23 Best Marketing TikTok Accounts to Follow in 2024

23 Best Marketing TikTok Accounts to Follow in 2024

Discover the must-follow TikTok accounts for 2024. Stay ahead with influencers and brands leading the creative wave.

Jul 24, 2024

Whether you’re looking for a quick laugh about the corporate landscape or to expand your knowledge on all things marketing, finance, and general business practices, TikTok is your place.

Luckily for you, we have put together the ultimate list of creators who will up your investing game, give you the latest marketing hot takes, and give you a laugh here and there.

1. NoGood

From brand deep dives to corporate humor to tips for content creators, NoGood has all the content a modern marketer could want. With multiple different contributors to the TikTok account, the viewers and followers get differing hot takes and video styles all wrapped into one page. From “4 Growth Strategies for Beauty Brands” to “Things my millennial managers have said in Slack this week”, there is bound to be content that not only is informative but also gives you a good laugh.

Rhode vs Rare Beauty

Need help creating scroll-stopping content?

2. Iamdulma

Dulma is a self-proclaimed “Professor of TikTok B-School” where she uses her TikTok platform with over 75,000 followers to break down and evaluate DTC and e-commerce brands. Starting at Brown, she then went on to work for Google, and now is using her platform to spread her knowledge on all things brands with her followers.

@iamdulma

Platform arbitrage = building an audience on channels that aren’t yet saturated with your topic or industry so you can differentiate 📈

♬ original sound – Dulma 🦋
Building an Audience on Social Platforms

3. Tallneil

Tallneil is an expert in all things brands and branding, as a designer himself. On his TikTok channel, you’ll find a variety of videos- whether he’s breaking down what it costs to own a franchise or delving into the different packaging of luxury champagne brand Veuve Clicquot.

Bento Boxes Design Trend

4. mike.rama

If you’re looking for any advice on using the TikTok platform itself, how to grow on the platform as a creator, or what the new updates mean, Mike is your guy. He will break down for you how to make videos that build your authority as a creator, and he even has a “brand deal mini course” which outlines how to elevate and attract brand partnerships.

@mike.rama

Use these marketing principles to go viral as a TikTok Shop Affiliate. Creators are making serious money right now with the TikTok Shop Affiliate program. If you’re creating on TikTok and you’re not making TikTok Shop content you’re seriously missing out! #tiktokshopaffiliate #tiktokcreator #tiktokshopcreator #contentcreator #greenscreen #greenscreenvideo

♬ original sound – Mike Rama | Creator Economy
TikTok Shop Affiliate Tips

5. Entrekey

From explaining what “ambush marketing” is to explain the ups and downs of Crypto and NFTs, Chirag aims to make business knowledge more accessible with his platform. Chirag also has a weekly newsletter where he shares actionable business advice.

@entrekey

Reply to @andihubb A lot of marketing lessons to learn from Febreze #marketinglessons @entrekey

♬ Groovy Boovy Doovy – James Quick
Product not selling? Change the Marketing

6. Thedigifairy

The digital fairy is a marketing agency breaking down everything from the newest brands, the latest fashion trends, and the direction celebrity skincare is heading. With multiple personalities on their TikTok channel, there are different perspectives as well as a wide variety of topics covered.

@thedigifairy

Replying to @Amakes Boutique Feeling empowered in your Sandy Liang bows? 🎀 We partnered with Dr Martens to explore the links between the self, subcultures and communities to find out what it means to be strong in 2023 😯💪🏿 #madestrong #drmartens #subcultures #aesthetics #trendcycle #sandyliang #fashiontok #fyp #foryoupage

♬ Kawaii Aesthetic – LoES
Subcultures vs Aesthetics

7. Grahamcweaver

Graham is a lecturer at Stanford Graduate School of Business as well as Founder and Manager Partner of Alpine Investors, so it’s easy to say that he has a wealth of information to share on TikTok with his viewers. He condenses broad, tough-to-tackle topics in short-form videos to be more easily consumed: from videos like “should you invest in crypto to the 4 most dangerous words in investing”.

