ChatGPT for PPC Marketing: Using AI to Supercharge PPC Campaigns

ChatGPT for PPC Marketing: Using AI to Supercharge PPC Campaigns

AI-powered tools like ChatGPT and DALL-E from OpenAI are transforming the way we interact with customers and create visuals for our marketing campaigns

Apr 3, 2023

PPC marketing is a field that is constantly evolving, and with the advent of artificial intelligence, the way we approach it is rapidly changing. AI-powered tools like ChatGPT and DALL-E from OpenAI are transforming the way we interact with customers and create visuals for our marketing campaigns. These disruptive technologies have the potential to revolutionize the marketing industry and help businesses stay ahead of the curve.

AI technology is expected to revolutionize the marketing industry and make it more efficient, effective and personalized. Here are some interesting statistics about how AI technology is advancing the marketing industry:

  • Increased efficiency: according to a study by Accenture, AI technology can automate and speed up manual tasks, freeing up marketers to spend more time on other important tasks.
  • Better customer targeting: Using AI technology, marketers can analyze data about their customers’ behaviors, preferences, and demographics to create more personalized and targeted marketing campaigns.
  • Improved ROI: According to a study by Forrester Research, AI-powered marketing solutions can deliver an average ROI of 300%.
  • Increased personalization: AI technology can help marketers understand individual customer needs and create tailored marketing experiences for each customer.
  • Increased engagement: A study by MIT Technology Review found that AI-powered chatbots can increase customer engagement by 33%.
  • Real-time insights: Using AI technology, marketers can track and analyze customer behavior in real time. This gives them up-to-date insights and enables them to respond quickly to changing customer needs.
  • Predictive analytics: AI technology enables marketers to predict customer behavior and make data-driven decisions about their marketing strategies.

ChatGPT is an AI model. It uses advanced deep learning techniques to generate human-like responses to questions and prompts. In the context of PPC marketing, ChatGPT can help businesses by providing quick and accurate responses to customer queries, improving the overall customer experience. In addition, ChatGPT can also help in the creation of creative ad copy, increasing the relevance of ads and driving conversions.

DALL-E is an AI-powered image creation tool. This tool can generate unique images based on text descriptions, making it an interesting addition to the growth marketing toolkit. With DALL-E, companies can create stunning images that engage their target audience and effectively convey their brand messages. This opens up whole new possibilities for marketers to create captivating images that drive engagement and conversion.

By combining ChatGPT and DALL-E, companies can create personalized and interactive marketing campaigns that seamlessly integrate natural language processing and image generation. With the ability to interact with customers and generate customized images on demand, these two technologies can help companies stay ahead of the curve and stand out in a competitive market. The future of marketing is promising, and I am excited to see what other AI-powered innovations will emerge in the coming years.

“We believe that GPT tools will revolutionize the PPC marketing industry by empowering marketers with advanced automation and data-driven insights, resulting in improved performance and higher ROI. The technology will not replace human expertise but rather augment it, enabling marketers to do more and achieve better results. We’re excited about the future of GPT tools and the positive impact they will have on the industry and the businesses we serve.” Mostafa ElBermawy – Founder & CEO of NoGood

There has been a lot of buzz surrounding the potential benefits of ChatGPT, and this is all this blog is about. However, generative AI’s potential comes with giant liabilities and it is important to understand the various limitations.

Use Generative AI for brainstorming, not truth-seeking

ChatGPT has the ability to generate human-like language by collecting data from the internet. However, information on the internet is often incorrect or biased. Machine learning analysts warn that we should not trust the model to provide accurate information, as large language models like ChatGPT are known to generate “coherent nonsense” – language that seems authoritative but is actually false. To avoid spreading incorrect or offensive information, it is important to verify the model’s output.

Use Generative AI for experimentation, not immediate results

Instead of focusing on productivity, try to have fun and explore the model’s capabilities. Test its limitations by providing nonsensical or contradictory commands. Evaluate the model’s knowledge of your area of expertise by asking it questions.

