To execute the right marketing strategies and tactics for your business is no easy task! Perhaps you have a great internal team of marketers who can implement what is asked of them, but they don’t quite have the experience to create annual, quarterly, or even monthly marketing strategies for the future of your business. And it’s not necessarily their fault.
To create whole strategies for a company takes years of experience in marketing. So you might be thinking, maybe I should just hire experienced marketers. Unfortunately, hiring an experienced group for your internal team can prove to be quite expensive. So what is your other option? You can partner with elite marketing consulting firms!
These firms have expert marketers who’ve been through the trenches. They know exactly what it will take to help your company achieve success in both the short and long term. Using their guidance and marketing techniques, you’ll be well on your way to making great strides in your business in no time.
Here is a list of the best 29 marketing consulting firms in 2024:
- NoGood
- IKON Marketing Consultants
- Equibrand
- Seedx
- Bain & Company
- Brolik
- McKinsey Digital
- SmartSites
- Fair Marketing
- Legnd
- V Digital Services
- L7 creative
- Spinx Digital
- Napier Marketing Group
- Deloitte
- Forward Digital
- Brafton
- CMG Partners
- The Brandon Agency
- Advanced Marketing Strategies
- CBD Marketing
- KAE
- Beck Media & Marketing
- Customer Magnetism
- Accenture
- Boston Consulting Group
- Alvarez & Marsal
- PwC
- EY
What is a marketing consulting firm?
A marketing consulting firm is a consultancy firm composed of dedicated professionals with extensive marketing expertise. These seasoned marketing executives have a wealth of experience across various industry sectors, enabling them to tackle complex business challenges with a holistic and analytical approach.
Marketing consulting firms offer a wide range of exceptional services that encompass the entire marketing process. They assemble diverse teams within their organization, including experts in advertising, design, research, marketing technology, and analytics. This multidisciplinary approach allows them to provide comprehensive solutions to their clients.
One of the key strengths of marketing consulting firms lies in their ability to provide actionable insights and detailed marketing strategies. They conduct in-depth market analysis and customer insights research to assist clients in understanding their target audience better. This knowledge helps businesses formulate digital marketing strategies that align with their specific business goals.
Moreover, these firms are adept at guiding clients in selecting and efficiently utilizing the latest marketing tools and channels. Whether it’s optimizing online marketing channels or enhancing customer engagement through advanced customer analytics, marketing consulting firms play a crucial role in improving customer loyalty and driving sustainable growth for their clients.
Put simply, a marketing consulting firm is a consultancy service that offers comprehensive marketing solutions to businesses facing complex challenges. With their experienced marketing teams and analytical approach, they help clients develop detailed marketing strategies, optimize their marketing channels, and achieve their business goals for long-term success.
Why hire a marketing consulting firm?
Hiring a marketing consulting firm is a strategic choice driven by several compelling reasons. In today’s dynamic business landscape, where effective marketing strategy is crucial, these firms offer a holistic approach and deep industry knowledge that can make a significant impact. Here are key reasons to consider marketing consulting services:
- Cost-efficiency: Building an in-house marketing team involves expensive hiring processes and high salaries for experienced professionals. Marketing consulting firms provide cost-effective solutions, eliminating the need for permanent, high-cost hires. They can set up efficient processes for in-house teams, saving resources.
- Adaptation to changing landscape: The marketing landscape evolves rapidly with new technologies and trends. Marketing consulting firms specialize in staying up-to-date with the latest methods, ensuring your strategies remain effective in the face of constant change.
- Fresh perspective: In-house teams can develop cognitive biases and stagnate in their approaches. Marketing consulting firms bring fresh perspectives, identifying untapped opportunities and providing breakthrough solutions.
- Time-saving: Consulting firms don’t require lengthy onboarding. They can address time-sensitive issues promptly, maximizing efficiency and minimizing wasted time.
- Elimination of workplace barriers: Internal office dynamics and politics can hinder decision-making. Marketing consulting firms operate objectively, free from internal biases, ensuring decisions are in the company’s best interests.
- Accountability: Marketing consulting firms are accountable for delivering results. You can establish clear objectives, monitor progress, and hold them to regular checkpoints, ensuring the effectiveness of your marketing initiatives.
By leveraging the expertise and industry knowledge of marketing consulting firms, businesses can navigate the complexities of the modern marketing landscape, develop effective strategies, and achieve sustained success in a cost-efficient manner. These firms offer a valuable alternative to traditional in-house marketing teams and digital marketing agencies, delivering crucial insights that drive growth and profitability.
1.NoGood
Description: We are NoGood for your competition! NoGood has an elite group of growth marketers, martech engineers, data scientists, and creatives who’ve worked across many industries, including software, retail, healthcare, fintech, pharma, and marketplace. Our combination of marketing experience, skills, and overall execution puts us ahead of many other marketing consulting firms in the region. We advise and support some of the world’s most successful brands, including Nike, P&G, Microsoft, and TikTok.
