Web3 transformed the internet by introducing a new middleman-free digital economy. From token-based economies to blockchain technologies, web3 is unique in its focus on community and interactivity, hence driving the existing shift towards community-led growth. Traditional marketing strategies from web 1.0 and web 2.0 are now obsolete, as web3 has completely redefined how brands and businesses think about the role of community in marketing. Whether it’s by building niche communities or plugging into existing ones, marketing in the age of web3 is and should be defined by a heightened focus on leveraging community in a new decentralized internet landscape. This is where web3 marketing agencies come into the picture.
A web3 marketing agency specializes in helping brands grow in the crypto and blockchain industries. These agencies typically encompass a suite of services that focus on the digital promotion of blockchain technologies and crypto-based products and services, driven by experts with specific niche experience in the metaverse, NFT, and crypto spaces. These services might include everything from token distribution strategy to crypto community marketing, blockchain marketing to search engine optimization.
Here are three reasons why web3 brands today should partner with a specialized marketing agency:
The most important reason to partner with a web3 marketing agency as a growing brand in the crypto space is the ability to leverage the expert guidance of professionals that specialize in web3 strategies. Web 3.0 gives creators even more autonomy to participate in open protocols and decentralized community-run networks, and opens up the infrastructure of the internet to replace the centralized, corporate platforms that defined the web 2.0 age. Due to the drastic differences between web 2.0 and web 3.0, having a partner that is able to provide expert guidance on the specific opportunities in the new web3 space is crucial for a brand’s continued growth and success.
Experience in Niche Industry
Having a solid foundation of experience within a niche industry is equally as important as having the expertise to execute certain web3 specialized strategies. Partnering with a web3 marketing agency means that the services and strategies that you receive as a brand are implicitly built upon data-backed learnings that come from historical experience in the industry. Experience is particularly important in niche industries such as crypto and blockchain, as it is more important than ever for brands to have partnerships with agencies that are able to be on top of all the latest trends and updates in the web3 marketing space.
Access to Specialized Tools
On a more practical level, partnering with a web3 marketing agency also has the benefit of providing access to specialized tools specifically optimized for the NFT, crypto, and blockchain spaces. These are tools that would be backed by experience in the industry and verified by the experts that use them, hence providing the key ingredient for success in an increasingly competitive space.
How to choose the right web3 marketing agency
Choosing the right web3 marketing agency is a lofty task; this is a choice that will likely determine the course of your brand’s growth trajectory in the web3 space. To help you make that decision, here are three main factors to consider when choosing your web3 marketing agency partner.
Specialization may seem like an obvious factor to consider when choosing a web3 agency, but it’s important to note that just because an agency offers web3 marketing services does not necessarily mean that they specialize in the industry. Look into the agency’s past and current clients as well as the information they present on their services page to determine whether or not they actually have the specialized expertise and experienced individuals to help you reach your growth goals.
Evidence is everything. Choose a web3 agency with detailed case studies and results to show the work that they’ve done with other clients in the crypto and blockchain spaces. While every partnership always involves a level of risk, choose to minimize that risk and identify the partner that can help your brand achieve the highest level of success by looking at the growth stories that they have in their repertoire.
Pricing and Fit
At the end of the day, choosing an agency partner is always also about pricing and fit. Consider the size, budget, and growth stage of your business and find an agency that matches that. Does the agency typically work with early-stage startups or legacy brands? Are they a team of 100+ people or are they a lean squad of 20 experts? These are key pieces of information that should be available on an agency’s website that you should consider in tandem with the stage of your business and the immediate goals that you want to achieve.
Here is our vetted list of the best web3 and crypto marketing agencies in the game:
NoGood is one of the most reputable marketing and growth agencies in the web3, crypto, and NFT space. NoGood’s growth experts are already working with numerous companies in the crypto space, doing everything from rapid experimentations, to channel assessment, to market research. Back in 2021, NoGood was one of the first in the space to recognize the value of NFTs; we created The Pandemonium, a project to foster a community of our own NoGoodies. As leaders in the industry, working with NoGood ensures you get the latest proven strategies and frameworks in web3, NFT, and crypto marketing.
Year founded: 2017
Team size: 40+
Offices: New York, Los Angeles, Miami
Clients: Nike, P&G, TikTok, Steer
Case Studies: Steer, Rivet, Fortune 500 Brand (Confidential)
Rehab is a web3 and digital sustainability agency that helps disruptive businesses accelerate innovation and reduce speed to market. They pride themselves on giving their clients the “unfair advantage” through their digital expertise, and continuously keep a pulse on the latest news and insights in the technology industry.
