For over a decade, the iconic red play button has been a cultural staple. From a business standpoint, the strength and efficacy of video marketing these days are impossible to ignore. As part of their inbound marketing strategies, businesses are rapidly rushing to adapt to video marketing and enjoy the impressive data-backed benefits of using video on YouTube.
In short, the main advantages of YouTube are the following:
- Capture Attention – According to Alexa, YouTube is the 2nd most visited site, hence the potential for exposure is extraordinary.
- Generate High Traffic Volume – There are 2+ billion users on YouTube, nearly one-third of the internet. People watch over a billion hours of video every day and create billions of views, which means your video content would have a great opportunity to reach these viewers.
- Boost Search Engine Rankings – To remain dominant in the field of search, Google bought YouTube in 2006 for $1.65 billion in stock. The fact that YouTube videos are always ranked high on Google’s search pages indicates that it can deliver substantial SEO results to strategically develop your video marketing strategy around this platform.
- Reach Global Audiences – YouTube is an international platform, reaching countries all over the world. It is the top app on Android and iOs based on peak time spent in a month, average monthly time spent, and peak monthly active users in a month.
- Integrate With Your Social Media Marketing – Consumers of social media generally prefer sharing video content over any other content format. According to WordStream, social video produces 1,200% more shares than text and images combined.
The Top 20 YouTube Advertising & Marketing Agencies Are:
- NoGood
- Vireo Video
- Working Media Group
- Marketingagency.io
- Digital Marketing Agency [DMA]
- Voy Media
- Techmagnate
- Passion Digital
- Factor One
- Simply Ads
- Barracuda
- Lyfe Marketing
- RED Digital (Marketing Hy)
- NeoReach
- Sparx IT Solutions
- Terakeet LLC
- Disruptive Advertising
- iProspect
- MediaCom
- JEMSU
1.NoGood
Year Founded: 2017
Location: New York, USA
Team Size: 50
Clients: Citibank, P&G, Johnson & Johnson
Case Studies
Description:
NoGood is a growth marketing agency founded and operated by the most experienced growth hackers, creatives, and data specialists. Their team comes from established VC-backed startups and brands. They are the ones who will provide excellent performance to your business. They will give you realistic expectations of how much growth you can expect for your company, cutting through the entire clutter of marketing. For YouTube, they understand that video is the undeniable kind, a differentiator that a modern marketing strategy cannot function without, and their video campaigns will drive your conversations and catalyze real growth for your business. They know that video marketing should be a part of your marketing strategy to maximize your opportunities for demand generation. They have stayed ahead of this trend by integrating video marketing across all their offerings: social, content, and PPC. They are always ready to take your business to the next stage, whether it’s for demand generation, revenue, creating new campaigns or using video to drive conversions. Their services include SEO, social media advertising, PPC, content marketing, conversion rate optimization, video marketing, digital PR, and influencer marketing.
2. Vireo Video
Year Founded: 2016
Location: Vancouver, Canada
Team Size: 19
Clients: Eckhart Tolle, Gelato, Exabeam, Ripley’s, Thinkific
Case Studies:
- 5x Increase in Youtube Views for Best-Selling Author Eckhart Tolle!
- 20x Conversion Increase with Youtube Ads
Description:
Vireo Video is a Google Partner agency that specializes in YouTube Marketing and YouTube Advertising. They provide video content strategy, video optimization and YouTube advertising, covering both the organic and paid side of YouTube. They can design and execute successful YouTube channels and video campaigns, and have a proven track record of helping businesses grow their brand, revenue and ROI with YouTube. The Vireo team is filled with strategic thinkers, creatives, and YouTube Certified professionals that have brought in more than 2+ billion views to the brands that they work with, by delivering the right content to the right audience at the right time.
3.Working Media Group
Year Founded: 2011
Team Size: 24
Clients: American Express, Pfizer, IBM, Unilever
Case Studies: N/A
Description:
Working Media Group is an independent media planning and buying, activation, and analytics agency offering fully integrated marketing strategies to influence and engage their clients’ customers along the path to purchase. As an online marketing agency for B2C and B2B, through teamwork and collaboration, they concentrate on doing the best for every client that they work with. They split their services between digital marketing, media planning and buying, social media and content marketing, experiential marketing, and marketing analytics.
In order to maximize the effectiveness of paid media (video advertising), they link their efforts back to owned media (video content created by your company) and earned media (video advertisements shared by customers). They provide YouTube marketing as a suitable platform for relevant clients and work with them virtually for every form of video marketing – YouTube, traditional TV, and everything in-between.
