’s how your agency can benefit from GitHub Copilot:

• Efficient Coding Assistance: GitHub Copilot is designed to help programmers write code more efficiently. It utilizes the OpenAI Codex to offer code suggestions and solutions, making it an invaluable resource for coding projects.
• User-Friendly: Even coders with limited experience can leverage GitHub Copilot to achieve substantial results. It simplifies the coding process by providing code snippets and solutions in response to prompts or comments.
• Versatile Applications: GitHub Copilot can assist with a wide range of coding tasks, from solving specific problems to generating entire code segments. It’s a versatile tool that can benefit programmers in various industries and domains.
• Collaborative Coding: This AI tool can be especially useful for teams working on coding projects. It facilitates collaboration by suggesting code and solutions based on project requirements, improving productivity and code quality.
• Low Monthly Cost: GitHub Copilot is available at an affordable monthly cost, starting from $10. This makes it accessible to individual programmers, small teams, and agencies looking to enhance their coding capabilities without breaking the bank.

13. Jasper.ai

AI Tool Type: AI-powered copywriting

Best For: Businesses and marketers seeking efficient content creation

Pricing:

• Jasper.ai offers a free trial, which allows you to generate a limited amount of content for free.
• Jasper.ai’s starting price per month is $39 (billed annually). 
• For access to the full suite of features, including team collaboration, content brief customization, and API integration, paid subscriptions are available.

How your agency can benefit from Jasper.ai

• Efficient Content Creation: With its AI-powered capabilities, Jasper.ai streamlines content creation, allowing your agency to produce engaging and effective content more efficiently.
• Brand Alignment: The tool’s customization options ensure that your copy aligns with your brand’s personality and style, maintaining consistency in your messaging.
• Cost Savings: By automating copywriting, Jasper.ai reduces the need to hire professional copywriters, saving your agency money.

• Conversion-Optimized Copy: Jasper.ai leverages advanced natural language processing (NLP) algorithms to generate high-quality, conversion-optimized copy. This ensures that your content not only engages your audience but also drives results.
• Customizable Tone and Voice: The tool allows you to customize the tone and voice of your copy to align perfectly with your brand’s personality and style.
• Automated Copywriting: Jasper.ai automates the copywriting process, saving your agency time and money that would otherwise be spent on hiring a professional copywriter.

14. Synthesia.io

AI Tool Type: Marketing video generation

Best For: Synthesia.io is a powerful marketing video generation AI tool that harnesses artificial intelligence and machine learning technology to create professional-quality videos efficiently. 

Pricing: Starting from $22.50 monthly per seat (billed annually), the paid plans offer more advanced features, including creating longer videos, unlimited video downloads, and the option to remove watermarks, providing greater flexibility and customization.

How your agency can benefit from Synthesia.io

Synthesia.io offers several compelling benefits for your agency:

• Time and Resource Savings: The tool significantly reduces the time and resources required for video creation. Instead of hiring a production team or spending hours creating videos from scratch, Synthesia.io allows you to quickly and easily generate high-quality video content for marketing, advertising, or other purposes.
• Professional-Quality Videos: AI-driven video generation ensures that the produced videos are of professional quality, maintaining a high standard for your agency’s marketing and advertising efforts.

• Pre-Built Video Templates: Synthesia.io provides a library of pre-built video templates that users can customize with their own text, images, and animations. This feature streamlines the video creation process and ensures a polished final product.
• Realistic Video Generation: The tool uses deep learning algorithms to generate realistic video content based on user inputs. The resulting videos are of high quality and often indistinguishable from those created by human video editors.
• Multilingual Support: Synthesia.io offers support for a wide range of languages, making it ideal for producing videos that cater to a global audience.

15. DALL-E 2

AI Tool Type: Image generator

Best For: This AI tool is the creation of the exceptional team at OpenAI and offers a unique approach to image generation using natural language processing and understanding. 

Pricing: DALL-E 2 operates on a credit-based pricing model, with specific pricing details available in the OpenAI help section. As of the evaluation, it was priced at 115 credits for $15.

How your agency can benefit from DALL-E 2

DALL-E 2 earns its place on our list due to its exceptional capabilities and its association with OpenAI. It operates in a similar manner to Midjourney, using natural language processing to transform text prompts into images. However, it distinguishes itself by not requiring Discord for functionality.

• Image Generation: DALL-E 2 excels at generating images based on text prompts. Users can describe their vision in text, and the AI interprets and translates it into visual content.
• No Discord Requirement: Unlike some similar tools, DALL-E 2 does not require Discord for operation, providing a different user experience.

Final Thoughts

Adopting advanced AI tools in the ever-evolving marketing landscape marks a pivotal shift for marketing agencies. As we conclude our exploration of these game-changing solutions, it’s clear that they are indispensable assets for the modern marketing professional.

They offer efficiency and the capacity to fine-tune marketing content throughout the customer journey, creating personalized experiences and unlocking untapped potential. By harnessing the power of artificial intelligence tools, agencies can transcend the constraints of traditional marketing, enabling automated decisions that yield superior results.

From content creation to marketing automation, these tools for marketing agencies are ushering in a new era of innovation, where customer interactions are more meaningful, marketing content is more engaging, and the customer journey becomes a dynamic pathway to success. As agencies continue to embrace these advanced AI tools, they position themselves at the forefront of the marketing revolution, ready to seize opportunities and shape the industry’s future.