Use Generative AI for automated tasks, not human interactions

The technology behind ChatGPT has been around for some time, but it gained attention for its ability to mimic and understand natural language. This allows us to create emails or text messages that are indistinguishable from those written by a human. However, with this power comes great responsibility. Before using ChatGPT for communication, it is important to consider our intentions. Are we enhancing communication or deceiving and shortchanging others?


PPC marketers can automate certain tasks such as keyword research, ad copywriting, performance analysis, and more, freeing up valuable time and resources. In this article, we will explore how ChatGPT can improve PPC marketing efforts and drive better results through keywords, copywriting, ad media, targeting, conversion rate optimization (CRO) and analytics.


ChatGPT is a powerful tool that can revolutionize your keyword research and advertising strategy. With its advanced AI technology, ChatGPT can help you with various tasks, such as suggesting keywords based on user input, grouping keywords into relevant categories, finding synonyms and generic keywords, and translating keywords for international campaigns. In addition, ChatGPT can perform competitor analysis, bid optimization, and audience analysis to ensure your ads reach the right audience. Whether you’re a business looking to improve your online advertising efforts or a marketer looking for advanced keyword research tools, ChatGPT is the solution you need to take your advertising to the next level.

  • Keyword Research: ChatGPT can help you by suggesting keywords based on user input, identifying high-volume and relevant keywords, and performing market analysis to see which keywords are trending in a particular industry.
    • Example: If a user enters “online yoga classes,” ChatGPT can make suggestions such as “yoga online,” “virtual yoga classes,” and “streaming yoga”
  • Keyword Grouping: ChatGPT can help by organizing keywords into groups based on topics, intent, and relevance. This allows for better targeting and relevance of ads.
    • Example: For keywords like “yoga pants”, “yoga mats” and “yoga accessories”, ChatGPT can group them into the category “yoga equipment”.
  • Find Synonyms: ChatGPT can help by suggesting synonyms for keywords to expand keyword coverage and increase ad reach.
    • Example: for the keyword “fitness equipment”, ChatGPT can suggest synonyms such as “fitness equipment”, “workout equipment” and “workout equipment”
  • Find Generic Keywords: ChatGPT can help by suggesting broad, generic keywords that can reach a wider audience.
    • Example: for the keyword “sushi delivery”, ChatGPT can suggest generic keywords such as “food delivery” or “online food ordering”
  • Translate Keywords: ChatGPT can help with international campaigns by translating keywords into different languages.
    • Example: For the keyword “gourmet coffee”, ChatGPT can translate it into Spanish as “café gourmet”
  • Competitor Analysis: ChatGPT can help by performing competitor analysis to find out what keywords are used by competitors, what types of ads they run and how well they perform.
    • Example: for a coffee store, ChatGPT can analyze competitor keywords like “coffee store near me”, “best coffee”, and “coffee delivery”
  • Audience Analysis: ChatGPT can help determine the age, location and interests of the target audience by analyzing user data and suggesting keywords that will reach that audience.
    • Example: For a clothing brand targeting young adults, ChatGPT can suggest keywords such as “trendy clothes” and “fashionable outfits”

PPC Copywriting with ChatGPT

ChatGPT PPC marketing is an innovative approach to copywriting that uses advanced artificial intelligence technology. It offers numerous benefits for businesses looking to reach their target audience and increase conversion rates. With ChatGPT PPC marketing, you can create highly targeted, personalized ads that engage your audience, resulting in higher engagement rates and higher conversion rates. Moreover, ChatGPT PPC marketing saves you time and effort by automating much of the ad creation process, freeing up your resources for other important tasks. Overall, ChatGPT PPC Marketing is a powerful tool for businesses that want to get the most out of their online advertising efforts.