You are reading this list on a NoGood-owned site, so we are a bit biased, obviously, but why wait for others to tell our story!
Year Founded: 2017
Located: New York City, Los Angeles – US
Team Size: 50+ employees
Services: Growth Marketing, Performance Marketing, Idea Validation, Product Launch, Inbound Marketing
Clients: Fratelli Carli, Ghostery, P&G
Case Study: View all case studies.
2.IKON Marketing Consultants
Description: This firm is one of the leading marketing consulting firms in India and for good reason. IKON provides expert marketing solutions across automotive, healthcare, retail, and a number of other industries. IKON identifies the best market opportunities, developing strong strategies, and can even support implementation.
Year Founded: 2001
Located: Ahmedabad, Gujarat
Team Size: 10-20 employees
Services: Marketing Assessment, Branding, Strategy, Digital Marketing
Clients: Coca-Cola, Hildon, TringMe
Case Study: View all case studies.
3.Equibrand
Description: Equibrand Consulting works in small teams to execute for companies and brands. Their consulting processes are implemented and streamlined to create the best solutions for their clients. The firm works in several different ways and the majority of it is project-based, which allows them flexibility.
Year Founded: 1999
Located: Moraga, California
Team Size: 1-10 employees
Services: Marketing Strategy, Digital Marketing, Brand Strategy
Clients: Acura, Abbott, Dixie
Case Study: View all case studies.
4.Seedx
Description: Seedx helps build marketing strategies from scratch or refine your approach and guide you along the way. The firm has worked with many different companies both big and small and has helped their marketing efforts including organizing, budgeting, and strategic planning.
Year Founded: 2015
Located: Los Angeles, California
Team Size: 10-20 employees
Services: SEO, Web Design, Social Media, Content Creation
Clients: Millennium Alliance, Power Provisions, Muses on Demand
Case Study: View all case studies.
5.Bain & Company
Description: Bain & Company is one of the biggest firms in the world. They have over 13,000 employees and offices across 37 countries. The firm is perhaps too large for early-stage companies and businesses, but they do provide consulting services in a number of industries and their ecosystem of digital innovators deliver faster and tailored outcomes.
Year Founded: 1973
Located: Boston, Massachusetts
Team Size: 14,000+ employees
Services: Marketing Strategy, Business Strategy, Enterprise Technology
Clients: –
Case Study: View all case studies.
6.Brolik
Description: This firm has a talented group of strategists, developers, and designers that consult across many verticals and try to understand the client’s vision and needs. Their integrated approach helps them identify opportunities to reach the right customers and increase engagement.
Year Founded: 2004
Located: Philadelphia, Pennsylvania
Team Size: 20-30 employees
Services: digital marketing, marketing strategy, web design
Clients: MLS Players Association, Comcast, Penn Law
Case Study: View all case studies.
7.McKinsey Digital
Description: McKinsey Digital started as the IT service branch for the well-known McKinsey & Company Corporation. However, it quickly transformed into a digital lab that provides consulting in many different digital services including software, analytics, and design, to name a few. The consulting firm has professionals that cross over 65 countries and clients in a variety of sectors including private, public, and social.
Year Founded: 2013
Located: New York, New York
Team Size: 10,000+ employees
Services: Digital Strategy, IT Operations, Enterprise Technology
Clients:–
Case Study: View all case studies.
8.SmartSites
Description: SmartSites is a full-service consulting firm that has worked on over 700 projects. The diverse team of strategists and designers work closely with clients and pay attention to the smallest details to make sure projects meet a certain standard.
Year Founded: 2011
Located: Paramus, New Jersey
Team Size: 60-70 employees
Services: Digital Marketing, PPC Marketing Consultancy, SEO Consultancy
Clients: AGA Truck Parts, Cut Sheet Labels, Harlem Grown
Cast Study: Allied Glass and Mirror Marketing
9.Fair Marketing
Description: Fair Marketing works with enterprise businesses to help them increase online visibility and expand their customer base. The firm has strategists who advise and manage client campaigns throughout the partnership.
Year Founded: 2005
Located: Spring, Texas
Team Size: 20-30 employees
Services: Content Marketing, Social Media Management, Email Marketing
Clients: SafeLink Wireless, PB Talent, Mercedes-Benz
Case Study: view all case studies.
10.Legnd
Description: Their dynamic team of talent extends in all areas of internet marketing. Legnd wants to give their clients exceptional results by providing targeted marketing strategies that are proven. Legnd believes their team’s ability to execute is what differentiates them.
Year Founded: 2001
Located: Houston, Texas
Team Size: 10-20 employees
Services: SEO PPC Management, Marketing & Strategy
Clients: Team Roofing, Bayou Cajun, The Salad Station
Case Study: View all case studies.