Year founded: 2005
Team size: 51-200
Services: Web3 platform discovery, UX & UI design, assets and marketplace development
Clients: Estee Lauder, Disney, FIIT, Hello Fresh
Tenten is a full-service CX digital agency, working to simplify complexity through experience design and data-driven digital marketing strategies. They serve a variety of industries across enterprise, NFT marketplace, blockchain, and SaaS companies. With a focus on product-led growth, Tenten operates on an agency subscription model for fast-moving brands.
Year founded: 2010
Team size: 11-50
Offices: Taipei City
Services: Martech, Web3, Blockchain, and Headdless CMS
Clients: Orsus, CoinMarketCap, Cartesi, Kronos
Serotonin is a breakthrough marketing firm and product studio for transformative technologies. They bring breakthrough technologies to market and build ecosystems around them. With a team of former executives from ConsenSys, Chainlink, Bridgewater Associates, General Assembly, and more, Serotonin partners with top businesses and entrepreneurs on brand positioning, business partnerships, media relations, content, product marketing, and go-to-market strategy.
Year founded: 2020
Team size: 53
Offices: New York, Los Angeles
Services: Brand positioning, content marketing, community, growth
Clients: Filecoin, Alchemy, Bancor, Lido
Bemeir is an e-commerce agency specializing in helping brands design, launch, support, maintain, and grow web3 websites and blockchain projects. The Bemeir team has been building, customizing, and configuring websites for over 20 years, and is well versed in e-commerce so as to anticipate future problems in web 3.0 that only experience in web 2.0 can teach you.
Year founded: 2014
Team size: 6
Offices: New York
Services: eCommerce, Progressive Web Apps (PWA), Growth Marketing, Email Marketing
Clients: Pepsi, Hilton, Ella Paridis
X10 is a full-service marketing and PR agency delivering turnkey solutions for successful Web3, crypto, Defi, NFT, ICO/IEO, and STO promotion. They work with utility and security tokens (IEO/ICO and STO), non-fungible tokens (NFT), crypto exchanges and wallets, Defi, blockchain, and fintech projects. They are a launchpad that helps Web3 projects to get started, engage with the audience, and reach their long-term goals.
Services: NFT setup, marketing, and community management
Clients: Coinburp, Amechain, Joltify
Zaab Studio is a full-service blockchain & web3 agency based in Amsterdam specializing in marketing & development for high-profile web3 clients. They are heavily involved with crypto/blockchain-related projects such as web3 applications and NFT projects.
Year founded: 2021
Team size: 2-10
Services: content marketing, social media management, blockchain development
Clients: Kaiju Syndicate, Kind Koalas, Hockey Heroes, Monster Racing Leauge
Noir builds powerful web3 brands & digital experiences by focussing on community, technology & the market to launch brands’ vision for an optimistic new internet. They have helped some of the biggest names in Web3 raise capital for their project, from launching IDOs to NFT memberships to advising on investor relations.
Year founded: 2016
Team size: 11-50
Offices: London, Dubai
Services: brand identity, user experience, augmented reality, app development
Clients: Compass Mining, Rarestone Capital, Protocol Labs
Lambo offers a wide range of services, from developing and implementing an effective strategy to taking care of every detail of the production process. They are a group of thinkers and doers who have joined forces to bring bespoke Web3 solutions to the world, and they specialize in Web3 development and community building through the blockchain
Year founded: 2022
Team size: 2-10
Offices: Buenos Aires, Madrid
Services: community organization, security, and moderation, content creation
Clients: Sernova, Shooza, Jaguar
Moonblocks aims to support web3 projects in their marketing journey. With a mix of web2 and web3 marketing, they are able to merge traditional out-of-home advertising with social media marketing, growth strategies, in-game and connected TV ads, NFT growth plans, growth hacks, and unique guerrilla plans.
Year founded: 2021
Team size: 2-10
Offices: Rotterdam, Netherlands
Services: in-game ads, native ads, guerilla marketing, Twitter outreach
Clients: Chainge Finance, TCG world, DeData, Blockdown
Case Studies: Holyverse, Metagotchi
Eterstain takes a unique approach to Web 3.0 marketing that combines powerful partnerships and advanced community-building strategies. They work primarily with NFT, Defi & Dapps companies.
Team size: 2-10
Services: advising, partnerships, community, influencer marketing
Clients: Project Ark, Nyx Capital, Radioshack