  • Ad Copywriting: ChatGPT can help you with the creative aspect of copywriting by suggesting compelling and engaging language that appeals to the target audience.
    • Example: A car manufacturer might ask ChatGPT for help writing an ad for a new electric car, and it might reply, “Discover a new way to drive with our revolutionary electric car!” Say goodbye to gasoline and hello to a greener, cleaner future
  • Social Media Copy: ChatGPT can analyze a brand’s social media strategy and suggest catchy, attention-grabbing captions and headlines. It can also provide relevant hashtags and keywords to improve visibility.
    • Example: A brand that sells eco-friendly products can ask ChatGPT to suggest a headline for a new product launch. ChatGPT can then reply, “Join the #EcoWarrior movement and make a difference with our new sustainable product!🌿”
  • Sales & Newsletter Email Content: ChatGPT can help create compelling subject lines and email content that convert leads into customers.
    • Example: A fashion retailer might ask ChatGPT to help them write a sales email for a new clothing line, and it might reply, “Update your style with our latest collection!” Update your wardrobe and save big with our exclusive discounts
  • Ad Translation: ChatGPT can quickly and accurately translate ad copy into multiple languages, making it easier for brands to reach a global audience.
    • Example: A technology company might ask ChatGPT to translate an ad for a new smart device into Spanish, and the response might be, “Descubre una nueva forma de vivir con nuestro dispositivo inteligente! Conviértete en un innovador y simplifica tu vida diaria.”
  • Grammar Correction: ChatGPT can help you eliminate grammar and typos in your ad copy to ensure your campaigns are polished and professional.
  • Sentiment Check: ChatGPT can help you understand how your target audience perceives your ad copy.
    • Example: It can check the sentiment in your ad texts and suggest how you can make them more positive, negative or neutral.
  • Break Down Into Sections: ChatGPT can also break down ad copy into different sections, such as headlines, body copy, calls to action, etc., to ensure that each element is effective and consistent with the brand message. This can ensure that ads are well-structured and deliver the desired results.
  • Respond to user comments: ChatGPT can help monitor and respond to user comments, which can improve customer engagement and build brand loyalty.

PPC Creative with ChatGPT and DALL-E

Advertising in the digital age requires creativity and innovation, but this can be time-consuming and difficult without the right tools. ChatGPT and DALL-E are two powerful tools that offer PPC marketers a variety of benefits. From creating product descriptions, captions, and headlines to creating visually appealing images, animations, and illustrations, ChatGPT and DALL-E can help you create engaging and effective ads. Whether you are looking to support your brand launch, get inspired, or save time on repetitive tasks, ChatGPT and DALL-E are the perfect tools for you. With their ability to edit artifacts, create visually similar images, create mood boards, and even help create viral content, ChatGPT and DALL-E are the future of PPC marketing.