11.V Digital Services
Description: This internet marketing consulting firm helps design strong marketing strategies for businesses of all sizes. Providing the right value with the best ROI is not easy for companies, but V Digital Services works hard to execute this for all its clients.
Year Founded: 2013
Located: Phoenix, Arizona
Team Size: 70-80 employees
Services: SEO Strategy, Marketing Strategy
Clients: –
Case Study: View all case studies.
12.L7 Creative
Description: L7 Creative partners with clients to drive growth. The firm puts together custom plans and the team consults businesses with collaborative workshops. They consult, execute, and deliver winning strategies.
Year Founded: 2001
Located: Carlsbad, California
Team Size: 20-30 employees
Services: Branding Strategy, Digital Marketing
Clients: ISC Resources, True North, E3 Housing Solutions
Case Study: View all case studies.
13.Spinx Digital
Description: Spinx Digital has an experienced team that understands the full scope of online marketing. They craft marketing strategies after evaluating markets and audiences that are specific to their clients. They have worked with some of the biggest brands in the world including Amazon, GE, NBC, and many more.
Year Founded: 2005
Located: Los Angeles, California
Team Size: 60-70 employees
Services: Online Positioning & Strategy, Brand Development, Web Design
Clients: APC Packaging, Lavi, Splat
Case Study: View all case studies.
14.Napier Marketing Group
Description: Napier Marketing Group offers strategic consulting that will translate across every digital platform. They work across a variety of industries and the team brings an exceptional level of expertise to help you across all marketing phases.
Year Founded: 1998
Located: Minneapolis, Minnesota
Team Size: 1-10 employees
Services: Branding, Marketing Strategy, Business Consulting
Clients: Planned Furniture Promotions, Ashley Homestore, Simmons
Case Study: Ultracomfort
15.Deloitte
Description: Deloitte Digital has been a staple in the consulting world for many years. The company has worked with some of the biggest brands in the world and excel in delivering services focused on three specific areas of transformation. This includes growth and marketing, marketing analytics and operations, and finally customer experience.
Year Founded: 2017
Located: New York, New York
Team Size: 300,000+ employees
Services: Strategy, Customer Experience, Branding
Clients: Metlife, Morgan Stanley, GM
Case Study: View all case studies.
16.Forward Digital Consultancy
Description: This marketing consulting firm works in a number of different services. They are all about executing on strategy. Whether it’s online, social media, or other forms of online advertising, Forward Digital Consultancy helps develop and create proven online marketing strategies.
Year Founded: 2016
Located: Pakistan
Team Size: 1-10 employees
Services: Online Advertising, Social Media Marketing
Clients: Tuition Highway, Aryoop, EFU Life
Case Study: View all case studies.
17.Brafton
Description: Brafton’s marketing consulting services can help you achieve the best results. They understand marketing takes constant effort and keeping up with the latest practices will be key to helping companies succeed.
Year Founded: 1998
Located: Boston, Massachusetts
Team Size: 100-110 employees
Services: Marketing Strategy, Content Marketing
Clients: Career Profiles, Concentric, IDI Billing
Case Study: View all case studies.
18.CMG Partners
Description: CMG Partners establish new ways to create a strong brand and customer relationships. They use marketing strategies to help your business grow and realize market potential. Their team of consultants are creative thinkers and committed to helping clients succeed.
Year Founded: 1998
Located: Durham, North Carolina
Team Size: 110-120 employees
Services: Marketing Strategy, Digital Strategy, Strategy Consulting
Clients: Anterix, Ulta Beauty, Philips Lighting
Case Study: View all case studies.
19.The Brandon Agency
Description: The Brandon Agency specializes in B2B, financial services, and many other industries. The firm is digital at its core and their unique skill set allows them to help clients grow. They are certified as brand strategists and focus on aligning business objectives with strong marketing strategies to deliver the best results.
Year Founded: 1959
Located: Charleston, South Carolina
Team Size: 80-90 employees
Services: brand strategy, media, social media
Clients: Green Giant, Daytona Beach, FireDisc
Case Study: View all case studies.
20.Advanced Marketing Strategies
Description: This firm discovers opportunities and effective marketing strategies to help clients reach profitability and performance. Advanced Marketing Strategies doesn’t provide general solutions or templates but approach each client with personalized teams.
Year Founded: 1987
Located: San Diego, California
Team Size: 10-20 employees
Services: Marketing Advertising, Strategic Planning
Clients: Henry’s Marketplace, Quechan Casino, Golden Gate Paper
Case Study: View all case studies.
21.CBD Marketing
Description: CBD Marketing helps clients with complex marketing challenges. Their widespread capabilities in a number of different industries including B2B, B2C, are game-changing. The solutions they provide drive results and bring success for clients.