@grahamcweaver

Unlock a happier and fulfilled life with these 7 questions. Take control of your future and start living the life you deserve today. #changeyourlife #personaldevelopment #personalgrowth #unlockthefuture #success

♬ original sound – Graham Weaver
7 Questions to Ask Yourself to Find Your Purpose

8. Wonsulting

@wonsulting’s goal is to “turn underdogs into winners”, and does so by providing a plethora of valuable career advice and information from resume templates to what not to do in an interview. With almost 1 million followers, he is highly trusted as an online career coach and with his tips you could be one step closer to landing your dream gig.

@wonsulting

Interview hack? How to make great first impressions 101 🙏🏻💡 #fyp #interview #interviewtips #interviewhelp #wonsulting

♬ sonido original – ༺♡༻
How to Make Great First Impressions

9. maggiesellers_

Maggie is an angel investor and startup advisor with a wealth of knowledge on DTC brands and startup companies as well as giving her hot takes on the latest brand news. She makes videos such as listing out what she looks for in startups as an investor, analyzing the latest skincare brands growth strategies, and more.

@maggiesellers_

Hot Smart Rich 50-20-20-10 budget!!! How I’ve saved and spent to afford my lifestyle #greenscreen #503020budget #hotsmartrich #financebudgeting #investinyourself

♬ original sound – maggie sellers
50-20-20-10 Budget

10. Jtbarnett

Jt has been a full-time content creator for over 4 years and therefore has plenty of tips and tricks to give on everything creator economy related. He is a TikTok advisor to a variety of companies as well. From tips to avoiding burnout to homing in on the importance of storytelling in your content.

REMMIE Marketing Strategy

11. Mrsdowjones

Haley’s page is dedicated to “helping you become your own trust fund”, and what’s not to like about that? She makes it her mission to show that understanding and being in control of your finances is cool. Mixing trending content with personal finance tips is her forte.

How to Get Free Money From Airlines

12. Indexventures

Indexventures covers everything from founder stories to startup tips to tech news. Hosting all different faces from the firm on their TikTok page, followers get a wide range of information, tips, and expertise on their feeds.

Advice From a 23 Yr Old Founder of a $3.5B Company

13. Corporatenatalie

If you’re looking for a corporate humor page that won’t steer you wrong, Natalie is your girl. Slyly poking fun at the corporate world in TikTok skits and reenactments for the ultimate relatability. She best describes herself as a “corporate America by day, aspiring TikTok star by night”.

The Type A Roomate

14. Vanader

Evan is an entrepreneur looking to share his learnings and tips with his TikTok audience. As he navigates the ups and downs of running his own business, he shares this with TikTok in the form of videos such as “How to Pay Yourself” and “How to Price Products”.

@vanader

I had no idea what i was in for when i listed my first product on Amazon. I had no idea that it would force me to become a better version of me. I worked on the business and the business worked on me. It became my opportunity vehicle. It allowed me to put direct effort into a business that could earn while i was asleep. It allowed me to present husband and father. It changed my life. It can change yours too. #ecommerce

♬ Follow Her – Zeeky Beats
What They Don’t Tell You About Ecommerce

15. Miss.excel

Kat is a self-proclaimed “chief excel officer”, clever right? Her hope is to make excel fun with her broad range of tips and tricks for all your Excel needs. Her expertly crafted and edited videos make watching Excel tips fun and something you really want to learn.

@miss.excel

“My Top 3️⃣ Shortcuts ⚡ 👇Register for my FREE live Excel class on Shortcuts & Lookup Functions using the link in my bio!”

♬ A Bar Song (Tipsy) – Shaboozey
Top 3 Excel Shortcuts You Must Know

16. Workhap

Sho is an ex-recruiter and career coach who has taken to TikTok to tell his audience all his learnings and corporate must-knows. Whether it’s “interview hacks” or the “ultimate salary hack”, he has your back when it comes to navigating the corporate landscape.

@workhap

#stitch with @ use these tricks to be the next personality hire 😎 #career #newjob #hiring

♬ original sound – Sho Dewan
Personality Hire Tricks to Nail Every Interview

17. LinkedIn

LinkedIn isn’t a normal company account, they’re a cool company account! They have all different characters on their page with different takes and personalities, showcasing the latest corporate trends and making some all-around funny business content. Rather than pushing their services or informing you about updates on their platform, they simply make some humorous content to make your day just a little bit better.