4.Marketingagency.io
Year Founded: 2007
Location: New Jersey (United States), West Yorkshire (United Kingdom), Ontario (Canada), Sydney (Australia)
Team Size: 20+
Clients: Barefoot Books, Basecamp, Dansko, Dutch Bros. Coffee, Essential Ingredients
Case Studies: N/A
Description:
Marketingagency.io is a full-service multinational online marketing agency focused on presenting clients and partners with outstanding performance. To align the brands they represent with their target audience, they recognize consumer dynamics and employ cutting edge strategies. Their mission is to provide strategies for digital marketing that not only meet but also far surpass industry standards. They improve the ability of each client to interact with their core audience and communicate effectively. They aim to make marketing meaningful from their creative digital marketing strategies to each brand they work with and to offer them a truly measurable value. Before they start building a specific solution, they take a methodical approach to consider their clients’ requirements.
On YouTube, they employ several different marketing strategies. Each of their campaigns is customized to the needs and goals of each client with whom they work. Their YouTube marketing experts do a comprehensive study of the brand, the target market, and related platforms, create an innovative plan to attract new audiences, and once the strategy is placed in motion, they are actively involved with the campaign to see the effects it creates over time.
5.Digital Marketing Agency [DMA]
Year Founded: 2002
Location: Chicago (USA), London (UK), Berlin (Germany), Cape Town (South Africa), Hong Kong (China), Alberta (Canada), ACT (Australia), Dubai (UAE), Geneva (Switzerland), Singapore
Team Size: 80+
Clients: Kohler, Tripadvisor.com, Jet.com
Case Studies:
Description: As it has been around since 2002, the Digital Marketing Agency is a massive marketing agency with offices in Australia, Germany, the United Arab Emirates, the United States, Canada, the United Kingdom, South Africa, Switzerland, Hong Kong, and Singapore. DMA focuses on all aspects of digital marketing, including SEO, PPC, reputation management, social media, web development, and marketing automation. Their business size also means that you will have the right resources to make the next big move for your business. Their services for YouTube marketing include discovery, channel research, ad optimization, influencer outreach, and reporting.
6.Voy Media
Year Founded: 2011
Location: New York, USA
Team Size: 13
Clients: Casper, Lacoste, Zumba
Case Studies:
Description: Voy Media is a full-service, performance-based agency. They are one of the top YouTube marketing agencies offering dedicated advertising services. They have proven to help businesses raise their sales from 6 to 7 to 8 figures a month. From data to creative, growth to consultancy, they manage everything. The services of Voy Media include YouTube ads, network retargeting, video design for advertisements, copywriting, account strategy, influencer marketing, and marketing audiences. They recognize that YouTube can provide more granular demographic and psychographic input than other social media, making consumer behavior easier to understand. By analyzing these data, they are able to refine their campaigns and scale.
7.Techmagnate
Year Founded: 2006
Location: Boston, MA
Team Size: 140
Clients: Honda, Mahindra, Airtel
Case Studies:
- 147% Increased YouTube Video Views for Bajaj Finserv
- 159% Increased Monthly App Installations for My Airtel App
Description: Techmagnate is one of the top agencies for digital marketing and SEO services. Their services include search optimization, reputation management, pay per click, and digital marketing. Their vision is to achieve transformative growth for their customers through digital excellence. They have a list of steps that they follow to reach every client’s content goals. These steps are the following:
- Searching for the right keywords
- Optimizing the videos created
- Getting the videos highly ranked
- Video promotion strategies
8.Passion Digital
Year Founded: 2012
Location: London (UK), Madrid (Spain)
Team Size: 23
Clients: Downey, National Trust, AirPortr
Case Studies:
Description: Passion Digital is a digital marketing agency based in London and Spain. They believe that there is not a one size fits all approach so their marketing methods are always innovative. To increase awareness and return on investment, they will help position your video advertisements to the right target audience. They believe that YouTube can drive a huge volume of views, strong click-through rates, and lead to the achievement of different business goals. They will definitely help you craft ideas and techniques to develop genuine and engaging consumer-facing content.
9.Factor One
Year Founded: 1996
Location: Calgary, Canada
Team Size: 2-10
Clients: Patagonia, BNA Debt Solutions, Arts Commons
Case Studies:
Description: Factor One Marketing is a Google Partner agency located in Calgary, Alberta, and provides online advertising solutions for companies with leads and sales goals. Their team is focused on Google Ads Management, YouTube Advertising, and SEO. They help create effective ads that can cater to any viewer with different needs and interests. They partner with their clients to help improve brand recognition through integrated marketing campaigns and use YouTube remarketing to connect with the business’s website visitors.
