In case you haven’t noticed, TikTok is a pretty big deal. With over 2.6 billion downloads (200 million in the U.S. alone), TikTok has become as important as Instagram and Snapchat today — yet, it’s still overlooked more often than you’d think. As many brands struggle to get their TikTok footing, many are considering partnering with TikTok Marketing Agencies in the coming year.
This social media platform, formerly known as Musical.ly, was released back in 2016 by Chinese conglomerate ByteDance and has swept through the globe, quickly becoming the fastest-growing social media platform. In 2021, TikTok reached over one billion monthly active users, and this user base continues to grow every day.
Brands and businesses simply cannot ignore this platform because of its mass appeal to the younger generation. If companies want to market to Gen Z, this is the platform to do it. However, similar to other social media platforms, marketing on this medium is not an easy task. You’ll need experts who’ve studied and experimented with the platform and have formed a deep understanding of the ins and outs of TikTok.
What is a TikTok marketing agency?
A TikTok marketing agency is a specialized agency that helps businesses leverage the power of TikTok for their marketing campaigns. It focuses on utilizing various strategies and techniques, including influencer marketing, TikTok Ads, and content creation, to help businesses reach their target market effectively and achieve their marketing goals.
Influencer marketing is a key aspect of TikTok marketing agencies. They collaborate with influential TikTok creators with a substantial following and can effectively promote products or services to their audience. These agencies connect businesses with relevant influencers, negotiate partnerships, and oversee influencer marketing campaigns to ensure maximum impact.
TikTok Ads play a crucial role in the marketing efforts of these agencies. They leverage TikTok’s advertising platforms to create and manage targeted ad campaigns targeting specific demographics and interests. By strategically utilizing these ads, TikTok marketing agencies can help businesses increase their visibility and attract their target market effectively.
To achieve successful campaigns on TikTok, these agencies focus on engagement rates and high-quality content. They work closely with businesses to develop a content strategy that aligns with their brand identity and resonates with the TikTok community. This includes creating engaging and entertaining content that captures users’ attention, resulting in higher engagement rates and increased brand awareness.
By working with a TikTok marketing agency, businesses can tap into the expertise of professionals who understand the intricacies of TikTok’s algorithm and user behavior. These agencies possess in-depth knowledge of the platform and its trends, enabling them to create tailored marketing strategies that yield the desired results.
Choosing a TikTok agency partner is no easy job. It involves identifying partner strategy and approach, content quality, finding the right creator fit, and expertise in both organic community building and paid TikTok ad management. To help you in your search finding the ideal TikTok agency partner, we’ve done our research and put together this list of agencies that remain ahead of the curve and have become TikTok experts in a short period of time!
Do I need a TikTok agency?
Whether or not you need a TikTok agency depends on your business goals and available resources. However, collaborating with a TikTok agency can be highly beneficial, particularly for iconic brands seeking to reach a global audience.
By partnering with a TikTok agency, you gain access to a team of creatives with specialized knowledge and expertise in navigating the platform. These professionals can help you develop a comprehensive content and campaign strategy tailored to TikTok’s unique ecosystem.
A TikTok agency ad account can be essential in reaching a global audience. TikTok’s popularity spans multiple countries and demographics, making it a powerful platform for expanding your brand’s reach beyond traditional marketing channels. A TikTok agency can assist you in harnessing the platform’s vast user base and engagement potential to connect with audiences worldwide.
Here are the 27 top TikTok marketing agencies in 2023:
- NoGood
- The Influencer Marketing Factory
- Fanbytes
- Sugarfree
- HOP
- Viral Nation
- True North Social
- Zorka Agency
- Pulse Advertising
- Ubiquitous
- Neoreach
- Obviously
- Audiencly
- Socially Powerful
- Sociably
- Digital Sukoon
- HireInfluence
- Stargazer
- Lead Million
- GrowMojo
- DigitalOye
- The Outloud Group
- Moburst
- OK Cool
- LTK
- Make Honey
- House of Marketers
1. NoGood
Description: NoGood, ByteDance’s first growth partners in the U.S and one of the leading Tiktok studios in the game. NoGood helps startups and enterprises achieve true data-driven growth through their performance arm and engaging Tiktok content through their creative studio arm. NoGood’s TikTok Studio team has developed a community strategy focused on the partnership between organic and paid content through a thoughtful, multi-funnel 30-60-90 strategy. As a long-term TikTok creative and ad partner, they have developed the best practices for TikTok advertising as they are able to test beta features and campaign targeting. NoGood’s clients can stay ahead of their competition because its high-level insights and proven experiments give them the best ROI. They have famously grown their agency account from 0 to 100k followers in under 10 weeks.