  • Creative: ChatGPT can create product descriptions, captions and headlines for your PPC ads. DALL-E can then create unique and eye-catching visual elements for your ads, such as illustrations and animations.
    • Example: It can create product descriptions, ad headlines, and ad copy, while Dall-e can create images, illustrations, and infographics.
  • Ad Formats: ChatGPT can provide you with specifications for different ad formats, such as square, landscape, or portrait, to ensure that your ads are displayed correctly, and can also recommend which ad size is best for each platform.
    • Example: it can write scripts for video ads, and Dall-e can create dynamic illustrations to generate more interest and engagement.
  • Expand Image Size: DALL-E can expand the dimensions of your existing images to fit different ad formats, such as square or vertical.
    • Example: Extend the dimensions of an existing image to make it suitable for different ad sizes and platforms.
  • Artifact Removal: ChatGPT can identify troublesome elements in your images, such as distracting backgrounds or blemishes, and make editing suggestions. DALL-E can then help you remove these artifacts.
    • Example: Remove artifacts in images and correct inconsistencies for a more polished and professional look. This can be especially helpful when working with stock images.
  • Add Context to an Existing Image: ChatGPT can suggest additions to an existing image, such as adding text or other relevant elements to the image.
    • Example: Add text captions, product descriptions, or call-to-actions that complement the visual content of an existing image.
  • Generate Visually Similar Images: DALL-E can generate visually similar images to your existing images that can be used for A/B testing or creating multiple versions of your ad.
    • Example: create variations of the same image for A/B testing or for different ad campaigns.
  • Brand Launch Support: ChatGPT and DALL-E can ensure that your ads are consistent with your brand’s style and messaging.
    • Example: A company launching a new product line can use ChatGPT to create multiple ad copy based on key messaging and audience insights. In addition, Dall-e can generate custom product images that match the brand’s visual identity, making it easier to create cohesive and impactful ads across multiple platforms.
  • Create Mood Boards: ChatGPT and DALL-E can help you create mood boards that represent the overall tone and feel you want your ad to convey.
    • Examples: ChatGPT and Dall-e can quickly create mood boards based on specific keywords and themes, saving copywriters time and effort in finding visual inspiration. These AI tools can also suggest unique and visually appealing combinations to improve the overall esthetic of the moodboard.
  • Assist & Save Time: ChatGPT and DALL-E can save you time and effort by automating repetitive or time-consuming tasks, such as creating multiple versions of your ad.
    • Example: They help save time by providing instant ad suggestions and recommendations, reducing the need for manual research and brainstorming. This streamlines the ad creation process and frees marketers to focus on other important tasks.
  • Finding Inspiration: ChatGPT and DALL-E can help you find inspiration for your ads by suggesting different angles and ideas for your ads.
    • You can turn your vague ideas into concrete examples, such as turning a product concept into a product image.
    • DALL-E can create rough layouts for your product ads that can be refined and perfected later.
    • DALL-E can create multiple variations of your ad, such as different colors, layouts, and images to help you find the perfect look for your ad.
      • Example: Copywriters can get inspired by the tool suggesting unique and creative ideas based on the keywords entered. This can lead to more effective and engaging ad campaigns that stand out from the competition.
  • Create Viral Content: ChatGPT and DALL-E can help you create viral content by suggesting viral topics, images and headlines for your ads.
    • Example: ChatGPT can be used to create catchy ad copy that resonates with audiences and leads to engagement and sharing. Dall-e can be used to create eye-catching and memorable images that add to the viral appeal of ad content.

Audience Targeting

ChatGPT is a language model that can help with targeting by offering users specific and relevant information based on their questions or queries. This helps understand the user’s interests, preferences, and needs and provides marketers with the ability to deliver personalized messages to the target audience.

  • Audience Research: ChatGPT can analyze data from various sources such as social media platforms, websites, customer feedback, and customer behavior to gain insight into the preferences and interests of the target audience. Based on this data, ChatGPT can make suggestions about the products and services that are likely to appeal to the target audience and their preferred communication channels.
    • Example: A clothing brand wants to target teenagers. ChatGPT can collect data on the most popular social media platforms used by teens, the type of clothing they prefer, and the language they use to communicate. This data can be used to create a targeted marketing campaign that appeals to the teen audience.
  • Audience Size: ChatGPT can be used to determine the size of a specific audience. This can be done by analyzing customer data, social media posts, or surveys to determine the reach of a specific audience.
    • Example: A food company wants to target vegetarians. ChatGPT can analyze data on the number of vegetarians in a particular location and provide an estimate of the size of the target audience. This information can be used to determine the marketing budget and number of ads needed to effectively reach the target audience.
  • Behavioral Analysis: ChatGPT can analyze the behavior of a specific target audience to understand their preferences and habits. This can be used to create targeted marketing campaigns that resonate with a specific audience.
    • Example: ChatGPT can analyze the behavior of the target audience based on their interactions with the chatbot. For example, if the chatbot detects that a user is searching for a specific product or service, it can gather this information and use it to target them with relevant ads and promotions.
  • Personalization: ChatGPT can be used to personalize marketing messages and campaigns based on the individual preferences of a target audience. This can be done by using AI algorithms that analyze customer data and provide tailored recommendations.
    • Example: ChatGPT can personalize messages and content for the target audience based on their preferences and previous interactions. For example, if a user has shown interest in a particular brand or product, ChatGPT can use this information to send them personalized promotions and offers from that brand.
  • Segmentation: ChatGPT can help divide a larger audience into smaller segments based on common characteristics such as age, gender, location or interests. This can help marketers create more effective and targeted marketing campaigns.
    • Example: A travel company wants to target families with children. ChatGPT can divide the target audience into families with young children and families with teenagers. Based on this segmentation, the travel company can create different packages for each group based on their specific needs and interests.

