Imagine if writing content were as easy as choosing a topic and picking the best keywords. Well, we no longer have to imagine. Artificial Intelligence (AI) combined with Natural Language Processing (NLP) can now do that in a matter of seconds. Furthermore, these algorithms have been designed to create 100% original content that does not plagiarize yet accurately conveys the topic with facts and creative details. This is the power that GPT-3 tools and their technology promise today.
What is GPT-3?
GPT-3 refers to the AI technology offered by OpenAI, which is an artificial intelligence company that began its journey in natural language processing by using deep learning to create text-generating algorithms. Although initially fully open-source, with the increased capacity of parameters after their GPT-2 version, OpenAI has privatized their code. According to The New Yorker, the second iteration of this AI tool used 17 billion parameters to build the base knowledge for the deep learning algorithm. In this third version, the parameters increased by more than 10 times, now holding a whopping 175 billion parameters. This significant increase in parameters has also translated into a significant increase in applicability, as the new algorithm has opened the door for generative algorithms which actually create text-based solutions that matter, and that also makes sense.
Why do marketers think GPT-3 tools are valuable?
Marketers must be aware of the contemporary tools in the market to stay up to speed with competitors, hence the solutions provided by this new technology are to be seriously considered. Tools created with GPT-3 technology will create a shift in how content is produced, and the decrease in content delivery time will be something remarkable and to be talked about for a long time. Marketing managers will be able to ask their copywriters to focus on finding the best topics possible and not necessarily rush them to write blog posts in large quantities and under tight deadlines. These tools will also make it possible to have chatbots that can handle any type of questions from clients. Even the way we write emails will be changed. This is the impact OpenAI has brought to the world.
Let’s take a closer look at GPT-3 tools you should be using in 2021.
Type: Content Creation
Description: Copysmith is the solution for all-things-content. Through templates and the incredible power of OpenAi, Copysmith will help you drive growth with remarkable quality and speed thanks to its AI-based learning system. You will never have to start from scratch when you use this tool, as even just three keywords can become a small paragraph to prompt creativity. Besides its remarkable feature of allowing you to organize and store all of your content ideas with little effort, Copysmith also enables you to edit, import data, and collaborate with your colleagues all in one place.
Use Case: This is a great tool to add to your collection of copywriting tools since you don’t have to start over and over again trying to come up with the right idea. Copysmith helps you get the right ideas and offers new ones through the OpenAI semantic search, hence you get the meaning across, and you get started with content that will drive conversions, resulting in better performance.
Type: Semantic Search
Description: Algolia aims to use the meaning of text, not keyword matching, to effectively search the web. Combining the OpenAI API with Algolia’s advanced search technology, Algolia’s users will be able to offer their customers a search that is meant to be meaning-driven, thus allowing consumers to find relevant information faster.
Use Case: The tool could be useful to any marketer who aims to make blog posts or documents available to their potential customers. By using this technology, you will create an environment where customers don’t have to search for a specific keyword but the real meaning and significance can be found across the text.
Type: Customer Feedback Analytics Platform
Description: Viable is the right solution to improve customer satisfaction. This GPT-3 powered tool has been created to seamlessly integrate into your data, and find the areas where your team can improve. By accessing customer surveys, product reviews, and help desk data, Viable can analyze the sentiment in text and give you a comprehensive summary of what can be fixed, all in English. Gone are the days when you have to be an expert in analytics, as Viable will tell you what has to be fixed in seconds.
Use Case: Product teams can inform their product roadmap decisions with a better understanding of the “why” behind the “what” of customer actions with Viable by seeing qualitative feedback sorted, categorized, and counted across groups like complaints, compliments, requests, and more in seconds. Marketing teams can use Viable to better understand what’s resonating with customers about campaigns, promotional strategies, or messaging. Customer support teams can stop manually tagging feedback and allow Viable to do it automatically and accurately so they can support customers faster. UX researchers can use Viable to speed up user research and keep up with shorter product development cycles by simply asking natural language questions in Viable and getting answers in seconds.
Type: Customer Service
Description: Speaking of customer service, this GPT-3- generation tool will blow your clients’ minds with how assistive it can be. MessageBirds focuses on giving your clients the information they need, at the right place and at the right time. As a result of using OpenAI’s technologies for grammar, spelling, and predictive text, their already powerful AI has been enhanced to a new level. Customers will feel valued and taken care of with the usefulness of an AI messaging assistant.
Use Case: MessageBird is a great application for anyone who wants to keep their clients informed about the work they have done for them. It offers reactive messaging which is activated after every action is taken so you are notified every time something is done on your delivery dashboard. It will give you and your employees back time, as they will not have to manually message every client to let them know when an update has been made.
Type: Customer Service
Description: Sapling is a smart writing assistant created for those teams focused on personal interactions with clients. Sapling connects with CRMs and messaging platforms utilized for clients to create responses to clients more personal and efficient. The tool uses the semantic search feature from the OpenAI API to provide AI agents with meaning-based suggestions, resulting in better customer service, and higher client satisfaction.