Office Location: New York, NY (Headquarters)
Year Founded: 2017
Team Size: 50-100 employees
Key Services: TikTok Creative and Social Strategy, Performance Marketing, Growth Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto
Case Studies: View all case studies.
Official TikTok Partner Status: Enterprise creative and agency TikTok partner
Agency TikTok Account: https://www.tiktok.com/@nogood.io
Featured TikTok Content: The Ultimate Guide To Using TikTok for B2B Brands (With Examples), TikTok Ads: The Complete Guide for Businesses and Brands with Examples
2. The Influencer Marketing Factory
Description: The Influencer Marketing Factory is an agency that works across many major social media channels, including TikTok. They focus on connecting your business with relevant TikTok influencers by identifying your business’ current and potential audiences. Once the agency understands your business goals, it strives to deliver exceptional results and ROI.
Office Location: Miami, FL
Year Founded: 2018
Team Size: 11-40 employees
Key Services: Influencer Marketing, Digital Marketing
Industries Served: eCommerce, Consumer, Retail
Case Studies: View all case studies.
Agency TikTok Account: Influencer Marketing Factory
3. Fanbytes
Description: Fanbytes is one of our TikTok marketing agencies that works with companies that focus primarily on the Gen Z demographic. Since the agency focuses on the 13-25 year old audience, it means the team can guarantee results on platforms like TikTok for clients with their unique approach. The team is made up of techies and industry professionals who understand how brands should connect with younger audiences.
Office Location: Clerkenwell, England
Year Founded: 2015
Team Size: 51-200 employees
Key Services: Digital Marketing, Mobile Marketing, Advertising
Industries Served: eCommerce, Consumer, SaaS
Case Studies: View all case studies.
Agency TikTok Account: Fanbytes
4. Sugarfree
Description: Sugarfree is a unique agency on this list, as this is one of the TikTok marketing agencies that helped TikTok launch in the U.S. and Europe and helped influencers adopt the now-popular social media platform. SugarFree’s team is now taking what they learned and working with other clients to help them launch on this platform. The agency offers strong campaign planning, creative strategy, content creation, and detailed reporting.
Office Location: N/A
Year Founded: 2018
Team Size: 11-50 employees
Key Services: Influencer Marketing, Social Media Marketing, Content Creators
Industries Served: Consumer, SaaS
Case Studies: View all case studies.
Agency TikTok Account: N/A
5. HOP
Description: Home of Performance (HOP) is a Dubai-based digital marketing agency. They have expertise in multiple areas and deliver high performance for clients. The agency understands TikTok as an emerging platform that cannot be ignored by businesses and marketers. With this knowledge, they have become experts in TikTok advertising and help businesses establish their brands on the most viral social media platform through TikTok advertising.
Office Location: Dubai
Year Founded: 2019
Team Size: 11-50 employees
Key Services: Inbound Marketing, Digital Marketing, Creative Content
Industries Served: eCommerce, Education, Healthcare
Case Studies: View all case studies.
Agency TikTok Account: Home of Performance
6. Viral Nation
Description: Viral Nation has worked in many different industries including eCommerce, mobile apps, gaming, and CPG. Viral Nation’s expertise ranges from influencer marketing to performance marketing and across all platforms and channels like TikTok. The agency has a talented team that has created and delivered some of the most viral and successful campaigns for clients.
Office Location: Mississauga, Ontario
Year Founded: 2014
Team Size: 51-200 employees
Key Services: Influencer Marketing, Content Creation, Social Media Marketing
Industries Served: SaaS, Consumer
Case Studies: View all case studies.
Agency TikTok Account: Viral Nation
7. True North Social
Description: True North Social is a data-driven TikTok marketing agency that delivers measurable results for businesses of all sizes. They develop customized marketing plans based on their clients’ goals and target audience. True North Social’s exceptional customer service and personalized approach set them apart from other agencies in the industry. They have years of experience in the field, a deep understanding of the TikTok platform, and a focus on delivering real results.