@linkedin

drop your job posting red flags 🚩 and green flags below

♬ original sound – LinkedIn
Job Listing Red Flags

18. Businesscasualty

@businesscasualty dishes out lively corporate humor daily. But, she makes sure to add a disclaimer in her bio that reads: “if my boss finds this, I swear I’m working”. She has perfected the TikTok skit, whether it’s acting as herself and her boss or going back and forth with a teammate on Slack, she has mastered the corporate “soap opera” style TikTok.

@businesscasualty

Replying to @breestrain13 Now taking requests. Inspired by @CorporateNatalie #corporatehumor #corporate #corporatelife #corporateamerica #comedy

♬ Monkeys Spinning Monkeys – dg cria
If Corporate Emails Were Honest

19. Taylorlorenz

Taylor is a tech reporter for the Washington Post, bringing relevant news to your TikTok feed multiple times a week. From discussing Elon Musk backing out of the Twitter deal to the Triller IPO controversy. Essentially condensing her latest new stories into short-form video, straight to your feed.

Creators Fake Sponsored Content

20. Morningbrew

Morningbrew is bringing you “news for the modern business Tok-er”, often coming in the form of a funny skit or well-thought-out string of sarcasm. Their videos range from explaining the origin behind Nike’s slogan to poking fun at what would happen if your interviewer was super into astrology.

How does a handmade rubber stamp store stay open in NYC?

21. Thecorporatechase

Chase makes TikToks with not only career advice but some funny trending content as well. Having been featured in Fortune and BBC, he’s no joke. Giving advice for younger generations entering the workforce in videos such as “3 things I wish I knew before coming into corporate America” or simply just poking fun at the corporate millennial landscape, there is plenty of content for everyone on Chase’s page.

@thecorporatechase

Save this for your next interview! This sneaky question will catch interviewers off guard (in a good way!) AND it gives you a sneak peek into the company culture. 2 birds. 1 stone. Easy. Use this question to wow your interviewer by leaving a lasting impression and to get a sneak peak into how the company operates with their employees: “What is the most significant positive experience you’ve had since joining this company?” When you make interviewers THINK, you turn it from an interview into a thoughtful conversation. Regardless of the time of the day, the interviewer will 99% of the time go “wow, thanks for this question. I haven’t thought about it – give me a moment.” When they say this, do like the penguins from Madagascar – SMILE & WAVE bc now you got them where you want them 🫡 #jobinterviewtips #jobinterview #interviewtips #career #careeradvice #careertiktok

♬ original sound – Chase
Sneaky Question to Wow Your Interviewer

22. Thenataliedawson

Natalie is an Amazon bestselling author and has a wealth of knowledge to provide her TikTok followers with. Her book “TeamWork” is all about building a high-performance team, and her TikTok breaks some of those main points down into short-form content whether it’s a video on how to make a 1:1 more efficient or how to shift your mindset to achieve your goals.

Women in Business

23. Tonyrobbins

Tony is a life and business strategist, along with an NYT bestselling author, who has taken to TikTok to share his business hot takes and mindset tips for the masses. If you enjoy more high-quality, lecture-style short-form videos, Tony is for you. Whether he is interviewing the newest AI robot to speaking on the importance “hunger” plays in success, there is a wide variety of content on his page of value to someone out there.

What Controls the Quality of Your Life?

Even more TikTok

TikTok is a massive space to explore if you’re looking to learn, be entertained, or seek inspiration. As experts on the platform, we are constantly searching for new accounts to add to our roster of current obsessions, and as TikTok pros, our TikTok Studio is constantly partnering with new brands and creators to help them grow audiences, build awareness, and leverage their content to convert.

Whether you’re starting from 0 or are a seasoned professional, we’re always looking for new projects to take on and brands to build.

Keep up with the latest & greatest in growth marketing

Ella Berckmans
Ella is a content creation intern with experience in social media growth strategies in the retail and luxury space.

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