Position Zero in SEO: How to Win the Top Spot in AI Search
SEO isn’t dead; it’s evolving. And at the center of that evolution? Position Zero. Once a nice-to-have featured snippet, Position Zero is now the starting line for how people discover,...
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Differences & Similarities Between Traditional Search, AI Search & Social Search
You’ve heard it before, and I guarantee you that you’ll hear it again. Search is evolving. To be honest, it has been for a while. At the beginning of the...
Aug 1, 2025
9 min read
Customer-Focused SEO & AEO: Adapt Your Search Approach for Maximum Growth & Retention
Organic search remains one of the most cost-effective channels for driving both new customer acquisition and improving retention rates. With AI answer engines like Google’s AI Overview, ChatGPT, and others...
Jul 25, 2025
7 min read
2025 SEO Trends: 8 Things We’re Seeing
SEO is evolving faster than ever, and 2025 is bringing some of its most disruptive changes yet. From AI-authored answers to shifting user behaviors, staying ahead means rethinking how we...
Jul 17, 2025
8 min read
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Panic! on the SERP: Why SEO KPIs Don’t Mean What They Used To
Marketing executives, set your pitchforks down for a second. Take a deep breath. Let your SEOs take a beat. Here’s the situation: right now, the SEO industry is in the...
Oct 25, 2025
8 min read
The Top SEO Ranking Factors (2026) & How to Adapt Your Strategy
Even though the underlying mechanisms of Google’s algorithms remain largely unknown, we can make assumptions about users’ search behavior based on the data we do have, such as traffic, click-through...
Oct 24, 2025
11 min read
SEO Psychology: How People Search, Click & Convert
Once upon a time, I was a psychology major in pursuit of understanding how the human brain works. While I may have decided that I have enough of my own...
Oct 23, 2025
10 min read
Why Is SEO Important? (& Why Growth Marketing Can’t Work Without It)
While the era of writing SEO specific content has been replaced by a content first approach, SEO remains the fuel for content discovery.
Oct 17, 2025
9 min read
Content Cannibalization: What It Is & How to Fix It
Implementing an effective SEO strategy can be a difficult task to navigate. You’ve poured resources into creating great content, found your ideal keywords, and gained high-quality backlinks, yet your search...
Oct 16, 2025
8 min read
Resolving Faceted Navigation Issues That Hurt SEO
Faceted navigation comes as a blessing for users: buyers can enter your site and easily narrow down their search for a product, listing, or result to the specific one that...
Oct 15, 2025
7 min read
The Crocodile Mouth, the Death of Num=100 & How to Cut Through the Chaos
A few months ago, you probably noticed that your Google Search Console (GSC) looked a little something like this: Aptly nicknamed “The Crocodile Mouth Effect,” the widening gap between clicks...
Oct 14, 2025
7 min read
Unleashing the Power of AI: ChatGPT for SEO Technical Optimizations
Boost SEO rankings with ChatGPT's keyword research, content strategy, and creation techniques. PLUS 5 prompts to kick-start your next content piece.
Oct 10, 2025
9 min read
Choosing an AI SEO Agency: Key Considerations + Questions to Ask
Remember when searching online meant poring through a list of ten blue links? That era is over. The internet is now powered by AI, fundamentally changing how we find information....
Oct 6, 2025
10 min read