Office Location: Culver City, CA
Year Founded: 2013
Team Size: 11-50
Key Services: Social Media Management, PPC, Photography, SEO, Web Design
Industries Served: Consumer
Case Studies: View all case studies.
Agency TikTok Account: True North Social
8. Zorka Agency
Description: Zorka Agency creates ads and stories that are both engaging and profitable. The agency works with major brands to develop innovative advertising campaigns on all social media platforms like YouTube, TikTok, Snapchat, Facebook, etc. The team is effective in communication and offers useful market expertise.
Office Location: Limassol
Year Founded: 2014
Team Size: 51-200 employees
Key Services: Influencer Marketing, Creative Strategy, Performance Marketing
Industries Served: Gaming
Case Studies: View all case studies.
Agency TikTok Account: N/A
9. Pulse Advertising
Description: As a market leader in influencer marketing, Pulse Advertising has partnerships with Instagram, TikTok, and Snapchat. The creative and media agency focuses on bridging the gap between exceptional creative, effective influences, and performance marketing.
Office Location: Hamburg
Year Founded: 2014
Team Size: 51-200 employees
Key Services: Social Media Marketing, Influencer Marketing, Social Strategy
Industries Served: Consumer, SaaS
Case Studies: View all case studies.
Agency TikTok Account: Pulse Advertising
10. Ubiquitous
Description: Ubiquitous is a leading TikTok marketing agency that helps businesses to leverage the power of this popular social media platform. What sets Ubiquitous apart from other TikTok marketing agencies is their creative approach to marketing, which focuses on creating compelling content that resonates with their clients’ target audience. They have a team of skilled creatives, copywriters, and social media experts who work collaboratively to develop engaging TikTok campaigns.
Office Location: Los Angeles, CA
Year Founded: 2021
Team Size: 11-50
Key Services: TikTok, Instagram, YouTube
Industries Served: SaaS, Consumer, Food & Beverage
Case Studies: View all case studies.
Agency TikTok Account: Ubiquitous
11. NeoReach
Description: NeoReach is both a TikTok Marketing Agency and Influencer Marketing Platform. Their proprietary TikTok database, Tikscore, is able to monitor the fastest growing TikTok creators and rank top trends and songs. Their team of experts manages the end-to-end process of working with influencers from sourcing and negotiating contracts to deploying campaigns and performance reporting.
Office Location: San Francisco, CA
Year Founded: 2011
Team Size: 10-15
Key Services: Influencer Sourcing, Performance Reporting,
Industries Served: SaaS, B2B, Consumer
Case Studies: View all case studies.
Agency TikTok Account: Neoreach
12. Obviously
Description: Obviously is a full-service influencer marketing agency that works with clients from start to finish. They have over 400,000 influencers in their database and have an in-depth understanding of the social media landscape. They strive to create customized campaigns based on the needs of the business.
Office Location: New York, NY
Year Founded: 2014
Team Size: 11-50 employees
Key Services: Social Media Marketing, Influencer Marketing, Customer Acquisition
Industries Served: SaaS, Retail, Consumer
Case Studies: View all case studies.
Agency TikTok Account: Obviously
13. Audiencly
Description: Initially focusing on marketing in the gaming industry, Audiencely has since expanded into tech and lifestyle. The agency has a roster of over 5,000 influencers that they frequently work with on platforms including TikTok, Instagram, YouTube, and Twitter. Their influencer management process includes sponsoring, channel management, creative, event management, and product distribution.
Office Location: Düsseldorf
Year Founded: 2018
Team Size: 15-25 employees
Key Services: Influencer Marketing, Social Media Marketing, Social Media Strategy
Industries Served: eCommerce, SaaS, Gaming
Case Studies: View lifestyle case studies.
Agency TikTok Account: Audiencly
14. Socially Powerful
Description: Using performance data and insights, this agency guarantees results for its clients. No matter your business objective, Socially Powerful understands social strategies and delivers results for its clients in brand awareness, video views, app downloads, and sales.
Office Location: London
Year Founded: 2016
Team Size: 51-200 employees
Key Services: Influencer Marketing, Content Amplification, Brand Strategy
Industries Served: Consumer, eCommerce
Case Studies: View all case studies.
