Through conversion rate optimization, UX/UI updates, a brand new information architecture, and a holistic performance marketing strategy, NoGood was able to successfully break Zepp into the US market.

In Q4 of 2023 we saw a 665.14% increase in users and a 13.82% reduction in bounce rate on the website. By seamlessly integrating with Zepp Clarity’s internal marketing team, we built on and evolved the company’s channel strategy across various channels, including paid search, social, and display, which allowed us to reach multiple segmented personas based on demographic and interest-based characteristics. This resulted in a 341% increase in paid search traffic, 40% increase in organic search traffic, 548% increase in paid social traffic, and 1577% increase in display compared to the previous quarter.

We identified pain points for different user personas and optimized website landing pages with social proof, strategic pricing, and user journey funneling. By leveraging these insights with rapid experimentation and analytics, we saw a 207% (MoM) increase in leads while driving Cost Per Lead down by 67%. These efforts paid off as we saw a resulting 766% increase in hearing aid purchases quarter-over-quarter. The surge in leads and +193% increase in ROAS are strong indicators of the successful partnership with Zepp in scaling efforts to reach out to their target segments.