10.Simply Ads
Year Founded: 2016
Location: Suffolk, UK
Team Size: 2-10
Clients: Brand Alley, Snag Tights, Intrepid Travel
Case Studies:
Description:
Simply ads is a specialized YouTube advertising agency providing market research, video production, and advertising management. They create and manage professional video advertising campaigns and social media that offer a meaningful return on investment. They’re an agile business, with a small core team and have strong ties to some of the world’s best freelance marketers and videographers. They will help you produce an impactful video from start to finish, hit the right target audience, and manage nuanced metrics to help accurately measure your business’s performance.
11.Barracuda
Year Founded: 2000
Location: London, UK
Team Size: 11-50
Clients: Royal Foundation, Staysure, Hotpoint
Case Studies:
Description: Barracuda Digital is a multilingual digital marketing agency specializing in SEO, PPC management strategy for link building, and social media management. They use social as platforms to generate direct responses and brand awareness, they will map the social advertising landscape against your objectives, and test platforms to generate the highest levels of engagement and return on investment. They will advise you on how to use your current video assets, develop new ones, and create the perfect brief for an innovative campaign. Via optimizing your advertising against different performance metrics, they will track your video campaigns and take them to the next level.
12.Lyfe Marketing
Year Founded: 2011
Location: Atlanta, GA
Team Size: 69
Clients: Hilton, Domino’s Pizza, My Lala Leggings
Case Studies:
Description: Lyfe marketing is an award-winning social media management agency. Their services include website and graphic design, content marketing, and PPC management. They manage social media networks on your behalf to help you grow and meet your business goals. On their website, they offer detailed pricing so that you can fully understand their offered services before jumping on a call with them.
13.RED Digital (Marketing Hy)
Year Founded: 2012
Location: St. George, UT
Team Size: 11-50
Clients: Gunship Helicopters, NOW Foods, New Roads Behavioral Health
Case Studies:
Description: RED Digital works as your company’s Chief Marketing Officer, taking the time to know your client’s businesses and drive success. They claim that YouTube is one of the most powerful online channels for video marketing and emphasize this argument by always including the “Video and Social Media Marketing” package (video mixed with social) in their services. This package involves the development of a YouTube channel, YouTube advertising, video optimization, video rating, and YouTube retargeting. According to their website, their YouTube marketing services have produced 2322 conversions on a $9,935 budget using greatly produced videos and compelling messaging.
14.NeoReach
Year Founded: 2011
Location: San Francisco, CA
Team Size: 14
Clients: TikTok, Airbnb, Walmart
Case Studies:
Description: NeoReach is a full-service influencer marketing agency that has managed marketing campaigns worth over $250 million. While linking a network of influencers and developing a specific strategy for each brand, they specialize in several services including sourcing and performance reporting. Their YouTube marketing strategy can be broken down into a four-step procedure:
- Develop a data-backed strategy
- Source niche influencers with high performance.
- Coordinate communication and logistics
- Monitor campaign performance and share insights
Following this marketing strategy, they maximize the performance of each campaign. Their YouTube marketing influencer strategy offers a modern and powerful approach that helps clients achieve success.
15.Sparx IT Solutions
Year Founded: 2007
Location: New York, USA
Team Size: 201-500
Clients: Intel, Revlon, Vodafone
Case Studies:
Description: Sparx IT Solutions aims to deliver the best possible services and maximize your brand’s overall development while maintaining the lowest prices in a cut-throat market. What pushes them vociferously in the global market is a strong foothold in creative innovations, seasoned expertise, and the ability to deliver maximum excellence. Their YouTube marketing campaigns have earned the hearts of 300+ individual companies who have approached them to promote their services and products. Their online marketing services have gained prominence by supporting 600 companies digitally in 70+ countries. Their adroit online marketing team will work to build a YouTube marketing strategy that will make you appear more prominent in the search results. They will help you create a customized YouTube channel, content and audience targeting, SEO for YouTube videos, text transcription of the video, and effective video syndication.