Agency TikTok Account: Socially Powerful
15. Sociably
Description: Sociably specializes in the luxury market and has created exclusive TikTok campaigns for some of the biggest luxury brands. The agency has a deep understanding of the luxury customer base and handles campaigns from strategy to end result.
Office Location: London, England
Year Founded: 2013
Team Size: 11-50 employees
Key Services: Social Content Marketing, Influencer Marketing, Campaign Management
Industries Served: Luxury automotive and retail
Case Studies: View all case studies.
Agency TikTok Account: Sociably
16. Digital Sukoon
Description: India-based, Digital Sukoon has broad industry expertise and delivers reliable marketing solutions and strategies for clients. They work across all social media platforms, including TikTok, and partner with many influencers to deliver powerful marketing campaigns in industries such as entertainment and politics.
Office Location: Mumbai, Maharashtra
Year Founded: 2013
Team Size: 11-50 employees
Key Services: Digital Marketing, Website Development, Social Media Marketing
Industries Served: Entertainment
Case Studies: View all case studies.
Agency TikTok Account: N/A
17. HireInfluence
Description: This agency is recognized as an elite influencer agency and delivers intent-driven influencer marketing campaigns. The agency works with brands and clients on strategy development, project management, marketing campaigns, and many other areas to deliver organic and authentic content.
Office Location: Los Angeles, CA
Year Founded: 2011
Team Size: 11-50 employees
Key Services: Full-Service Influencer Marketing, Strategic Content, Creative Talent Sourcing
Industries Served: SaaS, Consumer, eCommerce
Case Studies: View all case studies.
Agency TikTok Account: HireInfluence
18. Stargazer
Description: Stargazer offers full-service campaign management for brands. Like some of the other TikTok marketing agencies on this list, Stargazer uses proprietary technology to understand different audiences and drive campaign results. Stargazer has millions of creators in its network that works across social media platforms like YouTube, Instagram, Snapchat, and TikTok. They are experts on building effective influencer marketing strategies, which include everything from creative, management, tracking, and reporting.
Office Location: Miami, FL
Year Founded: 2016
Team Size: 11-50 employees
Key Services: Influencer Marketing, Online Advertising, User Acquisitions
Industries Served: SaaS
Case Studies: View all case studies.
Agency TikTok Account: N/A
19. Lead Million
Description: Lead Million is a digital marketing agency that leverages powerful media channels like TikTok for effective growth for brands. The agency understands platforms like TikTok and how to leverage them for leads, downloads, active users, and other goals for clients. The agency works with top-level collaborators and offers TikTok services that are unique to brands.
Office Location: Pune, Maharashtra
Year Founded: 2018
Team Size: 51-200 employees
Key Services: Digital Marketing, Mobile App Development, Social Media Management
Industries Served: Consumer, eCommerce
Case Studies: View all case studies.
Agency TikTok Account: N/A
20. GrowMojo
Description: GrowMojo has a unique process that allows them to execute on all marketing platforms. The agency builds customer personas to discover opportunities and the most effective tactics for clients. GrowMojo has innovative marketing strategies and techniques to ensure clients stay ahead of the curve.
Office Location: San Rafael, CA
Year Founded: 2018
Team Size: 11-50 employees
Key Services: SEM, Customer Acquisitions, Social Media Marketing
Industries Served: N/A
Case Studies: N/A
Agency TikTok Account: Grow Mojo
21. DigitalOye
Description: DigitalOye is a highly acclaimed agency in India offering various services including social media marketing. The agency works on a number of different areas for your TikTok marketing campaigns such as content ideas, effective targeting, campaign optimization, etc.
Office Location: Noida, Uttar Pradesh
Year Founded: 2010
Team Size: 11-50 employees
Key Services: Digital Marketing, Performance Marketing, Email Marketing
Industries Served: Consumer, Healthcare
Case Studies: View all case studies.
Agency TikTok Account: N/A
22. The Outloud Group
Description: Based in Detroit, Michigan, this 13-year-old marketing agency takes a straight-forward, no fuss approach to influencer marketing. Their new distribution arm, Outloud Media, focuses on the creative content and growing social platforms through the relationships they have built with high caliber influencers and creators.