Use Case: The right message for your clients can always be a challenge, but if you have a smart assistant with you, it no longer has to be. It will be quite easy to create an informational email using Sapling with a very personal touch, allowing analysts and marketers to convey the correct message while always enforcing the client first principle.
Type: Website Creator
Description: Remaining true to its name, Debuild is the website that lets you build web applications with simple English sentences. With the power of GPT-3 and the OpenAI API, this tool has been created to turn everyone into a web developer, removing the need to be an expert to create a site. This website builder also shows the code used to create the desired site environment, hence users can replicate the code in any coding platform they use.
Use Case: Debuild has a simple yet powerful use case. Any marketer could benefit from using this tool to test any new ideas they may have for their website, but can also use the GPT-3 tool to create their own website within a matter of minutes.
Type: Semantic Search & Prod Tools
Description: Similar to what we shared before in the Top No/ Low code post, this tool was created to minimize the effort to create spreadsheets. With semantic search and pattern recognition system, this tool can be leveraged to use structured data and autofill rows and columns based on the topic desired.
Use Case: When collecting information, it can become a very mundane task to go online and search all relevant websites for a specific topic. Using this tool one can imagine how quickly the time to create a spreadsheet will decrease as it can search the web by meaning by the semantic search and not necessarily by the keyboards and come up with a list that makes sense.
Type: Content Comprehension – Summarization & Translator
Description: Thanks to its pattern recognition and text generation abilities, this API can be used to make difficult text a breeze to read and understand. You can simplify any piece of text to make it understood by any audience, whether the text is for a contract or a presentation intended for a technical audience. Another solution created in Playground is language translation, which by using a few sentences in the language desired, this GPT-3 tool can quickly pick up where you started and tackle the rest of the work, so you can chat with channels or even translate full bodies of text.
Use Case: An intern who is new to the office might not familiar with the level of language used by the company might not be able to follow a very long, jargon-heavy presentation, so having a tool like this one can make communication more straightforward, and can enable everyone to be in the same playing field. Further, it can be difficult to convey to clients a message that is too technical, so simplifying the words in this text may be useful.
Type: Content Generation
Description: Copy.Ai is the revolutionary way to create content in 2021. It is powered by OpenAI and was designed so that content marketing is the least of your worries. All you need to do is provide the tool with some keywords and the name of your product, and voila! You have got yourself a whole piece of content. Copy.Ai is designed for marketers, so you can rest assured that every piece of content you see there is genuine and crafted to drive conversions. Aside from creating full blog posts, this tool can be used for advertising on social media sites, writing captions, creating product descriptions, and more.
Use Case: As an example, you could imagine being able to give your keywords, such as agencies in Los Angeles, include your company name with all the right descriptions, and in a matter of seconds, you could produce the desired results with details exactly like the one you created for your ad agency, compiling a comprehensive list of other marketing firms in your area.
Type: Productivity Tool
Description: OthersideAi is the perfect solution for marketing companies that rely heavily on email marketing. Using OpenAI-powered tools like this makes email creation simple, as all you have to provide is an outline of the main points you want to convey, and the AI will do the rest. In addition to understanding context, your style of writing, and the tone required, OtherAi lets you edit the generated emails to ensure quality and is compatible with all major email platforms.
Use Case: As mentioned previously, OthersideAI is quick and convenient to use, allowing you to send an email to clients within seconds. You don’t have to know how to begin an email to provide news anymore, you simply need to provide the main points and after the AI learns from your style and tone, you will be able to clearly state what you’re trying to convey while also retaining a personal touch on all AI created emails.
Description: AI Channels is exactly what the name says; a space to converse with artificial intelligence agents. Thanks to the technology from OpenAI, AI channels let users communicate with AI that is responsive and understands complex questions. With this tool, you can brainstorm for your next great idea, find new books and movies based on your preferences, and even discover stories you have never heard of as a result of the AI-based agents. And did we mention they can also put themselves in the shoes of the greatest minds of all time to answer all your burning questions? Yes, this AI tool can also impersonate Albert Einstein and teach you Physics.
Use Case: Imagine yourself in a position where you are attending a meeting and will, unfortunately, miss the one with a potential client. With this technology, you could create an AI Channel that stores your knowledge and information, and enable you to have a full conversation with one of your clients without physically being present. Despite the importance of face-to-face interactions, this technology allows you to be everywhere at once.
Type: Content Generation
Description: Fable Studio is responsible for one of the most incredible applications of OpenAI. By leveraging the enormous potential of the NLP models in GPT-3, this studio is creating virtual beings that are almost able to hold a full conversation without any help from humans. So far, scientists have made phenomenal progress, something that demonstrates how close they are to designing an AI that can comprehend us on an emotional level.
Use case: Although this is not a tool you could use today, we are able to imagine it being used in the near future to have a virtual representative to handle your new clients and get to know them better, while also storing data shared with them. Virtual beings could have completely different relationships with the client, but they would provide a useful reinforcement of the relationship with the company, allowing the company to always get to know the client.
Type: Content Generation
Description: Manually creating marketing copy are a thing of the past if you use the AI Copywriter services of Headlime. The GPT-3 power used in this tool has been optimized to create the best communications to increase conversions. With just 100 characters as input, the OpenAI hosted technology will allow you to immediately have a marketing copy created, giving you back precious time. The best of all this is that there is no code needed, all you have to do is enter a small amount of text and the platform will generate the copy for you.