Location Targeting

ChatGPT is able to understand user intent and context, giving advertisers unparalleled insights into the specific needs and preferences of their target audiences. By using ChatGPT in PPC marketing, advertisers can not only reach their target audience more effectively, but also optimize their campaigns based on real-time data, resulting in higher engagement rates, improved conversion rates and more ROI.

  • Demographic Information: ChatGPT can provide information about the demographics of the target audience, including age, gender, education level, income, and location. This information can be used to determine in which locations the desired audience is most likely to be found.
    • Example: If the target audience is young, tech-savvy professionals in their late 20s to early 30s, ChatGPT can provide information about the major cities where this audience lives and works. This information can be used to serve PPC ads in these cities.
  • Search Volume & Keyword Trends: ChatGPT can provide information about popular search terms, keywords and trending topics in a particular location. This information can be useful in determining which keywords to target in PPC campaigns and which locations are most relevant for those keywords.
    • Example: If the destination is New York City, ChatGPT can provide information about the most popular search terms related to the product or service being marketed. This information can be used to create PPC campaigns targeting these keywords in New York City.
  • Competitor Analysis: ChatGPT can provide information about competitors’ location strategies, including the keywords they are targeting and the locations they are targeting. This information can be useful in determining where PPC ads should be placed to compete with competitors.
    • Example: If a competitor is running PPC ads in Los Angeles, ChatGPT can provide information about the keywords they are targeting and the ads they are running. This information can be used to create a competitive PPC campaign in Los Angeles.
  • Customer Insights: ChatGPT can provide valuable insights into customer behavior, including their buying habits and purchase decisions. This information can help determine the best locations for PPC ads to reach potential customers who are most likely to convert.
    • Example: ChatGPT can provide information about where customers are when they make a purchase, how long they spend researching products, and what factors influence their purchase decisions. This information can be used to target PPC ads to these locations and create PPC campaigns that are tailored to the buying habits and preferences of the target audience.

Conversion Rate Optimization Using ChatGPT

ChatGPT is a cutting-edge artificial intelligence tool that is revolutionizing the way businesses approach conversion rate optimization in marketing. With its advanced natural language processing capabilities, ChatGPT is able to engage with website visitors in real time, providing them with a personalized and intuitive customer experience that is proven to increase conversion rates. From collecting customer feedback to personalized product recommendations to guiding users through the buying process, ChatGPT can significantly improve conversion rates and increase revenue for businesses. With its ability to analyze customer behavior and customize its responses based on user input, ChatGPT is quickly becoming an indispensable tool for marketers looking to optimize their conversion rates.