16.Terakeet LLC
Year Founded: 2012
Location: Syracuse, NY
Team Size: 100+
Clients: Julep, Vegas.com, Raise, Coca-Cola, NBC Universal
Case Studies:
Description: At Terakeet, they take a specific approach to SEO that is “sophisticated, ambitious, and comprehensive”. They will help your company achieve category domination, visibility throughout a full marketing funnel approach, and search success for the most competitive online terms. Their passion for delivering results has driven them to hold on to five core values: rapid response, invention, sustainable value, and entrepreneurship. They develop fully integrated marketing strategies that will help your company’s videos go viral and increase return on investment. Their past portfolio includes many established brands, while their work is evident by the proven results.
17.Disruptive Advertising
Year Founded: 2012
Location: Lindon, UT
Team Size: 65+
Clients: Guitar Center, Cars.com, Digitcert, Fandango, ConocoPhillips
Case Studies: N/A
Description: At Disruptive Advertising, they are trying to change the world “one-click-at-a-time”. They create a clear and compelling message that blends the right keywords, ad targeting, and web experience to produce sales in order to get the most out of each of your campaigns. Every element of your campaign is checked, evaluated, and rigorously optimized from click-to-close. Their secret to success is the clear combination of management, optimization, and analytics. Their services include digital marketing strategy, paid search, social advertising, retargeting, ad creative, and website design.
18.iProspect
Year Founded: 1996
Location: New York, NY
Team Size: 50+
Clients: Staples, Microsoft, Hilton, Delta, Avis
Case Studies:
Description: iProspect is a global, award-winning marketing agency driving digital performance for many of the world’s largest brands. By executing data-driven decisions, they convert people’s intent into action. They put their specialisms at work in performance activation, experience optimizations, and platform capabilities to deliver integrated solutions for more than 2,000 of the most creative brands in the work. They have an in-depth understanding of consumer behavior and reshape brand strategies to fulfill the convergent world’s fast-paced demands with an emphasis on exceeding their client’s business goals. Using proprietary technologies such as paid search, conversion optimization, and social media management, they provide personal, adaptive, and valuable digital experiences.
19.MediaCom
Year Founded: 2012
Location: Africa, Asia Pacific, Europe, Latin America, Middle East, North America
Team Size: 40
Clients: GSK, Electronic Arts, Subway, Staples, Wrigley
Case Studies:
Description: MediaCom believes that everything is connected, while they think and work in an innovative way, calling themselves “The Content + Connections Agency”. Their team, processes, and tools are all geared towards systems thinking. Their success is backed by their “people first, better results” belief that if they invest in their employees, they can deliver better results for their clients. They build automated processes through cutting-edge technologies and unparalleled data, while their experts combine their years of professional knowledge with a relentless focus on driving growth. They are one of the world’s top three global media networks, and part of GroupM and WPP. This gives them access to the richest datasets and to the most robust benchmarks in the business. They use data, technology, and creativity to design communication strategies that build brands and generate sales.
20.JEMSU
Year Founded: 2009
Location: Miami (FL), Atlanta (GA), Sacramento (CA), Las Vegas (NV), Nashville (TN), Portland (OR), Boston (MA), Seattle (WA), Indianapolis (IN), Charlotte (NC), San Francisco (CA), Colombus (OH), Fort Worth (TX)
Team Size: 20+
Clients: Confidential
Case Studies:
Description: JEMSU is a team of passionate digital marketing experts. In order to drive excellent results, they collaborate with their clients to apply the best SEO and digital marketing strategies. They understand the various digital platforms and how to better exploit each channel’s power to fulfill the marketing goals of each client. Established in 20019, they are one of Denver’s most widely reviewed and valued SEO and digital marketing agencies. They firmly believe that the lifeblood of a business is marketing and sales, and they are committed to applying their years of experience to the best data-driven methods that reach each of their client’s digital marketing goals.
In order to showcase how important video content is in the digital world, we have compiled a list of the latest social media video marketing statistics around the web.
- By 2022, over 82% of all consumer internet traffic will be made up of online videos – 15 times higher than it was in 2017. (Cisco)
- Every week, 78% of individuals watch online videos, and 55% view online videos every day. (Hubspot)
- 85% of businesses use video as a marketing tool. (Hubspot)
- Social video generates 12 times more shares than text and images combined. (Wordstream)
As the above statistics prove, users are more than happy to be marketed using a video. It is no secret that humans are visual creatures. High-speed internet connections have enabled us to do this better than ever before. What was once a nice add-on in the past, is now a core part of any well-developed marketing strategy, and we know that video is here to stay. It is important to understand the power of video marketing in today’s world so that you can elevate your business’s marketing efforts and stay ahead of the competition.