Use Case: Similar to other tools described before, we know how useful having an extra writing hand can be. Copywriters will still be needed, but with tools like the AI Copywriter, they will be able to come up with advertising content in no time.
Type: Content Creation
Description: Replier is an AI tool made to handle your reviews. GPT-3’s power provides Replier with the ability to generate automatic responses for your reviews. This AI also uses the database of responses to develop and adjust the replies to deliver the highest quality.
Use Case: When marketing managers create a blog post or add an item to their eCommerce website, a lot of feedback might come in to discuss the item. However, it would be extremely challenging to accomplish this task without losing some of your precious time. This would be a perfect application for Replier.ai to handle your reviews or comments, as it could create responses that correctly copy your style, and assert the presence of the human element in the responses.
Type: Content Creation
Description: As mentioned in the title of this tool, Topic has created a simple AI tool to find the topic of your next top-performing blog post. After inputting the keyword for the category of interest, the Idea generator will then crawl through Google to find the top-performing content, and then use that data with GPT-3 to find the content of similar potential for success. The days of having blog posts with few impressions are over.
Use Case: Marketing professionals are always challenged with coming up with new ideas for blog posts. It seems like everyone is finding topics that rank, but yours isn’t quite there yet. You can use the Idea Generator to discover blog topics that will attract new users while ensuring that your writing is about a topic of interest.
Type: Productivity Tool / Content Creation
Description: Dover is a powerful GPT-3 tool designed to make creating job descriptions much easier than ever. The tool will not automatically complete all the job details, but it is intended to make your job descriptions more attractive to the most talented candidates. The OpenAI technology guarantees that all of these job descriptions are unique and authentic, and will heighten your work 100 percent of the time.
Use Case: Dover is a straightforward tool designed for hiring managers who often have to create eye-catching job descriptions. Using this service, a marketing or HR manager can quickly create several job descriptions and thus gain back time to post and review the applications.
Type: Productivity Tool -Testing
Use Case: Let’s say you want to update your website but are not sure what needs to change or what words should be moved. With the help of this amazing OpenAI tool, you can get automated text suggestions, enabling you to expand your creative abilities while ensuring that you create something truly original.
Type: Semantic Search
Description: Casetext provides an online research platform for over 5,500 law firms that helps increase attorneys’ productivity and augments quality representation. Compose is also an AI tool offered by Casetext, which is a first-of-its-kind technology where substantive elements of litigation are automated, is a component of CARA A.I., which automates critical legal research tasks. The technology from OpenAI has helped Casetext improve its semantic search capabilities, now saving lawyers hundreds of hours of research each month.
Use Case: Although this tool is currently designed to be used by lawyers or attorneys, we can imagine a future with this type of sophisticated search is broadened for other positions that also require searches through documents. For instance, your HR manager might benefit from this tool to search for critical documents and find them in a matter of seconds.
Type: Content Creation
Description: Swifter is an easy-to-use tool as the platform created by the Swifter team enables users to fill in blank areas of product name and a brief description, which is then used to make some mail subject and pre-headers that are attractive. The generator will allow you to select the type of email, the industry, and the tone of your email, which then will provide you with a set of results that are ready to use.
Use Case: Suppose a marketer feels stuck with writer’s block, and cannot come up with headlines that are brief but capture the attention of clients and prospects. With Swifter, you can create both creative and informational headlines that fit your emails like a glove.
Type: Content Creation
Description: With just a few clicks, you can generate AI-based product descriptions that are personalized for any eCommerce product. The tool presented here uses the OpenAI API which is then used to create texts that look as if they were written by a human.
Use Case: Marketing managers will find this tool useful when they first set up their eCommerce website or add new products to their listings. The power of GPT-3 comes into sole proof when the results are immediately delivered to the manager, and all they have to do is submit the changes to the site.
Type: Content Creation
Description: Epsilon Code is the new way to write code in Python. Technically speaking, you don’t even have to code yourself, you just need to give directions. This tool can generate Python code directly from English sentences and has a built-in debugger that gives you instant suggestions that you would typically find in StackOverflow. This amazing tool was trained on OpenAI with high-quality code, ensuring that the programs generated are efficient and useful.
Use Case: As a marketer, you might not have the time to learn how to code, simply coding your program from scratch since it is a challenging process. The Epsilon Code platform allows you to create software programs in English using declarative instructions, and create data analytics solutions faster and cheaper than with traditional programs. Epsilon Code can help you be an expert Python developer without having to type a single line of code.
That is the whole list. Marketing agencies all over the world will turn to be incredibly benefited from the AI technology that is arising. However, the competition for users’ time and attention will only get harder, as more content will be posted daily, and yours might get sucked all the way to the bottom. So don’t wait, try out these new tools, and adapt to become the best content creator before the machines take over your job. Or maybe not your job, but you get the point. AI is here to stay.
If you liked this blog post, and are interested in more tech tools that can help you, make sure you check out the Top No / Low Code blog post.