Year Founded: 1988
Located: Chicago, Illinois
Team Size: 50-60 employees
Services: marketing, branding strategy, social media marketing
Clients: Whirlpool, Firestone, Stout
Case Study: View all case studies.
22.KAE
Description: Kae has worked in the following industries; payment, lending, banking, fintech, and telco. The marketing strategies are primarily focused on three particular areas including acquisition, retention, and go-to-market. Their strategic approach starts with a clear understanding of customers, markets, and competitors.
Year Founded: 1969
Located: London, England
Team Size: 110-120 employees
Services: market research, acquisition, marketing strategy
Clients:–
Case Study: –
23.Beck Media & Marketing
Description: A combination of strategic communication and marketing initiatives helps Beck Media drive business impact for clients. Their diverse team executes across a variety of channels including media relations, influencer marketing, marketing activations, and brand road-mapping. Using these channels, Beck Media creates the most effective blueprint for success.
Year Founded: 1999
Located: Santa Monica, California
Team Size: 30-40 employees
Services: Influencer Marketing, PR
Clients: Hulu, Netflix, Twitter
Case Study:–
24.Customer Magnetism
Description: Customer Magnetism has strong values and principles that ensure satisfaction for all clients they work with. The agency started as an SEO-focused team, but quickly expanded its expertise to full-digital services. The team at Customer Magnetism is dedicated, hardworking, and experts at delivering quality results.
Year Founded: 2000
Located: Virginia Beach, Virginia
Team Size: 10 – 20 employees
Services: Social Media, Paid Search, Organic Search
Clients: Canteen, Echo, Bric Language Systems
Case Study:–
25.Accenture
Description: Driven by their purpose of helping their clients become the next and best versions of themselves, Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Caring deeply about what they do and the impact they have on their clients and audiences, the consulting firm creates 360 degree value by embracing change and making it work for their clients’ businesses. Ranked #1 in their industry on Fortune’s World’s Most Admired Companies, Accenture is a leading firm that will take your marketing efforts to the next level.
Year Founded: 1989
Located: Dublin, Ireland (with offices all around the world)
Team Size: 10,001+ employees
Services: Management Consulting, Systems Integration and Technology, Business Process Outsourcing
Clients: Amazon Web Services, Google, Microsoft
Case Study: Sun Chemical
26.Boston Consulting Group (BCG)
Description: Solving the world’s biggest problems with instinct and imagination, Boston Consulting Group is a global management consulting firm that seeks to unlock the potential of leaders in business and society. A pioneer in and the world’s leading advisor on business strategy, the consulting firm depends on vast collaboration and a diverse community to reach success. Empowering organizations to grow, have competitive advantage, and drive impact, BCG helps their clients thrive and be salient within their industries.
Year Founded: 1963
Located: Boston, MA
Team Size: 10,001+ employees
Services: Marketing & Sales, Corporate Development, Consumer Insight
Clients: IBM, Meta, Google Cloud
Case Study: Pandora
27.Alvarez & Marsal (A&M)
Description: A leading global professional services firm, Alvarez & Marsal helps its clients when conventional approaches are not enough to achieve results and have an impact. With a community of over 6,000 people across 4 continents, the consulting firm helps organizations catapult growth through decisive and purposeful action. Alvarez & Marsal is a firm like no other; it will push your company’s marketing efforts beyond insights and will stand by your side to get you through the challenges you face.
Year Founded: 1983
Located: New York, NY
Team Size: 5,001-10,000 employees
Services: Corporate Performance Improvement, Private Equity Services, Restructuring and Turnaround
Clients: N/A
Case Study: N/A
28.PwC
Description: With the goal of building trust in society and solving its most important problems, PWC is a multinational professional services network of firms that provides services across two segments ー trust and consulting solutions. Helping companies undergo their most pressing challenges, the consulting firm is composed of a community of solvers that combine tech, ingenuity, and experience into the same mix. PwC makes decisions with forethought, all with the goal of achieving your company’s goals.
Year Founded: 1998
Located: London, England (with officers all around the world)
Team Size: 10,001+ employees
Services: Strategy, Audit and Assurance, Consulting
Clients: Bank of America, American International Group, Chase
Case Study: Chipotle
29.EY
Description: Helping create long-term value for clients and society, Ernst & Young (EY) is one of the largest multinational professional services networks in the world. Considered one of the Big Four accounting firms, it offers a diverse range of services from consulting to transaction services to help their clients tackle their challenges. With the purpose of building a better working world for all, EY will help you capitalize on new opportunities and deliver responsible growth.
Year Founded: 1989
Located: London, England (with offices all around the world)
Team Size: 10,001+ employees
Services: Strategy by EY-Parthenon, Consulting, Tax
Clients: Hewlett Packard, Verizon, Coca Cola
Case Study: Consignor