Office Location: Detroit, MI
Year Founded: 2008
Team Size: 50+
Key Services: Influencer Marketing Strategy, Media Distribution
Industries Served: Consumer, SaaS
Case Studies: View all case studies.
Agency TikTok Account: N/A
23. Moburst
Description: Moburst is one of the global leaders in mobile app marketing. 46% of the world’s 15 apps with over 1 billion downloads work exclusively with Moburst. Clients looking to dominate on the app store with conversion goals of app downloads, Moburst is for you! Through their data-driven approach to working with influencers, Moburst offers full service campaign management, in-house video production, and performance monitoring.
Office Location: New York, NY
Year Founded: 2013
Team Size: 51-200
Key Services: Mobile Strategy, App Store Optimization, Media Buying
Industries Served: SaaS
Case Studies: View all case studies.
Agency TikTok Account: Moburst
24. OK COOL TikTok Studio
Description: OK COOL is a full-service creative studio that specializes in social media. They are also official creative consultants to TikTok, Facebook, and Instagram, as well as partnering with many of the world’s leading brands and agencies. Their 5 month TikTok strategy package guarantees 10K Followers in just 5 months through onsite content creation, talent sourcing, project management, insights, and reporting.
Office Location: London, England
Year Founded: 2017
Team Size: 201-500
Key Services: Social Consultancy, Design, Digital Experiences
Industries Served: eCommerce, Consumer, Food & Beverage
Case Studies: View all case studies.
Agency TikTok Account: OK COOL
25. LTK
Description: Founded in 2011, LTK offers services and features to both TikTok influencers and marketers wishing to launch an influencer marketing campaign on the channel. Creators with a public social media profile may simply find new partnership opportunities and build shoppable links thanks to their large brand selection and user-friendly tools. Brands may be confident that LTK can help them reach the correct audience in addition to connecting them with the appropriate TikTok creators.
Office Location: Dallas, TX
Year Founded: 2011
Team Size: 501-1,000 employees
Key Services: TikTok, Account Growth, Campaign Management
Industries Served: eCommerce, Consumer
Case Studies: N/A
Agency TikTok Account: LTK
26. Make Honey
Description: London-based Make Honey is a social creative agency. To assist businesses in expanding and becoming worldwide, they provide a comprehensive range of social media, creative, and content services. To help brands operate more effectively and quickly, Honey has embraced the Chinese concept of continuous development. Since TikTok and Musical.ly merged, they have seen TikTok grow quickly. They note that TikTok has subsequently accumulated more than 500 million active monthly users, which is rough twice as many as Snapchat, Pinterest, and Twitter put together. Make Honey keep an eye out for the marketing opportunities this presents, such as brand takeovers and sponsored # challenges. According to them, TikTok is a strong candidate to be the best platform to watch.
Office Location: London, England
Year Founded: 2018
Team Size: 11-50 employees
Key Services: PR, Reviews, Social, Influencers, Video, Content Marketing, and Consulting Influencer Marketing, Data-backed Strategy, Campaign Coordination, Communication & Logistics
Industries Served: Technology
Case Studies: View all case studies.
Agency TikTok Account: Make Honey
27. House of Marketers
Description: Early TikTok Employees and TikTok Partners established the TikTok Marketing Agency called House of Marketers in 2016. As one of TikTok’s early hires, managing director Inigo Rivero oversaw Partnerships and Strategy. Later, Inigo helped form the House of Marketers. House of Marketers is a group of skilled influencer marketing specialists who have inside knowledge of TikTok’s operations. They use tested contemporary tactics to assist ambitious brands in connecting with Gen Z and Millennials.
Office Location: London, England
Year Founded: 2020
Team Size: N/A
Key Services: TikTok Influencer Campaigns, Influencer Strategy, TikTok Business Profile Content, TikTok Ad Content
Industries Served: SaaS
Case Study: View all case studies.
Agency TikTok Account: House of Marketers
Well, there you have it! A list of the best TikTok marketing agencies in the world. TikTok has captured the mind share of many demographics and audiences. The platform is an indispensable opportunity for brands to establish a strong presence, and it’s essential to seize the iron while it’s hot. Looking for more on TikTok Advertising or organic strategies? Check out our TikTok Strategies Guide and see TikTok ad examples all on the NoGood blog.
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