  • Landing Page Copy: ChatGPT can analyze customer behavior and preferences to create customized and compelling landing page copy that directly addresses customer needs and problems. This personalized approach can increase the likelihood of conversions and drive sales.
    • Example: ChatGPT can analyze the language and tone of voice on a landing page to make recommendations for improving the text.
  • Landing Page Optimization: ChatGPT can use data and insights to optimize landing pages with visually appealing images and graphics that improve the user experience and engage visitors. This can lead to higher conversion rates and an overall better customer experience. Dall-E can create images and graphics that can enhance the user experience and increase conversion rates.
    • Example: It might recommend adding a call-to-action button in a prominent location, changing the color of the page background, or customizing the layout to better highlight the key benefits of the product or service being offered.
  • Chatbot Content Generation: ChatGPT can write scripts and responses for chatbots that are both helpful and engaging. Chatbots powered by ChatGPT can handle customer queries and support conversions by providing quick and accurate answers to customer questions.
    • Example: It can make recommendations on how to personalize chatbot responses to better engage customers and increase the likelihood of a sale.
  • Optimize FAQ & “Featured Snippets”: ChatGPT can create FAQs and featured snippets that are concise, accurate and helpful. This can improve the user experience by providing quick and easy access to information, which can lead to higher conversion rates.
    • Example: It might suggest adding new FAQs or changing existing ones to make them more relevant and useful to customers.
  • Writing Product Descriptions: ChatGPT can write compelling product descriptions that highlight key features and benefits and use persuasive language to drive sales. This can improve product visibility and drive sales for businesses.
    • Example: It can create a product description for a newly launched product based on the tone of voice you would like.
  • Customer Service Questions and Answers: ChatGPT can help answer customer service queries and provide quick and helpful answers that improve customer satisfaction and encourage repeat business. ChatGPT’s advanced AI capabilities ensure that answers are accurate and tailored to the customer’s needs.
    • Example: You can type in the customer’s question and the software will give you a detailed answer.
  • Compose an Email Follow-Up message from a conversation summary: ChatGPT can summarize a conversation and compose an email follow-up message that adds value to the customer and helps move the relationship forward. This can help build trust and establish a long-term relationship, leading to higher conversion rates and more sales.
    • Example: It might recommend sending a follow-up email that includes a special offer or discount code, or a reminder of the key benefits of the product or service being offered.


The process of PPC marketing is complex and requires a lot of data analysis, optimization and reporting. This is where ChatGPT comes in to help. ChatGPT can help you with PPC marketing by automating some of the time-consuming and complex tasks. Here are some of the ways ChatGPT can help with PPC marketing when viewed from an analytics perspective:

  • Putting Together Complex Spreadsheet Formulas: One of the most important tasks in PPC marketing is analyzing large amounts of data to make informed campaign optimization decisions. This requires the use of complex spreadsheet formulas, which can be time-consuming to create and maintain. ChatGPT allows you to quickly and easily create complex formulas, saving you time and improving accuracy.
    • Example: you can use ChatGPT to create a formula to calculate the average cost per click for a given period of time, so you can see how your campaigns are performing over time and make the necessary adjustments.
  • Set Up Custom Pixel Conversions: An important aspect of PPC marketing is tracking conversions. Custom pixel conversions allow you to track specific actions that users take on your website, such as filling out a form or making a purchase. ChatGPT can help you set up custom pixel conversions so you can get a more accurate picture of how your campaigns are performing.
    • Example: You can use ChatGPT to set up a custom pixel conversion for tracking form submissions so you can see how many users are filling out your forms and adjust your campaigns accordingly.
  • Optimize FAQ & Featured Snippets: FAQ and Featured Snippets are important parts of PPC marketing as they can greatly impact the success of your campaigns. ChatGPT can help you optimize these elements to ensure that your campaigns reach the right audience and get the best results.
    • Example: You can use ChatGPT to create a list of frequently asked questions and optimize the content to ensure the answers are relevant and useful to your audience.
  • Write Regular Expressions in Analytics Reports: Regular expressions are an important tool in Analytics reporting, allowing you to manipulate and analyze data more efficiently. ChatGPT can help you create and manage regular expressions to streamline your analytics process.
    • Example: You can use ChatGPT to create a regular expression to search for specific keywords in your data. This way you can see how these keywords affect your campaigns and make the necessary adjustments.


In conclusion, ChatGPT and Dall-E are two powerful tools that PPC marketers should consider to improve their campaigns and get better results. Whether you want to connect with customers in a more personal way, save time, or create eye-catching graphics, these tools offer a number of benefits that can help you achieve your marketing goals. By incorporating these modern technologies into your marketing strategy, you can stay ahead of the competition and achieve even greater success.

Keep up with the latest & greatest in growth marketing

Theano Dimitrakis
Theano is a Director of Growth with experience in marketing analytics, client management, and brand strategy for startup companies.


Your email address will not be published. Required fields are marked *

Read more from our in-house growth marketing experts. 🧠