Data and AI Algorithm Bias in Growth Marketing
Understand the implications of data bias in AI algorithms on your marketing strategies and how to mitigate its effects.
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Featured A.I bites
Visual Search Marketing: How Brands Can Adapt
About one out of every four searches across the entire internet are for images. If you’re reading this blog right now, I can nearly guarantee you’ve searched for one before...
Nov 5, 2019
7 min read
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11 Best AI-Powered Public Relations (PR) Software for 2025
So much of how we form ideas about different brands happens online through news articles, our social media platforms, or even user-generated content on online forums. It’s nearly impossible to...
Dec 20, 2024
9 min read
8 Best Generative AI Search Tools for 2025
“Search” no longer just means opening your browser and typing a pared down, chopped up phrase into the search bar. It has moved far beyond that to encompass more sophisticated...
Dec 19, 2024
11 min read
AI Visibility Optimization: The New Frontier for SEO and Brand Marketing
The future of search is not just dictated by changes in search algorithms; it’s also shaped by how users behave. AI prioritizes content that is optimized for user conversations as...
Dec 5, 2024
7 min read
Why I Uninstalled the SearchGPT Chrome Extension: A Comparison with Google and Perplexity
I recently installed the SearchGPT Chrome extension, but I ended up removing it just a few hours later. Here’s why I found it lacking as a default search engine compared...
Nov 6, 2024
3 min read
What is Answer Engine Optimization? A Guide to AEO-Powered Growth
Master Answer Engine Optimization to enhance your content's visibility in voice search and virtual assistants.
Nov 5, 2024
7 min read
Top 5 AI Marketing Agencies to Supercharge Your Growth in 2024
There is a reason why AI seems like the new buzzword: For one, its impact on marketing is undeniable. Today, we can revolutionize how brands connect with consumers through hyper-personalization...
Nov 1, 2024
8 min read
How to Rank on Perplexity AI: Embracing the Power of Answer Engines
AI answer engines are here and they are changing the way users search the internet. Companies like Perplexity are testing brands and marketers to keep up with changing technology. We...
Nov 1, 2024
6 min read
How to Rank on Gemini: 6 Actionable Steps to Improve AI Brand Visibility
The field of AI is constantly changing, and Google’s Gemini is a prime example of this change. Gemini was introduced in early 2024 as Gemini 1.0, and just a few...
Nov 1, 2024
7 min read
The Fragmentation of Search: Why Search and Discovery Just Isn’t the Same Anymore
Let’s face it — search has evolved, and brands can’t just rely on Google anymore. Today, users are finding what they need across platforms that aren’t traditionally thought of as...
Oct 25, 2024
9 min read